{"id":6892,"date":"2023-06-23T21:43:43","date_gmt":"2023-06-23T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6892"},"modified":"2023-12-26T11:59:05","modified_gmt":"2023-12-26T09:59:05","slug":"%d0%bf%d0%be%d0%b2%d1%8b%d1%88%d0%b5%d0%bd%d0%b8%d0%b5-%d1%8d%d1%84%d1%84%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d1%81%d1%82%d0%b8-%d0%be%d0%bf%d0%b5%d1%80%d0%b0%d1%86%d0%b8%d0%b9-%d0%b8-%d0%b0","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ru\/potenciar-la-eficiencia-en-operaciones-y-logistica-la-automatizacion-de-procesos-como-clave-del-exito\/masterbase\/","title":{"rendered":"\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439 \u0438 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0438: \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u043a\u0430\u043a \u043a\u043b\u044e\u0447 \u043a \u0443\u0441\u043f\u0435\u0445\u0443"},"content":{"rendered":"<p>\u0412 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u0434\u0435\u043b\u043e\u0432\u043e\u043c \u043c\u0438\u0440\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u0441\u0442\u0430\u043b\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044f \u0437\u0430\u0442\u0440\u0430\u0442 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n<p>\u041c\u0430\u043b\u044b\u0435 \u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u043d\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0438\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435\u043c, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0438\u0449\u0443\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0440\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0432\u043e\u0435\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432.<\/p>\n<p>\u0414\u0430\u043b\u0435\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0442\u0440\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439 \u0438 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0438 \u0432 \u0441\u0440\u0435\u0434\u043d\u0438\u0445 \u0438 \u043c\u0430\u043b\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0445, \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u0432\u043e\u0437\u043d\u0438\u043a\u0448\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b, \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430.<\/p>\n<h2>\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0437\u0430\u043f\u0430\u0441\u0430\u043c\u0438<\/h2>\n<p>\u0414\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u043b\u0430\u0441\u044c \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u043c\u0438, \u043a\u0430\u043a \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0437\u0430\u043f\u0430\u0441\u043e\u0432 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0443\u0447\u0435\u0442\u0430 \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u0438 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0441 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044e.<\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0442\u044c \u044d\u0442\u0438 \u043f\u0440\u0435\u043f\u044f\u0442\u0441\u0442\u0432\u0438\u044f, \u0431\u044b\u043b\u0430 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0437\u0430\u043f\u0430\u0441\u0430\u043c\u0438. \u042d\u0442\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0437\u0430\u043f\u0430\u0441\u0430\u0445, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u044f \u043e \u043f\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0437\u0430\u043f\u0430\u0441\u043e\u0432 \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430.<\/p>\n<p>\u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u043c\u043e\u0433\u043b\u0430 \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0438\u0437\u0431\u044b\u0442\u043e\u0447\u043d\u044b\u0435 \u0437\u0430\u043f\u0430\u0441\u044b, \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0434\u0435\u0444\u0438\u0446\u0438\u0442\u0430 \u0442\u043e\u0432\u0430\u0440\u0430 \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432 \u043d\u0430 20%, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044e \u0441\u043a\u043b\u0430\u0434\u0441\u043a\u0438\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 15%.<\/p>\n<h2>\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0433\u0440\u0443\u0437\u0430<\/h2>\n<p>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0433\u0440\u0443\u0437\u043e\u0432 \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u043e\u0442\u043d\u0438\u043c\u0430\u043b\u043e \u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u043b\u043e \u043a \u0437\u0430\u0434\u0435\u0440\u0436\u043a\u0430\u043c \u0432 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0435 \u0438 \u0437\u0430\u0442\u0440\u0443\u0434\u043d\u044f\u043b\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438\u043d\u0446\u0438\u0434\u0435\u043d\u0442\u0430\u043c\u0438.<\/p>\n<p>\u0414\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u044d\u0442\u0438\u0445 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0431\u044b\u043b\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u0430 \u0438 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0433\u0440\u0443\u0437\u043e\u0432.<\/p>\n<p>\u0412 \u044d\u0442\u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u0442\u0430\u043a\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u043a\u0430\u043a \u0440\u0430\u0434\u0438\u043e\u0447\u0430\u0441\u0442\u043e\u0442\u043d\u0430\u044f \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f (RFID) \u0438 \u0433\u0435\u043e\u043b\u043e\u043a\u0430\u0446\u0438\u044f \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u0433\u0440\u0443\u0437.<\/p>\n<p>\u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u043c\u043e\u0433\u043b\u0430 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u043d\u0430 25%, \u0443\u043c\u0435\u043d\u044c\u0448\u0438\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0438\u043d\u0446\u0438\u0434\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 30% \u0438 \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u043d\u0430 40%, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044e \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 12%.<\/p>\n<h2>\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0430 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438<\/h2>\n<p>\u0414\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u043b\u0430\u0441\u044c \u0441 \u0440\u0443\u0447\u043d\u044b\u043c \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u043e\u0432 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u0438, \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435\u043c \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 \u0438 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/p>\n<p>\u042d\u0442\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0431\u044b\u043b\u0438 \u0440\u0435\u0448\u0435\u043d\u044b \u043f\u0443\u0442\u0435\u043c \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0438\u0437\u0430\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0430 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u0434\u043b\u044f \u0440\u0430\u0441\u0447\u0435\u0442\u0430 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u043e\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u0430 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u0440\u0430\u0441\u0441\u0442\u043e\u044f\u043d\u0438\u0435, \u0432\u0440\u0435\u043c\u044f \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u0432\u043c\u0435\u0441\u0442\u0438\u043c\u043e\u0441\u0442\u044c \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0438 \u0434\u043e\u0440\u043e\u0436\u043d\u044b\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f.<\/p>\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0431\u044b\u043b\u0430 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 GPS-\u0441\u043b\u0435\u0436\u0435\u043d\u0438\u044f \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0438 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u043e\u0432 \u043f\u043e \u043c\u0435\u0440\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438.<\/p>\n<p>\u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u043c\u043e\u0433\u043b\u0430 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 15%, \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u043d\u0430 20% \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 \u043d\u0430 30%, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0430\u0437\u043c\u0435\u0440\u0435 18% \u0432 \u043f\u0435\u0440\u0432\u044b\u0439 \u0433\u043e\u0434 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f.<\/p>\n<p>\u0412 MasterBase\u00ae \u043c\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043d\u0430\u0434\u0435\u0436\u043d\u0443\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u043f\u0440\u043e\u0441\u0442\u044b\u043c, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0438 \u043d\u0435\u0434\u043e\u0440\u043e\u0433\u0438\u043c \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u043c, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f <strong><em>Configware<\/em><\/strong>\u042d\u0442\u043e \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043f\u0443\u0442\u0435\u043c \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432, \u0431\u0430\u0437 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u043e\u0432, \u0431\u0435\u0437 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u0437\u043d\u0430\u043d\u0438\u0439 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0418\u0422.<\/p>\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0432 \u0432\u0430\u0448\u0435\u043c \u0440\u0430\u0441\u043f\u043e\u0440\u044f\u0436\u0435\u043d\u0438\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432, \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u0445 \u043f\u043e\u043d\u044f\u0442\u044c \u0432\u0430\u0448\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u0432\u0430\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439 \u0438 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0438.<\/p>\n<p>\u041f\u0435\u0440\u0435\u0441\u0442\u0430\u043d\u044c\u0442\u0435 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043d\u0430 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0440\u0443\u0447\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 \u0438 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430\u043c\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 - \u0434\u043e\u0432\u0435\u0440\u044c\u0442\u0435\u0441\u044c MasterBase\u00ae \u0438 \u0432\u044b\u0432\u0435\u0434\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c!<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/www.es.masterbase.com\/academia\/descubreautomatizacion.html\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 650px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/img.masterbase.com\/v2\/1\/5581\/b\/news\/enero\/2023\/banner-da.png?w=800&#038;ssl=1\" alt=\"\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u0434\u0435\u043b\u043e\u0432\u043e\u043c \u043c\u0438\u0440\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u0441\u0442\u0430\u043b\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044f \u0437\u0430\u0442\u0440\u0430\u0442 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1389],"tags":[1410],"class_list":["post-6892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizacion","tag-operaciones-y-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Potenciar la eficiencia en Operaciones y Log\u00edstica: La automatizaci\u00f3n de procesos como clave del \u00e9xito - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ru\/\u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435-\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438-\u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439-\u0438-\u0430\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Potenciar la eficiencia en Operaciones y Log\u00edstica: La automatizaci\u00f3n de procesos como clave del \u00e9xito - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En el mundo empresarial de nuestros d\u00edas, la automatizaci\u00f3n de procesos se ha convertido en una estrategia clave para mejorar la eficiencia, reducir costos y optimizar la productividad.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ru\/\u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435-\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438-\u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439-\u0438-\u0430\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-23T18:43:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-26T09:59:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/potenciar1-2.png?fit=4269%2C3781&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"4269\" \/>\n\t<meta property=\"og:image:height\" content=\"3781\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Potenciar la eficiencia en Operaciones y Log\u00edstica: La automatizaci\u00f3n de procesos como clave del \u00e9xito\",\"datePublished\":\"2023-06-23T18:43:43+00:00\",\"dateModified\":\"2023-12-26T09:59:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/\"},\"wordCount\":706,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/potenciar1-2.png?fit=4269%2C3781&ssl=1\",\"keywords\":[\"Operaciones y Log\u00edstica\"],\"articleSection\":[\"Automatizaci\u00f3n\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/\",\"name\":\"Potenciar la eficiencia en Operaciones y Log\u00edstica: La automatizaci\u00f3n de procesos como clave del \u00e9xito - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/potenciar1-2.png?fit=4269%2C3781&ssl=1\",\"datePublished\":\"2023-06-23T18:43:43+00:00\",\"dateModified\":\"2023-12-26T09:59:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/potenciar1-2.png?fit=4269%2C3781&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/potenciar1-2.png?fit=4269%2C3781&ssl=1\",\"width\":4269,\"height\":3781,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Potenciar la eficiencia en Operaciones y Log\u00edstica: La automatizaci\u00f3n de procesos como clave del \u00e9xito\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439 \u0438 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0438: \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u043a\u0430\u043a \u043a\u043b\u044e\u0447 \u043a \u0443\u0441\u043f\u0435\u0445\u0443 - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/ru\/\u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435-\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438-\u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439-\u0438-\u0430\/masterbase\/","og_locale":"ru_RU","og_type":"article","og_title":"Potenciar la eficiencia en Operaciones y Log\u00edstica: La automatizaci\u00f3n de procesos como clave del \u00e9xito - MasterBase\u00ae","og_description":"En el mundo empresarial de nuestros d\u00edas, la automatizaci\u00f3n de procesos se ha convertido en una estrategia clave para mejorar la eficiencia, reducir costos y optimizar la productividad.\u00a0","og_url":"https:\/\/masterbase.com\/ru\/\u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435-\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438-\u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439-\u0438-\u0430\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2023-06-23T18:43:43+00:00","article_modified_time":"2023-12-26T09:59:05+00:00","og_image":[{"width":4269,"height":3781,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/potenciar1-2.png?fit=4269%2C3781&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"Alejandro Dur\u00e1n","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Potenciar la eficiencia en Operaciones y Log\u00edstica: La automatizaci\u00f3n de procesos como clave del \u00e9xito","datePublished":"2023-06-23T18:43:43+00:00","dateModified":"2023-12-26T09:59:05+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/"},"wordCount":706,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/potenciar1-2.png?fit=4269%2C3781&ssl=1","keywords":["Operaciones y Log\u00edstica"],"articleSection":["Automatizaci\u00f3n"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/","url":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/","name":"\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439 \u0438 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0438: \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u043a\u0430\u043a \u043a\u043b\u044e\u0447 \u043a \u0443\u0441\u043f\u0435\u0445\u0443 - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/potenciar1-2.png?fit=4269%2C3781&ssl=1","datePublished":"2023-06-23T18:43:43+00:00","dateModified":"2023-12-26T09:59:05+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/potenciar1-2.png?fit=4269%2C3781&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/potenciar1-2.png?fit=4269%2C3781&ssl=1","width":4269,"height":3781,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/tr\/operasyonlarda-veri%cc%87mli%cc%87li%cc%87gi%cc%87n-artirilmasi-ve-basarinin-anahtari-olarak-loji%cc%87sti%cc%87k-surec-otomasyonu\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Potenciar la eficiencia en Operaciones y Log\u00edstica: La automatizaci\u00f3n de procesos como clave del \u00e9xito"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase\u00ae","description":"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043d\u0430 \u0432\u0430\u0441","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"\u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443","url":"https:\/\/masterbase.com\/ru\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/potenciar1-2.png?fit=4269%2C3781&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Na","_links":{"self":[{"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/posts\/6892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/comments?post=6892"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/posts\/6892\/revisions"}],"predecessor-version":[{"id":7015,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/posts\/6892\/revisions\/7015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/media\/7014"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/media?parent=6892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/categories?post=6892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/tags?post=6892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}