{"id":13068,"date":"2024-04-11T18:58:24","date_gmt":"2024-04-11T15:58:24","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=13068"},"modified":"2024-04-11T19:53:46","modified_gmt":"2024-04-11T16:53:46","slug":"beyond-the-click-revolucne-meni-vas-e-mailovy-marketing-pomocou-interaktivnych-zazitkov","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sk\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/","title":{"rendered":"Viac ako kliknutie: Zme\u0148te svoj e-mailov\u00fd marketing pomocou interakt\u00edvnych z\u00e1\u017eitkov"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Za\u010dnime maloobchodn\u00fdm sektorom. Internetov\u00fd obchod s m\u00f3dnymi doplnkami zaviedol e-maily s koloto\u010dmi obr\u00e1zkov a mo\u017enos\u0165ou \"stiera\u0165 a vyhr\u00e1va\u0165\", kde z\u00e1kazn\u00edci mohli n\u00e1js\u0165 zauj\u00edmav\u00e9 z\u013eavy. V\u00fdsledok? Ohromuj\u00faci n\u00e1rast miery prekliku o 40% a n\u00e1rast priameho predaja o 15%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010eal\u0161\u00edm pr\u00edpadom je softv\u00e9rov\u00e1 spolo\u010dnos\u0165, ktor\u00e1 svoj newsletter premenila na s\u00e9riu minihier vysvet\u013euj\u00facich jej slu\u017eby z\u00e1bavnou formou. Nielen\u017ee t\u00fdm svojich odberate\u013eov vzdel\u00e1vala o zlo\u017eit\u00fdch produktoch, ale dosiahla aj 50% viac otvoren\u00ed e-mailov a 22% viac kliknut\u00ed na str\u00e1nku s cenami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevynechajme ani sektor slu\u017eieb. Ist\u00e1 cestovn\u00e1 spolo\u010dnos\u0165 za\u010dala rozosiela\u0165 e-maily s prieskumom, ktor\u00e9 pou\u017e\u00edvate\u013eom umo\u017enili navrhn\u00fa\u0165 ide\u00e1lny dovolenkov\u00fd bal\u00edk, a na opl\u00e1tku zozbierala cenn\u00e9 \u00fadaje a zv\u00fd\u0161ila po\u010det rezerv\u00e1ci\u00ed o 20%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interaktivita sa v\u0161ak nekon\u010d\u00ed v B2C. V oblasti B2B zaviedla digit\u00e1lna marketingov\u00e1 agent\u00fara interakt\u00edvny reporting, ktor\u00fd klientom umo\u017enil vidie\u0165 n\u00e1vratnos\u0165 invest\u00edci\u00ed v re\u00e1lnom \u010dase. To na jednej strane podporilo transparentnos\u0165 a na druhej strane posilnilo ich vz\u0165ah so z\u00e1kazn\u00edkmi, \u010do viedlo k zv\u00fd\u0161eniu po\u010dtu udr\u017ean\u00fdch z\u00e1kazn\u00edkov o 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010eal\u0161\u00edm trendom s\u00fa vlo\u017een\u00e9 vide\u00e1. Jeden v\u00fdrobca \u0161portov\u00e9ho vybavenia rozoslal e-maily s videon\u00e1vodmi, ako pou\u017e\u00edva\u0165 jeho v\u00fdrobky. Tieto e-maily mali o 35% vy\u0161\u0161iu mieru zapojenia ako \u0161tandardn\u00e9 e-maily a zv\u00fd\u0161ili n\u00e1v\u0161tevnos\u0165 str\u00e1nky produktu o 25%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokia\u013e ide o GIFy, jedna kozmetick\u00e1 spolo\u010dnos\u0165 pou\u017eila t\u00fato techniku pri uveden\u00ed svojho produktu na trh, pri\u010dom GIFy zobrazuj\u00face pred a po pou\u017eit\u00ed produktu viedli k zv\u00fd\u0161eniu anga\u017eovanosti o 30% a zv\u00fd\u0161eniu predaja o 20% po\u010das t\u00fd\u017ed\u0148a uvedenia na trh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interakt\u00edvne sk\u00fasenosti sa uk\u00e1zali ako cenn\u00e9 aj pre MVO. Jedna darcovsk\u00e1 kampa\u0148 obsahovala po\u010d\u00edtadlo pr\u00edspevkov v re\u00e1lnom \u010dase, ktor\u00e9 vytvorilo pocit naliehavosti a komunity, \u010do viedlo k n\u00e1rastu po\u010dtu darov o 45% v porovnan\u00ed s predch\u00e1dzaj\u00facimi e-mailov\u00fdmi kampa\u0148ami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ako m\u00f4\u017eete napodobni\u0165 tieto pr\u00edklady a zlep\u0161i\u0165 svoju strat\u00e9giu? Za\u010dnite t\u00fdm, \u017ee spozn\u00e1te svoje publikum. Analyzujte \u00fadaje, aby ste pochopili, \u010do ich vzru\u0161uje. Potom implementujte interakt\u00edvny dizajn e-mailov a vytvorte obsah, ktor\u00fd nielen informuje, ale aj vyz\u00fdva k akcii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezabudnite, \u017ee k\u013e\u00fa\u010dom k \u00faspechu je experimentovanie. Testujte r\u00f4zne typy interaktivity, aby ste zistili, ktor\u00e9 z nich maj\u00fa najv\u00e4\u010d\u0161\u00ed ohlas u v\u00e1\u0161ho publika. A samozrejme sa uistite, \u017ee v\u0161etky interakt\u00edvne prvky dokonale funguj\u00fa na mobiln\u00fdch zariadeniach, preto\u017ee tam prebieha v\u00e4\u010d\u0161ina interakci\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak sa p\u00fdtate, s ak\u00fdm n\u00e1strojom to m\u00f4\u017eete uskuto\u010dni\u0165, odpove\u010f je: MasterBase\u00ae. Jeho viac ako dvadsa\u0165ro\u010dn\u00e1 reput\u00e1cia na trhu, kde poskytuje pokro\u010dil\u00e9 rie\u0161enia e-mailov\u00e9ho marketingu v nieko\u013ek\u00fdch krajin\u00e1ch regi\u00f3nu, hovor\u00ed sama za seba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ci u\u017e chcete inovova\u0165 interaktivitu alebo zlep\u0161i\u0165 n\u00e1vratnos\u0165 invest\u00edci\u00ed, MasterBase\u00ae m\u00e1 n\u00e1stroje a podporu, ktor\u00e9 potrebujete na to, aby ste svoje kampane posunuli na vy\u0161\u0161iu \u00farove\u0148. S MasterBase\u00ae sa va\u0161e e-maily stan\u00fa br\u00e1nou do sveta, kde ka\u017ed\u00e9 kliknutie otv\u00e1ra nov\u00fa mo\u017enos\u0165 spojenia a konverzie. Nie je to len e-mailov\u00fd marketing; je to evol\u00facia komunik\u00e1cie, ktor\u00e1 zaujme a udr\u017e\u00ed pozornos\u0165 vo svete plnom rozpt\u00fdlenia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/sk\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Dovo\u013ete n\u00e1m, aby sme v\u00e1s vzali na cestu dynamick\u00fdm svetom interakt\u00edvneho e-mailov\u00e9ho marketingu, kde zna\u010dky pos\u00favaj\u00fa hranice kreativity a technol\u00f3gie, aby sa spojili so svojimi publikami sp\u00f4sobmi, ktor\u00e9 predt\u00fdm neboli mo\u017en\u00e9.<\/p>","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-13068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1s all\u00e1 del clic: Revoluciona tu email marketing con experiencias interactivas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sk\/beyond-the-click-revolucne-meni-vas-e-mailovy-marketing-pomocou-interaktivnych-zazitkov\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s all\u00e1 del clic: Revoluciona tu email marketing con experiencias interactivas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Perm\u00edtenos guiarte en este viaje a trav\u00e9s del din\u00e1mico mundo de las experiencias interactivas en email marketing, donde las marcas est\u00e1n empujando los l\u00edmites de la creatividad y la tecnolog\u00eda para conectar con sus audiencias de formas que antes no eran posibles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sk\/beyond-the-click-revolucne-meni-vas-e-mailovy-marketing-pomocou-interaktivnych-zazitkov\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-11T15:58:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T16:53:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Mesa-de-trabajo-66.png?fit=2739%2C1866&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2739\" \/>\n\t<meta property=\"og:image:height\" content=\"1866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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