{"id":6564,"date":"2024-06-06T17:58:31","date_gmt":"2024-06-06T14:58:31","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6564"},"modified":"2024-06-07T13:29:48","modified_gmt":"2024-06-07T10:29:48","slug":"5-typov-sprav-na-odosielanie","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/5-tipos-de-mensajes-que-debes-enviar\/masterbase\/","title":{"rendered":"5 typov spr\u00e1v na odosielanie"},"content":{"rendered":"<p>Hoci v\u00e4\u010d\u0161ina \u013eud\u00ed pou\u017e\u00edva e-mail len na tento \u00fa\u010del, e-mail sa nemus\u00ed obmedzova\u0165 len na reklamn\u00e9 spr\u00e1vy. Jednou z jeho v\u00fdhod je pr\u00e1ve to, \u017ee je multifunk\u010dn\u00fd.<\/p>\n<p>Existuje mnoho r\u00f4znych typov spr\u00e1v, ktor\u00e9 mo\u017eno posiela\u0165 bez oh\u013eadu na typ a ve\u013ekos\u0165 va\u0161ej firmy.<\/p>\n<p>\u010ci u\u017e rob\u00edte prv\u00e9 kroky v e-mailovom marketingu, alebo u\u017e m\u00e1te nejak\u00e9 sk\u00fasenosti, je ve\u013emi pravdepodobn\u00e9, \u017ee ste sa viackr\u00e1t zam\u00fd\u0161\u013eali nad t\u00fdm, \u010do in\u00e9 by ste mohli posiela\u0165 okrem propaga\u010dn\u00fdch spr\u00e1v.<\/p>\n<p>V tejto \u010dasti sa budeme venova\u0165 r\u00f4znym typom komunik\u00e1cie, ktor\u00e9 m\u00f4\u017eete posiela\u0165 e-mailom, ich v\u00fdhod\u00e1m a nev\u00fdhod\u00e1m.<\/p>\n<p>Sk\u00faste si ich premietnu\u0165 do svojho podnikania a ur\u010di\u0165, ktor\u00fd z nich by bol vo va\u0161om pr\u00edpade naju\u017eito\u010dnej\u0161\u00ed, pos\u00fadi\u0165, ktor\u00e9mu z nich da\u0165 prednos\u0165 a ktor\u00fd najlep\u0161ie vyhovuje va\u0161im obchodn\u00fdm cie\u013eom.<\/p>\n<ol>\n<li><strong>Newsletter<\/strong><\/li>\n<\/ol>\n<p>Bulletin - alebo <em>newsletter<\/em>je \u0161iroko pou\u017e\u00edvan\u00fdm typom komunik\u00e1cie. Pred rozhodnut\u00edm o jej vytvoren\u00ed je v\u0161ak d\u00f4le\u017eit\u00e9 presk\u00fama\u0165 jej ciele.<\/p>\n<p>Na \u010do ho chcete? M\u00f4\u017ee to by\u0165 na z\u00edskanie v\u00e4\u010d\u0161ieho po\u010dtu potenci\u00e1lnych z\u00e1kazn\u00edkov, na udr\u017eanie z\u00e1kazn\u00edkov alebo na oboje. To by malo by\u0165 ve\u013emi jasn\u00e9, preto\u017ee v\u00e1m to umo\u017en\u00ed ur\u010di\u0165, ako vyhodnoti\u0165, \u010di sa tento \u00fa\u010del pln\u00ed.<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Pom\u00e1ha vytv\u00e1ra\u0165 spomienku na zna\u010dku. Je to prvok, ktor\u00fd pravidelne zasiela obsah s\u00favisiaci s t\u00fdm, \u010do rob\u00edte a pred\u00e1vate.<\/li>\n<li>Prin\u00e1\u0161a relevantnos\u0165 va\u0161ej komunik\u00e1cie, t. j. \u017ee ju va\u0161e publikum oce\u0148uje. Toto m\u00e9dium komunikuje len to hlavn\u00e9 (nadpisy a rozba\u013eovac\u00ed zoznam); skuto\u010dn\u00fd materi\u00e1l je na va\u0161ej str\u00e1nke, ktor\u00e1 sa o\u017eiv\u00ed zv\u00fd\u0161en\u00fdm po\u010dtom n\u00e1v\u0161tev.<\/li>\n<li>D\u00e1va v\u00e1m mo\u017enos\u0165 slobodne si vybra\u0165, \u010do chcete komunikova\u0165, ak\u00fd obsah chcete zd\u00f4razni\u0165, na \u010do kl\u00e1s\u0165 d\u00f4raz.<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>Mo\u017eno budete v poku\u0161en\u00ed zahrn\u00fa\u0165 viacero v\u00fdziev na akciu, \u010do trochu odvedie pozornos\u0165 od hlavn\u00e9ho zamerania a zn\u00ed\u017ei \u00fa\u010dinnos\u0165 va\u0161ej komunik\u00e1cie.<\/li>\n<li>Ich n\u00e1vrh si vy\u017eaduje viac pr\u00e1ce, odhodlania a \u010dasu (hoci ak je n\u00e1vratnos\u0165 vy\u0161\u0161ia ako n\u00e1klady, na ni\u010dom z toho nez\u00e1le\u017e\u00ed).<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Vyhraden\u00e9 spr\u00e1vy<\/strong><\/li>\n<\/ol>\n<p>\u0160pecializovan\u00e9 spr\u00e1vy s\u00fa spr\u00e1vy obsahuj\u00face inform\u00e1cie \u0161pecifick\u00e9 pre konkr\u00e9tnu t\u00e9mu alebo ponuku.<\/p>\n<p>M\u00f4\u017ee sa t\u00fdka\u0165 uvedenia novej pr\u00edru\u010dky a ponuky na jej stiahnutie, pozv\u00e1nky na webin\u00e1r alebo podujatie alebo napr\u00edklad na vyplnenie prieskumu.<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Obsahuj\u00fa len jednu v\u00fdzvu k akcii a jednu ponuku, t. j. publikum sa s\u00fastred\u00ed na jednu akciu, preto\u017ee o\u010dak\u00e1vame, \u017ee bude ma\u0165 jeden jasn\u00fd cie\u013e.<\/li>\n<li>Ich v\u00fdroba je jednoduch\u00e1, preto\u017ee rovnak\u00fa \u0161abl\u00f3nu mo\u017eno pou\u017ei\u0165 pre nieko\u013eko r\u00f4znych spr\u00e1v.<\/li>\n<li>Daj\u00fa sa \u013eahko mera\u0165, preto\u017ee v\u010faka tomu, \u017ee s\u00fa obmedzen\u00e9 na jedno vydanie, je jednoduch\u00e9 sledova\u0165 mieru prekliku, konverzie alebo generovanie leadov.<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>\u010cas ich doru\u010denia je menej jasn\u00fd a pravideln\u00fd, ke\u010f\u017ee sa posielaj\u00fa sporadicky.<\/li>\n<li>Podobne ako v pr\u00edpade informa\u010dn\u00e9ho bulletinu, m\u00f4\u017eu n\u00e1s tie\u017e zv\u00e1dza\u0165 k tomu, aby sme zahrnuli viac v\u00fdziev na akciu (alebo vytvori\u0165 potrebu zahrn\u00fa\u0165 viac v\u00fdziev na akciu), \u010do odv\u00e1dza pozornos\u0165.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong>Starostlivos\u0165 o potenci\u00e1lnych z\u00e1kazn\u00edkov<\/strong><\/li>\n<\/ol>\n<p>Po pridan\u00ed nov\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov, ktor\u00ed sa k v\u00e1m dostali prostredn\u00edctvom r\u00f4znych kan\u00e1lov a z r\u00f4znych d\u00f4vodov, s nimi budete chcie\u0165 nadviaza\u0165 kontakt, z\u00edska\u0165 ich d\u00f4veru a vies\u0165 ich predajn\u00fdm lievikom. In\u00fdmi slovami, budete ich musie\u0165 vychov\u00e1va\u0165.<\/p>\n<p>Mnoh\u00ed potenci\u00e1lni z\u00e1kazn\u00edci sa prihl\u00e1sia na odber v\u00e1\u0161ho newslettera, stiahnu si pr\u00edru\u010dku alebo sa z\u00fa\u010dastnia webin\u00e1ra, ale nie s\u00fa pripraven\u00ed k\u00fapi\u0165.<\/p>\n<p>Ide o to, \u017ee navrhnete kampa\u0148 pozost\u00e1vaj\u00facu zo s\u00e9rie spr\u00e1v, ktor\u00fdch cie\u013eom je uk\u00e1za\u0165, \u010do rob\u00edte alebo pred\u00e1vate, aby sa t\u00edto nov\u00ed potenci\u00e1lni z\u00e1kazn\u00edci zozn\u00e1mili s va\u0161ou spolo\u010dnos\u0165ou a zaujali ju.<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Udr\u017eiavaj\u00fa kontakt s va\u0161imi potenci\u00e1lnymi z\u00e1kazn\u00edkmi, \u010do v\u00e1m umo\u017e\u0148uje vytv\u00e1ra\u0165 povedomie a budova\u0165 zna\u010dku.<\/li>\n<li>Maj\u00fa vysok\u00fa n\u00e1vratnos\u0165 pri n\u00edzkych n\u00e1kladoch.<\/li>\n<li>Pod\u013ea niektor\u00fdch \u0161t\u00fadi\u00ed generuj\u00fa a\u017e o 8% viac kliknut\u00ed ako be\u017en\u00e9 spr\u00e1vy.<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>Vy\u017eaduje sa pravideln\u00e9 a automatick\u00e9 doru\u010dovanie, \u010do m\u00f4\u017ee naru\u0161i\u0165 ich osobn\u00fd charakter.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong>Sponzorsk\u00e9 odkazy<\/strong><\/li>\n<\/ol>\n<p>Ak je cie\u013eom oslovi\u0165 nov\u00fdch \u013eud\u00ed, ktor\u00ed nie s\u00fa na va\u0161om zozname kontaktov, je to dobr\u00e1 alternat\u00edva, ako to urobi\u0165 bez poku\u0161enia prenaj\u00edma\u0165 alebo kupova\u0165 datab\u00e1zy, \u010do je v\u017edy probl\u00e9m.<\/p>\n<p>M\u00f4\u017eete sponzorova\u0165 newsletter inej spolo\u010dnosti (alebo in\u00fa spr\u00e1vu) s reklamou alebo cielen\u00fdm obsahom, ktor\u00fd zaujme n\u00e1v\u0161tevn\u00edkov v\u00e1\u0161ho webu a zaregistruje ich tam.<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Vyhnite sa l\u00edzingu alebo k\u00fape kontaktn\u00fdch b\u00e1z.<\/li>\n<li>Je \u00fa\u010dinn\u00fd a \u00fasporn\u00fd.<\/li>\n<li>Je \u013eahko merate\u013en\u00fd z h\u013eadiska n\u00e1vratnosti invest\u00edci\u00ed.<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>Nie je zadarmo, mus\u00edte zaplati\u0165 za odk\u00fapenie alebo zn\u00e1\u0161a\u0165 s\u00favisiace n\u00e1klady.<\/li>\n<li>Z\u00e1vis\u00ed od tretej strany, pokia\u013e ide o doru\u010dite\u013enos\u0165, otvorenos\u0165 a kliknutia (nie va\u0161a z\u00e1klad\u0148a, nie va\u0161a spr\u00e1va).<\/li>\n<\/ul>\n<ol start=\"5\">\n<li><strong>Transak\u010dn\u00e9 spr\u00e1vy<\/strong><\/li>\n<\/ol>\n<p>Ide o spr\u00e1vy, ktor\u00e9 sa sp\u00fa\u0161\u0165aj\u00fa na z\u00e1klade akcie vykonanej va\u0161im z\u00e1kazn\u00edkom, a to offline aj online.<\/p>\n<p>Ak ste sa zaregistrovali na webin\u00e1r, toto je potvrdzuj\u00faca spr\u00e1va. Ak ste si stiahli dokument, toto je spr\u00e1va, ktor\u00e1 v\u00e1m umo\u017en\u00ed pr\u00edstup k s\u00faboru. Ak ste po\u017eiadali o n\u00e1v\u0161tevu predajcu, toto je spr\u00e1va potvrdzuj\u00faca, \u017ee v\u00e1s niekto bude kontaktova\u0165.<\/p>\n<p>Transak\u010dn\u00e1 spr\u00e1va je vo v\u0161eobecnosti spr\u00e1va, ktor\u00e1 v \u010dase n\u00e1kupu potvrdzuje transakciu a odoslanie z\u00e1kazn\u00edkovi.<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Odr\u00e1\u017eaj\u00fa vysok\u00fa mieru otvorenia a prekliku.<\/li>\n<li>Zvy\u0161uj\u00fa zapojenie publika.<\/li>\n<li>Sl\u00fa\u017eia na uvedenie odkazov na \u010fal\u0161ie inform\u00e1cie.<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>Nie s\u00fa tak atrakt\u00edvne ako propaga\u010dn\u00e9 posolstvo.<\/li>\n<li>S\u00fa krat\u0161ie a konkr\u00e9tnej\u0161ie.<\/li>\n<\/ul>\n<p>R\u00f4zne typy spr\u00e1v, ktor\u00e9 m\u00f4\u017eete posiela\u0165, diverzifikuj\u00fa va\u0161u komunik\u00e1ciu a zvy\u0161uj\u00fa \u0161ance na interakciu a konverziu s va\u0161\u00edm publikom.<\/p>\n<p>Implement\u00e1cia r\u00f4znych t\u00fdchto spr\u00e1v v\u00e1m pom\u00f4\u017ee vy\u0165a\u017ei\u0165 maximum z va\u0161ej e-mailovej marketingovej strat\u00e9gie a vybudova\u0165 silnej\u0161\u00ed a efekt\u00edvnej\u0161\u00ed vz\u0165ah so z\u00e1kazn\u00edkmi.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=10-tipos-de-email-que-usted-debe-conocer-y-utilizar\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14878\" data-permalink=\"https:\/\/masterbase.com\/sk\/5-tipos-de-mensajes-que-debes-enviar\/masterbase\/10-tipos-de-email-que-debes-conocer-y-utilizar\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" data-orig-size=\"712,460\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 10 tipos de email que debes conocer y utilizar\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email 10 tipos de email que debes conocer y utilizar&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" class=\"wp-image-14878\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar-300x194.png?resize=787%2C509&#038;ssl=1\" alt=\"10 typov e-mailov, ktor\u00e9 by ste mali pozna\u0165 a pou\u017e\u00edva\u0165 \" width=\"787\" height=\"509\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?w=712&amp;ssl=1 712w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hoci v\u00e4\u010d\u0161ina \u013eud\u00ed ich pou\u017e\u00edva len na tento \u00fa\u010del, e-mail sa nemus\u00ed obmedzova\u0165 len na reklamn\u00e9 spr\u00e1vy.<\/p>","protected":false},"author":239642484,"featured_media":14880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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