{"id":6554,"date":"2025-12-09T21:43:00","date_gmt":"2025-12-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6554"},"modified":"2025-12-11T16:45:17","modified_gmt":"2025-12-11T14:45:17","slug":"preco-nikto-neklika-na-spravy-ktore-posielate-e-mailom","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","title":{"rendered":"Pre\u010do nikto neklik\u00e1 na spr\u00e1vy, ktor\u00e9 posielate e-mailom?"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00dalohou market\u00e9rov nie je len presved\u010di\u0165 z\u00e1kazn\u00edkov, aby otv\u00e1rali a \u010d\u00edtali ich spr\u00e1vy. Potrebuj\u00fa, aby z\u00e1kazn\u00edci interagovali s ich zna\u010dkou.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Pr\u00e1ve preto je miera prekliku va\u0161ich z\u00e1sielok tak\u00e1 d\u00f4le\u017eit\u00e1, preto\u017ee odr\u00e1\u017ea, ako dobre dok\u00e1\u017eete zauja\u0165 svojich z\u00e1kazn\u00edkov.<\/p>\n<p style=\"text-align: justify;\">Miera preklikov m\u00f4\u017ee by\u0165 ve\u013emi n\u00edzka. Nenechajte sa v\u0161ak odradi\u0165, existuje mnoho d\u00f4vodov, pre\u010do \u010ditate\u013e nemus\u00ed klikn\u00fa\u0165 na odkaz vo va\u0161ej spr\u00e1ve:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Obsah nie je relevantn\u00fd.<\/li>\n<li>K\u00f3pia je neosobn\u00e1.<\/li>\n<li>CTA (v\u00fdzva k akcii) sa \u0165a\u017eko h\u013ead\u00e1 alebo je ich pr\u00edli\u0161 ve\u013ea.<\/li>\n<li>Ponuka nie je pre pr\u00edjemcu spr\u00e1vy atrakt\u00edvna.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pre lep\u0161ie pochopenie tejto t\u00e9my sa zd\u00e1 by\u0165 vhodn\u00e9 bli\u017e\u0161ie sa pozrie\u0165 na tento pojem a objasni\u0165, ako sa l\u00ed\u0161i od miery otvorenia.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u010co je miera prekliku?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Miera prekliku na spr\u00e1vu sa vypo\u010d\u00edta na z\u00e1klade po\u010dtu pou\u017e\u00edvate\u013eov, ktor\u00fdm bola zaslan\u00e1 spr\u00e1va s odkazom na v\u00fdzvu na akciu, a meria, ko\u013eko z nich skuto\u010dne kliklo na odkaz.<\/p>\n<p style=\"text-align: justify;\">Je mo\u017en\u00e9 mera\u0165 aj mieru prekliku (CTOR), \u010do je pomer, ktor\u00fd vyjadruje, ak\u00e9 percento z celkov\u00e9ho po\u010dtu \u013eud\u00ed, ktor\u00ed otvorili va\u0161u spr\u00e1vu, kliklo na v\u00fdzvu k akcii. Miera otvorenia bude teda nevyhnutne vy\u0161\u0161ia ako miera prekliku, preto\u017ee \u013eudia, ktor\u00ed otvorili va\u0161u spr\u00e1vu, urobili prv\u00fd krok a z nich niektor\u00ed urobia druh\u00fd krok: klikn\u00fa na odkaz.<\/p>\n<p style=\"text-align: justify;\">Jednoducho povedan\u00e9, miera otvorenia zobrazuje len po\u010det \u013eud\u00ed, ktor\u00ed otvorili va\u0161u spr\u00e1vu.<\/p>\n<p style=\"text-align: justify;\">To znamen\u00e1, \u017ee miera otvorenia sa zvy\u010dajne pova\u017euje za hodnotenie predmetu spr\u00e1vy, jej personaliz\u00e1cie, \u010distenia \u00fadajov a popularity va\u0161ej zna\u010dky. Naproti tomu miera prekliku ukazuje, \u010di \u010ditatelia pova\u017euj\u00fa v\u00e1\u0161 obsah a ponuky za u\u017eito\u010dn\u00e9 a relevantn\u00e9.<\/p>\n<p style=\"text-align: justify;\">Zatia\u013e \u010do miera otvorenia meria, ko\u013eko \u013eud\u00ed si mysl\u00ed, \u017ee va\u0161a spr\u00e1va stoj\u00ed za pozornos\u0165, miera prekliknutia ukazuje, \u017ee va\u0161a spr\u00e1va \u00faspe\u0161ne prin\u00fatila \u013eud\u00ed vykona\u0165 akciu.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Ak\u00e1 by bola dobr\u00e1 miera prekliku?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Pod\u013ea \u0161t\u00fadi\u00ed z r\u00f4znych zdrojov je miera prekliku na cielen\u00e9 alebo hromadn\u00e9 propaga\u010dn\u00e9 spr\u00e1vy v priemere 2,5%. V niektor\u00fdch odvetviach, ako s\u00fa hobby, m\u00e9di\u00e1 a \u0161t\u00e1tna spr\u00e1va, dosahuje miera prekliku a\u017e 4,5%.<\/p>\n<p style=\"text-align: justify;\">Je v\u0161ak d\u00f4le\u017eit\u00e9, aby ste porovn\u00e1vali svoju vlastn\u00fa v\u00fdkonnos\u0165, a nie v\u00fdkonnos\u0165 ostatn\u00fdch vo va\u0161ej oblasti.<\/p>\n<p style=\"text-align: justify;\">Vzh\u013eadom na to, \u017ee spotrebitelia dost\u00e1vaj\u00fa ka\u017ed\u00fd de\u0148 do svojich schr\u00e1nok mno\u017estvo spr\u00e1v a rekl\u00e1m z desiatok in\u00fdch m\u00e9di\u00ed, je z\u00edskanie ich pozornosti mimoriadne d\u00f4le\u017eit\u00e9.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Ako zlep\u0161i\u0165 mieru preklikov<\/strong><\/h2>\n<p style=\"text-align: justify;\">Ak va\u0161i z\u00e1kazn\u00edci neotv\u00e1raj\u00fa va\u0161e spr\u00e1vy, je to preto, \u017ee sa o ne nezauj\u00edmaj\u00fa. Je to tak\u00e9 jednoduch\u00e9 a priamo\u010diare.<\/p>\n<p style=\"text-align: justify;\">To znamen\u00e1, \u017ee sa im nep\u00e1\u010dila ponuka, ktor\u00fa ste im poslali, \u017ee obsah nepova\u017eovali za relevantn\u00fd, \u017ee narazili na neosobn\u00fa spr\u00e1vu alebo na nie\u010do, \u010do pova\u017eovali za spam.<\/p>\n<p style=\"text-align: justify;\">Ako teda zvr\u00e1ti\u0165 tento nepriazniv\u00fd scen\u00e1r?<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">a) Segment\u00e1cia <\/strong><\/p>\n<p style=\"text-align: justify;\">Dobre spravujte svoju datab\u00e1zu z\u00e1kazn\u00edkov a zoskupujte kontakty s podobn\u00fdmi vlastnos\u0165ami. V\u010faka segment\u00e1cii svojej datab\u00e1zy kontaktov m\u00f4\u017eete t\u00fdmto men\u0161\u00edm skupin\u00e1m posiela\u0165 vhodn\u00fd obsah, ktor\u00fd ich bude v s\u00fahrne zauj\u00edma\u0165.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">b) Personaliz\u00e1cia obsahu<\/strong><\/p>\n<p style=\"text-align: justify;\">Nikoho nel\u00e1kaj\u00fa irelevantn\u00e9 ponuky, dokonca ani od jeho ob\u013e\u00fabenej zna\u010dky. V dobe marketingu zalo\u017een\u00e9ho na \u013eu\u010foch z\u00e1kazn\u00edci o\u010dak\u00e1vaj\u00fa, \u017ee obsah bude prisp\u00f4soben\u00fd ich potreb\u00e1m a t\u00fa\u017ebam. Preto je nevyhnutn\u00e9 vyu\u017ei\u0165 svoje \u00fadaje a doplni\u0165 ich o demografick\u00e9 \u00fadaje tret\u00edch str\u00e1n, aby ste lep\u0161ie porozumeli z\u00e1kazn\u00edkom a posielali im personalizovan\u00fd obsah a odpor\u00fa\u010dania.<\/p>\n<p><strong style=\"font-weight: bold;\">c) Zlep\u0161enie v\u00fdzvy k akcii<\/strong><\/p>\n<p style=\"text-align: justify;\">Uistite sa, \u017ee va\u0161a v\u00fdzva na akciu (CTA) je jasn\u00e1, aby va\u0161i z\u00e1kazn\u00edci presne vedeli, \u010do maj\u00fa urobi\u0165. Pr\u00edpadne zv\u00e1\u017ete pridanie viacer\u00fdch odkazov, aby mali z\u00e1kazn\u00edci viac pr\u00edle\u017eitost\u00ed na kliknutie.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">(d) Vyradenie nerelevantn\u00e9ho obsahu<\/strong><\/p>\n<p style=\"text-align: justify;\">Dbajte na to, aby telo spr\u00e1vy obsahovalo len to najd\u00f4le\u017eitej\u0161ie, uplatnite kreativitu v texte a obr\u00e1zku a vynechajte v\u0161etko, \u010do je zbyto\u010dn\u00e9. Uistite sa, \u017ee va\u0161a spr\u00e1va m\u00e1 jasn\u00fd \u00fa\u010del a \u017ee v\u0161etky prvky ved\u00fa z\u00e1kazn\u00edkov ku kliknutiu na CTA.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">e) Z\u00edskanie z\u00e1kazn\u00edkov sp\u00e4\u0165<\/strong><\/p>\n<p style=\"text-align: justify;\">Va\u0161i sledovatelia bud\u00fa ub\u00fada\u0165 a v\u00e1\u0161 zoznam sa bude rozpad\u00e1va\u0165. V tomto momente by ste sa mali obr\u00e1ti\u0165 na kampane na odb\u00edjanie. Motivujte z\u00e1kazn\u00edkov, aby sa vr\u00e1tili (a klikali na va\u0161e spr\u00e1vy), atrakt\u00edvnou ponukou.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">f) U\u010denie sa z minul\u00fdch sk\u00fasenost\u00ed<\/strong><\/p>\n<p style=\"text-align: justify;\">Ka\u017ed\u00e1 odoslan\u00e1 spr\u00e1va je pr\u00edle\u017eitos\u0165ou na u\u010denie, nielen na komunik\u00e1ciu a dosiahnutie konverzi\u00ed. Presk\u00famajte metriky a vyvodzujte z\u00e1very, zistite, \u010do fungovalo a \u010do nie, s k\u00fdm a kedy. Tieto sk\u00fasenosti s\u00fa u\u010den\u00edm, ktor\u00e9 zlep\u0161\u00ed va\u0161u mieru prekliku.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">g) Testovanie, testovanie, testovanie a... testovanie<\/strong><\/p>\n<p style=\"text-align: justify;\">Posielanie spr\u00e1v, dr\u017eanie palcov a modlitby s\u00fa u\u017e minulos\u0165ou. Na\u010do to robi\u0165, ke\u010f m\u00f4\u017eete najprv posla\u0165 dve verzie spr\u00e1vy dvom mal\u00fdm segmentom celkovej z\u00e1kladne a vyhodnoti\u0165, ktor\u00e1 z nich dosiahla lep\u0161\u00ed v\u00fdsledok a posla\u0165 ju zvy\u0161ku z\u00e1kladne.<\/p>\n<p style=\"text-align: justify;\">N\u00edzka miera preklikov m\u00f4\u017ee by\u0165 frustruj\u00faca. Na\u0161\u0165astie, pomocou spr\u00e1vnych techn\u00edk a spr\u00e1vnych \u00fadajov ich mo\u017eno zvr\u00e1ti\u0165.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00dalohou market\u00e9rov nie je len presved\u010di\u0165 z\u00e1kazn\u00edkov, aby otv\u00e1rali a \u010d\u00edtali ich spr\u00e1vy. Potrebuj\u00fa, aby z\u00e1kazn\u00edci interagovali s ich zna\u010dkou.<\/p>","protected":false},"author":239642484,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/preco-nikto-neklika-na-spravy-ktore-posielate-e-mailom\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. Necesitan que los clientes interact\u00faen con su marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/preco-nikto-neklika-na-spravy-ktore-posielate-e-mailom\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T14:45:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"596\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?\",\"datePublished\":\"2025-12-09T19:43:00+00:00\",\"dateModified\":\"2025-12-11T14:45:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/\"},\"wordCount\":950,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/\",\"name\":\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"datePublished\":\"2025-12-09T19:43:00+00:00\",\"dateModified\":\"2025-12-11T14:45:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"width\":596,\"height\":491,\"caption\":\"primera campa\u00f1a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pl\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pre\u010do nikto neklik\u00e1 na spr\u00e1vy, ktor\u00e9 posielate e-mailom? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sk\/preco-nikto-neklika-na-spravy-ktore-posielate-e-mailom\/masterbase\/","og_locale":"sk_SK","og_type":"article","og_title":"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae","og_description":"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. Necesitan que los clientes interact\u00faen con su marca.","og_url":"https:\/\/masterbase.com\/sk\/preco-nikto-neklika-na-spravy-ktore-posielate-e-mailom\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-12-09T19:43:00+00:00","article_modified_time":"2025-12-11T14:45:17+00:00","og_image":[{"width":596,"height":491,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Autor":"Alejandro Dur\u00e1n","Predpokladan\u00fd \u010das \u010d\u00edtania":"5 min\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/pl\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?","datePublished":"2025-12-09T19:43:00+00:00","dateModified":"2025-12-11T14:45:17+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/"},"wordCount":950,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/pl\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"sk-SK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","url":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","name":"Pre\u010do nikto neklik\u00e1 na spr\u00e1vy, ktor\u00e9 posielate e-mailom? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","datePublished":"2025-12-09T19:43:00+00:00","dateModified":"2025-12-11T14:45:17+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","width":596,"height":491,"caption":"primera campa\u00f1a"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/sk\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/pl\/#website","url":"https:\/\/masterbase.com\/pl\/","name":"MasterBase\u00ae","description":"Automaty, ktor\u00e9 pracuj\u00fa pre v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/pl\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/masterbase.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/pl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/pl\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/sk\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1HI","_links":{"self":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts\/6554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/comments?post=6554"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts\/6554\/revisions"}],"predecessor-version":[{"id":25886,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/posts\/6554\/revisions\/25886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/media\/7762"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/media?parent=6554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/categories?post=6554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/sk\/wp-json\/wp\/v2\/tags?post=6554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}