{"id":6556,"date":"2024-04-11T19:12:43","date_gmt":"2024-04-11T16:12:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6556"},"modified":"2024-04-11T19:57:07","modified_gmt":"2024-04-11T16:57:07","slug":"personalizovat-komunikaciu-pouzitim-statickych-filtrov","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/personaliza-tus-comunicaciones-aplicando-filtros-estaticos\/masterbase\/","title":{"rendered":"Prisp\u00f4sobenie komunik\u00e1cie pou\u017eit\u00edm statick\u00fdch filtrov"},"content":{"rendered":"<p style=\"text-align: justify;\">V snahe uspokoji\u0165 tento dopyt sa obchodn\u00edci sna\u017eia vyu\u017ei\u0165 mo\u017enosti personaliz\u00e1cie vo svojej e-mailovej komunik\u00e1cii, aby pre\u0161li od hromadn\u00e9ho zasielania spr\u00e1v k z\u00e1\u017eitkom 1:1, ktor\u00e9 nielen\u017ee splnia, ale aj prekonaj\u00fa o\u010dak\u00e1vania spotrebite\u013eov a odl\u00ed\u0161ia ich od konkurencie.<\/p>\n<p style=\"text-align: justify;\">Nie je prekvapen\u00edm, \u017ee na ot\u00e1zku, ak\u00fd atrib\u00fat marketingu je v bud\u00facnosti najd\u00f4le\u017eitej\u0161\u00ed, 33% market\u00e9rov odpovedalo: \"personaliz\u00e1cia\". V tomto vesm\u00edre 74% uv\u00e1dza, \u017ee vytv\u00e1ranie personalizovan\u00fdch sk\u00fasenost\u00ed zvy\u0161uje anga\u017eovanos\u0165 z\u00e1kazn\u00edkov a zvy\u0161uje predaj takmer 20%.<\/p>\n<p style=\"text-align: justify;\">Market\u00e9rom pri dosahovan\u00ed ich cie\u013eov a z\u00e1merov personaliz\u00e1cie v\u00fdrazne pom\u00e1ha pou\u017e\u00edvanie dynamick\u00e9ho obsahu a \u00fadajov z\u00edskan\u00fdch zo sp\u00f4sobu, ak\u00fdm spotrebitelia nadv\u00e4zuj\u00fa vz\u0165ah s va\u0161ou zna\u010dkou. Plat\u00ed to najm\u00e4 pri pou\u017e\u00edvan\u00ed technol\u00f3gi\u00ed, ako je MasterBase\u00ae.<\/p>\n<h2 style=\"text-align: justify;\">\u010co je personaliz\u00e1cia v e-mailovom marketingu?<\/h2>\n<p style=\"text-align: justify;\">Personaliz\u00e1cia v kontexte e-mailov\u00e9ho marketingu predstavuje zacielenie e-mailovej kampane na konkr\u00e9tneho \u00fa\u010dastn\u00edka s vyu\u017eit\u00edm inform\u00e1ci\u00ed, ktor\u00e9 o \u0148om m\u00e1te. M\u00f4\u017eu to by\u0165 \u00fadaje ako ich meno, posledn\u00fd zak\u00fapen\u00fd produkt, miesto bydliska, po\u010det prihl\u00e1sen\u00ed do va\u0161ej aplik\u00e1cie, a to je len nieko\u013eko z ve\u013ek\u00e9ho mno\u017estva \u00fadajov, ktor\u00e9 mo\u017eno zbiera\u0165 v r\u00f4znych kontaktn\u00fdch bodoch.<\/p>\n<p style=\"text-align: justify;\">Ide o \u0161irok\u00fd v\u00fdznamov\u00fd koncept, ktor\u00fd m\u00f4\u017ee ma\u0165 r\u00f4znu \u00farove\u0148 prepracovanosti. Z\u00e1kladn\u00e1 personaliz\u00e1cia e-mailov\u00e9ho marketingu zah\u0155\u0148a taktiky, ako je pou\u017eitie mena \u00fa\u010dastn\u00edka v riadku predmetu, zatia\u013e \u010do prepracovanej\u0161ie taktiky m\u00f4\u017eu meni\u0165 obsah spr\u00e1vy na z\u00e1klade pohlavia, geografickej polohy, veku alebo in\u00fdch charakterist\u00edk \u00fa\u010dastn\u00edka.<\/p>\n<p style=\"text-align: justify;\">Personaliz\u00e1cia e-mailov\u00fdch marketingov\u00fdch kampan\u00ed je osved\u010den\u00fdm sp\u00f4sobom, ako zv\u00fd\u0161i\u0165 mieru otvorenia a prekliknutia, a jej vplyv mo\u017eno mera\u0165 z h\u013eadiska n\u00e1vratnosti invest\u00edci\u00ed a pr\u00edjmov. \u0160t\u00fadie v skuto\u010dnosti uk\u00e1zali, \u017ee spr\u00e1vy s personalizovan\u00fdmi predmetmi maj\u00fa 26% v\u00e4\u010d\u0161iu pravdepodobnos\u0165 otvorenia ako spr\u00e1vy s generick\u00fdmi, neosobn\u00fdmi predmetmi, a spolo\u010dnos\u0165 Rich Relevance dospela k z\u00e1veru, \u017ee pr\u00edjmy zo spr\u00e1v, ktor\u00e9 vyu\u017e\u00edvaj\u00fa personaliz\u00e1ciu, s\u00fa 5,7-kr\u00e1t vy\u0161\u0161ie.<\/p>\n<p style=\"text-align: justify;\">Je to preto, \u017ee spr\u00e1va, ktor\u00e1 oslovuje \u010dloveka, je pre odberate\u013eov relevantnej\u0161ia. Namiesto toho, aby spotrebite\u013e dostal kampa\u0148 so v\u0161eobecn\u00fdmi, univerz\u00e1lnymi ponukami a spr\u00e1vami, dostane spr\u00e1vu, ktor\u00e1 ho priamo oslov\u00ed, ktor\u00e1 obsahuje jeho meno a zobrazuje mu ponuky, produkty alebo akcie, ktor\u00e9 ho skuto\u010dne zauj\u00edmaj\u00fa.<\/p>\n<p style=\"text-align: justify;\">Zamyslite sa nad svojimi vlastn\u00fdmi preferenciami a konan\u00edm - nereagovali by ste sk\u00f4r na spr\u00e1vu, ktor\u00e1 v\u00e1m d\u00e1va zmysel a ktorej cie\u013eom je vyrie\u0161i\u0165 va\u0161u vyjadren\u00fa potrebu alebo \u017eelanie, ne\u017e na \u0161tandardn\u00fa ponuku, ktor\u00e1 bola zjavne zaslan\u00e1 stovk\u00e1m alebo tis\u00edcom \u013eud\u00ed?<\/p>\n<h2 style=\"text-align: justify;\">\u010co sa d\u00e1 prisp\u00f4sobi\u0165?<\/h2>\n<p style=\"text-align: justify;\">Pomocou profesion\u00e1lnych n\u00e1strojov, ako je napr\u00edklad MasterBase\u00ae, je mo\u017en\u00e9 prisp\u00f4sobi\u0165 takmer ka\u017ed\u00fd aspekt va\u0161ich e-mailov\u00fdch marketingov\u00fdch kampan\u00ed, od najjednoduch\u0161\u00edch a\u017e po najpokro\u010dilej\u0161ie taktiky.<\/p>\n<p style=\"text-align: justify;\">Niektor\u00e9 z t\u00fdchto takt\u00edk si teraz zopakujeme, aby ste si mohli urobi\u0165 predstavu o \u0161irokej \u0161k\u00e1le mo\u017enost\u00ed, ktor\u00e9 pon\u00faka najm\u00e4 <strong>statick\u00e9 filtre.<\/strong><\/p>\n<p style=\"text-align: justify;\">Nezabudnite, \u017ee je mo\u017en\u00e9 za\u010da\u0165 jednoducho a postupne sa prepracova\u0165 k zlo\u017eitej\u0161\u00edm taktik\u00e1m. K\u013e\u00fa\u010dom k \u00faspechu je personaliz\u00e1cia v malom i ve\u013ekom meradle, aby ste zv\u00fd\u0161ili hodnotu sk\u00fasenost\u00ed va\u0161ich z\u00e1kazn\u00edkov.<\/p>\n<p style=\"text-align: justify;\">Statick\u00e9 filtre v\u00e1m umo\u017e\u0148uj\u00fa trvalo segmentova\u0165 z\u00e1znamy v datab\u00e1ze kontaktov - bez zoh\u013eadnenia podmienok v poliach - a zoskupova\u0165 ich s cie\u013eom odosla\u0165 im spr\u00e1vu.<\/p>\n<p style=\"text-align: justify;\">In\u00fdmi slovami, ako vypl\u00fdva z ich n\u00e1zvu, tieto filtre sa vyzna\u010duj\u00fa t\u00fdm, \u017ee s\u00fa statick\u00e9, t. j. s\u00fa nap\u00e1jan\u00e9 inform\u00e1ciami dostupn\u00fdmi v \u010dase ich pou\u017eitia a nie s\u00fa automaticky aktualizovan\u00e9, ke\u010f sa tieto inform\u00e1cie zmenia.<\/p>\n<p style=\"text-align: justify;\"><strong>Jedn\u00fdm z faktorov, ktor\u00e9 zvy\u0161uj\u00fa personaliz\u00e1ciu prostredn\u00edctvom statick\u00fdch filtrov, je interakcia va\u0161ich kontaktov so spr\u00e1vami.<\/strong><\/p>\n<p style=\"text-align: justify;\">Sp\u00f4sob, ak\u00fdm z\u00e1kazn\u00edci reaguj\u00fa na spr\u00e1vy, ktor\u00e9 im posielate, je tie\u017e mo\u017en\u00fdm krit\u00e9riom segment\u00e1cie v syst\u00e9me MasterBase\u00ae. Ak sa rozhodnete pre tento sp\u00f4sob, pri konfigur\u00e1cii statick\u00e9ho filtra mus\u00edte vybra\u0165 odoslan\u00fa spr\u00e1vu a nastavi\u0165 ako podmienku, aby sa filter pou\u017eil:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>V\u0161etk\u00fdm kontaktom:<\/strong> V\u00fdsledok pou\u017eitia filtra bude toto\u017en\u00fd so z\u00e1klad\u0148ou, na ktor\u00fa ste odoslali vybran\u00fa spr\u00e1vu.<\/li>\n<li><strong>Na z\u00e1klade otvoren\u00fdch pracovn\u00fdch miest:<\/strong> Vyberie len t\u00fdch, ktor\u00ed spr\u00e1vu otvorili, alebo len t\u00fdch, ktor\u00ed spr\u00e1vu neotvorili.<\/li>\n<li><strong> Na z\u00e1klade sledovania kliknut\u00ed:<\/strong> Filter sa pou\u017eije na t\u00fdch, ktor\u00ed klikli na ak\u00fdko\u013evek odkaz obsiahnut\u00fd v spr\u00e1ve, alebo ak chcete by\u0165 konkr\u00e9tnej\u0161\u00ed, na konkr\u00e9tny odkaz.<\/li>\n<li><strong>Na z\u00e1klade odrazu:<\/strong> To znamen\u00e1, \u017ee vyberiete e-mailov\u00e9 adresy, ktor\u00e9 sa pri odoslan\u00ed danej spr\u00e1vy vr\u00e1tili, alebo naopak tie, ktor\u00e9 sa nevr\u00e1tili.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 600px; display: block; margin: 0px auto;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/img-94.jpg?w=600&#038;ssl=1\" alt=\"Obr\u00e1zok 94\"  \/><\/p>\n<p style=\"text-align: justify;\">Schopnos\u0165 statick\u00fdch filtrov segmentova\u0165 na z\u00e1klade spr\u00e1vania va\u0161ich kontaktov v\u00e1m pom\u00e1ha prisp\u00f4sobi\u0165 spr\u00e1vy, ktor\u00e9 im posielate, a poskytuje okam\u017eit\u00fa hodnotu. Na rozdiel od tradi\u010dn\u00fdch kampan\u00ed, kde je to market\u00e9r, kto ur\u010duje, ktor\u00e9 spr\u00e1vy sa maj\u00fa posiela\u0165, s\u00fa to z\u00e1kazn\u00edci, ktor\u00ed svojimi aktivitami ur\u010duj\u00fa, ktor\u00e9 spr\u00e1vy chc\u00fa dost\u00e1va\u0165.<\/p>\n<p style=\"text-align: justify;\">Je to strat\u00e9gia, ktor\u00e1 roz\u0161iruje rozsah dial\u00f3gu s va\u0161\u00edm publikom a v kone\u010dnom d\u00f4sledku umo\u017e\u0148uje z\u00e1kazn\u00edkom ur\u010di\u0165, kedy, kde a ako \u010dasto s\u00fa ochotn\u00ed prij\u00edma\u0165 va\u0161u komunik\u00e1ciu.<\/p>\n<p style=\"text-align: justify;\">Hlavnou v\u00fdhodou behavior\u00e1lnej personaliz\u00e1cie je, \u017ee v\u00e1m umo\u017e\u0148uje reagova\u0165 na z\u00e1kazn\u00edkov v k\u013e\u00fa\u010dov\u00fdch momentoch a poskytova\u0165 im vysoko kontextualizovan\u00fa hodnotu pre lep\u0161\u00ed z\u00e1\u017eitok.<\/p>\n<p style=\"text-align: justify;\">Vyu\u017e\u00edvanie statick\u00fdch filtrov v plnom rozsahu bude znamena\u0165 zlom v krivke \u00faspe\u0161nosti va\u0161ich e-mailov\u00fdch marketingov\u00fdch kampan\u00ed.<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=gestionar-relacione-datos-y-construya-perfiles-individuales\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"520\" data-attachment-id=\"13077\" data-permalink=\"https:\/\/masterbase.com\/sk\/personaliza-tus-comunicaciones-aplicando-filtros-estaticos\/masterbase\/captura-de-pantalla-2024-04-11-181006\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-181006.png?fit=873%2C567&amp;ssl=1\" data-orig-size=\"873,567\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Gestionar. Relacione datos y construya perfiles individuales\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-181006.png?fit=800%2C520&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-181006.png?resize=800%2C520&#038;ssl=1\" alt=\"\" class=\"wp-image-13077\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-181006.png?w=873&amp;ssl=1 873w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-181006.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-181006.png?resize=768%2C499&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Pre\u010d s\u00fa \u010dasy jednorozmern\u00fdch spr\u00e1v. Ich miesto zaujali spotrebitelia, ktor\u00ed po\u017eaduj\u00fa relevantn\u00fd, personalizovan\u00fd obsah a z\u00e1\u017eitky vo virtu\u00e1lnych aj fyzick\u00fdch kan\u00e1loch.<\/p>","protected":false},"author":239642484,"featured_media":13092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personaliza tus comunicaciones aplicando filtros est\u00e1ticos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/personalizovat-komunikaciu-pouzitim-statickych-filtrov\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personaliza tus comunicaciones aplicando filtros est\u00e1ticos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Atr\u00e1s han quedado los tiempos de los mensajes unidimensionales. 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