{"id":9745,"date":"2024-02-12T12:12:01","date_gmt":"2024-02-12T10:12:01","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=9745"},"modified":"2024-02-16T16:12:48","modified_gmt":"2024-02-16T14:12:48","slug":"%d0%bc%d0%b0%d0%ba%d1%81%d0%b8%d0%bc%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b5-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%bf%d0%be%d1%82%d0%b5%d0%bd%d1%86%d0%b8%d0%b0","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ru\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/","title":{"rendered":"\u041c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0430 Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430: \u043d\u0430\u0443\u043a\u0430, \u043b\u0435\u0436\u0430\u0449\u0430\u044f \u0432 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class=\"wp-block-list\">\n<li>\u041e\u0442\u043a\u043b\u043e\u043d\u0435\u043d\u043d\u044b\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f (\u0443\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u043d\u0430 \u043d\u0435\u0442\u043e\u0447\u043d\u044b\u0435 \u0438\u043b\u0438 \u043d\u0435\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0430\u0434\u0440\u0435\u0441\u0430).<\/li>\n\n\n\n<li>\u041d\u0435\u0442\u043e\u0447\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0430\u0434\u0440\u0435\u0441\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b \u0441 \u043e\u0448\u0438\u0431\u043a\u0430\u043c\u0438)<\/li>\n\n\n\n<li>\u0411\u0435\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/li>\n\n\n\n<li>\u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 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class=\"wp-block-paragraph\"><strong>\u041a\u0430\u043a\u043e\u0432\u044b \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0433\u0438\u0433\u0438\u0435\u043d\u044b \u0434\u0430\u043d\u043d\u044b\u0445 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043e\u0447\u0435\u0432\u0438\u0434\u043d\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u044b \u0438\u0437\u0431\u0430\u0432\u0438\u0442\u0435\u0441\u044c \u043e\u0442 \u043d\u0435\u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432.<\/li>\n\n\n\n<li>\u0412\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442\u0435 \u043f\u043e-\u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u043c\u0443 \u0430\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0444\u0430\u043d\u0430\u0442\u0441\u043a\u0443\u044e \u0431\u0430\u0437\u0443.<\/li>\n\n\n\n<li>\u0412\u044b \u043f\u043e\u043e\u0449\u0440\u044f\u0435\u0442\u0435 \u0445\u043e\u0440\u043e\u0448\u0435\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u043e \u0445\u043e\u0440\u043e\u0448\u0430\u044f \u0433\u0438\u0433\u0438\u0435\u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043f\u043e\u043b\u044c\u0437\u0443 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u043c, \u043d\u043e \u0438 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\u0430\u0434\u0440\u0435\u0441\u043e\u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b, \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u043f\u043e\u0447\u0442\u043e\u0432\u044b\u0435 \u0430\u0434\u0440\u0435\u0441\u0430, \u0438\u043c\u0435\u043d\u0430 \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f.<\/li>\n\n\n\n<li>\u0412 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0441\u0447\u0435\u0442\u0435 \u044d\u0442\u043e \u0443\u043b\u0443\u0447\u0448\u0430\u0435\u0442 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0441\u0442\u0440\u043e\u043a \u0442\u0435\u043c.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u0435\u0436\u0434\u0443 \u0442\u0435\u043c, \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0433\u0438\u0433\u0438\u0435\u043d\u044b \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 \u0432\u0430\u0436\u043d\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0423 \u043d\u0435\u0433\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0448\u0430\u043d\u0441\u043e\u0432 \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u0432 \u043f\u043e\u0447\u0442\u043e\u0432\u044b\u0435 \u044f\u0449\u0438\u043a\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432.<\/li>\n\n\n\n<li>\u041c\u0435\u043d\u0435\u0435 \u0437\u0430\u043c\u0435\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e - \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044e \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043a\u0430\u043a \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044f. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0431\u043e\u043b\u0435\u0435 \u0441\u043a\u0440\u044b\u0442\u044b\u0439 \u0430\u0441\u043f\u0435\u043a\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430\u043c \u0443\u0441\u043b\u0443\u0433 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0437\u0430\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u0435\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u044f, \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0443\u043f\u043e\u0440\u044f\u0434\u043e\u0447\u0438\u0442\u044c \u0432\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f. \u0421\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c\u0438 \u0441 \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0435\u0439, \u043f\u043e\u043c\u0435\u0449\u0430\u044e\u0442\u0441\u044f \u0432 \u0432\u0435\u0440\u0445\u043d\u044e\u044e \u0447\u0430\u0441\u0442\u044c, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043e\u0442 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 \u0441 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0435\u0439 \u0447\u0430\u0441\u0442\u043e \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 \u043f\u0430\u043f\u043a\u0443 \u0441\u043e \u0441\u043f\u0430\u043c\u043e\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0410\u043a\u043a\u0430\u0443\u043d\u0442\u044b \u0441 \u043f\u043b\u043e\u0445\u043e\u0439 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0435\u0439 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0435\u0449\u0435 \u0445\u0443\u0434\u0448\u0443\u044e \u0443\u0447\u0430\u0441\u0442\u044c: \u043e\u043d\u0438 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0432 \u0447\u0435\u0440\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a, \u0430 \u0438\u0445 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0431\u043b\u043e\u043a\u0438\u0440\u0443\u044e\u0442\u0441\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0443\u0441\u0442\u043e\u0439 \u043f\u043e\u0447\u0442\u043e\u0432\u044b\u0439 \u044f\u0449\u0438\u043a - \u044d\u0442\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e \u0443\u043f\u0443\u0449\u0435\u043d\u043d\u043e\u0439 \u0432\u044b\u0433\u043e\u0434\u044b. \u041d\u0438 \u043e\u0434\u0438\u043d \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b \u043d\u0435 \u0445\u043e\u0447\u0435\u0442 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0446\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043d\u043e \u0438 \u043d\u0435 \u0445\u043e\u0447\u0435\u0442, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0443\u0442\u043e\u043d\u0443\u043b\u0438 \u0432 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0438 \u0441\u043f\u0430\u043c\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0443 \u043d\u0430\u0441 \u0435\u0441\u0442\u044c \u044d\u0442\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044f: \u043e\u043d\u0430 \u0437\u0430\u0449\u0438\u0449\u0430\u0435\u0442 \u043d\u0430\u0441 \u0438 \u043d\u0430\u0448\u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u0412\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c \u0435\u044e!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u044e \u0433\u0438\u0433\u0438\u0435\u043d\u044b \u0434\u0430\u043d\u043d\u044b\u0445:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>\u041d\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0439\u0442\u0435 \u0441\u043f\u0438\u0441\u043a\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043c\u0438\u043c\u043e \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u044d\u0442\u0438 \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0435 \"\u043b\u0435\u0433\u043a\u0438\u0435\" \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 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\u0434\u043b\u044f \u0441\u043f\u0430\u043c\u0430 \u0438 \u043d\u0435\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0435 \u043f\u0438\u0441\u044c\u043c\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u043f\u0443\u0441\u0442\u0430\u044f \u0442\u0440\u0430\u0442\u0430 \u0434\u0435\u043d\u0435\u0433 \u0438 \u0432\u0435\u0440\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044e. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043c\u043d\u043e\u0433\u0438\u0435 \u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440\u044b \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b \u0437\u0430\u0431\u043b\u043e\u043a\u0438\u0440\u0443\u044e\u0442 \u0432\u0430\u0448 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0437\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u043e\u043c\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f \u0438 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0438. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u0438\u0441\u044c\u043c\u0430 \u0445\u043e\u0442\u044c \u0446\u0435\u043b\u044b\u0439 \u0434\u0435\u043d\u044c, \u043d\u043e \u043e\u043d\u0438 \u043d\u0435 \u0434\u043e\u0439\u0434\u0443\u0442 \u0434\u043e \u043f\u043e\u0447\u0442\u043e\u0432\u043e\u0433\u043e \u044f\u0449\u0438\u043a\u0430!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u043d\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043b\u0435\u0434\u0438\u0442\u0435 \u0437\u0430 \u043d\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0430\u043c\u0438. \u041d\u0435 \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u0432\u0441\u044e \u0441\u0432\u043e\u044e \u044d\u043d\u0435\u0440\u0433\u0438\u044e \u043d\u0430 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0430\u0445. \u041d\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0438 \u043d\u0435\u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e \u0432\u0430\u0436\u043d\u044b, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0438 \u0441\u043b\u0443\u0436\u0430\u0442 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u0430\u043c\u0438 \u0443\u0441\u043f\u0435\u0445\u0430 \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u043e\u043d\u0438 \u0442\u0430\u043a \u0436\u0435 \u0432\u0430\u0436\u043d\u044b, \u043a\u0430\u043a \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0435 \u043a\u043b\u0438\u043a\u0438. \u041e\u043d\u0438 \u043f\u043e\u0434\u0441\u043a\u0430\u0436\u0443\u0442 \u0432\u0430\u043c, \u0447\u0442\u043e \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442. \u0410 \u0435\u0441\u043b\u0438 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u0435\u0431-\u0444\u043e\u0440\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u043f\u0440\u043e\u0441\u0438\u0442\u044c, \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0438 \u043d\u0435 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u0432\u0430\u0448\u0438\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0418\u0437\u0443\u0447\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 - \u044d\u0442\u043e \u043e\u0434\u043d\u0430 \u0438\u0437 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0443\u0447\u0448\u0438\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a, \u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u043e\u043c\u043d\u0438\u0442\u044c, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0435 \u0441\u0432\u043e\u0439 \u043f\u0443\u0442\u044c \u0432 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0411\u0443\u0434\u044c\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u043c<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0441\u0435\u0433\u0434\u0430 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0439\u0442\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0441 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0430\u0434\u0440\u0435\u0441\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b \u0441 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u043e\u0439 \u043f\u043e\u0434\u043b\u0438\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u043e\u043c\u0435\u043d\u0430. \u0422\u043e\u0447\u043d\u0435\u0435, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0438\u043c\u044f \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044f \u0438 \u0434\u043e\u043c\u0435\u043d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0435 \u043f\u0438\u0441\u044c\u043c\u043e, \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0435 \u0441 \u0430\u0434\u0440\u0435\u0441\u0430 \"info@example.com\", \u0431\u043e\u043b\u0435\u0435 \u043d\u0430\u0434\u0435\u0436\u043d\u043e, \u0447\u0435\u043c \u0441 \u0430\u0434\u0440\u0435\u0441\u0430 \"steviefromsales@hotmail.com\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0433\u0438\u0433\u0438\u0435\u043d\u044b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0439 \u0430\u0443\u0434\u0438\u0442:<\/strong> \u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0435 \u0443\u0433\u043b\u0443\u0431\u043b\u0435\u043d\u043d\u044b\u0439 \u0430\u0443\u0434\u0438\u0442, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0435\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0430\u0434\u0440\u0435\u0441\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b, \u043d\u043e \u0438 \u043d\u0438\u0437\u043a\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u0435\u0442 \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043e\u0431 \u043e\u0442\u043a\u0430\u0437\u0435 \u043e\u0442 \u0443\u0447\u0430\u0441\u0442\u0438\u044f.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u0432\u043e\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044e \u0441\u0432\u044f\u0437\u0435\u0439 \u0438 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u044e:<\/strong> \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u043e \u0430\u043a\u0442\u0438\u0432\u0438\u0437\u0430\u0446\u0438\u0438 \u043d\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044f \u044d\u043a\u0441\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438\u043b\u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u044b, \u0447\u0442\u043e\u0431\u044b \u0432\u043d\u043e\u0432\u044c \u043f\u0440\u043e\u0431\u0443\u0434\u0438\u0442\u044c \u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0410\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u043e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u0441\u0432\u044f\u0437\u044c \u0441 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0430\u043c\u0438:<\/strong> \u0412\u043d\u0435\u0434\u0440\u0438\u0442\u0435 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u044f\u043c\u043e\u0439 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438 \u043e\u0442 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043e\u0431 \u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f\u0445 \u0438 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u043e \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u043e\u0435 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435:<\/strong> \u0418\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u0438\u0445 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f\u043c\u0438 \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 \u0438 \u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0432\u0430\u0448\u0438\u0445 \u043f\u0438\u0441\u0435\u043c, \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044f \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u0431\u043e\u043b\u0435\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0439 \u0438 \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u043e\u0439 \u0431\u0430\u0437\u044b \u0434\u0430\u043d\u043d\u044b\u0445.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0412\u0437\u0433\u043b\u044f\u0434 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u0435: \u0433\u0438\u0433\u0438\u0435\u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 2024 \u0433\u043e\u0434\u0443 \u0438 \u0434\u0430\u043b\u0435\u0435<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421 \u043d\u0430\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0435\u043c 2024 \u0433\u043e\u0434\u0430 \u0433\u0438\u0433\u0438\u0435\u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u043c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u043c \u0443\u0441\u043f\u0435\u0445\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043f\u0440\u043e\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u043e\u0434\u0445\u043e\u0434, \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0443\u043b\u0443\u0447\u0448\u0430\u0442 \u0441\u0432\u043e\u0438 \u0442\u0435\u043a\u0443\u0449\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043d\u043e \u0438 \u0441\u0442\u0430\u043d\u0443\u0442 \u043b\u0438\u0434\u0435\u0440\u0430\u043c\u0438 \u0432 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0432 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u044b \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441\u043e \u0441\u0432\u043e\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/ru\/es\/es\/es\/%d1%81%d0%bf%d0%b8%d1%81%d0%be%d0%ba-%d0%ba%d0%be%d0%bd%d1%82%d0%b0%d0%ba%d1%82%d0%be%d0%b2-%d0%bf%d0%be%d0%ba%d1%83%d0%bf%d0%ba%d0%b0-%d0%b0%d1%80%d0%b5%d0%bd%d0%b4%d0%b0-%d1%81%d1%82%d1%80%d0%be\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"10240\" data-permalink=\"https:\/\/masterbase.com\/ru\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/captura-de-pantalla-2024-02-16-151047\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  lista de contacto\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=370%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-10240\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435 - \u044d\u0442\u043e \u043a\u0430\u043a \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c. \u042d\u0442\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0438 \u043d\u0435\u043e\u0431\u044b\u0447\u043d\u0430\u044f \u043c\u0430\u0448\u0438\u043d\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e\u0433\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f, \u0438 \u0433\u0438\u0433\u0438\u0435\u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 - \u0432\u0430\u0436\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u044d\u0442\u043e\u0433\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f.<\/p>","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414,1421],"class_list":["post-9745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-higiene-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024 - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ru\/\u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435-\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435-\u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024 - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing es como un 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