{"id":17631,"date":"2024-11-07T17:40:28","date_gmt":"2024-11-07T15:40:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17631"},"modified":"2024-11-21T17:46:19","modified_gmt":"2024-11-21T15:46:19","slug":"7-mylnych-predstav-o-dorucitelnosti-ktore-je-potrebne-vyjasnit","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/","title":{"rendered":"7 myln\u00fdch predst\u00e1v o doru\u010dite\u013enosti, ktor\u00e9 je potrebn\u00e9 vyjasni\u0165"},"content":{"rendered":"

\u010ealej objasn\u00edme \"7 myln\u00fdch predst\u00e1v o doru\u010dite\u013enosti v e-mailovom marketingu\", ktor\u00e9 mnoh\u00ed market\u00e9ri st\u00e1le nespr\u00e1vne ch\u00e1pu.<\/h2>\n

1. Nevad\u00ed mi, \u017ee som ozna\u010den\u00fd ako spam, v\u017edy m\u00f4\u017eem posiela\u0165 spr\u00e1vy \u010falej.<\/strong><\/h3>\n

Ak \u013eudia ozna\u010duj\u00fa va\u0161e e-maily za spam, je to zvy\u010dajne preto, \u017ee v tom, \u010do im posielate, nenach\u00e1dzaj\u00fa hodnotu alebo sa c\u00edtia pres\u00fdten\u00ed. Niektor\u00ed pou\u017e\u00edvatelia dokonca ozna\u010duj\u00fa e-maily ako spam ako r\u00fdchly sp\u00f4sob odhl\u00e1senia sa z odberu. Pokra\u010dovanie v zasielan\u00ed e-mailov t\u00fdmto kontaktom m\u00f4\u017ee v\u00e1\u017ene po\u0161kodi\u0165 poves\u0165 va\u0161ej zna\u010dky, \u010do sa prejav\u00ed v strate d\u00f4very a zn\u00ed\u017een\u00ed predaja.<\/p>\n

Okrem toho poskytovatelia internetov\u00fdch slu\u017eieb (ISP), ako napr\u00edklad Gmail, Yahoo a Outlook, pr\u00edsne dodr\u017eiavaj\u00fa pravidl\u00e1 t\u00fdkaj\u00face sa \u00fa\u010dtov, na ktor\u00e9 sa vz\u0165ahuje mno\u017estvo s\u0165a\u017enost\u00ed na nevy\u017eiadan\u00fa po\u0161tu. Vedeli ste, \u017ee t\u00edto traja poskytovatelia spravuj\u00fa pribli\u017ene 80% svetov\u00fdch e-mailov\u00fdch adries?<\/p>\n

Poru\u0161enie ich pravidiel v\u00e1s m\u00f4\u017ee odradi\u0165 od ve\u013ekej \u010dasti potenci\u00e1lnych z\u00e1kazn\u00edkov, \u010do m\u00f4\u017ee vies\u0165 k finan\u010dn\u00fdm strat\u00e1m a po\u0161kodeniu d\u00f4veryhodnosti va\u0161ej zna\u010dky.<\/p>\n

2. Odberatelia si pre\u010d\u00edtaj\u00fa a pochopia moje z\u00e1sady ochrany osobn\u00fdch \u00fadajov<\/strong><\/h3>\n

Hoci je nevyhnutn\u00e9 ma\u0165 z\u00e1sady ochrany osobn\u00fdch \u00fadajov, je nere\u00e1lne o\u010dak\u00e1va\u0165, \u017ee si ich pre\u010d\u00edtaj\u00fa v\u0161etci va\u0161i odberatelia.<\/p>\n

\u0160t\u00fadie ukazuj\u00fa, \u017ee pribli\u017ene 90% pou\u017e\u00edvate\u013eov m\u00e1 tendenciu vynecha\u0165 \u010d\u00edtanie z\u00e1sad ochrany osobn\u00fdch \u00fadajov.<\/p>\n

Preto je d\u00f4le\u017eit\u00e9, aby ste v ka\u017edom formul\u00e1ri jasne uviedli, ako budete pou\u017e\u00edva\u0165 ich \u00fadaje. Bu\u010fte transparentn\u00ed v tom, \u010do budete s ich inform\u00e1ciami robi\u0165, a jasne to uve\u010fte aj v r\u00e1mci svojich e-mailov.<\/p>\n

3. Pou\u017e\u00edvan\u00edm extern\u00e9ho poskytovate\u013ea s\u00fa moja IP adresa a zna\u010dka chr\u00e1nen\u00e9.<\/strong><\/h3>\n

Poskytovatelia internetov\u00fdch slu\u017eieb dok\u00e1\u017eu rozli\u0161ova\u0165 medzi poskytovate\u013eom odosielania (va\u0161a platforma pre e-mailov\u00fd marketing) a subjektom, ktor\u00fd stoj\u00ed za obsahom (va\u0161a zna\u010dka).<\/p>\n

Ak m\u00e1 extern\u00fd poskytovate\u013e zl\u00fa poves\u0165, m\u00f4\u017ee to priamo ovplyvni\u0165 doru\u010dite\u013enos\u0165 a poves\u0165 va\u0161ej zna\u010dky a v\u00e1\u0161ho IP.<\/p>\n

Preto nie ste osloboden\u00ed od sankci\u00ed, ak sa v\u00e1\u0161 poskytovate\u013e dopust\u00ed pochybn\u00fdch prakt\u00edk. Vyberte si spo\u013eahliv\u00fa platformu pre e-mailov\u00fd marketing, aby ste ochr\u00e1nili dobr\u00e9 meno svojej zna\u010dky.<\/p>\n

4. Investovanie do rekl\u00e1m u poskytovate\u013eov internetov\u00fdch slu\u017eieb zlep\u0161uje doru\u010dite\u013enos\u0165.<\/strong><\/h3>\n

Medzi invest\u00edciami do reklamy a mierou doru\u010dite\u013enosti neexistuje \u017eiadny vz\u0165ah.<\/p>\n

V\u00fddavky na reklamy Google alebo soci\u00e1lne m\u00e9di\u00e1 nezvy\u0161uj\u00fa va\u0161e \u0161ance na dosiahnutie doru\u010den\u00fdch spr\u00e1v v slu\u017ebe Gmail.<\/p>\n

Ak va\u0161e e-maily nere\u0161pektuj\u00fa s\u00fahlas pr\u00edjemcov, bud\u00fa pravdepodobne ozna\u010den\u00e9 ako spam, bez oh\u013eadu na sumu vynalo\u017een\u00fa na reklamu.<\/p>\n

Jedin\u00fd sp\u00f4sob, ako si udr\u017ea\u0165 vysok\u00fa mieru doru\u010dite\u013enosti, je posiela\u0165 relevantn\u00fd a hodnotn\u00fd obsah svojmu publiku.<\/p>\n

5. Nie je to nez\u00e1konn\u00e9, tak\u017ee to m\u00f4\u017eem robi\u0165<\/strong><\/h3>\n

Hoci nie je nez\u00e1konn\u00e9 kupova\u0165 zoznamy kontaktov alebo posiela\u0165 e-maily \u013eu\u010fom, ktor\u00ed nedali svoj s\u00fahlas, nie je to udr\u017eate\u013en\u00e1 strat\u00e9gia.<\/p>\n

E-mailov\u00fd marketing je zalo\u017een\u00fd na d\u00f4vere a pou\u017e\u00edvatelia si cenia svoje s\u00fakromie. Ak ich budete presycova\u0165 nevy\u017eiadan\u00fdmi e-mailami, r\u00fdchlo sa dostanete do kateg\u00f3rie nevy\u017eiadanej po\u0161ty.<\/p>\n

Spr\u00e1vajte sa k svojim odberate\u013eom s \u00factou a posielajte im len relevantn\u00fd a po\u017eadovan\u00fd obsah. To buduje dlhodob\u00fa lojalitu a vedie k lep\u0161ej miere interakcie.<\/p>\n

6. Poskytovatelia internetu ma nem\u00f4\u017eu zablokova\u0165, preto\u017ee moja zna\u010dka je zn\u00e1ma.<\/strong><\/h3>\n

Poskytovatelia internetov\u00fdch slu\u017eieb hodnotia kvalitu e-mailov na z\u00e1klade sp\u00e4tnej v\u00e4zby a interakcie pou\u017e\u00edvate\u013eov, nie na z\u00e1klade sily va\u0161ej zna\u010dky.<\/p>\n

Ak s\u00fa va\u0161e e-maily ozna\u010den\u00e9 ako spam, utrp\u00ed t\u00fdm va\u0161a doru\u010dite\u013enos\u0165, \u010di u\u017e ste za\u010d\u00ednaj\u00faci podnik alebo ve\u013ek\u00e1 glob\u00e1lna zna\u010dka.<\/p>\n

Poskytovatelia internetov\u00fdch slu\u017eieb uprednost\u0148uj\u00fa pou\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165, tak\u017ee dodr\u017eiavanie spr\u00e1vnych postupov e-mailov\u00e9ho marketingu je rozhoduj\u00face pre zachovanie pr\u00edstupu do schr\u00e1nky v\u00e1\u0161ho publika.<\/p>\n

7. \u010c\u00edm v\u00e4\u010d\u0161\u00ed je m\u00f4j zoznam kontaktov, t\u00fdm viac predaja z\u00edskam<\/strong><\/h3>\n

V e-mailovom marketingu plat\u00ed, \u017ee viac nie je v\u017edy lep\u0161ie. Ak je ve\u013ek\u00e1 \u010das\u0165 v\u00e1\u0161ho zoznamu kontaktov neakt\u00edvna, neanga\u017eovan\u00e1 alebo neaktu\u00e1lna, m\u00f4\u017ee to ma\u0165 negat\u00edvny vplyv na doru\u010dite\u013enos\u0165.<\/p>\n

\u00dadaje ukazuj\u00fa, \u017ee vysoko cielen\u00e9 a zapojen\u00e9 zoznamy dosahuj\u00fa a\u017e 4-kr\u00e1t vy\u0161\u0161iu mieru otvorenia a 2-kr\u00e1t vy\u0161\u0161iu mieru prekliku.<\/p>\n

Zameranie sa na \u010dist\u00fd a anga\u017eovan\u00fd zoznam, a nie na objem, pom\u00e1ha chr\u00e1ni\u0165 va\u0161u poves\u0165 a zvy\u0161uje va\u0161e \u0161ance na konverziu.<\/p>\n

Pre efekt\u00edvny e-mailov\u00fd marketing si vyberte MasterBase\u00ae.<\/strong><\/h3>\n

Ak chcete spo\u013eahliv\u00fa a efekt\u00edvnu strat\u00e9giu e-mailov\u00e9ho marketingu, ktor\u00e1 sp\u013a\u0148a najlep\u0161ie postupy doru\u010dovania, d\u00f4verujte spolo\u010dnosti MasterBase\u00ae. S viac ako 20-ro\u010dn\u00fdmi sk\u00fasenos\u0165ami vo viacer\u00fdch krajin\u00e1ch sa spolo\u010dnos\u0165 MasterBase\u00ae vyn\u00edma ako l\u00edder v odvetv\u00ed e-mailov\u00e9ho marketingu, ktor\u00fd pom\u00e1ha spolo\u010dnostiam, ako je t\u00e1 va\u0161a, maximalizova\u0165 dosah a v\u00fdsledky prostredn\u00edctvom e-mailov\u00fdch rie\u0161en\u00ed zalo\u017een\u00fdch na \u00fadajoch.<\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Doru\u010dite\u013enos\u0165 je z\u00e1kladom ka\u017ed\u00e9ho e-mailov\u00e9ho marketingov\u00e9ho programu. Bez oh\u013eadu na to, ako kreat\u00edvne alebo dobre navrhnut\u00e9 s\u00fa va\u0161e e-maily, nebud\u00fa ma\u0165 \u00fa\u010dinok, ak sa nedostan\u00fa do schr\u00e1nok v\u00e1\u0161ho publika.<\/p>","protected":false},"author":239642484,"featured_media":17633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/7-mylnych-predstav-o-dorucitelnosti-ktore-je-potrebne-vyjasnit\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La entregabilidad es la base de cualquier programa de email marketing. No importa cu\u00e1n creativos o bien dise\u00f1ados sean tus emails, no tendr\u00e1n impacto si no llegan a las bandejas de entrada de tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/7-mylnych-predstav-o-dorucitelnosti-ktore-je-potrebne-vyjasnit\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T15:40:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T15:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/05.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas\",\"datePublished\":\"2024-11-07T15:40:28+00:00\",\"dateModified\":\"2024-11-21T15:46:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/\"},\"wordCount\":796,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/05.png?fit=612%2C408&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/\",\"name\":\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - 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