{"id":6538,"date":"2024-05-07T20:44:47","date_gmt":"2024-05-07T17:44:47","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6538"},"modified":"2024-05-08T13:04:07","modified_gmt":"2024-05-08T10:04:07","slug":"maximalizujte-personalizaciu-svojich-sprav-pomocou-masterbase-smartdata","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/maximiza-la-personalizacion-de-tus-mensajes-con-masterbase-smartdata\/masterbase\/","title":{"rendered":"Maximalizujte personaliz\u00e1ciu svojich spr\u00e1v pomocou MasterBase\u00ae SmartData"},"content":{"rendered":"

V snahe splni\u0165 tieto po\u017eiadavky sa obchodn\u00edci sna\u017eia vyu\u017ei\u0165 personaliz\u00e1ciu e-mailov na prechod k z\u00e1\u017eitkom 1:1, ktor\u00e9 nielen sp\u013a\u0148aj\u00fa, ale aj prekon\u00e1vaj\u00fa o\u010dak\u00e1vania spotrebite\u013eov a odli\u0161uj\u00fa ich od konkurencie.<\/p>\n

Preto nie je prekvapen\u00edm, \u017ee na ot\u00e1zku, ktor\u00fd faktor je pre marketing v bud\u00facnosti najd\u00f4le\u017eitej\u0161\u00ed, 33% market\u00e9rov odpovedalo: \"personaliz\u00e1cia\". Okrem toho 74% market\u00e9rov tvrd\u00ed, \u017ee cielen\u00e1 personaliz\u00e1cia zvy\u0161uje anga\u017eovanos\u0165 z\u00e1kazn\u00edkov a pri pou\u017e\u00edvan\u00ed personalizovan\u00fdch sk\u00fasenost\u00ed zaznamen\u00e1va priemern\u00fd n\u00e1rast predaja o 20%.<\/p>\n

Market\u00e9ri na v\u0161etk\u00fdch \u00farovniach a vo v\u0161etk\u00fdch funkci\u00e1ch m\u00f4\u017eu vyu\u017e\u00edva\u0165 v\u00fdhody posielania relevantnej\u0161\u00edch a personalizovanej\u0161\u00edch spr\u00e1v, ktor\u00e9 prin\u00e1\u0161aj\u00fa v\u00fdsledky.<\/p>\n

Personaliz\u00e1cia v e-mailovom marketingu<\/h3>\n

Personaliz\u00e1cia v kontexte e-mailov\u00e9ho marketingu predstavuje zacielenie e-mailovej kampane na konkr\u00e9tneho \u00fa\u010dastn\u00edka s vyu\u017eit\u00edm inform\u00e1ci\u00ed, ktor\u00e9 o \u0148om m\u00e1te.<\/p>\n

M\u00f4\u017eu to by\u0165 \u00fadaje, ako je ich meno, posledn\u00fd produkt, ktor\u00fd si k\u00fapili, kde \u017eij\u00fa, ko\u013ekokr\u00e1t denne sa prihl\u00e1sia do va\u0161ej aplik\u00e1cie a mnoho \u010fal\u0161\u00edch.<\/p>\n

Personaliz\u00e1cia je \u0161irok\u00fd pojem a m\u00f4\u017ee sa l\u00ed\u0161i\u0165 v n\u00e1ro\u010dnosti. Z\u00e1kladn\u00e1 personaliz\u00e1cia zah\u0155\u0148a taktiky, ako je pou\u017eitie mena \u00fa\u010dastn\u00edka v riadku predmetu, zatia\u013e \u010do pokro\u010dilej\u0161ie taktiky m\u00f4\u017eu zah\u0155\u0148a\u0165 zmenu obsahu spr\u00e1vy na z\u00e1klade pohlavia, miesta alebo in\u00fdch vec\u00ed, ktor\u00e9 o nich viete.<\/p>\n

Personaliz\u00e1cia e-mailov\u00fdch kampan\u00ed je osved\u010den\u00fd sp\u00f4sob, ako zv\u00fd\u0161i\u0165 mieru otvorenia a kliknut\u00ed a m\u00f4\u017ee ma\u0165 merate\u013en\u00fd vplyv na n\u00e1vratnos\u0165 invest\u00edci\u00ed a pr\u00edjmy.<\/p>\n

\u0160t\u00fadie uk\u00e1zali, \u017ee spr\u00e1vy s personalizovan\u00fdmi predmetmi maj\u00fa 26% v\u00e4\u010d\u0161iu pravdepodobnos\u0165 otvorenia ako spr\u00e1vy bez nich a spolo\u010dnos\u0165 Rich Relevance zistila, \u017ee pr\u00edjmy z personalizovan\u00fdch spr\u00e1v s\u00fa 5,7-kr\u00e1t vy\u0161\u0161ie.<\/strong><\/p>\n

<\/p>\n

Tieto v\u00fdsledky vypl\u00fdvaj\u00fa zo skuto\u010dnosti, \u017ee personalizovan\u00e9 spr\u00e1vy s\u00fa pre odberate\u013eov atrakt\u00edvnej\u0161ie. Namiesto kampane so v\u0161eobecn\u00fdmi ponukami dostan\u00fa va\u0161i odberatelia spr\u00e1vu zameran\u00fa priamo na nich, ktor\u00e1 obsahuje ich meno a ponuky (produkty, akcie at\u010f.), ktor\u00e9 zodpovedaj\u00fa ich z\u00e1ujmom.<\/p>\n

Personaliz\u00e1cia pomocou MasterBase\u00ae SmartData<\/h3>\n

\u010co je to?<\/strong><\/p>\n

MasterBase\u00ae SmartData je rie\u0161enie, ktor\u00e9 obohati\u0165<\/strong> mo\u017enosti pre personaliz\u00e1cia<\/strong> ktor\u00e9 s\u00fa u\u017e k dispoz\u00edcii v MasterBase\u00ae, pridan\u00edm s\u00faboru funkci\u00ed, ktor\u00e9 v\u00e1m umo\u017enia prisp\u00f4sobi\u0165 \u00fadaje pou\u017e\u00edvan\u00e9 pri personaliz\u00e1cii, bu\u010f prisp\u00f4sobi\u0165 ich form\u00e1t, vytvori\u0165 vz\u0165ahy medzi nimi alebo z nich.<\/p>\n

S MasterBase\u00ae SmartData je personaliz\u00e1cia obohaten\u00e1 o konfigur\u00e1ciu \u00fadajov pod\u013ea va\u0161ich komunika\u010dn\u00fdch potrieb a o\u010dak\u00e1van\u00ed pr\u00edjemcu.<\/p>\n

Sta\u010d\u00ed ma\u0165 z\u00e1klad\u0148u poch\u00e1dzaj\u00facu zo syst\u00e9mu CRM, ERP alebo in\u00e9ho, preto\u017ee ako v\u0161etci vieme, \u00fadaje s\u00fa z\u00e1kladn\u00fdm faktorom nielen pre MasterBase\u00ae SmartData, ale pre ak\u00fdko\u013evek druh personaliz\u00e1cie, aby skuto\u010dne fungovala. Ako uvid\u00edte, priebeh je ve\u013emi jednoduch\u00fd a sp\u00f4sob, ako ho aplikova\u0165 na poskytovanie hodnoty va\u0161im z\u00e1kazn\u00edkom, je e\u0161te jednoduch\u0161\u00ed.<\/p>\n

MasterBase\u00ae SmartData\u00ae Flow<\/h3>\n

\"sm-1\"<\/p>\n

M\u00f4\u017eete prisp\u00f4sobi\u0165 znaky, \u010d\u00edsla, d\u00e1tumy, bin\u00e1rne \u00fadaje, polia - cel\u00fd rad faktorov, ktor\u00e9 u\u013eah\u010duj\u00fa a zlep\u0161uj\u00fa pou\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165 vo v\u0161etk\u00fdch dotykov\u00fdch bodoch po\u010das cel\u00e9ho \u017eivotn\u00e9ho cyklu pou\u017e\u00edvate\u013ea.<\/p>\n

10 najcharakteristickej\u0161\u00edch pou\u017eit\u00ed MasterBase\u00ae SmartData<\/h3>\n

Z mnoh\u00fdch mo\u017enost\u00ed prisp\u00f4sobenia, ktor\u00e9 pon\u00faka MasterBase\u00ae SmartData, sme vybrali 10, ktor\u00e9 najlep\u0161ie ilustruj\u00fa jeho potenci\u00e1l:<\/p>\n

    \n
  1. Form\u00e1t na ve\u013ek\u00e9 za\u010diato\u010dn\u00e9 p\u00edsmeno<\/li>\n
  2. Form\u00e1t \u010d\u00edsla<\/li>\n
  3. Zmena form\u00e1tu d\u00e1tumu<\/li>\n
  4. Re\u0165azenie blokov znakov<\/li>\n
  5. Zaokr\u00fah\u013eovanie \u010d\u00edsel<\/li>\n
  6. Pos\u00fadenie, \u010di je jeden d\u00e1tum v\u00e4\u010d\u0161\u00ed ako druh\u00fd<\/li>\n
  7. Nahradi\u0165 hodnoty<\/li>\n
  8. N\u00e1sobenie dvoch \u010d\u00edsel<\/li>\n
  9. Pridanie rokov k d\u00e1tumu<\/li>\n
  10. Odstr\u00e1nenie pr\u00e1zdnych pol\u00ed\u010dok<\/li>\n<\/ol>\n
      \n
    1. Form\u00e1tovanie na ve\u013ek\u00e9 za\u010diato\u010dn\u00e9 p\u00edsmen\u00e1 - $capitalize <\/strong>\n

      Vezme prv\u00fd znak ka\u017edej hodnoty a nap\u00ed\u0161e ho ve\u013ek\u00fdm p\u00edsmenom; ostatn\u00e9 znaky sa zachovaj\u00fa alebo sa pod\u013ea potreby preved\u00fa na mal\u00e9 p\u00edsmen\u00e1.<\/p>\n

      Ak boli men\u00e1 va\u0161ich kontaktov zadan\u00e9 do va\u0161ej datab\u00e1zy r\u00f4znym sp\u00f4sobom, niektor\u00e9 s mal\u00fdmi p\u00edsmenami, in\u00e9 s ve\u013ek\u00fdmi, po pou\u017eit\u00ed tejto funkcie sa spr\u00e1va odo\u0161le do celej datab\u00e1zy s menom pr\u00edjemcu s ve\u013ek\u00fdmi za\u010diato\u010dn\u00fdmi p\u00edsmenami, \u010do je norma pre p\u00edsanie vlastn\u00fdch mien.<\/p>\n

      \"sm-01\"<\/p>\n

       <\/li>\n

    2. \u010c\u00edsla form\u00e1tu - $formatNumber <\/strong>\n

      Transformuje \u00fadaje typu \u010d\u00edslo na \u00fadaje typu znak a naform\u00e1tuje ich do pou\u017e\u00edvate\u013eom definovan\u00e9ho form\u00e1tu pou\u017eit\u00edm funkcie<\/p>\n

      \u010c\u00edsla je mo\u017en\u00e9 form\u00e1tova\u0165 na miestne meny, percent\u00e1, \u010dasov\u00e9 v\u00fdrazy alebo in\u00e9 mern\u00e9 jednotky, ako aj reprezentova\u0165 ich ako cel\u00e9 \u010d\u00edsla alebo desatinn\u00e9 \u010d\u00edsla, okrem in\u00e9ho s oddelen\u00edm tis\u00edcov alebo bez neho.<\/p>\n

      \"sm-02\"<\/p>\n

       <\/li>\n

    3. Zmena form\u00e1tu d\u00e1tumu - $formatDate <\/strong>\n

      T\u00e1to funkcia umo\u017e\u0148uje definova\u0165 sp\u00f4sob, ak\u00fdm chcete vyjadri\u0165 d\u00e1tum.<\/p>\n

      Ak maj\u00fa d\u00e1tumy ulo\u017een\u00e9 v poliach va\u0161ej datab\u00e1zy r\u00f4zne form\u00e1ty alebo form\u00e1t, ktor\u00fd nezodpoved\u00e1 pou\u017e\u00edvaniu vo va\u0161ej krajine, niektor\u00e9 len s \u010d\u00edslami, in\u00e9 s \u010d\u00edslami, ale v inom form\u00e1te, \u010fal\u0161ie s mesiacom v slov\u00e1ch a d\u0148om v \u010d\u00edslach, spr\u00e1va m\u00f4\u017ee by\u0165 odoslan\u00e1 do v\u0161etk\u00fdch t\u00fdchto datab\u00e1z s rovnak\u00fdm form\u00e1tom d\u00e1tumu definovan\u00fdm pri vkladan\u00ed funkcie.<\/p>\n

      \"sm-03\"<\/p>\n

       <\/li>\n

    4. Re\u0165azenie blokov znakov - $concat <\/strong>\n

      Spoj\u00ed re\u0165azec znakov definovan\u00fd ako \"initial\" s in\u00fdm re\u0165azcom definovan\u00fdm ako \"final\".<\/p>\n

      T\u00e1to funkcia prevezme obsah (hodnotu) po\u013ea v datab\u00e1ze, ktor\u00e9 je pri pou\u017eit\u00ed funkcie definovan\u00e9 ako \"po\u010diato\u010dn\u00e9\", a spoj\u00ed ho s obsahom druh\u00e9ho po\u013ea, ktor\u00e9 ste definovali ako \"kone\u010dn\u00e9\". Ide\u00e1lne je napr\u00edklad spoji\u0165 do jedn\u00e9ho riadku meno a priezvisko klienta, ktor\u00e9 s\u00fa v datab\u00e1ze v samostatn\u00fdch poliach.<\/p>\n

      \"sm-04\"<\/p>\n

       <\/li>\n

    5. Zaokr\u00fah\u013eovanie \u010d\u00edsel - $round<\/strong>\n

      T\u00e1to funkcia umo\u017e\u0148uje zaokr\u00fahli\u0165 desatinn\u00e9 \u010d\u00edslo a vyjadri\u0165 ho v cel\u00fdch \u010d\u00edslach.<\/p>\n

      Pou\u017eit\u00edm tejto funkcie sa \u010d\u00edsla obsahuj\u00face desatinn\u00e9 \u010d\u00edsla preved\u00fa na cel\u00e9 \u010d\u00edsla. Uskuto\u010d\u0148uje sa to pod\u013ea konvencie pripo\u010d\u00edtania cel\u00e9ho \u010d\u00edsla od desatinn\u00e9ho \u010d\u00edsla 0,5 a od\u010d\u00edtania cel\u00e9ho \u010d\u00edsla od desatinn\u00e9ho \u010d\u00edsla 0,49 smerom nadol.<\/p>\n

      \"sm-05\"<\/p>\n

       <\/li>\n

    6. Vyhodnoti\u0165, \u010di je jeden d\u00e1tum v\u00e4\u010d\u0161\u00ed ako druh\u00fd - $maxDate <\/strong>\n

      T\u00e1to funkcia kontroluje, \u010di je hodnota vyhodnocovan\u00e9ho d\u00e1tumu v\u00e4\u010d\u0161ia ako referen\u010dn\u00fd d\u00e1tum.<\/p>\n

      Funkcia sa predvypln\u00ed a definuj\u00fa sa polia obsahuj\u00face d\u00e1tumy, ktor\u00e9 sa maj\u00fa vyhodnoti\u0165, a referen\u010dn\u00fd d\u00e1tum. Napr\u00edklad d\u00e1tumy podpisu poistnej zmluvy oproti aktu\u00e1lnemu d\u00e1tumu, na ozn\u00e1menie ukon\u010denia platnosti poistnej zmluvy vozidla.<\/p>\n

      \"sm-06\"<\/p>\n

       <\/li>\n

    7. Nahradi\u0165 znaky - $replace <\/strong>\n

      Nahradenie obsahu re\u0165azca hodnotou obsiahnutou v inom re\u0165azci, definovanom ako n\u00e1hrada.<\/p>\n

      T\u00e1to funkcia umo\u017e\u0148uje nahradi\u0165 re\u0165azec, ktor\u00fd zodpoved\u00e1 po\u013eu vo va\u0161ej z\u00e1kladni a je definovan\u00fd ako vyh\u013ead\u00e1vac\u00ed re\u0165azec pri pou\u017eit\u00ed funkcie, hodnotou obsiahnutou v re\u0165azci definovanom ako n\u00e1hrada, ktor\u00fd mus\u00ed tie\u017e zodpoveda\u0165 po\u013eu vo va\u0161ej z\u00e1kladni.<\/p>\n

      \"sm-07\"<\/p>\n

       <\/li>\n

    8. N\u00e1sobenie dvoch \u010d\u00edslic - $multiply <\/strong>\n

      Vyn\u00e1sobte dve \u010d\u00edsla a zobrazte v\u00fdsledok tejto oper\u00e1cie.<\/p>\n

      Najlep\u0161\u00edm pr\u00edkladom pou\u017eitia tejto funkcie je vyjadrenie ceny r\u00f4znych v\u00fdrobkov s u\u017e uplatnenou da\u0148ou z pridanej hodnoty (DPH), ako v\u00fdsledok vyn\u00e1sobenia \u00fadajov z po\u013ea cena s \u00fadajmi z po\u013ea DPH.<\/p>\n

      \"sm-08\"<\/p>\n

       <\/li>\n

    9. Pridanie rokov k d\u00e1tumu-$addYears <\/strong>\n

      T\u00e1to funkcia umo\u017e\u0148uje prida\u0165 roky k dan\u00e9mu d\u00e1tumu<\/p>\n

      Na z\u00e1klade hodn\u00f4t d\u00e1tumu z po\u013ea v datab\u00e1ze sa pripo\u010d\u00edta po\u010det rokov, ktor\u00fd pou\u017e\u00edvate\u013e definuje pri pou\u017eit\u00ed funkcie, a zobraz\u00ed sa ich s\u00fa\u010det. Obzvl\u00e1\u0161\u0165 u\u017eito\u010dn\u00e9 na upozornenie z\u00e1kazn\u00edkov na d\u00e1tum automatick\u00e9ho pred\u013a\u017eenia zmluvy pod\u013ea individu\u00e1lnych \u00fadajov ka\u017ed\u00e9ho z nich.<\/p>\n

      \"sm-09\"<\/p>\n

       <\/li>\n

    10. Odstr\u00e1nenie polotovarov - $trim<\/strong>\n

      Pri pou\u017eit\u00ed tejto funkcie sa zobrazia len platn\u00e9 znaky, preto\u017ee sa odstr\u00e1nia dodato\u010dn\u00e9 medzery medzi segmentmi.<\/p>\n

      T\u00e1to funkcia rozpozn\u00e1va segmenty a po\u010d\u00edta medzery a konfiguruje \u00fadaje tak, aby sa zobrazovali segmenty znakov oddelen\u00e9 iba medzerou.<\/p>\n

      \"sm-10\"<\/p>\n

       <\/li>\n<\/ol>\n

      Ako pou\u017e\u00edva\u0165 MasterBase\u00ae SmartData?<\/h3>\n

      Sta\u010d\u00ed vytvori\u0165 - alebo upravi\u0165 - spr\u00e1vu a po vlo\u017een\u00ed personaliza\u010dn\u00e9ho v\u00fdrazu do nej vlo\u017ei\u0165 funkciu MasterBase\u00ae SmartData, ktor\u00e1 pole uprav\u00ed pod\u013ea va\u0161ich predst\u00e1v.<\/p>\n

      \"sm-11\"<\/p>\n

      \u010eal\u0161ie podrobnosti o pou\u017e\u00edvan\u00ed MasterBase\u00ae SmartData z\u00edskate od svojho obchodn\u00e9ho z\u00e1stupcu alebo v na\u0161ej z\u00e1kazn\u00edcky port\u00e1l<\/a> alebo na na\u0161ej platforme prejdite na Akcia > Hromadn\u00e9 spr\u00e1vy > Vytvori\u0165 spr\u00e1vu<\/strong>N\u00e1jdete tu zdroj pomoci, ktor\u00fd v\u00e1m okrem zhrnutia funkci\u00ed a v\u00fdhod syst\u00e9mu MasterBase\u00ae SmartData umo\u017en\u00ed stiahnu\u0165 si jednu z troch pr\u00edru\u010diek, ktor\u00e9 sme pre v\u00e1s pripravili: Norm\u00e1lna \u00farove\u0148, Pokro\u010dil\u00e1 \u00farove\u0148 a Expertn\u00e1 \u00farove\u0148.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      Spotrebitelia po\u017eaduj\u00fa a o\u010dak\u00e1vaj\u00fa relevantn\u00fd a personalizovan\u00fd obsah a z\u00e1\u017eitky.<\/p>","protected":false},"author":239642484,"featured_media":10659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1425],"class_list":["post-6538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-smartdata"],"yoast_head":"\nMaximiza la personalizaci\u00f3n 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