{"id":6362,"date":"2025-07-09T21:45:57","date_gmt":"2025-07-09T18:45:57","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6362"},"modified":"2025-09-26T12:19:23","modified_gmt":"2025-09-26T09:19:23","slug":"kontrola-transparentnosti-a-vizualne-spravy-pre-vase-kampane","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/masterunsubscribe-transparencia-control-y-reportes-visuales-para-tus-campanas\/masterbase\/","title":{"rendered":"MasterUnsubscribe\u00ae: Transparentnos\u0165, kontrola a vizu\u00e1lne spr\u00e1vy pre va\u0161e kampane"},"content":{"rendered":"<p>V digit\u00e1lnom prostred\u00ed, kde je k\u013e\u00fa\u010dov\u00e1 d\u00f4vera a optim\u00e1lna pou\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165, u\u017e nie je mo\u017enos\u0165 pr\u00edjemcov jednoducho sa odhl\u00e1si\u0165 len z\u00e1konnou povinnos\u0165ou, ale aj prejavom re\u0161pektu, profesionality a dobrej marketingovej praxe.<\/p>\n<h2>Pre\u010do je d\u00f4le\u017eit\u00e9 uvies\u0165 odkaz na odhl\u00e1senie?<\/h2>\n<p>Preto\u017ee poskytnutie jasn\u00e9ho a dostupn\u00e9ho sp\u00f4sobu, ako pou\u017e\u00edvatelia m\u00f4\u017eu zastavi\u0165 prij\u00edmanie va\u0161ich spr\u00e1v...<\/p>\n<ul>\n<li>zlep\u0161i\u0165 svoje <strong>poves\u0165 odosielate\u013ea<\/strong>,<\/li>\n<li>zvy\u0161uje <strong>doru\u010dite\u013enos\u0165 va\u0161ich kampan\u00ed<\/strong> y<\/li>\n<li>posil\u0148uje va\u0161u <strong>d\u00f4veryhodnos\u0165 zna\u010dky<\/strong>.<\/li>\n<\/ul>\n<p>Preto v\u0161etky z\u00e1sielky uskuto\u010dnen\u00e9 prostredn\u00edctvom MasterBase\u00ae m\u00f4\u017eu obsahova\u0165 odkaz na <strong>MasterUnsubscribe<\/strong>Nov\u00e1 slu\u017eba, jedine\u010dn\u00e1 slu\u017eba, ktor\u00e1 umo\u017e\u0148uje ka\u017edej osobe spravova\u0165 svoje rozhodnutie priamo z prijatej spr\u00e1vy, bez trenia alebo presmerovania na extern\u00e9 str\u00e1nky.\u00a0\u00a0<\/p>\n<h2>\u0160tatistiky odhl\u00e1\u0161ok na jednotliv\u00e9 z\u00e1sielky: v\u00e4\u010d\u0161\u00ed preh\u013ead, lep\u0161ie rozhodnutia<\/h2>\n<p>Doteraz boli \u0161tatistiky o odhl\u00e1\u0161kach s\u00fahrnn\u00e9 a v\u0161eobecn\u00e9. To sa v\u0161ak zmenilo.<\/p>\n<p>S novou funkciou <strong>\u0160tatistiky odhl\u00e1\u0161ok<\/strong>si m\u00f4\u017eete podrobne pozrie\u0165:<\/p>\n<ul>\n<li>Ko\u013eko pou\u017e\u00edvate\u013eov sa odhl\u00e1silo z jednotliv\u00fdch z\u00e1sielok.<\/li>\n<li>Prostredn\u00edctvom ktor\u00e9ho kan\u00e1la vyjadrili svoj z\u00e1mer odhl\u00e1si\u0165 sa z odberu.<\/li>\n<\/ul>\n<h3><strong>\u010co t\u00e1to funkcia umo\u017e\u0148uje?<\/strong><\/h3>\n<ul>\n<li>Pr\u00edstup k \u0161pecifick\u00fdm \u00fadajom o odhl\u00e1sen\u00ed na spr\u00e1vu.<\/li>\n<li>Zistite p\u00f4vod ka\u017ed\u00e9ho zru\u0161enia registr\u00e1cie (priame prepojenie, spamov\u00e9 hl\u00e1senie, prostredn\u00edctvom dod\u00e1vate\u013ea, manu\u00e1lna \u017eiados\u0165).<\/li>\n<li>Robte lep\u0161ie informovan\u00e9 rozhodnutia o svojej kontaktnej z\u00e1kladni a obsahu.<\/li>\n<\/ul>\n<h3><strong>Ako z\u00edska\u0165 pr\u00edstup?<\/strong><\/h3>\n<ol>\n<li>Prejs\u0165 na <strong>Spr\u00e1vy &gt; Hromadn\u00e9 z\u00e1sielky &gt; Zobrazi\u0165 jednotliv\u00e9 spr\u00e1vy<\/strong>.<\/li>\n<li>Vyberte z\u00e1sielku, ktor\u00fa chcete analyzova\u0165.<\/li>\n<li>V spr\u00e1ve kliknite na nov\u00fa kartu <strong>Zru\u0161enie odberu<\/strong>.<\/li>\n<\/ol>\n<p><strong>Tam uvid\u00edte rozdelenie pod\u013ea typu dovolenky:<\/strong><\/p>\n<ul>\n<li><strong>MasterUnsubscribe<\/strong>: kliknite na odkaz v spr\u00e1ve.<\/li>\n<li><strong>FeedbackLoop<\/strong>pr\u00edjemca ozna\u010dil spr\u00e1vu ako spam.<\/li>\n<li><strong>Odhl\u00e1senie zo zoznamu<\/strong>: kliknite na odkazy generovan\u00e9 poskytovate\u013emi po\u0161ty.<\/li>\n<li><strong>Manu\u00e1lne odhl\u00e1senie z odberu<\/strong>Kontakt odstr\u00e1nen\u00fd prostredn\u00edctvom t\u00edmu podpory na \u017eiados\u0165 pou\u017e\u00edvate\u013ea.<\/li>\n<\/ul>\n<p>MasterBase\u00ae re\u0161pektuje a zaznamen\u00e1va ka\u017ed\u00e9 odhl\u00e1senie, \u010d\u00edm zabezpe\u010duje, \u017ee odhl\u00e1sen\u00fdm kontaktom sa u\u017e nikdy nebud\u00fa posiela\u0165 spr\u00e1vy.<\/p>\n<h2>Zobrazenie a vlastnosti funkcie<\/h2>\n<p>Umo\u017e\u0148uje skontrolova\u0165 \u0161tatistiky odhl\u00e1sen\u00fdch odberov v <strong style=\"font-weight: bold;\"><em>Hl\u00e1senie jednotliv\u00fdch z\u00e1sielok<\/em><\/strong>.<\/p>\n<p>Dostanete sa k nemu po trase <strong style=\"font-weight: bold;\">Spr\u00e1vy &gt; Hromadn\u00e9 z\u00e1sielky &gt; Zobrazi\u0165 jednotliv\u00e9 spr\u00e1vy<\/strong>:<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"22851\" data-permalink=\"https:\/\/masterbase.com\/sk\/masterunsubscribe-transparencia-control-y-reportes-visuales-para-tus-campanas\/masterbase\/captura-de-pantalla-2025-07-04-104608\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?fit=752%2C213&amp;ssl=1\" data-orig-size=\"752,213\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Menu Reportes\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?fit=752%2C213&amp;ssl=1\" class=\"wp-image-22851 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608-300x85.png?resize=469%2C133&#038;ssl=1\" alt=\"Spr\u00e1vy o ponuke\" width=\"469\" height=\"133\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?resize=300%2C85&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104608.png?w=752&amp;ssl=1 752w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<p>Vyberiete z\u00e1sielku, ktor\u00fa chcete skontrolova\u0165:<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"22850\" data-permalink=\"https:\/\/masterbase.com\/sk\/masterunsubscribe-transparencia-control-y-reportes-visuales-para-tus-campanas\/masterbase\/captura-de-pantalla-2025-07-04-104405\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?fit=827%2C525&amp;ssl=1\" data-orig-size=\"827,525\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Listado de reportes de mensajes enviados\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?fit=800%2C508&amp;ssl=1\" class=\"wp-image-22850 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405-300x190.png?resize=517%2C329&#038;ssl=1\" alt=\"Zoznam odoslan\u00fdch spr\u00e1v\" width=\"517\" height=\"329\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?resize=768%2C488&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-07-04-104405.png?w=827&amp;ssl=1 827w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/p>\n<p>Po zobrazen\u00ed spr\u00e1vy sa zobraz\u00ed nov\u00e1 karta: <strong style=\"font-weight: bold;\">Zru\u0161enie odberu<\/strong><\/p>\n<p><strong style=\"font-weight: bold;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" style=\"width: 578px; margin-top: 0px; margin-bottom: 0px; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/Unsubscribe-3.png?w=578&#038;ssl=1\" alt=\"Odhl\u00e1si\u0165 sa z odberu-3\"  \/><\/strong><\/p>\n<p>T\u00e1to karta obsahuje \u0161tatistiky odhl\u00e1sen\u00ed z tejto konkr\u00e9tnej spr\u00e1vy s podrobnos\u0165ami o met\u00f3de, ktor\u00fa pr\u00edjemcovia spr\u00e1vy pou\u017eili na odhl\u00e1senie (MasterUnsubscribe\u00ae, FeedBackLoops, ListUnsubscribe, manu\u00e1lne).<\/p>\n<p>\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" style=\"width: 589px; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/Unsubscribe-4.png?w=589&#038;ssl=1\" alt=\"Odhl\u00e1si\u0165 sa z odberu-4\"  \/><\/p>\n<p>Existuj\u00fa r\u00f4zne sp\u00f4soby, ktor\u00fdmi m\u00f4\u017ee kontakt vyjadri\u0165 svoj z\u00e1mer odhl\u00e1si\u0165 sa z odberu spr\u00e1v od konkr\u00e9tneho odosielate\u013ea. Syst\u00e9my MasterBase\u00ae bud\u00fa v bud\u00facich z\u00e1sielkach bra\u0165 do \u00favahy toto v\u00fdslovn\u00e9 vyhl\u00e1senie, zabr\u00e1nia zasielaniu tomuto kontaktu a zahrn\u00fa ho ako tak\u00e9 do pr\u00edslu\u0161nej spr\u00e1vy o odhl\u00e1sen\u00ed.<\/p>\n<p>Tieto r\u00f4zne sp\u00f4soby odhl\u00e1senia sa odr\u00e1\u017eaj\u00fa v t\u00fdchto podrobnostiach:<\/p>\n<ol>\n<li><strong style=\"font-weight: bold;\">Odhl\u00e1si\u0165 sa z odberu pomocou MasterUnsubscribe\u00ae:<\/strong> Kontakt sa odhl\u00e1sil kliknut\u00edm na odkaz MasterUnsubscribe\u00ae, ktor\u00fd odosielate\u013e uviedol v danej spr\u00e1ve.<\/li>\n<li><strong style=\"font-weight: bold;\">Zru\u0161enie odberu prostredn\u00edctvom FeedbackLoop:<\/strong> Kontakt ozna\u010dil spr\u00e1vu ako SPAM vo svojom poskytovate\u013eovi e-mailu (Gmail, Hotmail, Yahoo).<\/li>\n<li><strong style=\"font-weight: bold;\">Odhl\u00e1si\u0165 sa zo zoznamu Odhl\u00e1si\u0165 sa:<\/strong> Kontakt klikol na odkaz na odhl\u00e1senie, ktor\u00fd maj\u00fa niektor\u00ed poskytovatelia po\u0161tov\u00fdch slu\u017eieb zabudovan\u00fd vo svojom rozhran\u00ed pre ur\u010dit\u00e9 z\u00e1sielky od ur\u010dit\u00fdch odosielate\u013eov.<\/li>\n<li><strong style=\"font-weight: bold;\">Ru\u010dn\u00e9 odhl\u00e1senie:<\/strong> Kontakt bol ozna\u010den\u00fd ako odhl\u00e1sen\u00fd spolo\u010dnos\u0165ou MasterBase\u00ae na z\u00e1klade \u017eiadosti, ktor\u00fa dr\u017eite\u013e tejto schr\u00e1nky podal n\u00e1\u0161mu z\u00e1kazn\u00edckemu servisu.<\/li>\n<\/ol>\n<p><strong style=\"font-weight: bold;\">Na type z\u00e1sielky nez\u00e1le\u017e\u00ed: <\/strong><span style=\"color: initial;\">S ka\u017ed\u00fdm d\u0148om rastie medzi pr\u00edjemcami e-mailov potreba ma\u0165 mo\u017enos\u0165 odhl\u00e1si\u0165 sa z odberu prich\u00e1dzaj\u00facich spr\u00e1v bez oh\u013eadu na ich povahu. Z tohto d\u00f4vodu m\u00e1 MasterBase\u00ae t\u00fato funkciu, ktor\u00fa mo\u017eno zahrn\u00fa\u0165 do hromadn\u00fdch z\u00e1sielok (komer\u010dn\u00fdch alebo marketingov\u00fdch), ako aj do jednotliv\u00fdch z\u00e1sielok (transak\u010dn\u00fdch a behavior\u00e1lnych).<\/span><\/p>\n<h2><strong>Z\u00e1ver<\/strong><\/h2>\n<p>\u00a0Spolo\u010dnos\u0165 MasterBase\u00ae pokra\u010duje v ponuke n\u00e1strojov, ktor\u00e9 kombinuj\u00fa <strong>prev\u00e1dzkov\u00e1 efekt\u00edvnos\u0165<\/strong>, <strong>kontrola \u00fadajov<\/strong> a <strong>lep\u0161ia pou\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165<\/strong>.<\/p>\n<p>MasterUnsubscribe\u00ae nie je len n\u00e1stroj na dodr\u017eiavanie predpisov, ale pr\u00edle\u017eitos\u0165 posilni\u0165 v\u00e1\u0161 vz\u0165ah s publikom a prij\u00edma\u0165 rozhodnutia na z\u00e1klade spo\u013eahliv\u00fdch \u00fadajov.<\/p>\n<p>Ste pripraven\u00ed za\u010da\u0165 pou\u017e\u00edva\u0165 tieto funkcie?<br \/>Prihl\u00e1ste sa do svojho \u00fa\u010dtu MasterBase\u00ae a presk\u00famajte, \u010do pre v\u00e1s m\u00e1me pripraven\u00e9.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>V dne\u0161nom digit\u00e1lnom prostred\u00ed je u\u013eah\u010denie odhl\u00e1senia nielen z\u00e1konnou po\u017eiadavkou.<\/p>","protected":false},"author":239642484,"featured_media":22888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MasterUnsubscribe\u00ae: Transparencia, control y reportes visuales para tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/kontrola-transparentnosti-a-vizualne-spravy-pre-vase-kampane\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MasterUnsubscribe\u00ae: Transparencia, control y reportes visuales para tus campa\u00f1as - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En el entorno digital actual, facilitar la desuscripci\u00f3n no es solo un requisito legal.\" \/>\n<meta property=\"og:url\" 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