{"id":6578,"date":"2022-08-13T13:11:58","date_gmt":"2022-08-13T10:11:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6578"},"modified":"2024-08-13T13:15:21","modified_gmt":"2024-08-13T10:15:21","slug":"5-aspektov-e-mailoveho-marketingu-ktore-treba-otestovat-a-b","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","title":{"rendered":"5 aspektov e-mailov\u00e9ho marketingu, ktor\u00e9 je potrebn\u00e9 otestova\u0165 met\u00f3dou A\/B"},"content":{"rendered":"

St\u00e1le \u017eiadne A\/B testovanie?<\/h2>\n

Pou\u017e\u00edvanie A\/B testovania je nevyhnutn\u00e9 na zv\u00fd\u0161enie miery preklikov a zn\u00ed\u017eenie miery odhl\u00e1senia. Je to najjednoduch\u0161ia a najspo\u013eahlivej\u0161ia met\u00f3da na vyhodnotenie dizajnu a obsahu va\u0161ich spr\u00e1v, ako aj taktiky odosielania, aby ste zistili, \u010do prin\u00e1\u0161a najlep\u0161ie v\u00fdsledky.<\/p>\n

Zjednodu\u0161ene povedan\u00e9, otestujete dve r\u00f4zne verzie tej istej komunik\u00e1cie, ka\u017ed\u00fa po\u0161lete malej \u010dasti zoznamu kontaktov (ide\u00e1lne 10% a 10%) a po\u010dkajte, ktor\u00e1 z nich bola lep\u0161ie prijat\u00e1, a potom ju po\u0161lite zvy\u0161ku kontaktov v zozname (80%).<\/p>\n

Toto je to, \u010do funkcia A\/B testovania v MasterBase\u00ae rob\u00ed automaticky.<\/strong><\/p>\n

Cie\u013e<\/strong>Ur\u010denie, ktor\u00e9 prvky spr\u00e1vy je potrebn\u00e9 zmeni\u0165, aby sa dosiahli najlep\u0161ie v\u00fdsledky.<\/p>\n

\"testb2.jpg\"<\/p>\n

1. Odosielate\u013e (meno a adresa)<\/strong><\/h2>\n

Sk\u00faste pou\u017ei\u0165 dvoch r\u00f4znych odosielate\u013eov: kto a odkia\u013e spr\u00e1vy odosiela. Pokia\u013e ide o odosielate\u013eov, odpor\u00fa\u010dame, aby ste boli vo v\u0161etk\u00fdch svojich odosielaniach konzistentn\u00ed. V\u0161\u00edmajte si teda, ako meno a e-mailov\u00e1 adresa odosielate\u013ea ovplyv\u0148uj\u00fa va\u0161e metriky otvorenia, aby ste mohli do bud\u00facnosti pou\u017e\u00edva\u0165 ten, ktor\u00fd v\u00e1m prin\u00e1\u0161a najlep\u0161ie v\u00fdsledky.<\/p>\n

2. Predmet<\/strong><\/h2>\n

Predmet spr\u00e1vy je ve\u013emi d\u00f4le\u017eit\u00fd a m\u00f4\u017ee rozhodn\u00fa\u0165 o tom, \u010di sa spr\u00e1va otvor\u00ed alebo zahod\u00ed. Pomocou A\/B testu, v ktorom zmen\u00edte predmet, si to over\u00edte. Vysk\u00fa\u0161ajte to pomocou:<\/p>\n

- Prisp\u00f4sobenie predmetu v jednej z dvoch verzi\u00ed<\/p>\n

- Pou\u017eite dve r\u00f4zne d\u013a\u017eky textu v jednom a v druhom.<\/p>\n

- V jednom z nich uve\u010fte v\u00fdzvu na akciu a v druhom \u017eiadnu v\u00fdzvu na akciu.<\/p>\n

- V ka\u017edom z nich pou\u017eite in\u00e9 slov\u00e1 a in\u00fd \u0161t\u00fdl jazyka.<\/p>\n

3. Dizajn<\/strong><\/h2>\n

V\u017edy je vhodn\u00e9 ma\u0165 \u0161abl\u00f3nu pre pravideln\u00e9 spr\u00e1vy. M\u00f4\u017eete si ju ponecha\u0165 ako verziu A a vytvori\u0165 mierne odli\u0161n\u00fa, ktor\u00fa budete pou\u017e\u00edva\u0165 ako verziu B.<\/p>\n

Vzh\u013ead va\u0161ej spr\u00e1vy m\u00f4\u017ee ma\u0165 vplyv, preto sk\u00faste vo verzii B upravi\u0165 ur\u010dit\u00e9 prvky dizajnu p\u00f4vodnej verzie a zistite, \u010di to ovplyvn\u00ed mieru prekliknutia alebo odhl\u00e1senia. Niektor\u00e9 prvky dizajnu, ktor\u00e9 m\u00f4\u017eete prep\u00edna\u0165, s\u00fa:<\/p>\n

- Tu\u010dn\u00e9 a oby\u010dajn\u00e9 p\u00edsmo<\/p>\n

- Pou\u017e\u00edvanie ve\u013ek\u00fdch p\u00edsmen<\/p>\n

- Ve\u013ekos\u0165 a farba p\u00edsma<\/p>\n

- Farby pozadia<\/p>\n

- Obr\u00e1zky<\/p>\n

- HTML v\/s textov\u00e9 spr\u00e1vy<\/p>\n

\u00a04. Obsah<\/strong><\/h2>\n

Obsah va\u0161ich z\u00e1sielok je skvel\u00fdm pr\u00edkladom na testovanie r\u00f4znych vec\u00ed. A nie je ni\u010d lep\u0161ie ako A\/B testovanie, aby ste zistili, ako ten \u010di onen obsah prijme va\u0161e publikum.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0Dr\u017eiak<\/strong>Je to prv\u00e1 vec, ktor\u00fa niekto uvid\u00ed, ke\u010f otvor\u00ed spr\u00e1vu. Hoci by mala by\u0165 v s\u00falade s predmetom spr\u00e1vy, nezabudnite ju vysk\u00fa\u0161a\u0165. Jednou z mo\u017enost\u00ed by bolo premeni\u0165 ho na odkaz.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0Rozlo\u017eenie<\/strong>Experimentujte so zmenou umiestnenia obsahu. Ale pozor: to najd\u00f4le\u017eitej\u0161ie v\u017edy umiestnite na za\u010diatok spr\u00e1vy.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0V\u00fdzva na akciu<\/strong>Otestujte r\u00f4zne v\u00fdzvy na akciu v dvoch verzi\u00e1ch spr\u00e1vy, aby ste zistili, ak\u00fd vplyv maj\u00fa na konverziu alebo mieru prekliku. V\u00fdzva na akciu by mala by\u0165 \u00fazko prepojen\u00e1 s predmetom spr\u00e1vy.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0Typ obsahu<\/strong>Ka\u017ed\u00e1 odoslan\u00e1 spr\u00e1va by mala ma\u0165 cie\u013e, aby ste mohli zmera\u0165, \u010do fungovalo a \u010do nie. D\u00e1vajte obsahu r\u00f4zne pr\u00edstupy a vyhodnocujte.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0Odkazy na soci\u00e1lne siete<\/strong>V jednej verzii umiestnite ikony soci\u00e1lnych m\u00e9di\u00ed na za\u010diatok spr\u00e1vy a v druhej verzii ich umiestnite na koniec. Potom venujte pozornos\u0165 tomu, ktor\u00e1 z t\u00fdchto dvoch verzi\u00ed vyvolala viac kliknut\u00ed.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0Po\u010det odkazov<\/strong>Ak va\u0161e pr\u00edspevky dosahuj\u00fa dobr\u00fa mieru preklikov, sk\u00faste zv\u00fd\u0161i\u0165 po\u010det odkazov v jednej z dvoch verzi\u00ed. Odkaz v\u017edy zara\u010fte do prv\u00e9ho alebo druh\u00e9ho odseku tela spr\u00e1vy.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0D\u013a\u017eka spr\u00e1vy<\/strong>Otestujte r\u00f4zne d\u013a\u017eky textu, aby ste zistili, ak\u00fd obsah alebo inform\u00e1cie va\u0161e publikum prijme najlep\u0161ie. Ak si v\u0161imnete, \u017ee pr\u00edjemcovia klikaj\u00fa len na prv\u00fd odkaz, je to znamenie, \u017ee by ste mali svoju komunik\u00e1ciu skr\u00e1ti\u0165.<\/p>\n

5. \u010casov\u00fd harmonogram a frekvencia odosielania<\/strong><\/h2>\n

Toto je najjednoduch\u0161\u00ed aspekt na testovanie. Nie je potrebn\u00e9 meni\u0165 ni\u010d v samotnej spr\u00e1ve, ale len v d\u0148och a \u010dasoch odoslania.<\/p>\n

V\u017edy si m\u00f4\u017eete pom\u00f4c\u0165 prieskumom medzi pr\u00edjemcami o tom, kedy a v akom \u010dase uprednost\u0148uj\u00fa dost\u00e1va\u0165 ozn\u00e1menia od va\u0161ej spolo\u010dnosti. Pokia\u013e v\u0161ak ide o A\/B testovanie, dva hlavn\u00e9 faktory, ktor\u00e9 m\u00f4\u017eete vyhodnoti\u0165 zaslan\u00edm rovnak\u00e9ho obsahu s rovnak\u00fdm rozlo\u017een\u00edm, predmetom a odosielate\u013eom, s\u00fa de\u0148 v t\u00fd\u017edni a denn\u00e1 doba, kedy ich zasielate.<\/p>\n

\u010eal\u0161\u00edm mo\u017en\u00fdm prvkom na otestovanie tejto funkcie je po\u010det z\u00e1sielok, ktor\u00e9 s\u00fa va\u0161e kontakty ochotn\u00e9 dosta\u0165 v priebehu t\u00fd\u017ed\u0148a alebo mesiaca. In\u00fdmi slovami, frekvencia. Pod\u013ea viacer\u00fdch \u0161t\u00fadi\u00ed m\u00e1 zv\u00fd\u0161enie alebo zn\u00ed\u017eenie frekvencie komunik\u00e1cie v\u00fdznamn\u00fd vplyv na mieru kliknut\u00ed a odhl\u00e1sen\u00ed.<\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Cie\u013eom tohto \u010dl\u00e1nku je uk\u00e1za\u0165 v\u00e1m 5 prvkov va\u0161ich komunika\u010dn\u00fdch materi\u00e1lov, ktor\u00e9 je mo\u017en\u00e9 a ve\u013emi u\u017eito\u010dn\u00e9 vyhodnoti\u0165 prostredn\u00edctvom A\/B testovania.<\/p>","protected":false},"author":239642484,"featured_media":15760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n5 aspectos de tu email marketing a los que aplicar 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