{"id":6579,"date":"2024-06-05T20:38:11","date_gmt":"2024-06-05T17:38:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6579"},"modified":"2024-06-07T13:34:37","modified_gmt":"2024-06-07T10:34:37","slug":"7-jednoduchych-sposobov-ako-zvysit-mieru-preklikov-pri-e-mailovom-marketingu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/","title":{"rendered":"7 jednoduch\u00fdch sp\u00f4sobov, ako zv\u00fd\u0161i\u0165 mieru preklikov pri e-mailovom marketingu"},"content":{"rendered":"<p>Dnes m\u00f4\u017eeme poveda\u0165, \u017ee pracujeme v ekonomike pozornosti. Star\u00e1me sa o to, aby sme up\u00fatali pozornos\u0165 \u013eud\u00ed a aby na\u0161e spr\u00e1vy vynikli v e-mailov\u00fdch schr\u00e1nkach, ktor\u00e9 s\u00fa pres\u00fdten\u00e9 stovkami e-mailov prich\u00e1dzaj\u00facich denne.<\/p>\n<p>Ak zaujmeme ich pozornos\u0165 a n\u00e1sledne dosiahneme, \u017ee si spr\u00e1vu pre\u010d\u00edtaj\u00fa a pr\u00edjemca vykon\u00e1 po\u017eadovan\u00fa akciu, t. j. klikne, m\u00f4\u017eeme poveda\u0165, \u017ee misia, ktor\u00fa sme e-mailu zverili, bola splnen\u00e1.<\/p>\n<p>Viacer\u00e9 \u0161t\u00fadie poukazuj\u00fa na n\u00edzku mieru kliknut\u00ed na e-mailov\u00fd marketing ako na najv\u00e4\u010d\u0161\u00ed probl\u00e9m, ktor\u00e9mu \u010delia obchodn\u00edci.<\/p>\n<p>Ak chcete zv\u00fd\u0161i\u0165 mieru preklikov, odpor\u00fa\u010dame v\u00e1m, aby ste venovali pozornos\u0165 7 opatreniam uveden\u00fdm ni\u017e\u0161ie a \u010do najsk\u00f4r ich vykonali:<\/p>\n<p><strong>1. V\u00fdzvy k \u010dinnosti<\/strong><\/p>\n<p>V\u00fdzva na akciu je definovan\u00e1 ako ak\u00fdko\u013evek typ obr\u00e1zka a textu, ktor\u00fd prin\u00fati \u010dloveka urobi\u0165 to, \u010do od neho chcete. To znamen\u00e1, \u017ee sp\u00fa\u0161\u0165a po\u017eadovan\u00fa akciu.<\/p>\n<p>Aby ste mohli vytvori\u0165 v\u00fdzvu na akciu, mali by ste by\u0165 schopn\u00ed uspokojivo odpoveda\u0165 na tieto ot\u00e1zky: Ak\u00e9 s\u00fa skuto\u010dn\u00e9 v\u00fdhody pre publikum? Pre\u010do by mali reagova\u0165 pr\u00e1ve teraz?<\/p>\n<p><strong>\u00a02. <\/strong><strong>Segment\u00e1cia zoznamu<\/strong><\/p>\n<p>Segment\u00e1cia zoznamu je jedn\u00fdm z naj\u00fa\u010dinnej\u0161\u00edch opatren\u00ed nielen na zv\u00fd\u0161enie miery preklikov, ale aj na zlep\u0161enie celkov\u00fdch v\u00fdsledkov. Pre\u010do to funguje? Preto\u017ee v\u00e1m umo\u017e\u0148uje posiela\u0165 relevantnej\u0161ie spr\u00e1vy va\u0161im odberate\u013eom.<\/p>\n<p>Predstavme si, \u017ee prev\u00e1dzkujete person\u00e1lnu agent\u00faru a m\u00e1te dva hlavn\u00e9 typy klientov: zamestn\u00e1vate\u013eov pon\u00fakaj\u00facich pr\u00e1cu a uch\u00e1dza\u010dov o pr\u00e1cu.<\/p>\n<p>Ak posielate rovnak\u00fa spr\u00e1vu e-mailom obom skupin\u00e1m, mali by ste prirodzene vynecha\u0165 inform\u00e1cie, ktor\u00e9 nie s\u00fa relevantn\u00e9 pre obe skupiny. Ak to neurob\u00edte, ochudobn\u00edte v\u00fdsledky vr\u00e1tane miery prekliku.<\/p>\n<p>Ak v\u0161ak po\u0161lete dve spr\u00e1vy, z ktor\u00fdch ka\u017ed\u00e1 je ur\u010den\u00e1 \u0161peci\u00e1lne pre zamestn\u00e1vate\u013eov a druh\u00e1 pre zamestnancov, m\u00f4\u017eete poskytn\u00fa\u0165 ove\u013ea relevantnej\u0161ie a hodnotnej\u0161ie inform\u00e1cie. A zv\u00fd\u0161i sa aj miera preklikov.<\/p>\n<p><strong>3. Prisp\u00f4sobenie spr\u00e1v<\/strong><\/p>\n<p>V\u00e4\u010d\u0161inu z n\u00e1s pri my\u0161lienke na personaliz\u00e1ciu spr\u00e1v ako prv\u00e9 napadne uvies\u0165 meno pr\u00edjemcu v predmete spr\u00e1vy.<\/p>\n<p>To je dobr\u00fd za\u010diatok, ale personaliz\u00e1cia ide ove\u013ea \u010falej. Medzi \u010fal\u0161ie sp\u00f4soby patr\u00ed dynamick\u00fd obsah alebo pou\u017eitie in\u00fdch inform\u00e1ci\u00ed - n\u00e1zvu zamestnania, po\u0161tov\u00e9ho smerovacieho \u010d\u00edsla alebo hist\u00f3rie n\u00e1kupov - na vytvorenie personalizovanej spr\u00e1vy.<\/p>\n<p>V z\u00e1vislosti od vlastnost\u00ed v\u00e1\u0161ho zoznamu a sp\u00f4sobu pou\u017eitia tejto techniky m\u00f4\u017ee ktor\u00e1ko\u013evek z t\u00fdchto met\u00f3d personaliz\u00e1cie prinies\u0165 v\u00fdrazn\u00e9 zv\u00fd\u0161enie miery preklikov.<\/p>\n<p><strong>4. Testovanie a optimaliz\u00e1cia<\/strong><\/p>\n<p>Existuj\u00fa aj \u010fal\u0161ie faktory, ktor\u00e9 ovplyv\u0148uj\u00fa mieru prekliku na va\u0161e spr\u00e1vy:<\/p>\n<ul>\n<li>Ak\u00e9 dlh\u00e9 s\u00fa va\u0161e e-maily - 100 slov? 1 000 slov?<\/li>\n<li>Ak\u00fd typ obsahu obsahuj\u00fa: Fotografie? \u010cl\u00e1nky? Karikat\u00fary?<\/li>\n<li>Ak\u00fd je form\u00e1t va\u0161ich spr\u00e1v: text alebo HTML?<\/li>\n<\/ul>\n<p>Predpoklad\u00e1me, \u017ee ste pochopili my\u0161lienku. Existuj\u00fa stovky takt\u00edk, ktor\u00e9 m\u00f4\u017eete vysk\u00fa\u0161a\u0165. Niektor\u00e9 z nich ovplyvnia mieru prekliku, ale aby ste to zistili, budete musie\u0165 vykona\u0165 nieko\u013eko A\/B testov.<\/p>\n<p><strong>5. Pou\u017e\u00edvanie sp\u00fa\u0161\u0165a\u010dov kampan\u00ed<\/strong><\/p>\n<p>Sp\u00fa\u0161\u0165a\u010de kampan\u00ed zah\u0155\u0148aj\u00fa automatick\u00e9 kore\u0161pondencie, potvrdzovacie, uv\u00edtacie a transak\u010dn\u00e9 spr\u00e1vy.<\/p>\n<p>Tieto typy spr\u00e1v maj\u00fa tendenciu dosahova\u0165 nezvy\u010dajne vysok\u00fa mieru interakcie a tie\u017e vysok\u00fa mieru kliknut\u00ed. Sp\u00fa\u0161\u0165aj\u00fa sa vtedy, ke\u010f sa potenci\u00e1lny z\u00e1kazn\u00edk zauj\u00edma o va\u0161u firmu.<\/p>\n<p>Z tohto d\u00f4vodu, ako aj preto, \u017ee s\u00fa silne cielen\u00e9, tieto z\u00e1sielky funguj\u00fa ve\u013emi dobre.<\/p>\n<p><strong>6. Zahr\u0148te odkazy na sledovanie na soci\u00e1lnych m\u00e9di\u00e1ch<\/strong><\/p>\n<p>Za\u010dlenenie ikon soci\u00e1lnych m\u00e9di\u00ed zvy\u0161uje mieru prekliku na spr\u00e1vy. \u0160t\u00fadie ukazuj\u00fa, \u017ee sa m\u00f4\u017ee zv\u00fd\u0161i\u0165 a\u017e o 160% (2,4 a\u017e 6,2%) v porovnan\u00ed so spr\u00e1vou, ktor\u00e1 ich neobsahuje.<\/p>\n<p><strong>7. Pou\u017e\u00edvanie vide\u00ed<\/strong><\/p>\n<p>Pre\u010do pou\u017e\u00edva\u0165 video v e-mailovom marketingu?<\/p>\n<p>Preto\u017ee m\u00f4\u017ee prinies\u0165 19% n\u00e1rast miery otvorenia a viac ako 50% n\u00e1rast miery prekliku. Umiestnenie tla\u010didla na prehr\u00e1vanie videa nad statick\u00fd obr\u00e1zok je najjednoduch\u0161\u00ed a najefekt\u00edvnej\u0161\u00ed sp\u00f4sob prepojenia na obsah umiestnen\u00fd na str\u00e1nkach, ako je YouTube alebo Vimeo.<\/p>\n<p>\u010eal\u0161ou alternat\u00edvou je \"vlo\u017eenie\" videa do spr\u00e1vy, ale nezabudnite, \u017ee poskytovatelia e-mailov\u00fdch kont nepodporuj\u00fa prehr\u00e1vanie videa priamo v doru\u010denej po\u0161te, \u010do m\u00f4\u017ee ma\u0165 negat\u00edvny vplyv na v\u00fdkon doru\u010dovania.<\/p>\n<p>Ak budete postupova\u0165 pod\u013ea t\u00fdchto krokov a budete neust\u00e1le vyhodnocova\u0165 a optimalizova\u0165 strat\u00e9giu, v\u00fdrazne sa zv\u00fd\u0161i miera preklikov v e-mailov\u00fdch marketingov\u00fdch kampaniach.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14851\" data-permalink=\"https:\/\/masterbase.com\/sk\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/20-consejos-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-title=\"ebook email 20 consejos mejorar\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" class=\"alignnone wp-image-14851\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/20-Consejos-300x195.png?resize=800%2C520&#038;ssl=1\" alt=\"ebook email 20 tipov na zlep\u0161enie\" width=\"800\" height=\"520\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Udr\u017eanie vysokej miery preklikov je probl\u00e9mom pre ka\u017ed\u00e9ho digit\u00e1lneho market\u00e9ra, najm\u00e4 pre market\u00e9rov e-mailov.<\/p>","protected":false},"author":239642484,"featured_media":14882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 formas sencillas de aumentar la tasa de clics de tu email marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/7-jednoduchych-sposobov-ako-zvysit-mieru-preklikov-pri-e-mailovom-marketingu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 formas sencillas de aumentar la tasa de clics de tu email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Mantener altas tasas de clics es una lucha para cada profesional del marketing digital y, en especial, del email marketing.\" \/>\n<meta property=\"og:url\" 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