{"id":15082,"date":"2024-07-10T14:41:58","date_gmt":"2024-07-10T11:41:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=15082"},"modified":"2024-09-13T13:12:59","modified_gmt":"2024-09-13T10:12:59","slug":"optimalizujte-svoje-e-mailove-marketingove-kampane-pomocou-smtp-a-masterbase","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/","title":{"rendered":"Optimalizujte svoje e-mailov\u00e9 marketingov\u00e9 kampane pomocou SMTP a MasterBase\u00ae."},"content":{"rendered":"<h1>Tento typ z\u00e1sielky sa naz\u00fdva transak\u010dn\u00fd kuri\u00e9r, preto\u017ee predstavuje transakciu medzi dvoma stranami:<\/h1>\n<h2>1) Z\u00e1kazn\u00edk vykon\u00e1 ur\u010dit\u00fa akciu a 2) spolo\u010dnos\u0165 na t\u00fato akciu reaguje zaslan\u00edm spr\u00e1vy.<\/h2>\n<h3>Medzi pr\u00edklady transak\u010dn\u00fdch spr\u00e1v patria:<\/h3>\n<ul>\n<li>Obnovenie hesla<\/li>\n<li>Zasielanie v\u00fdpisov z \u00fa\u010dtu<\/li>\n<li>Potvrdenia o n\u00e1kupe alebo odoslan\u00ed produktov<\/li>\n<li>Zasielanie z\u00e1ru\u010dn\u00fdch listov, fakt\u00far, dokladov o k\u00fape at\u010f.<\/li>\n<\/ul>\n<h2><strong>Transak\u010dn\u00e9 zasielanie spr\u00e1v<\/strong><\/h2>\n<p>Transak\u010dn\u00e9 spr\u00e1vy maj\u00fa vysok\u00fa mieru otvorenia, preto\u017ee ide o spr\u00e1vy, ktor\u00e9 z\u00e1kazn\u00edk o\u010dak\u00e1va, tak\u017ee si je vedom\u00fd ich pr\u00edchodu a otvor\u00ed ich v pomerne kr\u00e1tkom \u010dase.<\/p>\n<p>S\u00fa preto skvelou pr\u00edle\u017eitos\u0165ou zahrn\u00fa\u0165 do nich v\u00fdzvy na akciu, ako aj \u010fal\u0161ie ponuky, aby sa rozv\u00edjal vz\u0165ah medzi stranami.<\/p>\n<p>Na ich doru\u010denie maj\u00fa spolo\u010dnosti zvy\u010dajne intern\u00e9 procesy, ktor\u00e9 sp\u00fa\u0161\u0165aj\u00fa tieto spr\u00e1vy v reakcii na sp\u00fa\u0161\u0165aciu akciu. Preto ich sprac\u00favaj\u00fa pracovn\u00edci vy\u0161kolen\u00ed v t\u00fdchto procesoch.<\/p>\n<p>Hlavnou prek\u00e1\u017ekou, ktorej spolo\u010dnosti \u010delia, je v\u0161ak nedostato\u010dn\u00e1 sledovate\u013enos\u0165 t\u00fdchto z\u00e1sielok a ch\u00fdbaj\u00face ukazovatele, ktor\u00e9 by im umo\u017enili analyzova\u0165 ich v\u00fdkonnos\u0165.<\/p>\n<p>In\u00fdmi slovami, ide o z\u00e1sielky, nad ktor\u00fdmi maj\u00fa mal\u00fd preh\u013ead a kontrolu.<\/p>\n<p>V mnoh\u00fdch pr\u00edpadoch navy\u0161e nemaj\u00fa ochrann\u00e9 opatrenia, ktor\u00e9 by im umo\u017enili dodr\u017eiava\u0165 predpisy a technick\u00e9 protokoly na odosielanie spr\u00e1v, \u010do priamo a negat\u00edvne ovplyv\u0148uje ich mieru doru\u010dite\u013enosti.<\/p>\n<h2><strong>Platforma MasterBase\u00ae<\/strong><\/h2>\n<p>Platforma MasterBase\u00ae pre e-mailov\u00fd marketing poskytuje odpove\u010f na tieto potreby sledovania a \u0161tatist\u00edk prostredn\u00edctvom funkcie jedine\u010dn\u00e9ho odosielania. Na\u0161i z\u00e1kazn\u00edci m\u00f4\u017eu tieto z\u00e1sielky posiela\u0165 prostredn\u00edctvom webov\u00fdch slu\u017eieb alebo prostredn\u00edctvom SMTP z\u00e1sielok.<\/p>\n<p>V tomto \u010dl\u00e1nku sa venujeme najm\u00e4 postupu, ktor\u00fd je potrebn\u00e9 dodr\u017ea\u0165 pri odosielan\u00ed t\u00fdchto spr\u00e1v prostredn\u00edctvom protokolu SMTP.<\/p>\n<h1><strong>\u010co je odosielanie SMTP<\/strong><\/h1>\n<p>SMTP (Simple Mail Transfer Protocol) je proces odosielania e-mailov prostredn\u00edctvom po\u0161tov\u00e9ho servera pomocou protokolu SMTP.<\/p>\n<p>Tento protokol je internetov\u00fdm \u0161tandardom pre prenos e-mailov a pou\u017e\u00edva sa na odosielanie spr\u00e1v z e-mailov\u00e9ho klienta (napr\u00edklad Outlook alebo Gmail) na po\u0161tov\u00fd server a z jedn\u00e9ho po\u0161tov\u00e9ho servera na druh\u00fd.<\/p>\n<h2><strong>V\u00fdhody doru\u010dovania SMTP<\/strong><\/h2>\n<ol>\n<li><strong>Spo\u013eahlivos\u0165<\/strong>Protokol SMTP zabezpe\u010duje, aby sa spr\u00e1vy odosielali konzistentne a aby sa dostali na miesto ur\u010denia.<\/li>\n<li><strong>\u0160k\u00e1lovate\u013enos\u0165<\/strong>Umo\u017e\u0148uje odosiela\u0165 ve\u013ek\u00e9 objemy e-mailov bez zn\u00ed\u017eenia efekt\u00edvnosti.<\/li>\n<li><strong>Zabezpe\u010denie<\/strong>Poskytuje mechanizmy na overovanie a \u0161ifrovanie, ktor\u00e9 zabezpe\u010duj\u00fa, \u017ee spr\u00e1vy nebud\u00fa zachyten\u00e9.<\/li>\n<li><strong>Vysledovate\u013enos\u0165<\/strong>Sledujte ka\u017ed\u00fd odoslan\u00fd e-mail a z\u00edskajte podrobn\u00e9 \u0161tatistiky o otvoreniach a kliknutiach.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><strong>Z\u00e1kladn\u00fd proces odosielania SMTP<\/strong><\/h3>\n<ol>\n<li><strong>Nadviazanie spojenia:<\/strong> Po\u0161tov\u00fd klient (alebo aplik\u00e1cia) vytvor\u00ed spojenie so serverom SMTP na porte 25 alebo 587.<\/li>\n<li><strong>V\u00fdmena spr\u00e1v:<\/strong> Klient a server si vymie\u0148aj\u00fa s\u00e9riu pr\u00edkazov a odpoved\u00ed, aby dohodli prenos po\u0161ty. To zah\u0155\u0148a identifik\u00e1ciu odosielate\u013ea, pr\u00edjemcov a obsahu spr\u00e1vy.<\/li>\n<li><strong>Odoslanie spr\u00e1vy:<\/strong> Po dohodnut\u00ed a prijat\u00ed spr\u00e1vy server SMTP po\u0161le po\u0161tu na server pr\u00edjemcu.<\/li>\n<li><strong>Doru\u010denie adres\u00e1tovi<\/strong>Server pr\u00edjemcu prijme po\u0161tu a ulo\u017e\u00ed ju do pr\u00edslu\u0161nej po\u0161tovej schr\u00e1nky, odkia\u013e si ju pr\u00edjemca m\u00f4\u017ee vyzdvihn\u00fa\u0165 pomocou po\u0161tov\u00e9ho klienta prostredn\u00edctvom protokolov, ako je IMAP alebo POP3, alebo si ju pozrie\u0165 prostredn\u00edctvom webu, ak t\u00fato mo\u017enos\u0165 poskytuje poskytovate\u013e po\u0161ty pr\u00edjemcu.<\/li>\n<\/ol>\n<h2><strong>MasterBase\u00ae a SMTP<\/strong><\/h2>\n<p>MasterBase\u00ae poskytuje komplexn\u00fa platformu na automatiz\u00e1ciu e-mailov SMTP, ktor\u00e1 umo\u017e\u0148uje podnikom poskytova\u0165 jedine\u010dn\u00e9, personalizovan\u00e9 a vysoko sledovate\u013en\u00e9 a efekt\u00edvne doru\u010dovanie e-mailov.<\/p>\n<p>Pomocou MasterBase\u00ae m\u00f4\u017eu spolo\u010dnosti jednoducho konfigurova\u0165 pravidl\u00e1 prepravy, zabezpe\u010di\u0165 vysok\u00fa \u00farove\u0148 doru\u010dite\u013enosti a z\u00edska\u0165 podrobn\u00e9 metriky na anal\u00fdzu v\u00fdkonnosti.<\/p>\n<p><strong>Ak sa chcete dozvedie\u0165 viac o MasterBase\u00ae Single Sending via SMTP <a href=\"https:\/\/masterbase.com\/sk\/es\/es\/es\/zakaznicky_portal\/9-6-smtp-jednotlive-zasielky\/\">kliknite sem<\/a>.<\/strong><\/p>\n<h3><\/h3>\n<h3><strong>Z\u00e1vere\u010dn\u00e9 odpor\u00fa\u010danie<\/strong><\/h3>\n<p>V spolo\u010dnosti MasterBase\u00ae sme pripraven\u00ed a m\u00e1me platformu, ktor\u00e1 v\u00e1m pom\u00f4\u017ee jednoducho, efekt\u00edvne a s n\u00edzkymi n\u00e1kladmi automatizova\u0165 va\u0161e obchodn\u00e9 procesy.<\/p>\n<p>Vyu\u017eite na\u0161u jedine\u010dn\u00fa funkciu odosielania SMTP na zlep\u0161enie efekt\u00edvnosti a \u00fa\u010dinnosti va\u0161ich e-mailov\u00fdch marketingov\u00fdch kampan\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15085\" data-permalink=\"https:\/\/masterbase.com\/sk\/optimiza-tus-campanas-de-email-marketing-con-smtp-y-masterbase\/masterbase\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=852%2C551&amp;ssl=1\" data-orig-size=\"852,551\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?fit=800%2C517&amp;ssl=1\" class=\"aligncenter wp-image-15085\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-300x194.png?resize=653%2C422&#038;ssl=1\" alt=\"ebook Ako zlep\u0161i\u0165 cestu z\u00e1kazn\u00edka pomocou transak\u010dn\u00fdch spr\u00e1v \" width=\"653\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=768%2C497&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales.png?w=852&amp;ssl=1 852w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Medzi mo\u017enos\u0165ami, ktor\u00e9 m\u00e1 spolo\u010dnos\u0165 na komunik\u00e1ciu so svojimi z\u00e1kazn\u00edkmi, s\u00fa spr\u00e1vy, ktor\u00e9 sa posielaj\u00fa ako reakcia na \u010dinnos\u0165 t\u00fdchto z\u00e1kazn\u00edkov v prostred\u00ed spolo\u010dnosti.<\/p>","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-15082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimiza tus campa\u00f1as de email marketing con SMTP y MasterBase\u00ae - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Este tipo de env\u00edos recibe el nombre de mensajer\u00eda transaccional, pues constituye una transacci\u00f3n entre las dos partes:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/optimalizujte-svoje-e-mailove-marketingove-kampane-pomocou-smtp-a-masterbase\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiza tus campa\u00f1as de email marketing con SMTP y MasterBase\u00ae - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Este tipo de env\u00edos recibe el nombre de mensajer\u00eda transaccional, pues constituye una transacci\u00f3n entre las dos partes:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/optimalizujte-svoje-e-mailove-marketingove-kampane-pomocou-smtp-a-masterbase\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T11:41:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T10:12:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Mesa-de-trabajo-66.png?fit=2739%2C1866&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2739\" \/>\n\t<meta property=\"og:image:height\" content=\"1866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" 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