{"id":6543,"date":"2024-10-08T17:38:25","date_gmt":"2024-10-08T14:38:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6543"},"modified":"2025-06-16T18:21:49","modified_gmt":"2025-06-16T15:21:49","slug":"preco-by-ste-mali-do-svojich-e-mailovych-marketingovych-zasielok-zahrnut-odkaz-na-odhlasenie","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","title":{"rendered":"Odhl\u00e1senie z odberu: pre\u010do by ste ho mali zahrn\u00fa\u0165 do svojich e-mailov\u00fdch marketingov\u00fdch z\u00e1sielok"},"content":{"rendered":"

<\/p>\n\n\n

Okrem toho viacer\u00e9 publikovan\u00e9 \u0161t\u00fadie poskytuj\u00fa nezvratn\u00e9 d\u00f4kazy o tom, \u017ee s\u00fakromie sa po\u010das pand\u00e9mie stalo prioritou.<\/h2>\n

Povedan\u00e9 jednoduch\u0161ie: umo\u017eni\u0165 pou\u017e\u00edvate\u013eom odhl\u00e1si\u0165 sa z mailingov\u00e9ho zoznamu u\u017e nie je mo\u017enos\u0165, ale povinnos\u0165.<\/p>\n

Mo\u017enos\u0165 odhl\u00e1senia je priate\u013e, nie nepriate\u013e.<\/strong><\/h3>\n

Ide o odkaz umiestnen\u00fd v p\u00e4ti\u010dke spr\u00e1vy, ktor\u00fd umo\u017e\u0148uje pou\u017e\u00edvate\u013eom odhl\u00e1si\u0165 sa z odberu, ak si u\u017e nepraj\u00fa dost\u00e1va\u0165 ozn\u00e1menia od va\u0161ej spolo\u010dnosti.
M\u00f4\u017eete si ho pozrie\u0165 v na\u0161om Newsletteri, pre ktor\u00fd ste sa dostali na tento blog:<\/p>\n

\"Z\u00e1p\u00e4tie<\/p>\n

Odhlasovacie odkazy chr\u00e1nia doru\u010dite\u013enos\u0165 va\u0161ej e-mailovej spr\u00e1vy a vy\u017eaduj\u00fa ich mnoh\u00e9 z\u00e1kony o spame na celom svete.<\/p>\n

Je pravda, \u017ee odhl\u00e1senie pou\u017e\u00edvate\u013eov zo zoznamu kontaktov je bolestiv\u00e9, ale je to prospe\u0161nej\u0161ie, ako si mysl\u00edte.<\/p>\n

Vieme, \u017ee sa m\u00f4\u017ee zda\u0165, \u017ee pon\u00faka\u0165 z\u00e1kazn\u00edkom jednoduch\u00fd sp\u00f4sob, ako od v\u00e1s od\u00eds\u0165, sa m\u00f4\u017ee zda\u0165 nevhodn\u00e9, ale ak im poskytnete kvalitn\u00fd obsah, v\u00e4\u010d\u0161ina z nich si tla\u010didlo na odhl\u00e1senie ani nev\u0161imne.<\/p>\n

Aj napriek tomu niekedy nemus\u00ed by\u0165 pre niektor\u00fdch va\u0161ich odberate\u013eov vhodn\u00fd ani ten najatrakt\u00edvnej\u0161\u00ed obsah. A ak sa to stane a va\u0161e kontakty nem\u00f4\u017eu n\u00e1js\u0165 odkaz na odhl\u00e1senie, m\u00f4\u017eete by\u0165 ozna\u010den\u00ed ako spam.<\/p>\n

Vy to nechcete a my to nechceme pre v\u00e1s.<\/p>\n

V\u00fdhody uvedenia odkazu na odhl\u00e1senie<\/h3>\n

Nejde len o \u010dist\u00fd zoznam; zahrnutie odkazu na odhl\u00e1senie do va\u0161ich spr\u00e1v m\u00e1 mnoho \u010fal\u0161\u00edch v\u00fdhod.<\/p>\n

Vyhnete sa frustr\u00e1cii na strane pr\u00edjemcu<\/h3>\n

\u010casto sa st\u00e1va, \u017ee bez toho, aby sme si to uvedomili, d\u00e1me s\u00fahlas so zasielan\u00edm informa\u010dn\u00fdch bulletinov od webovej str\u00e1nky alebo zna\u010dky a za\u010dneme dost\u00e1va\u0165 spr\u00e1vy, ktor\u00e9 n\u00e1s pr\u00edli\u0161 nezauj\u00edmaj\u00fa.<\/p>\n

Je d\u00f4le\u017eit\u00e9 pochopi\u0165 potreby a preferencie \u013eud\u00ed a umo\u017eni\u0165 im, aby sa odhl\u00e1sili z v\u00e1\u0161ho zoznamu adres\u00e1tov, ak si to \u017eelaj\u00fa.<\/p>\n

Skon\u010d\u00ed v doru\u010denej po\u0161te, nie v spame<\/h3>\n

Je to jednoduch\u00e9: ak uvediete odkaz na odhl\u00e1senie, m\u00e1te v\u00e4\u010d\u0161iu \u0161ancu, \u017ee sa dostanete do schr\u00e1nky va\u0161ich kontaktov, a nie do prie\u010dinka so spamom.<\/p>\n

Ak \u013eudia nechc\u00fa dost\u00e1va\u0165 va\u0161e informa\u010dn\u00e9 bulletiny a pri ich h\u013eadan\u00ed nen\u00e1jdu odkaz na odhl\u00e1senie, pravdepodobne ozna\u010dia v\u00e1\u0161 e-mail ako spam.<\/p>\n

U\u017e by ste mali vedie\u0165, ako ve\u013emi po\u0161kod\u00ed va\u0161u poves\u0165, ak sa dostane do prie\u010dinka so spamom. Ak po\u010det spamov prekro\u010d\u00ed povolen\u00fa hranicu, va\u0161e konto m\u00f4\u017ee by\u0165 pozastaven\u00e9 alebo v niektor\u00fdch pr\u00edpadoch dokonca zru\u0161en\u00e9. Preto by ste mali v\u017edy obmedzi\u0165 po\u010det spamov\u00fdch s\u0165a\u017enost\u00ed na minimum.<\/p>\n

Dodr\u017eiavanie antispamovej legislat\u00edvy<\/h3>\n

Ka\u017ed\u00e1 krajina m\u00e1 svoje vlastn\u00e9 pravidl\u00e1 t\u00fdkaj\u00face sa uvedenia odkazu na odhl\u00e1senie, preto\u017ee to vy\u017eaduj\u00fa pr\u00e1vne predpisy proti spamu.<\/p>\n

Od m\u00e1ja 2018, ke\u010f vst\u00fapilo do platnosti, GDPR stanovilo \u0161tandardy a stalo sa po\u017eiadavkou pre ka\u017ed\u00fa zna\u010dku s kontaktmi v E\u00da. Pokuty m\u00f4\u017eu dosiahnu\u0165 a\u017e 20 mili\u00f3nov eur alebo 4% ro\u010dn\u00e9ho glob\u00e1lneho obratu, pod\u013ea toho, ktor\u00e1 suma je vy\u0161\u0161ia.<\/p>\n

Pod\u013ea \u010dl\u00e1nku 17 tohto nariadenia \"Pr\u00e1vo na vymazanie\" alebo \"Pr\u00e1vo by\u0165 zabudnut\u00fd\" maj\u00fa dotknut\u00e9 osoby pr\u00e1vo po\u017eiada\u0165 o vymazanie svojich \u00fadajov. Prev\u00e1dzkovatelia \u00fadajov s\u00fa povinn\u00ed ich vymaza\u0165, ak u\u017e nie s\u00fa potrebn\u00e9 na \u00fa\u010dely, na ktor\u00e9 boli zhroma\u017eden\u00e9, alebo ak dotknut\u00e9 osoby odvolali svoj s\u00fahlas s ich uchov\u00e1van\u00edm a pou\u017e\u00edvan\u00edm.<\/p>\n

Ako m\u00f4\u017ee pom\u00f4c\u0165 MasterBase\u00ae: MasterUnsubscribe<\/h2>\n

V spolo\u010dnosti MasterBase\u00ae sme pred nieko\u013ek\u00fdmi rokmi spr\u00edstupnili na\u0161im z\u00e1kazn\u00edkom automatizovan\u00fd proces odhl\u00e1senia a stanovili sme, \u017ee mus\u00ed sp\u013a\u0148a\u0165 tri hlavn\u00e9 charakteristiky:<\/p>\n

    \n
  1. Jednoduch\u00e9:<\/strong>Malo by by\u0165 jednoduch\u00e9 za\u010dleni\u0165 odkaz do HTML spr\u00e1vy a vykona\u0165 ho pre t\u00fdch, ktor\u00ed sa chc\u00fa odhl\u00e1si\u0165 z odberu.<\/li>\n
  2. Poistenie:<\/strong>Je dostato\u010dne bezpe\u010dn\u00fd a odoln\u00fd vo\u010di chyb\u00e1m, aby zabezpe\u010dil, \u017ee t\u00ed, ktor\u00ed sa prostredn\u00edctvom neho odhl\u00e1si z odberu, u\u017e nedostan\u00fa po\u0161tov\u00e9 z\u00e1sielky, a to ani v pr\u00edpade, \u017ee sa omylom znova na\u010d\u00edtaj\u00fa do datab\u00e1zy kontaktov.<\/li>\n
  3. Hotovos\u0165:<\/strong> A nielen efekt\u00edvne, ale aj automatick\u00e9 (takmer magick\u00e9) pre t\u00fdch, ktor\u00ed me\u0161kaj\u00fa s pl\u00e1nom dod\u00e1vok.<\/li>\n<\/ol>\n

    Samozrejme, tieto charakteristiky sa predpokladaj\u00fa aj pre t\u00fdch, ktor\u00ed sa odhlasuj\u00fa, t. j. v jednom kroku, bez toho, aby boli po\u017eiadan\u00ed o \u010fal\u0161ie \u00fadaje, s mo\u017enos\u0165ou (dobrovo\u013ene) poskytn\u00fa\u0165 sp\u00e4tn\u00fa v\u00e4zbu a s alternat\u00edvou zru\u0161enia procesu po jeho vygenerovan\u00ed (\u010do by sme mohli pova\u017eova\u0165 za op\u00e4tovn\u00e9 prihl\u00e1senie).<\/p>\n

    A tak sa zrodil MasterUnsubscribe<\/p>\n

    Ako funguje slu\u017eba MasterUnsubscribe\u00ae?<\/h2>\n

    1) Pre t\u00fdch, ktor\u00ed pl\u00e1nuj\u00fa odosielanie spr\u00e1v<\/h3>\n

    Prostredn\u00edctvom aplik\u00e1cie MasterBase\u00ae je aktiv\u00e1cia tohto modulu na odhl\u00e1senie tak\u00e1 jednoduch\u00e1, ako vlo\u017eenie k\u00f3du MasterUnsubscribe\u00ae ako hypertextov\u00e9ho odkazu do HTML spr\u00e1vy prostredn\u00edctvom asistovan\u00e9ho editora.<\/p>\n

    Nasleduj\u00faci pr\u00edklad je krok za krokom:<\/p>\n

    \"Krok<\/p>\n

    Ur\u010dite text, ktor\u00fd bude odkazom na MasterUnsubscribe\u00ae.<\/strong><\/p>\n

    \"Krok<\/p>\n

    Vyberte nastavenie MasterUnsubscribe\u00ae z ikony prisp\u00f4sobenia.<\/strong><\/p>\n

    \"Krok<\/p>\n

    T\u00e1to akcia vlo\u017e\u00ed parameter MasterUnsubscribe\u00ae (#!masterunsubscribelink!#) do tela spr\u00e1vy.<\/strong><\/p>\n

    \"Krok<\/p>\n

    Nakoniec mus\u00edte tento parameter vyreza\u0165 a vlo\u017ei\u0165 ako hypertextov\u00fd odkaz textu, na ktor\u00fd sa d\u00e1 odkazova\u0165, v tomto pr\u00edpade \"Kliknite sem\".<\/strong><\/p>\n

    Parameter MasterUnsubscribe\u00ae bude v\u017edy rovnak\u00fd, tak\u017ee si m\u00f4\u017eete nastavi\u0165 \u0161abl\u00f3nu, ktor\u00fa budete pou\u017e\u00edva\u0165 ako z\u00e1klad pre bud\u00face odosielanie.<\/p>\n

    2) Pre t\u00fdch, ktor\u00ed sa chc\u00fa odhl\u00e1si\u0165 zo z\u00e1sielky:<\/strong><\/h3>\n

    MasterUnsubscribe\u00ae funguje v nieko\u013ek\u00fdch jednoduch\u00fdch krokoch.<\/p>\n

    Prvou mo\u017enos\u0165ou je klikn\u00fa\u0165 na mo\u017enos\u0165 odhl\u00e1si\u0165 sa z odberu:<\/p>\n

    \"u-6\"<\/p>\n

    Pou\u017e\u00edvate\u013e bude presmerovan\u00fd na str\u00e1nku MasterUnsubscribe\u00ae, kde sa dozvie, do ktorej schr\u00e1nky \u017eiada o odhl\u00e1senie, n\u00e1zov spolo\u010dnosti, ktor\u00e1 z\u00e1sielky odosiela, a intern\u00fd k\u00f3d tohto \u00fa\u010dtu.<\/p>\n

    \"Krok<\/p>\n

    Po odoslan\u00ed \u017eiadosti kontaktom sa v uvedenom \u010dasovom r\u00e1mci (24 hod\u00edn) spust\u00ed proces odhl\u00e1senia. Kontakt m\u00e1 tie\u017e mo\u017enos\u0165 (dobrovo\u013ene) informova\u0165 o d\u00f4vodoch odhl\u00e1senia.<\/p>\n

    \"Krok<\/p>\n

    Ak kontakt odpovie na tento prieskum, je odk\u00e1zan\u00fd na potvrdzuj\u00face miesto:<\/p>\n

    \"Krok<\/p>\n

    Nakoniec kontakt dostane do svojho e-mailov\u00e9ho konta ozn\u00e1menie o odhl\u00e1sen\u00ed z odberu, ktor\u00e9 obsahuje mo\u017enos\u0165 zru\u0161i\u0165 odhl\u00e1senie a op\u00e4tovne sa prihl\u00e1si\u0165 k odberu z\u00e1sielok, ak by sa chcel vr\u00e1ti\u0165 k tomuto procesu.<\/p>\n

    V pr\u00edpade zru\u0161enia odberu sa kontaktnej osobe zobraz\u00ed t\u00e1to potvrdzuj\u00faca str\u00e1nka.<\/span><\/p>\n

    \"odhl\u00e1senie<\/p>\n

    Na z\u00e1ver<\/h2>\n

    Je d\u00f4le\u017eit\u00e9, aby si spolo\u010dnosti uvedomili, ak\u00e9 nevyhnutn\u00e9 je ma\u0165 jednoduch\u00fd, bezpe\u010dn\u00fd a \u00fa\u010dinn\u00fd proces odhl\u00e1senia kontaktov. Spolo\u010dnos\u0165 MasterBase\u00ae to u\u017e dok\u00e1zala. Preto tento modul na odhl\u00e1senie sp\u013a\u0148a n\u00e1ro\u010dn\u00e9 priemyseln\u00e9 normy a osved\u010den\u00e9 postupy pre tento proces. Poz\u00fdvame v\u0161etk\u00fdch na\u0161ich z\u00e1kazn\u00edkov, aby sa obozn\u00e1mili s programom MasterUnsubscribe\u00ae a aktivovali si ho na na\u0161ej platforme.<\/p>\n

    Starostlivos\u0165 o proces odhl\u00e1senia je prv\u00fdm krokom pri vr\u00e1ten\u00ed kontaktu. Uistite sa, \u017ee va\u0161a komunik\u00e1cia je pre va\u0161e publikum t\u00fdm najlep\u0161\u00edm z\u00e1\u017eitkom.<\/p>\n

    \"ebook:<\/a><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Vzh\u013eadom na ve\u013ek\u00fd pokrok v politik\u00e1ch ochrany osobn\u00fdch \u00fadajov na celom svete je dnes proces odhlasovania kontaktov z va\u0161ich po\u0161tov\u00fdch zoznamov \u010doraz citlivej\u0161ou z\u00e1le\u017eitos\u0165ou.<\/p>","protected":false},"author":239642484,"featured_media":16761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEnlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos en el mundo, el proceso de desuscripci\u00f3n de contactos a tus listas de correo es un tema cada d\u00eda m\u00e1s sensible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/preco-by-ste-mali-do-svojich-e-mailovych-marketingovych-zasielok-zahrnut-odkaz-na-odhlasenie\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos en el mundo, el proceso de desuscripci\u00f3n de contactos a tus listas de correo es un tema cada d\u00eda m\u00e1s sensible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/preco-by-ste-mali-do-svojich-e-mailovych-marketingovych-zasielok-zahrnut-odkaz-na-odhlasenie\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T14:38:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T15:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/2.png?fit=2250%2C2250&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Enlace de desuscripci\u00f3n: por qu\u00e9 debes 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