{"id":6585,"date":"2023-05-16T21:43:00","date_gmt":"2023-05-16T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6585"},"modified":"2023-12-29T09:27:06","modified_gmt":"2023-12-29T07:27:06","slug":"identifikuje-najdolezitejsie-udaje","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/identifica-los-datos-mas-importantes\/masterbase\/","title":{"rendered":"Identifikuje najd\u00f4le\u017eitej\u0161ie \u00fadaje"},"content":{"rendered":"

V\u0161etci sme u\u017e po\u010duli predajn\u00e9 slogany ako \"Data is king\", \"Big data\", \"Put your data to work\" a \u010fal\u0161ie.<\/p>\n

<\/p>\n

Vieme, \u017ee inform\u00e1cie o z\u00e1kazn\u00edkoch s\u00fa naozaj d\u00f4le\u017eit\u00e9 a rozhoduj\u00face pre n\u00e1\u0161 \u00faspech. Faktom v\u0161ak je, \u017ee pri takom mno\u017estve zaplavuj\u00facich \u00fadajov nie v\u017edy vieme, \u010do robi\u0165, kde za\u010da\u0165 a ako k nim pristupova\u0165.<\/p>\n

Je \u010das pozrie\u0165 sa \u010falej ako na tabu\u013eky, grafy a diagramy a zamera\u0165 sa na to, \u010do tieto inform\u00e1cie predstavuj\u00fa: spr\u00e1vanie v\u00e1\u0161ho publika. S\u00fa to ich sympatie, antipatie a aktivity. A ke\u010f \u00fadaje po\u013eud\u0161t\u00edte a pozriete sa na ne touto optikou, je ove\u013ea jednoduch\u0161ie ur\u010di\u0165, \u010do je pre va\u0161u organiz\u00e1ciu skuto\u010dne d\u00f4le\u017eit\u00e9.<\/p>\n

62% obchodn\u00edkov uv\u00e1dza, \u017ee sa \u010dasto c\u00edtia \"zahlten\u00ed\" mno\u017estvom inform\u00e1ci\u00ed, ktor\u00e9 maj\u00fa.<\/strong><\/p>\n

Vo svete e-mailov\u00e9ho marketingu m\u00e1me tendenciu by\u0165 posadnut\u00ed otvoreniami a kliknutiami. A je to tak spr\u00e1vne, s\u00fa to najpriamej\u0161ie ukazovatele toho, \u010di bola e-mailov\u00e1 kampa\u0148 \u00faspe\u0161n\u00e1 alebo nie. Urobte v\u0161ak krok \u010falej a pozrite sa na kone\u010dn\u00fd cie\u013e danej kampane.<\/p>\n

Len 12% obchodn\u00edkov m\u00f4\u017ee poveda\u0165, \u017ee ich e-mailov\u00e1 marketingov\u00e1 strat\u00e9gia je plne integrovan\u00e1 s ostatn\u00fdmi informa\u010dn\u00fdmi syst\u00e9mami.<\/strong><\/p>\n

Napr\u00edklad, ak\u00e9 percento z t\u00fdch, ktor\u00ed otvorili va\u0161u spr\u00e1vu, vyu\u017eilo predaj alebo si stiahlo vami pon\u00fakan\u00fa pr\u00edru\u010dku?<\/p>\n

A ko\u013eko \u013eud\u00ed z t\u00fdch, ktor\u00ed si stiahli pr\u00edru\u010dku, sa prihl\u00e1silo na va\u0161u slu\u017ebu?<\/p>\n

O svojom publiku (a svojom marketingu) sa m\u00f4\u017eete dozvedie\u0165 ove\u013ea viac, ke\u010f sa dok\u00e1\u017eete po\u0161kriaba\u0165 po povrchu. Takto m\u00f4\u017eete prepoji\u0165 svoje \u00fasilie so skuto\u010dn\u00fdmi obchodn\u00fdmi v\u00fdsledkami a pochopi\u0165, ako va\u0161a strat\u00e9gia e-mailov\u00e9ho marketingu prispieva k \u00faspechu organiz\u00e1cie.<\/p>\n

To v\u0161ak nem\u00f4\u017eete urobi\u0165, ak v\u00e1\u0161 marketing a \u00fadaje \u017eij\u00fa v sil\u00e1ch. Ak s\u00fa va\u0161e \u00fadaje integrovan\u00e9 (myslite na e-mailov\u00fd marketing + CRM, e-mailov\u00fd marketing + Google Analytics alebo e-mailov\u00fd marketing + v\u00e1\u0161 syst\u00e9m elektronick\u00e9ho obchodu), z\u00edskate \u00faplnej\u0161\u00ed preh\u013ead o \u010dinnosti predplatite\u013eov a va\u0161e marketingov\u00e9 v\u00fdzvy sa bud\u00fa \u010dasom \u013eah\u0161ie rie\u0161i\u0165.<\/p>\n

Po ur\u010den\u00ed d\u00f4le\u017eit\u00fdch ukazovate\u013eov a vytvoren\u00ed sp\u00f4sobu ich sledovania je \u010das za\u010da\u0165 s testovan\u00edm.<\/p>\n

\u010co m\u00f4\u017eete vysk\u00fa\u0161a\u0165? Najlep\u0161ie je za\u010da\u0165 od predmetu. Nap\u00edsanie skvel\u00e9ho predmetu je jednou z naj\u0165a\u017e\u0161\u00edch \u00faloh v e-mailovom marketingu. Koniec koncov, nie je ni\u010d frustruj\u00facej\u0161ie ako vytvori\u0165 e-mailov\u00fa kampa\u0148, o ktorej si mysl\u00edte, \u017ee je v\u00ed\u0165azn\u00e1, a potom vidie\u0165, ako sa strat\u00ed kv\u00f4li zl\u00e9mu predmetu, ktor\u00fd nikoho nemotivoval k otvoreniu spr\u00e1vy. Preto testujte r\u00f4zne predmety na mal\u00fdch \u010dastiach svojho publika a ten najlep\u0161\u00ed po\u0161lite zvy\u0161ku svojho zoznamu.<\/p>\n

M\u00f4\u017eete testova\u0165 s mal\u00fdmi \u00fapravami r\u00f4znych prvkov v\u00e1\u0161ho komunika\u010dn\u00e9ho materi\u00e1lu, od \u010dasu odoslania a\u017e po v\u00fdzvu na akciu. D\u00f4le\u017eit\u00e9 je, aby ste testovali v\u017edy len jednu vec, aby ste si mohli by\u0165 100% ist\u00ed, ktor\u00e1 premenn\u00e1 ovplyvnila v\u00fdsledky.<\/p>\n

Ke\u010f testujete a nech\u00e1te sa vies\u0165 \u00fadajmi, po\u010d\u00favate svoje publikum. Ka\u017ed\u00fd mailing sa st\u00e1va pr\u00edle\u017eitos\u0165ou dozvedie\u0165 sa o nich viac, \u010do je ve\u013emi d\u00f4le\u017eit\u00e9, ke\u010f chcete postupova\u0165 r\u00fdchlo a maximalizova\u0165 svoje v\u00fdsledky.<\/p>\n

R\u00ddCHLE TIPY:<\/strong><\/h2>\n

1. Pozrite sa \u010falej ako na mieru otvorenia a prekliknutia a zamerajte sa na kone\u010dn\u00fd cie\u013e e-mailovej kampane.<\/p>\n

2. Integrujte svoje marketingov\u00e9 syst\u00e9my, aby ste z\u00edskali kompletn\u00fd profil ka\u017ed\u00e9ho \u00fa\u010dastn\u00edka.<\/p>\n

3. Implement\u00e1cia strat\u00e9gie<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

V\u0161etci sme u\u017e po\u010duli predajn\u00e9 slogany ako \"Data is king\", \"Big data\", \"Put your data to work\" a \u010fal\u0161ie.<\/p>","protected":false},"author":239642484,"featured_media":7755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nIdentifica los datos m\u00e1s importantes - 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