{"id":6788,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6788"},"modified":"2024-01-19T19:22:08","modified_gmt":"2024-01-19T17:22:08","slug":"%d1%87%d0%b5%d0%b3%d0%be-%d1%85%d0%be%d1%82%d1%8f%d1%82-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d1%8b-%d0%b2%d0%b7%d0%b0%d0%b8%d0%bc%d0%be%d0%b4%d0%b5%d0%b9%d1%81%d1%82%d0%b2%d1%83%d1%8e%d1%89%d0%b8","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ru\/que-quieren-los-clientes-al-relacionarse-con-su-marca-a-traves-del-email\/masterbase\/","title":{"rendered":"\u0427\u0435\u0433\u043e \u0445\u043e\u0442\u044f\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u044b, \u043a\u043e\u0433\u0434\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435?"},"content":{"rendered":"

\u041e\u043d\u0438 \u0445\u043e\u0442\u044f\u0442 \u0443\u0437\u043d\u0430\u0432\u0430\u0442\u044c \u043e \u0441\u0432\u043e\u0438\u0445 \u043b\u044e\u0431\u0438\u043c\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u0430\u0445, \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u043d\u0438\u043c\u0438, \u0432\u044b\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0435 \u043c\u043d\u0435\u043d\u0438\u0435, \u0432\u0435\u0441\u0442\u0438 \u0431\u0435\u0441\u0435\u0434\u0443.<\/h3>\n

<\/p>\n

\u0423\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u0435 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 - \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435.<\/p>\n

\u041c\u044b \u0445\u043e\u0442\u0438\u043c \u0434\u0430\u0442\u044c \u0432\u0430\u043c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0432\u0435\u0442\u043e\u0432 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u0432\u0430\u0448\u0438\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u0447\u0435\u0442\u043a\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0432, \u0447\u0435\u0433\u043e \u043e\u043d\u0438 \u0436\u0434\u0443\u0442 \u043e\u0442 \u0432\u0430\u0448\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435.<\/p>\n

1. \u041d\u0435\u043e\u0442\u043b\u043e\u0436\u043d\u044b\u0435 \u043c\u0435\u0440\u044b:<\/h2>\n

\u041a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0437, \u043a\u043e\u0433\u0434\u0430 \u043a\u043b\u0438\u0435\u043d\u0442 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u043e\u0442\u0432\u0435\u0442 \u0438\u043b\u0438 \u0441\u043e\u043c\u043d\u0435\u0432\u0430\u0435\u0442\u0441\u044f, \u0431\u044b\u0441\u0442\u0440\u043e \u043e\u0442\u0432\u0435\u0447\u0430\u0439\u0442\u0435 \u0435\u043c\u0443. \u0415\u0441\u043b\u0438 \u043e\u043d\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0442 \u043a\u0430\u043a\u0438\u0435-\u043b\u0438\u0431\u043e \u0432\u0430\u0448\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438, \u043f\u0435\u0440\u0432\u043e\u0435, \u0447\u0442\u043e \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u0434\u0435\u043b\u0430\u0442\u044c, \u044d\u0442\u043e, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0438\u0442\u044c \u0438\u0445 \u043f\u0440\u0438\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435\u043c.<\/p>\n

\u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0442\u0430\u043a\u0438\u0435 \u043f\u0438\u0441\u044c\u043c\u0430 \u0438\u043c\u0435\u044e\u0442 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u044f. \u0412\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c\u00e9<\/span>chelo \u0432 \u0441\u0432\u043e\u0438\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u0445, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0441 \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e.<\/p>\n

\u041f\u043e\u0434\u0442\u0432\u0435\u0440\u0434\u0438\u0442\u0435, \u0447\u0442\u043e \u0432\u0430\u0448\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f \u043f\u0440\u043e\u0448\u043b\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u043e. \u0423\u043a\u0430\u0436\u0438\u0442\u0435 \u0432\u0430\u043c, \u043a\u043e\u0433\u0434\u0430\u00e1<\/span>\u043a\u0430\u043a\u0438\u0435 \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0438\u0435 \u0448\u0430\u0433\u0438 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u044f\u0442\u044c, \u0435\u0441\u043b\u0438 \u0442\u0430\u043a\u043e\u0432\u044b\u0435 \u0438\u043c\u0435\u044e\u0442\u0441\u044f, \u0438 \u043f\u0440\u043e\u044f\u0441\u043d\u0438\u0442\u044c \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f \u043e\u0442 \u0431\u0443\u0434\u0443\u0449\u0438\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439.<\/p>\n

\u0412\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u044e \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0438\u043c \u043e \u0441\u0432\u043e\u0435\u043c \u0441\u0430\u0439\u0442\u0435 \u0438 \u0435\u0433\u043e \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u043c\u043e\u043c. \u0412\u044b \u0434\u0430\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u043f\u0440\u043e\u0441\u0438\u0442\u044c \u0438\u0445 \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0430\u043d\u043a\u0435\u0442\u0443.<\/p>\n

2. \u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f:<\/h2>\n

\u041a\u043b\u0438\u0435\u043d\u0442\u00e1<\/span>\u00a0\u0433\u043e\u0442\u043e\u0432 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0432\u0430\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043b\u0438\u0447\u043d\u044b\u0445 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0435\u0439, \u0442\u0430\u043a \u043a\u0430\u043a \u043d\u0430\u0434\u0435\u0435\u0442\u0441\u044f \u0437\u0430\u0432\u044f\u0437\u0430\u0442\u044c \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f, \u0443\u0441\u0438\u043b\u0438\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u0434\u0438\u0430\u043b\u043e\u0433. \u041e\u043d \u0445\u043e\u0447\u0435\u0442 \u0441\u043b\u0443\u0448\u0430\u0442\u044c \u0438 \u0431\u044b\u0442\u044c \u0443\u0441\u043b\u044b\u0448\u0430\u043d\u043d\u044b\u043c.<\/p>\n

\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0438 \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0441\u043f\u0440\u0430\u0448\u0438\u0432\u0430\u0439\u0442\u0435 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0432\u0430\u043c \u043f\u043e\u0442\u043e\u043c \u043d\u0435 \u043f\u0440\u0438\u0433\u043e\u0434\u0438\u0442\u0441\u044f. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043e\u043f\u0440\u043e\u0441\u044b \u0438 \u0430\u043d\u043a\u0435\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043b\u0435\u0433\u043a\u043e \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u043c\u0435\u044e\u0442 \u0440\u0430\u0437\u0443\u043c\u043d\u0443\u044e \u0434\u043b\u0438\u043d\u0443.<\/p>\n

\u041e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u0441\u0442\u0440\u043e\u0438\u0442\u0435, \u0434\u0430\u0434\u0443\u0442 \u0432\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0435 \u0432\u0440\u0435\u043c\u044f.i<\/span>c\u0442.\u0435.<\/span>\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u043e\u0442\u043a\u0440\u044b\u0442\u0430 \u0434\u043b\u044f \u043d\u043e\u0432\u044b\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u043c \u043f\u043e \u043c\u0435\u0440\u0435 \u0435\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f.<\/p>\n

\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0446\u0435\u043d\u0442\u0440\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0439 \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435 - \u044d\u0442\u043e \u0435\u0449\u0435 \u043e\u0434\u0438\u043d \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438 \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0432\u0430\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u043f\u043e \u0442\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d\u0438 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442.<\/p>\n

3. \u0417\u0430\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0435\u0433\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u043e \u0432\u0430\u0448\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0435:<\/h2>\n

\u0423\u0447\u0438\u0442\u044b\u0432\u0430\u044f, \u0447\u0442\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u043b\u0441\u044f \u043d\u0430 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u0432\u0430\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c, \u044d\u0442\u043e \u0442\u0430\u043a\u0436\u0435\u00a0<\/span>\u043c\u043e\u0436\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u043e \u0432\u0430\u0441. \u042d\u0442\u043e\u0442 \u0432\u0438\u0440\u0443\u0441\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442 \u0438\u043c\u0435\u0435\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430.<\/p>\n

\u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0431\u0443\u043c\u043e\u043c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0438\u0445 \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u043e \u0432\u0430\u0448\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0435.<\/p>\n

\u041e\u0442\u043a\u0440\u044b\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u043f\u043e\u043b\u0443\u0447\u0430\u0439\u0442\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u0438 \u043b\u0435\u0433\u043a\u043e \u0440\u0435\u0430\u0433\u0438\u0440\u0443\u0439\u0442\u0435 \u043d\u0430 \u043d\u0435\u0435, \u043a\u0430\u043a \u0432\u044b \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u0442\u0430\u043a \u0438 \u0434\u0440\u0443\u0433 \u0441 \u0434\u0440\u0443\u0433\u043e\u043c.<\/p>\n

4. \u0420\u0435\u0438\u043d\u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u044f:<\/h2>\n

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<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0441\u0442\u0440\u0435\u043c\u044f\u0442\u0441\u044f \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u0432\u044f\u0437\u044c \u0441 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438. \u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u0431\u044b\u0441\u0442\u0440\u043e, \u0433\u0438\u0431\u043a\u043e \u0438 \u0431\u0435\u0437 \u043b\u0438\u0448\u043d\u0438\u0445 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439.<\/p>","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-6788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ru\/\u0447\u0435\u0433\u043e-\u0445\u043e\u0442\u044f\u0442-\u043a\u043b\u0438\u0435\u043d\u0442\u044b-\u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0449\u0438\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy los clientes buscan establecer un v\u00ednculo con las marcas. 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