<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\n\u00daspe\u0161n\u00fd e-mailov\u00fd marketing nie je o tom, \u017ee po\u017eiadate \u013eud\u00ed, aby sa zaregistrovali, a budete im posiela\u0165 propaga\u010dn\u00e9 e-maily, k\u00fdm sa neodhl\u00e1sia. Je to skvel\u00e1 pr\u00edle\u017eitos\u0165 na budovanie jedine\u010dn\u00fdch vz\u0165ahov medzi va\u0161ou zna\u010dkou a publikom.<\/p>\nAk chcete z e-mailov\u00e9ho marketingu vy\u0165a\u017ei\u0165 \u010do najviac, zme\u0148te pr\u00edstup a vn\u00edmajte proces registr\u00e1cie ako cestu, ktor\u00e1 z kontaktu urob\u00ed vern\u00e9ho priaznivca va\u0161ej zna\u010dky. <\/p>\nDnes sa budeme venova\u0165 vytvoreniu efekt\u00edvneho e-mailov\u00e9ho marketingov\u00e9ho lievika, ktor\u00fd povedie va\u0161ich potenci\u00e1lnych z\u00e1kazn\u00edkov na cestu ku konverzii. Tento lievik m\u00f4\u017ee by\u0165 s\u00fa\u010das\u0165ou \u0161ir\u0161ieho pr\u00edstupu, ktor\u00fd zah\u0155\u0148a viacero kan\u00e1lov a kontaktn\u00fdch bodov so z\u00e1kazn\u00edkmi.<\/p>\n <\/p>\n<h2>Pl\u00e1novanie<\/h2>\nV tejto f\u00e1ze definujeme ciele a rozsah na\u0161ej e-mailovej marketingovej strat\u00e9gie. Je d\u00f4le\u017eit\u00e9 ma\u0165 jasno v tom, \u010do chceme dosiahnu\u0165 a ako budeme mera\u0165 \u00faspech. In\u00fdmi slovami, definujte svoje k\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPosielajte prieskumy spokojnosti a sp\u00e4tnej v\u00e4zby, aby ste pochopili potreby a o\u010dak\u00e1vania svojich potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n <\/p>\n<h2>Znalosti<\/h2>\nV tejto f\u00e1ze sa zameriavame na to, aby sa o na\u0161ej zna\u010dke a na\u0161ich produktoch alebo slu\u017eb\u00e1ch dozvedelo \u0161ir\u0161ie publikum. Na tento \u00fa\u010del by ste si mali vytvori\u0165 cielen\u00fd e-mailov\u00fd marketingov\u00fd zoznam.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nRozosielajte informa\u010dn\u00e9 bulletiny s hodnotn\u00fdm obsahom t\u00fdkaj\u00facim sa v\u00e1\u0161ho odvetvia, aby ste si vytvorili autoritu v tejto oblasti a pril\u00e1kali \u010do najviac odberate\u013eov.<\/p>\n <\/p>\n<h2>\u00davaha<\/h2>\nOdberatelia tu prejavuj\u00fa v\u00e4\u010d\u0161\u00ed z\u00e1ujem o va\u0161u ponuku. Za\u010dn\u00fa zva\u017eova\u0165, \u010di je v\u00e1\u0161 produkt alebo slu\u017eba to, \u010do h\u013eadaj\u00fa. Pom\u00e1ha potenci\u00e1lnym z\u00e1kazn\u00edkom zauja\u0165 va\u0161u zna\u010dku a va\u0161e produkty.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPon\u00faknite pr\u00edpadov\u00e9 \u0161t\u00fadie alebo referencie kupuj\u00facich, aby ste preuk\u00e1zali \u00fa\u010dinnos\u0165 svojho produktu a \u00farove\u0148 spokojnosti ostatn\u00fdch z\u00e1kazn\u00edkov.<\/p>\n <\/p>\n<h2>Znalos\u0165<\/h2>\nV tejto chv\u00edli odberatelia \u010falej sk\u00famaj\u00fa, \u010do im m\u00f4\u017eete pon\u00faknu\u0165. Je d\u00f4le\u017eit\u00e9 vybudova\u0165 si vz\u0165ah d\u00f4very. Pom\u00f4\u017ete predplatite\u013eom s k\u013e\u00fa\u010dov\u00fdmi inform\u00e1ciami o va\u0161ich produktoch.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPosielajte e-maily s uk\u00e1\u017ekami produktov, pou\u017e\u00edvate\u013esk\u00fdmi pr\u00edru\u010dkami alebo exkluz\u00edvnym obsahom. Zamerajte sa sk\u00f4r na v\u00fdhody ako na vlastnosti produktu.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>\u00da\u010del<\/h2>\nPredplatitelia s\u00fa vo f\u00e1ze rozhodovania. Potrebuj\u00fa pochopi\u0165, ako va\u0161a ponuka rie\u0161i ich probl\u00e9my alebo sp\u013a\u0148a ich potreby.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPon\u00fakajte z\u013eavy alebo bezplatn\u00e9 sk\u00fa\u0161ky, aby ste podporili akciu.<\/p>\n <\/strong><\/p>\n<h2>Hodnotenie<\/h2>\nOdberatelia tu porovn\u00e1vaj\u00fa va\u0161u ponuku s ponukou va\u0161ich konkurentov. Je d\u00f4le\u017eit\u00e9 zd\u00f4razni\u0165 va\u0161e charakteristick\u00e9 v\u00fdhody. Uk\u00e1\u017ete, ako si v\u00e1\u0161 produkt vedie v porovnan\u00ed s konkurenciou.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPo\u0161lite podrobn\u00e9 porovn\u00e1vacie pr\u00edklady alebo pr\u00edpadov\u00e9 \u0161t\u00fadie, v ktor\u00fdch uvediete, pre\u010do je va\u0161e rie\u0161enie najlep\u0161ie.<\/p>\n <\/p>\n<h2>Konverzia<\/h2>\nV tomto momente sa z predplatite\u013eov st\u00e1vaj\u00fa z\u00e1kazn\u00edci. Uistite sa, \u017ee proces n\u00e1kupu je jednoduch\u00fd a transparentn\u00fd.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPosielajte upozornenia na opusten\u00fd ko\u0161\u00edk a exkluz\u00edvne ponuky na podporu n\u00e1kupu.<\/p>\n <\/p>\n<h2>Fidelity<\/h2>\nKe\u010f ste z predplatite\u013ea urobili z\u00e1kazn\u00edka, je d\u00f4le\u017eit\u00e9, aby ste ho udr\u017eali v kontakte a spokojnosti, aby ste podporili jeho dlhodob\u00fa lojalitu. Budujte skuto\u010dn\u00e9 vz\u0165ahy.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\n <\/em><\/p>\nPon\u00faka exkluz\u00edvny obsah, aktualiz\u00e1cie produktov a programy odmien.<\/p>\nNezabudnite, \u017ee ka\u017ed\u00e1 f\u00e1za lievika si vy\u017eaduje \u0161pecifick\u00fd pr\u00edstup a relevantn\u00fd obsah. Prisp\u00f4sobte svoje kampane pre ka\u017ed\u00fa z nich a sledujte, ako st\u00fapa miera konverzie.<\/p>\n <\/p>\nVytvorte si e-mailov\u00fd marketingov\u00fd lievik, ktor\u00fd povedie va\u0161ich z\u00e1kazn\u00edkov k spokojnosti!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"\u00daspe\u0161n\u00fd e-mailov\u00fd marketing nie je o tom, \u017ee po\u017eiadate \u013eud\u00ed o registr\u00e1ciu a budete im posiela\u0165 propaga\u010dn\u00e9 e-maily, k\u00fdm sa neodhl\u00e1sia. Je to skvel\u00e1 pr\u00edle\u017eitos\u0165 na budovanie jedine\u010dn\u00fdch vz\u0165ahov medzi va\u0161ou zna\u010dkou a publikom.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":true,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/vytvorenie-e-mailoveho-marketingoveho-lievika-ktory-je-efektivnou-cestou-ku-konverzii\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/vytvorenie-e-mailoveho-marketingoveho-lievika-ktory-je-efektivnou-cestou-ku-konverzii\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n\",\"datePublished\":\"2023-09-14T16:39:00+00:00\",\"dateModified\":\"2024-01-09T14:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/\"},\"wordCount\":746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/sinfondo.png?fit=612%2C408&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/\",\"name\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - 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MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sk\/vytvorenie-e-mailoveho-marketingoveho-lievika-ktory-je-efektivnou-cestou-ku-konverzii\/masterbase\/","og_locale":"sk_SK","og_type":"article","og_title":"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae","og_description":"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. 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{"id":2689,"date":"2023-09-14T19:39:00","date_gmt":"2023-09-14T16:39:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=2689"},"modified":"2024-01-09T16:37:10","modified_gmt":"2024-01-09T14:37:10","slug":"vytvorenie-e-mailoveho-marketingoveho-lievika-ktory-je-efektivnou-cestou-ku-konverzii","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\/masterbase\/","title":{"rendered":"Budovanie e-mailov\u00e9ho marketingov\u00e9ho lievika, efekt\u00edvna cesta ku konverzii"},"content":{"rendered":"

\n
\n\t
\n\t\t<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\n\u00daspe\u0161n\u00fd e-mailov\u00fd marketing nie je o tom, \u017ee po\u017eiadate \u013eud\u00ed, aby sa zaregistrovali, a budete im posiela\u0165 propaga\u010dn\u00e9 e-maily, k\u00fdm sa neodhl\u00e1sia. Je to skvel\u00e1 pr\u00edle\u017eitos\u0165 na budovanie jedine\u010dn\u00fdch vz\u0165ahov medzi va\u0161ou zna\u010dkou a publikom.<\/p>\nAk chcete z e-mailov\u00e9ho marketingu vy\u0165a\u017ei\u0165 \u010do najviac, zme\u0148te pr\u00edstup a vn\u00edmajte proces registr\u00e1cie ako cestu, ktor\u00e1 z kontaktu urob\u00ed vern\u00e9ho priaznivca va\u0161ej zna\u010dky. <\/p>\nDnes sa budeme venova\u0165 vytvoreniu efekt\u00edvneho e-mailov\u00e9ho marketingov\u00e9ho lievika, ktor\u00fd povedie va\u0161ich potenci\u00e1lnych z\u00e1kazn\u00edkov na cestu ku konverzii. Tento lievik m\u00f4\u017ee by\u0165 s\u00fa\u010das\u0165ou \u0161ir\u0161ieho pr\u00edstupu, ktor\u00fd zah\u0155\u0148a viacero kan\u00e1lov a kontaktn\u00fdch bodov so z\u00e1kazn\u00edkmi.<\/p>\n <\/p>\n<h2>Pl\u00e1novanie<\/h2>\nV tejto f\u00e1ze definujeme ciele a rozsah na\u0161ej e-mailovej marketingovej strat\u00e9gie. Je d\u00f4le\u017eit\u00e9 ma\u0165 jasno v tom, \u010do chceme dosiahnu\u0165 a ako budeme mera\u0165 \u00faspech. In\u00fdmi slovami, definujte svoje k\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPosielajte prieskumy spokojnosti a sp\u00e4tnej v\u00e4zby, aby ste pochopili potreby a o\u010dak\u00e1vania svojich potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n <\/p>\n<h2>Znalosti<\/h2>\nV tejto f\u00e1ze sa zameriavame na to, aby sa o na\u0161ej zna\u010dke a na\u0161ich produktoch alebo slu\u017eb\u00e1ch dozvedelo \u0161ir\u0161ie publikum. Na tento \u00fa\u010del by ste si mali vytvori\u0165 cielen\u00fd e-mailov\u00fd marketingov\u00fd zoznam.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nRozosielajte informa\u010dn\u00e9 bulletiny s hodnotn\u00fdm obsahom t\u00fdkaj\u00facim sa v\u00e1\u0161ho odvetvia, aby ste si vytvorili autoritu v tejto oblasti a pril\u00e1kali \u010do najviac odberate\u013eov.<\/p>\n <\/p>\n<h2>\u00davaha<\/h2>\nOdberatelia tu prejavuj\u00fa v\u00e4\u010d\u0161\u00ed z\u00e1ujem o va\u0161u ponuku. Za\u010dn\u00fa zva\u017eova\u0165, \u010di je v\u00e1\u0161 produkt alebo slu\u017eba to, \u010do h\u013eadaj\u00fa. Pom\u00e1ha potenci\u00e1lnym z\u00e1kazn\u00edkom zauja\u0165 va\u0161u zna\u010dku a va\u0161e produkty.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPon\u00faknite pr\u00edpadov\u00e9 \u0161t\u00fadie alebo referencie kupuj\u00facich, aby ste preuk\u00e1zali \u00fa\u010dinnos\u0165 svojho produktu a \u00farove\u0148 spokojnosti ostatn\u00fdch z\u00e1kazn\u00edkov.<\/p>\n <\/p>\n<h2>Znalos\u0165<\/h2>\nV tejto chv\u00edli odberatelia \u010falej sk\u00famaj\u00fa, \u010do im m\u00f4\u017eete pon\u00faknu\u0165. Je d\u00f4le\u017eit\u00e9 vybudova\u0165 si vz\u0165ah d\u00f4very. Pom\u00f4\u017ete predplatite\u013eom s k\u013e\u00fa\u010dov\u00fdmi inform\u00e1ciami o va\u0161ich produktoch.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPosielajte e-maily s uk\u00e1\u017ekami produktov, pou\u017e\u00edvate\u013esk\u00fdmi pr\u00edru\u010dkami alebo exkluz\u00edvnym obsahom. Zamerajte sa sk\u00f4r na v\u00fdhody ako na vlastnosti produktu.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>\u00da\u010del<\/h2>\nPredplatitelia s\u00fa vo f\u00e1ze rozhodovania. Potrebuj\u00fa pochopi\u0165, ako va\u0161a ponuka rie\u0161i ich probl\u00e9my alebo sp\u013a\u0148a ich potreby.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPon\u00fakajte z\u013eavy alebo bezplatn\u00e9 sk\u00fa\u0161ky, aby ste podporili akciu.<\/p>\n <\/strong><\/p>\n<h2>Hodnotenie<\/h2>\nOdberatelia tu porovn\u00e1vaj\u00fa va\u0161u ponuku s ponukou va\u0161ich konkurentov. Je d\u00f4le\u017eit\u00e9 zd\u00f4razni\u0165 va\u0161e charakteristick\u00e9 v\u00fdhody. Uk\u00e1\u017ete, ako si v\u00e1\u0161 produkt vedie v porovnan\u00ed s konkurenciou.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPo\u0161lite podrobn\u00e9 porovn\u00e1vacie pr\u00edklady alebo pr\u00edpadov\u00e9 \u0161t\u00fadie, v ktor\u00fdch uvediete, pre\u010do je va\u0161e rie\u0161enie najlep\u0161ie.<\/p>\n <\/p>\n<h2>Konverzia<\/h2>\nV tomto momente sa z predplatite\u013eov st\u00e1vaj\u00fa z\u00e1kazn\u00edci. Uistite sa, \u017ee proces n\u00e1kupu je jednoduch\u00fd a transparentn\u00fd.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\nPosielajte upozornenia na opusten\u00fd ko\u0161\u00edk a exkluz\u00edvne ponuky na podporu n\u00e1kupu.<\/p>\n <\/p>\n<h2>Fidelity<\/h2>\nKe\u010f ste z predplatite\u013ea urobili z\u00e1kazn\u00edka, je d\u00f4le\u017eit\u00e9, aby ste ho udr\u017eali v kontakte a spokojnosti, aby ste podporili jeho dlhodob\u00fa lojalitu. Budujte skuto\u010dn\u00e9 vz\u0165ahy.<\/p>\nTipy pre e-mailov\u00e9 marketingov\u00e9 kampane v tejto f\u00e1ze:<\/em><\/p>\n <\/em><\/p>\nPon\u00faka exkluz\u00edvny obsah, aktualiz\u00e1cie produktov a programy odmien.<\/p>\nNezabudnite, \u017ee ka\u017ed\u00e1 f\u00e1za lievika si vy\u017eaduje \u0161pecifick\u00fd pr\u00edstup a relevantn\u00fd obsah. Prisp\u00f4sobte svoje kampane pre ka\u017ed\u00fa z nich a sledujte, ako st\u00fapa miera konverzie.<\/p>\n <\/p>\nVytvorte si e-mailov\u00fd marketingov\u00fd lievik, ktor\u00fd povedie va\u0161ich z\u00e1kazn\u00edkov k spokojnosti!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"\u00daspe\u0161n\u00fd e-mailov\u00fd marketing nie je o tom, \u017ee po\u017eiadate \u013eud\u00ed o registr\u00e1ciu a budete im posiela\u0165 propaga\u010dn\u00e9 e-maily, k\u00fdm sa neodhl\u00e1sia. Je to skvel\u00e1 pr\u00edle\u017eitos\u0165 na budovanie jedine\u010dn\u00fdch vz\u0165ahov medzi va\u0161ou zna\u010dkou a publikom.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":true,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/vytvorenie-e-mailoveho-marketingoveho-lievika-ktory-je-efektivnou-cestou-ku-konverzii\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/vytvorenie-e-mailoveho-marketingoveho-lievika-ktory-je-efektivnou-cestou-ku-konverzii\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n\",\"datePublished\":\"2023-09-14T16:39:00+00:00\",\"dateModified\":\"2024-01-09T14:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/\"},\"wordCount\":746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/sinfondo.png?fit=612%2C408&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\\\/masterbase\\\/\",\"name\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - 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