{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-sposobov-ako-vyuzit-personalizaciu-v-dalsej-e-mailovej-marketingovej-kampani","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 sp\u00f4sobov, ako vyu\u017ei\u0165 personaliz\u00e1ciu v \u010fal\u0161ej e-mailovej marketingovej kampani"},"content":{"rendered":"

Personaliz\u00e1cia dok\u00e1\u017ee oslovi\u0165 ka\u017ed\u00e9ho z va\u0161ich odberate\u013eov, akoby to bol niekto, koho pozn\u00e1te, d\u00f4veryhodn\u00fd priate\u013e.<\/p>\n

V\u010faka personaliz\u00e1cii si va\u0161i z\u00e1kazn\u00edci ob\u013e\u00fabia va\u0161e spr\u00e1vy, preto\u017ee im doru\u010d\u00edte obsah, ktor\u00fd je dokonale prisp\u00f4soben\u00fd ich potreb\u00e1m. V\u00fdsledkom je, \u017ee va\u0161i odberatelia sa te\u0161ia na spr\u00e1vy od va\u0161ej zna\u010dky.<\/p>\n

Zaznamen\u00e1van\u00edm inform\u00e1ci\u00ed o svojich odberate\u013eoch a segment\u00e1ciou publika m\u00f4\u017eete vytv\u00e1ra\u0165 personalizovan\u00e9 kampane, ktor\u00e9 pote\u0161ia va\u0161e publikum.<\/p>\n

Personalizovan\u00fd e-mailov\u00fd marketing je dokonal\u00fd sp\u00f4sob, ako individu\u00e1lne oslovi\u0165 ka\u017ed\u00e9ho z va\u0161ich jedine\u010dn\u00fdch odberate\u013eov. Personalizovan\u00e9 kampane generuj\u00fa 18-kr\u00e1t vy\u0161\u0161ie pr\u00edjmy ako hromadn\u00fd e-mailov\u00fd marketing alebo bez personaliz\u00e1cie.<\/p>\n

Chcete, aby sa personaliz\u00e1cia stala realitou pre va\u0161u zna\u010dku? Zdie\u013eame 6 sp\u00f4sobov, ako vyu\u017ei\u0165 personaliz\u00e1ciu vo va\u0161ej \u010fal\u0161ej e-mailovej marketingovej kampani.<\/p>\n

    \n
  1. Prisp\u00f4sobte si spr\u00e1vu<\/strong>Je to ove\u013ea lep\u0161\u00ed pocit, ke\u010f k v\u00e1m pr\u00edde star\u00fd priate\u013e a za\u010dne konverz\u00e1ciu va\u0161\u00edm menom namiesto \"V\u00e1\u017een\u00fd p\u00e1n\". Je to ve\u013ek\u00fd rozdiel, pokia\u013e ide o nastavenie t\u00f3nu rozhovoru.\n

    To ist\u00e9 plat\u00ed aj pre e-mailov\u00e9 spr\u00e1vy. Odberatelia chc\u00fa, aby ste ich osobne pozdravili, a radi po\u010duj\u00fa svoje meno. Preto je pravdepodobnos\u0165 otvorenia spr\u00e1v s personalizovan\u00fdmi 26% predmetmi v\u00e4\u010d\u0161ia.<\/li>\n

  2. Prisp\u00f4sobte si svoje obr\u00e1zky<\/strong>\u010eal\u0161\u00edm \u00fa\u017easn\u00fdm sp\u00f4sobom, ako zv\u00fd\u0161i\u0165 mieru preklikov, je personalizova\u0165 obr\u00e1zky. Obr\u00e1zky m\u00f4\u017eete prisp\u00f4sobi\u0165 na z\u00e1klade r\u00f4znych \u00fadajov a profilov z\u00e1kazn\u00edkov.\n

    Ak m\u00e1te k dispoz\u00edcii \u00fadaje o polohe, m\u00f4\u017eete napr\u00edklad prisp\u00f4sobi\u0165 obr\u00e1zky pod\u013ea polohy.<\/p>\n

    Obr\u00e1zky m\u00f4\u017eete dynamicky meni\u0165 aj na z\u00e1klade in\u00fdch typov zozbieran\u00fdch \u00fadajov. M\u00f4\u017ee \u00eds\u0165 napr\u00edklad o pohlavie, stav vernostn\u00e9ho programu, po\u010dasie, osobn\u00e9 preferencie a \u010fal\u0161ie \u00fadaje.<\/li>\n

  3. Prisp\u00f4sobte svoje ponuky<\/strong>Personalizovan\u00e9 spr\u00e1vy m\u00f4\u017eu zv\u00fd\u0161i\u0165 mieru prekliku v priemere o 14% a mieru konverzie o 10%.\n

    Personaliz\u00e1ciou pon\u00fak m\u00f4\u017eete zv\u00fd\u0161i\u0165 mieru preklikov a konverzi\u00ed. Market\u00e9ri pou\u017eij\u00fa \u00fadaje na vytvorenie profilov z\u00e1kazn\u00edkov a potom vytvoria r\u00f4zne ponuky obsahu pre r\u00f4zne typy odberate\u013eov.<\/p>\n

    Mo\u017enosti personaliz\u00e1cie pon\u00fak s\u00fa rozsiahle a nekone\u010dn\u00e9, ale tu je nieko\u013eko zna\u010diek, ktor\u00e9 s\u00fa v personaliz\u00e1cii pon\u00fak naozaj \u00faspe\u0161n\u00e9.<\/p>\n

    Uber sa prisp\u00f4sobuje na z\u00e1klade polohy<\/p>\n

    Uber je \u010fal\u0161ou zna\u010dkou, ktor\u00e1 prisp\u00f4sobuje svoje ponuky na z\u00e1klade polohy. Vie, kde ich predplatitelia \u017eij\u00fa, alebo aspo\u0148 kam zvy\u010dajne cestuj\u00fa, a ponuky posiela na z\u00e1klade polohy.<\/p>\n

    Uber: personalizovan\u00fd e-mailov\u00fd marketing zalo\u017een\u00fd na polohe<\/p>\n

    M\u00f4\u017eete ma\u0165 najlep\u0161iu ponuku na svete, ale ak nie je pre va\u0161ich z\u00e1kazn\u00edkov relevantn\u00e1, nebud\u00fa sa o \u0148u zauj\u00edma\u0165. Pou\u017eite \u00fadaje na personaliz\u00e1ciu pon\u00fak pre ka\u017ed\u00e9ho svojho odberate\u013ea.<\/li>\n

  4. Prisp\u00f4sobenie odpor\u00fa\u010dan\u00ed produktov<\/strong>Teoreticky by bolo \u00fa\u017easn\u00e9, keby spotrebitelia kupovali to, \u010do im bolo odpor\u00fa\u010dan\u00e9. V praxi si predplatitelia kupuj\u00fa odpor\u00fa\u010dania len vtedy, ak s\u00fa relevantn\u00e9 na z\u00e1klade predch\u00e1dzaj\u00facich n\u00e1kupov alebo osobn\u00fdch preferenci\u00ed.\n

    Dne\u0161n\u00e1 technol\u00f3gia umo\u017e\u0148uje integrova\u0165 ned\u00e1vne n\u00e1kupy z\u00e1kazn\u00edka, hist\u00f3riu prehliadania webu alebo dokonca e-mail. Market\u00e9ri m\u00f4\u017eu vyu\u017e\u00edva\u0165 \u00fadaje o spr\u00e1van\u00ed z\u00e1kazn\u00edkov na vytv\u00e1ranie relevantnej\u0161\u00edch e-mailov\u00fdch kampan\u00ed. Ke\u010f sa zv\u00fd\u0161i relevantnos\u0165, kr\u00ed\u017eov\u00fd predaj a upselling sa stan\u00fa \u017eivotaschopnej\u0161\u00edmi.<\/p>\n

    Odpor\u00fa\u010dania konkr\u00e9tnych a relevantn\u00fdch produktov v e-mailovom marketingu pom\u00e1haj\u00fa rozv\u00edja\u0165 dlhodob\u00fd vz\u0165ah a zvy\u0161uj\u00fa celo\u017eivotn\u00fa hodnotu z\u00e1kazn\u00edka.<\/li>\n

  5. Prisp\u00f4sobenie na z\u00e1klade spr\u00e1vania<\/strong>Zlo\u017eitej\u0161ou, ale neuverite\u013ene prospe\u0161nou taktikou e-mailov\u00e9ho marketingu je personaliz\u00e1cia na z\u00e1klade spr\u00e1vania z\u00e1kazn\u00edkov.\n

    \u00dadaje mo\u017eno zbiera\u0165 zo soci\u00e1lnych m\u00e9di\u00ed, intern\u00fdch syst\u00e9mov spolo\u010dnosti (ERP, CRM), webov\u00fdch str\u00e1nok a e-mailov\u00e9ho marketingu na zasielanie relevantnej\u0161\u00edch pon\u00fak. Tieto vysoko cielen\u00e9 segmenty s\u00fa zalo\u017een\u00e9 na z\u00e1ujme, spr\u00e1van\u00ed a anga\u017eovanosti z\u00e1kazn\u00edkov. Po segment\u00e1cii zoznamov m\u00f4\u017eu obchodn\u00edci spusti\u0165 automatizovan\u00e9 cesty z\u00e1kazn\u00edkov s osobn\u00fdmi ponukami.<\/p>\n

    Existuje nieko\u013eko r\u00f4znych sp\u00f4sobov personaliz\u00e1cie spr\u00e1v, automatiz\u00e1cie obsahu a segment\u00e1cie zoznamov na z\u00e1klade spr\u00e1vania.<\/p>\n

    Najlep\u0161ie je to robi\u0165 prostredn\u00edctvom zna\u010diek, aby sa personaliz\u00e1cia vytv\u00e1rala na individu\u00e1lnom z\u00e1klade, tak\u017ee v\u017edy, ke\u010f niekto nie\u010do urob\u00ed, po\u0161le sa mu nie\u010do individu\u00e1lne, a nie prostredn\u00edctvom skup\u00edn segmentov prostredn\u00edctvom kampan\u00ed.<\/p>\n

    To, \u010do my v MasterBase\u00ae naz\u00fdvame individu\u00e1lne prisp\u00f4sobenie prostredn\u00edctvom automatu.<\/p>\n

    To, ako nakoniec vyu\u017eijete tento postup, bude z\u00e1visie\u0165 od v\u00e1\u0161ho podnikania, od \u00fadajov, ktor\u00e9 zhroma\u017e\u010fujete, a od toho, \u010do najlep\u0161ie vyhovuje va\u0161ej zna\u010dke.<\/p>\n

    V dne\u0161nej dobe marketingu je vyu\u017e\u00edvanie \u00fadajov na zlep\u0161enie z\u00e1kazn\u00edckej sk\u00fasenosti nielen skvel\u00fdm sp\u00f4sobom, ako pril\u00e1ka\u0165 z\u00e1kazn\u00edkov, ale aj nevyhnutnos\u0165ou na udr\u017eanie konkurencieschopnosti.<\/li>\n<\/ol>\n

    V skratke<\/h4>\n

    Personaliz\u00e1cia obsahu e-mailov\u00e9ho marketingu je dokonal\u00fd sp\u00f4sob, ako oslovi\u0165 odberate\u013eov, udr\u017ea\u0165 relevantnos\u0165 spr\u00e1v a zv\u00fd\u0161i\u0165 mieru konverzie.<\/p>\n

    Pomocou popredn\u00e9ho poskytovate\u013ea slu\u017eieb e-mailov\u00e9ho marketingu m\u00f4\u017eete prisp\u00f4sobi\u0165 spr\u00e1vy pomocou \u00fadajov, dynamick\u00e9ho obsahu, segment\u00e1cie a \u010fal\u0161\u00edch prvkov.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Personaliz\u00e1cia dok\u00e1\u017ee oslovi\u0165 ka\u017ed\u00e9ho z va\u0161ich odberate\u013eov, akoby to bol niekto, koho pozn\u00e1te, d\u00f4veryhodn\u00fd priate\u013e.<\/p>","protected":false},"author":239642484,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 formas de usar la 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