{"id":6548,"date":"2024-06-14T16:51:53","date_gmt":"2024-06-14T13:51:53","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6548"},"modified":"2024-07-12T14:03:39","modified_gmt":"2024-07-12T11:03:39","slug":"navrhnut-seriu-uvitacich-sprav-pomocou-masterbase","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/","title":{"rendered":"Navrhnite s\u00e9riu uv\u00edtac\u00edch spr\u00e1v pomocou MasterBase\u00ae."},"content":{"rendered":"

Odberatelia sa prihl\u00e1sili na odber v\u00e1\u0161ho newslettera, preto\u017ee sa im p\u00e1\u010dilo to, \u010do videli, a teraz je rad na v\u00e1s, aby ste ich prekvapili v\u00e4\u010d\u0161\u00edm mno\u017estvom toho, \u010do o\u010dak\u00e1vaj\u00fa. Alebo si va\u0161i z\u00e1kazn\u00edci k\u00fapili v\u00fdrobok alebo slu\u017ebu, ktor\u00e1 ich zaujala, a je \u010das predstavi\u0165 im va\u0161u spolo\u010dnos\u0165 a nadviaza\u0165 s nimi trval\u00fd vz\u0165ah.<\/p>\n

<\/p>\n

Pre\u010do je d\u00f4le\u017eit\u00e9 posiela\u0165 uv\u00edtacie spr\u00e1vy?<\/h1>\n

Okrem toho, \u017ee uv\u00edtacia spr\u00e1va je zdvoril\u00fd a slu\u0161n\u00fd sp\u00f4sob pozdravu, existuj\u00fa aj \u0161tatistiky, ktor\u00e9 ukazuj\u00fa, ak\u00fd vplyv m\u00f4\u017ee ma\u0165. Uv\u00edtacie spr\u00e1vy maj\u00fa v porovnan\u00ed s in\u00fdmi e-mailov\u00fdmi marketingov\u00fdmi spr\u00e1vami nezvy\u010dajne vysok\u00fa mieru otvorenia a s\u00fa 86% \u00fa\u010dinnej\u0161ie ako priemern\u00fd newsletter.<\/p>\n

A to najlep\u0161ie si nech\u00e1vame na z\u00e1ver, odberatelia, ktor\u00ed dostan\u00fa uv\u00edtaciu spr\u00e1vu, prejavuj\u00fa 33% v\u00e4\u010d\u0161iu anga\u017eovanos\u0165 v s\u00favislosti so zna\u010dkou.<\/p>\n

Pri pr\u00e1ci na uv\u00edtac\u00edch spr\u00e1vach m\u00f4\u017eete vyu\u017ei\u0165 nasleduj\u00face v\u00fdhody:<\/p>\n

    \n
  1. Poskytnite inform\u00e1cie, ktor\u00e9 z dlhodob\u00e9ho h\u013eadiska podporia va\u0161e e-mailov\u00e9 kampane a prispej\u00fa k v\u00e1\u0161mu marketingov\u00e9mu \u00faspechu.<\/li>\n
  2. Zozn\u00e1mte odberate\u013eov so svojou zna\u010dkou, aby boli ochotnej\u0161\u00ed prij\u00edma\u0165 a otv\u00e1ra\u0165 nov\u00e9 spr\u00e1vy.<\/li>\n
  3. Stimulujte okam\u017eit\u00fa reakciu prostredn\u00edctvom vhodn\u00fdch odkazov a v\u00fdziev na akciu.<\/li>\n<\/ol>\n

    \u010co rob\u00ed v\u00e1\u0161 pozdrav dobrou uv\u00edtacou spr\u00e1vou?<\/h2>\n

    Okam\u017eit\u00e9 <\/strong><\/h3>\n

    Nestr\u00e1cajte \u010das. Hne\u010f ako sa niekto zaregistruje na odber va\u0161ich spr\u00e1v, po\u0161lite mu uv\u00edtaciu spr\u00e1vu. Ak sa pr\u00e1ve zaregistrovali, znamen\u00e1 to, \u017ee s\u00fa st\u00e1le online a vidia va\u0161u zna\u010dku.<\/p>\n

    Na\u0161\u0165astie s\u00fa dostato\u010dne zvedav\u00ed a va\u0161a spr\u00e1va ich m\u00f4\u017ee podnieti\u0165 k tomu, aby sa chceli dozvedie\u0165 e\u0161te viac.
    \nAutomatiz\u00e1cia odosielania spr\u00e1v v\u00e1m pom\u00f4\u017ee dosiahnu\u0165 pr\u00e1ve toto, preto\u017ee m\u00f4\u017eete napl\u00e1nova\u0165, s minim\u00e1lnym \u00fasil\u00edm, odoslanie uv\u00edtacej spr\u00e1vy hne\u010f, ako z\u00edskate nov\u00e9ho odberate\u013ea alebo z\u00e1kazn\u00edka.<\/p>\n

    Bu\u010fte stru\u010dn\u00ed, ale spl\u0148te svoje s\u013euby<\/strong><\/h3>\n

    Svoje publikum budete chcie\u0165 \u010do najr\u00fdchlej\u0161ie zauja\u0165, ale dbajte na to, aby ste ho nenudili. Obsah uv\u00edtacej spr\u00e1vy by mal by\u0165 relevantn\u00fd, stru\u010dn\u00fd a mal by poskytova\u0165 ur\u010dit\u00fa hodnotu. Uv\u00edtacia spr\u00e1va by mala nastavi\u0165 o\u010dak\u00e1vania va\u0161ich odberate\u013eov do bud\u00facnosti. Je to prv\u00e1 spr\u00e1va, ktor\u00fa od va\u0161ej spolo\u010dnosti dostan\u00fa, preto im dajte predstavu o tom, \u010do ich \u010dak\u00e1, a sna\u017ete sa ju naplni\u0165 aj v \u010fal\u0161\u00edch zaslan\u00fdch spr\u00e1vach.<\/p>\n

    Ak ste v\u00fdmenou za predplatn\u00e9 nie\u010do s\u013e\u00fabili, napr\u00edklad z\u013eavov\u00fd k\u00f3d alebo pr\u00edstup k exkluz\u00edvnemu obsahu, teraz je ten spr\u00e1vny \u010das to poskytn\u00fa\u0165. Pon\u00fakanie stimulov udr\u017eiava z\u00e1kazn\u00edkov v kontakte s va\u0161ou zna\u010dkou.<\/p>\n

    \u017ee jej obsah je prisp\u00f4soben\u00fd na mieru.<\/strong><\/h3>\n

    Uraz\u00edte dlh\u00fa cestu! Vyu\u017eite v\u0161etky inform\u00e1cie o svojom novom odberate\u013eovi, ktor\u00e9 pom\u00f4\u017eu, aby bola uv\u00edtacia spr\u00e1va pr\u00edvetivej\u0161ia a pr\u00edvetivej\u0161ia. Ak m\u00e1te k dispoz\u00edcii jeho meno, pou\u017eite ho v predmete spr\u00e1vy, v tele spr\u00e1vy alebo v oboch.<\/p>\n

    Jednoduch\u00e9 uvedenie mena pr\u00edjemcu v predmete m\u00f4\u017ee zv\u00fd\u0161i\u0165 mieru otvorenia o 20%.<\/p>\n

    Personaliz\u00e1cia uv\u00edtac\u00edch spr\u00e1v udr\u017eiava kore\u0161pondenciu na \u013eudskej \u00farovni. V aplik\u00e1cii MasterBase\u00ae je jednoduch\u00e9 prida\u0165 personaliz\u00e1ciu do e-mailov\u00fdch marketingov\u00fdch a transak\u010dn\u00fdch spr\u00e1v.<\/p>\n

    Zahr\u0148te l\u00e1kav\u00e9 v\u00fdzvy na akciu (CTA)<\/strong><\/h3>\n

    Hlavn\u00fdm d\u00f4vodom marketingov\u00fdch spr\u00e1v je premeni\u0165 odberate\u013eov na z\u00e1kazn\u00edkov a v\u00fdzvy na akciu to urobia za v\u00e1s. Majte to v\u017edy na pam\u00e4ti. Urobte svoje spr\u00e1vy \u013eahko n\u00e1jdite\u013en\u00e9 a dostato\u010dne atrakt\u00edvne, aby na ne pr\u00edjemca klikol. To sa d\u00e1 dosiahnu\u0165 farebnos\u0165ou, pr\u00edpadne cool a provokat\u00edvnym GIFom.<\/p>\n

    \u017ee m\u00e1 vhodn\u00fa farebn\u00fa sch\u00e9mu<\/strong><\/h3>\n

    Farba je dobr\u00fd sp\u00f4sob, ako up\u00fata\u0165 pozornos\u0165 a udr\u017ea\u0165 si ju. Ak je farebn\u00e1 sch\u00e9ma nevhodn\u00e1, predplatitelia m\u00f4\u017eu strati\u0165 z\u00e1ujem.<\/p>\n

    Ke\u010f\u017ee farby, ktor\u00e9 si vyberiete, s\u00fa prvou vecou, ktor\u00fa v\u00e1\u0161 z\u00e1kazn\u00edk uvid\u00ed, ke\u010f otvor\u00ed va\u0161u spr\u00e1vu, budete sa chcie\u0165 uisti\u0165, \u017ee reprezentuj\u00fa va\u0161u zna\u010dku. M\u00f4\u017ee sa to zda\u0165 jednoduch\u00e9 a dokonca samozrejm\u00e9, ale existuje nieko\u013eko detailov, ktor\u00e9 mus\u00edte zoh\u013eadni\u0165, aby identita va\u0161ej zna\u010dky vyzerala bezchybne.<\/p>\n

    Uv\u00edtacia spr\u00e1va alebo cel\u00e1 s\u00e9ria spr\u00e1v?<\/h2>\n

    \u010c\u00edm viac obsahu potrebujete zahrn\u00fa\u0165, t\u00fdm viac m\u00e1 zmysel rozdeli\u0165 uv\u00edtaciu spr\u00e1vu do nieko\u013ek\u00fdch s\u00e9riov\u00fdch z\u00e1sielok.<\/p>\n

    Rozhodnutie o po\u010dte spr\u00e1v a frekvencii zasielania z\u00e1vis\u00ed od viacer\u00fdch faktorov. Napr\u00edklad na kapacite v\u00e1\u0161ho syst\u00e9mu doru\u010dovania e-mailov, potenci\u00e1lnej hodnote, ktor\u00fa prirad\u00edte ka\u017ed\u00e9mu prvku obsahu na podporu va\u0161ich cie\u013eov, \u0161ir\u0161om obchodnom modeli a \u010fal\u0161\u00edch d\u00f4vodoch.<\/p>\n

    Aby ste nov\u00e9ho odberate\u013ea nezahltili mno\u017estvom inform\u00e1ci\u00ed v uv\u00edtac\u00edch spr\u00e1vach, dlh\u00fdmi a rozpty\u013euj\u00facimi textami, je vhodn\u00e9 usporiada\u0165 ich do stup\u0148uj\u00faceho sa radu doru\u010dovania inform\u00e1ci\u00ed, aby sa zv\u00fd\u0161ila pravdepodobnos\u0165 interakcie s nimi.<\/p>\n

    Jednoduch\u00fd pr\u00edklad s\u00e9rie 3 spr\u00e1v:<\/strong><\/h4>\n

    Prv\u00e1 spr\u00e1va, ktor\u00e1 sa odo\u0161le hne\u010f po registr\u00e1cii. Mala by obsahova\u0165 jednoduch\u00e9 a len predbe\u017en\u00e9 inform\u00e1cie na ur\u00fdchlenie procesu n\u00e1stupu: po\u010fakovanie za registr\u00e1ciu a potvrdenie o prihl\u00e1sen\u00ed.<\/p>\n

    Nasleduj\u00faci de\u0148 pr\u00edde druh\u00e1 spr\u00e1va s nieko\u013ek\u00fdmi \u010fal\u0161\u00edmi krokmi, napr\u00edklad s ponukou nastavenia preferenci\u00ed spr\u00e1v a \u00fapravy profilu a s odkazmi na soci\u00e1lne siete.<\/p>\n

    Tret\u00ed de\u0148 im po\u0161lite spr\u00e1vu, v ktorej im uk\u00e1\u017eete najob\u013e\u00fabenej\u0161ie produkty, demo alebo nie\u010do, \u010do si m\u00f4\u017eu vysk\u00fa\u0161a\u0165, aby sa zozn\u00e1mili s va\u0161ou zna\u010dkou a slu\u017ebami.<\/p>\n

    Ako naprogramova\u0165 t\u00fato s\u00e9riu z\u00e1sielok s MasterBase\u00ae?<\/h2>\n

    V r\u00e1mci na\u0161ich automatiza\u010dn\u00fdch slu\u017eieb v\u00e1m MasterBase\u00ae pom\u00f4\u017ee napl\u00e1nova\u0165 s\u00e9riu uv\u00edtac\u00edch spr\u00e1v prostredn\u00edctvom individu\u00e1lneho zasielania na z\u00e1klade spr\u00e1vania.<\/p>\n

    Ak chcete za\u010da\u0165 odosiela\u0165 kontaktom, ktor\u00e9 sa prihl\u00e1sili na odber va\u0161ej e-mailovej komunik\u00e1cie, mali by ste zv\u00e1\u017ei\u0165 nasleduj\u00face kroky:<\/p>\n

      \n
    1. \n
        \n
      1. \n
          \n
        1. Vytvorenie a povolenie pravidla vo va\u0161om \u00fa\u010dte, ktor\u00e9 umo\u017en\u00ed odosielanie spr\u00e1v po jednej a ich n\u00e1sledn\u00e9 sledovanie.<\/li>\n
        2. Definujte kan\u00e1l, prostredn\u00edctvom ktor\u00e9ho bud\u00fa potenci\u00e1lni z\u00e1kazn\u00edci s\u00fahlasi\u0165 s odoslan\u00edm svojich \u00fadajov na odber va\u0161ich z\u00e1sielok, napr. formul\u00e1r na va\u0161ej webovej lokalite alebo v soci\u00e1lnych m\u00e9di\u00e1ch, a syst\u00e9m na intern\u00e9 pou\u017eitie - nemusia by\u0165 nevyhnutne rovnak\u00e9 - ktor\u00fd bude poskytova\u0165 tieto inform\u00e1cie spolo\u010dnosti MasterBase\u00ae, napr. ERP alebo CRM.<\/li>\n
        3. Potom si mus\u00edte vybra\u0165 najvhodnej\u0161\u00ed n\u00e1stroj na automatiz\u00e1ciu prenosu nov\u00fdch \u00fadajov o \u00fa\u010dastn\u00edkoch do \u00fa\u010dtu MasterBase\u00ae. V pr\u00edpade webovej str\u00e1nky sa odpor\u00fa\u010da vykona\u0165 to prostredn\u00edctvom skriptu WebBehavior a v pr\u00edpade syst\u00e9mu na intern\u00e9 pou\u017eitie, ako je ERP alebo CRM, prostredn\u00edctvom rozhran\u00ed API, ktor\u00e9 m\u00e1 MasterBase\u00ae a ktor\u00e9 umo\u017e\u0148uj\u00fa automatizova\u0165 t\u00fato \u00falohu.<\/li>\n
        4. Po konfigur\u00e1cii \u00fa\u010dtu na interpret\u00e1ciu inform\u00e1ci\u00ed poskytnut\u00fdch nov\u00fdmi odberate\u013emi prostredn\u00edctvom virtu\u00e1lneho automatu je potrebn\u00e9 definova\u0165 \u0161t\u00edtok kontaktu pre ka\u017ed\u00e9 naprogramovan\u00e9 odoslanie, ktor\u00fd umo\u017en\u00ed priradi\u0165 podmienky, napr\u00edklad podmienku nov\u00e9ho odberate\u013ea, a priradi\u0165 ich ku kontaktom prostredn\u00edctvom ich e-mailovej adresy.
          \nUpozor\u0148ujeme, \u017ee platnos\u0165 ka\u017ed\u00e9ho \u0161t\u00edtku ur\u010duje d\u00e1tum a \u010das odoslania ka\u017edej spr\u00e1vy.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

           <\/p>\n

           <\/p>\n

          \"ASSISTANT<\/p>\n

           <\/p>\n

           <\/p>\n

            \n
          1. \n
              \n
            1. \n
                \n
              1. Potom je potrebn\u00e9 vytvori\u0165 vyh\u013ead\u00e1vac\u00ed tag pre ka\u017ed\u00fa z po\u0161tov\u00fdch z\u00e1sielok s podmienkou vyl\u00fa\u010denia pre ka\u017ed\u00fd z tagov kontaktov vytvoren\u00fdch v predch\u00e1dzaj\u00facom kroku.
                \nT\u00fdm sa zabezpe\u010d\u00ed, \u017ee pri ka\u017edom vypr\u0161an\u00ed platnosti zna\u010dky kontaktu sa pre ka\u017ed\u00e9ho \u00fa\u010dastn\u00edka spust\u00ed jednorazov\u00e9 odoslanie.<\/li>\n
              2. Potom mus\u00edte do svojho \u00fa\u010dtu MasterBase\u00ae nahra\u0165 obsah, ktor\u00fd sa m\u00e1 v ka\u017edej spr\u00e1ve ozn\u00e1mi\u0165. Okrem toho je potrebn\u00e9 nahra\u0165, otestova\u0165 a povoli\u0165 rozvrhnutie, ktor\u00e9 d\u00e1va \u0161trukt\u00faru telu spr\u00e1vy pre ka\u017ed\u00fd form\u00e1t obsahu, ktor\u00fd m\u00e1 by\u0165 zahrnut\u00fd v ka\u017edej z\u00e1sielke.<\/li>\n
              3. S\u00e9ria napl\u00e1novan\u00fdch spr\u00e1v sa za\u010dne odosiela\u0165 po zisten\u00ed po\u010diato\u010dn\u00e9ho definovan\u00e9ho spr\u00e1vania - v tomto pr\u00edpade: nov\u00fd odberate\u013e - a bude pokra\u010dova\u0165, k\u00fdm nevypr\u0161\u00ed platnos\u0165 pr\u00edslu\u0161n\u00fdch kontaktn\u00fdch zna\u010diek.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                 <\/p>\n

                 <\/p>\n

                \"unique_shipments\"<\/p>\n

                 <\/p>\n

                \"Vyu\u017eitie<\/a><\/p>","protected":false},"excerpt":{"rendered":"

                Uv\u00edtacia spr\u00e1va m\u00f4\u017ee by\u0165 za\u010diatkom kr\u00e1sneho vz\u0165ahu - samozrejme, vz\u0165ahu medzi zna\u010dkou a jej z\u00e1kazn\u00edkom.<\/p>","protected":false},"author":239642484,"featured_media":15099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nDise\u00f1a una serie de mensajes de bienvenida con MasterBase\u00ae - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/navrhnut-seriu-uvitacich-sprav-pomocou-masterbase\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1a una serie de mensajes de bienvenida con MasterBase\u00ae - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Un mensaje de bienvenida puede ser el comienzo de una hermosa relaci\u00f3n, la que existe entre una marca y su cliente, por supuesto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/navrhnut-seriu-uvitacich-sprav-pomocou-masterbase\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-14T13:51:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T11:03:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/2.png?fit=6500%2C3797&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"6500\" \/>\n\t<meta property=\"og:image:height\" content=\"3797\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 min\u00fat\" \/>\n<script type=\"application\/ld+json\" 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