{"id":21331,"date":"2025-02-10T22:01:45","date_gmt":"2025-02-10T20:01:45","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=21331"},"modified":"2025-02-12T13:33:53","modified_gmt":"2025-02-12T11:33:53","slug":"neodolatelne-predmety-e-mailov-ako-pisat-nadpisy-ktore-zvysuju-pocet-otvoreni","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/","title":{"rendered":"Neodolate\u013en\u00e9 predmety e-mailov: ako p\u00edsa\u0165 n\u00e1zvy, ktor\u00e9 zvy\u0161uj\u00fa po\u010det otvoren\u00ed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Zvl\u00e1dnutie umenia p\u00edsania p\u00fatav\u00fdch t\u00e9m nie je len ot\u00e1zkou kreativity, ale aj strat\u00e9gie. Tu je nieko\u013eko \u00fa\u010dinn\u00fdch techn\u00edk podporen\u00fdch skuto\u010dn\u00fdmi pr\u00edpadmi, ktor\u00e9 v\u00fdrazne zv\u00fd\u0161ia mieru otvorenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Pou\u017e\u00edvajte siln\u00e9 slov\u00e1 na vyvolanie zvedavosti.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siln\u00e9, podmaniv\u00e9 v\u00fdrazy vzbudzuj\u00fa em\u00f3cie a vyvol\u00e1vaj\u00fa v \u010ditate\u013eoch zvedavos\u0165. V\u00fdrazy ako \"exkluz\u00edvny\", \"tajn\u00fd\", \"posledn\u00e1 \u0161anca\" alebo \"zadarmo\" s\u00fa ide\u00e1lne na up\u00fatanie pozornosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh:<\/em><\/strong> Internetov\u00fd predajca m\u00f3dy vysk\u00fa\u0161al dve verzie vydania na propag\u00e1ciu \u0161peci\u00e1lnej ponuky:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verzia A: \"Objavte na\u0161e nov\u00e9 ponuky\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verzia B: \"Tajomstvo odhalen\u00e9: 40% z\u013eava len dnes\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9ma \"Tajomstvo odhalen\u00e9\" zv\u00fd\u0161ila mieru otvorenia o 22%, a to v\u010faka \u00fa\u010dinku intr\u00edg, ktor\u00fd vyvolal v\u00fdraz \"tajomstvo\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada<\/em><\/strong>Uv\u00e1dzajte slov\u00e1, ktor\u00e9 vytv\u00e1raj\u00fa naliehavos\u0165 alebo exkluzivitu, ale nezneu\u017e\u00edvajte ich, preto\u017ee by mohli by\u0165 vn\u00edman\u00e9 ako spam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Personalizujte svoju firmu: sila vlastn\u00e9ho mena<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personaliz\u00e1cia je k\u013e\u00fa\u010dom k vytvoreniu okam\u017eit\u00e9ho spojenia. Zahrnutie mena pr\u00edjemcu do predmetu m\u00f4\u017ee zv\u00fd\u0161i\u0165 mieru otvorenia, ale pre dosiahnutie najlep\u0161\u00edch v\u00fdsledkov ho skombinujte s konkr\u00e9tnymi ponukami alebo v\u00fdhodami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh:<\/em><\/strong> Technologick\u00e1 spolo\u010dnos\u0165 rozoslala dve verzie propaga\u010dn\u00e9ho e-mailu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verzia A: \"Novinky pre v\u00e1s\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verzia B: \"Maria, t\u00e1to ponuka je ide\u00e1lna pre va\u0161e potreby\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalizovan\u00e1 verzia m\u00e1 15% viac otvoren\u00ed. To dok\u00e1zalo, \u017ee va\u0161e vlastn\u00e9 meno v kombin\u00e1cii s relevantnou spr\u00e1vou m\u00f4\u017ee ma\u0165 v\u00fdznam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada<\/em><\/strong>Prisp\u00f4sobte nielen meno, ale aj spr\u00e1vu pod\u013ea z\u00e1ujmov alebo predch\u00e1dzaj\u00faceho spr\u00e1vania pr\u00edjemcu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vytv\u00e1ra pocit naliehavosti a nedostatku v spr\u00e1vnom \u010dase.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9my, ktor\u00e9 vyjadruj\u00fa naliehavos\u0165, s\u00fa \u010dasto ve\u013emi \u00fa\u010dinn\u00e9, ale musia by\u0165 pou\u017eit\u00e9 v spr\u00e1vnom \u010dase. Ak ich budete pou\u017e\u00edva\u0165 pr\u00edli\u0161 \u010dasto, va\u0161i odberatelia m\u00f4\u017eu strati\u0165 z\u00e1ujem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fr\u00e1zy, ktor\u00e9 dobre funguj\u00fa:<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Posledn\u00e1 \u0161anca vyu\u017ei\u0165 t\u00fato ponuku\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Na z\u00edskanie z\u013eavy 50% zost\u00e1va u\u017e len nieko\u013eko hod\u00edn.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh:<\/em><\/strong> Elektronick\u00fd obchod s elektronikou realizoval 48-hodinov\u00fa kampa\u0148 bleskov\u00e9ho predaja. Zasielan\u00edm spr\u00e1v s predmetom: \"Len dnes: 30% z\u013eava na va\u0161e ob\u013e\u00faben\u00e9 gadgety\" dosiahli 30% vy\u0161\u0161iu mieru otvorenia, ako bol ich be\u017en\u00fd priemer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada<\/em><\/strong>Naliehavos\u0165 pou\u017e\u00edvajte striedmo. Kombinujte ju s re\u00e1lnymi faktami, aby ste si vybudovali d\u00f4veru a nep\u00f4sobili zav\u00e1dzaj\u00faco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Sna\u017ete sa by\u0165 kr\u00e1tky a v\u00fdsti\u017en\u00fd<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vo svete, kde pou\u017e\u00edvatelia dost\u00e1vaj\u00fa stovky spr\u00e1v denne, maj\u00fa kr\u00e1tke a jasn\u00e9 predmety spr\u00e1v tendenciu vynikn\u00fa\u0165. Mobiln\u00e9 zariadenia t\u00fato potrebu e\u0161te zv\u00fdraznili, preto\u017ee dlh\u00e9 predmety sa na obrazovke \u013eahko odsekn\u00fa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Odpor\u00fa\u010danie<\/strong>Predmet by mal obsahova\u0165 5 a\u017e 7 slov (alebo menej ako 50 znakov).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh<\/em><\/strong>: Slu\u017eba predplatn\u00e9ho jedla rozoslala z\u00e1sielky s t\u00fdmito dvoma polo\u017ekami:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verzia A: \"Nov\u00e9 recepty pre v\u00e1s\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verzia B: \"Lahodn\u00e1 ve\u010dera za 20 min\u00fat\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verzia B mala 18% vy\u0161\u0161iu mieru otvorenia, preto\u017ee jasne a r\u00fdchlo informovala o v\u00fdhod\u00e1ch spr\u00e1vy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada:<\/em><\/strong> Vyu\u017eite jasnos\u0165 vo svoj prospech. Jasn\u00e9 posolstvo v\u017edy pritiahne viac pozornosti ako nejednozna\u010dn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Kladenie ot\u00e1zok alebo pou\u017e\u00edvanie \u010d\u00edsel v predmete spr\u00e1vy<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ot\u00e1zky vzbudzuj\u00fa zvedavos\u0165, zatia\u013e \u010do \u010d\u00edsla poskytuj\u00fa jasnos\u0165 a \u0161trukt\u00faru. Ot\u00e1zky, ktor\u00e9 kombinuj\u00fa oba prvky, maj\u00fa zvy\u010dajne lep\u0161ie v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pr\u00edklad<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Vedeli ste, \u017ee m\u00f4\u017eete u\u0161etri\u0165 a\u017e 50%?\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"5 r\u00fdchlych tipov na zlep\u0161enie e-mailov\u00e9ho marketingu\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh:<\/em><\/strong> Marketingov\u00e1 poradensk\u00e1 spolo\u010dnos\u0165 rozoslala informa\u010dn\u00fa kampa\u0148 s dvoma r\u00f4znymi predmetmi. Verzia, ktor\u00e1 obsahovala \u010d\u00edslo \"3 k\u013e\u00fa\u010de k zv\u00fd\u0161eniu va\u0161ej anga\u017eovanosti\", dosiahla o 12% viac otvoren\u00ed ako v\u0161eobecn\u00fd predmet \"Zlep\u0161ite svoju anga\u017eovanos\u0165\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada<\/em><\/strong>Pou\u017eite otvoren\u00e9 ot\u00e1zky alebo atrakt\u00edvne \u010d\u00edsla, aby ste vzbudili zvedavos\u0165 \u010ditate\u013eov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Neust\u00e1le A\/B testovanie: neexistuje \u017eiadny \u010darovn\u00fd vzorec.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najlep\u0161\u00ed probl\u00e9m nebude v\u017edy ten najkreat\u00edvnej\u0161\u00ed. To, \u010do funguje v jednej kampani, nemus\u00ed fungova\u0165 v inej. Preto je nevyhnutn\u00e9 A\/B testovanie, aby ste pochopili, \u010do va\u0161i odberatelia preferuj\u00fa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00daspe\u0161n\u00fd pr\u00edbeh:<\/em><\/strong> Cestovn\u00e1 spolo\u010dnos\u0165 rozoslala dve verzie vydania na propag\u00e1ciu svojich dovolenkov\u00fdch bal\u00edkov:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verzia A: \"\u00datek na pl\u00e1\u017e s touto ponukou\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verzia B: \"Len na 48 hod\u00edn: 2\u00d71 na pl\u00e1\u017eov\u00e9 bal\u00ed\u010dky\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po A\/B testovan\u00ed zistili, \u017ee verzia B zdvojn\u00e1sobila po\u010det otvoren\u00ed. Toto poznanie im umo\u017enilo zopakova\u0165 podobn\u00e9 strat\u00e9gie v bud\u00facich kampaniach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada<\/em><\/strong>Pred spusten\u00edm hlavnej kampane testujte s mal\u00fdmi skupinami a merajte v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1ver: vydanie je va\u0161ou prvou pr\u00edle\u017eitos\u0165ou na z\u00edskanie pozornosti.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00daspech va\u0161ej kampane do ve\u013ekej miery z\u00e1vis\u00ed od prv\u00fdch sek\u00fand, po\u010das ktor\u00fdch pou\u017e\u00edvate\u013e uvid\u00ed v\u00e1\u0161 e-mail. Dobr\u00fd predmet m\u00f4\u017ee by\u0165 rozdielom medzi up\u00fatan\u00edm ich pozornosti alebo jej stratou. Experimentujte so siln\u00fdmi slovami, personaliz\u00e1ciou, ot\u00e1zkami a pocitom naliehavosti, aby ste zistili, \u010do sa najlep\u0161ie sp\u00e1ja s va\u0161\u00edm publikom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak chcete optimalizova\u0165 predmety e-mailov a \u013eahko vykon\u00e1va\u0165 A\/B testy, d\u00f4verujte spolo\u010dnosti MasterBase\u00ae. V\u010faka viac ako 20 rokom sk\u00fasenost\u00ed na trhu v\u00e1m MasterBase\u00ae poskytuje n\u00e1stroje, ktor\u00e9 potrebujete na personaliz\u00e1ciu, segment\u00e1ciu a testovanie ka\u017ed\u00e9ho detailu va\u0161ich kampan\u00ed, \u010do zaru\u010duje efekt\u00edvne a merate\u013en\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/sk\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"ebook e-mail \u0160trukt\u00fara e-mailovej marketingovej spr\u00e1vy\" class=\"wp-image-14081\" style=\"width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Predmet e-mailu je prv\u00fdm kontaktom s publikom a do ve\u013ekej miery rozhoduje o tom, \u010di bude va\u0161a spr\u00e1va pre\u010d\u00edtan\u00e1 alebo ignorovan\u00e1.<\/p>","protected":false},"author":239642484,"featured_media":21365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-21331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/neodolatelne-predmety-e-mailov-ako-pisat-nadpisy-ktore-zvysuju-pocet-otvoreni\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El asunto de un email es el primer contacto que tienes con tu audiencia y, en gran medida, es lo que determina si tu mensaje ser\u00e1 le\u00eddo o ignorado.\" 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