{"id":6627,"date":"2024-08-12T19:03:55","date_gmt":"2024-08-12T16:03:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6627"},"modified":"2024-09-13T13:04:31","modified_gmt":"2024-09-13T10:04:31","slug":"6-%d0%be%d1%88%d0%b8%d0%b1%d0%be%d0%ba-b-%d1%82%d0%b5%d1%81%d1%82%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f-%d0%ba%d0%be%d1%82%d0%be%d1%80%d1%8b%d1%85-%d1%81%d0%bb%d0%b5%d0%b4%d1%83%d0%b5%d1%82","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ru\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/","title":{"rendered":"6 \u043e\u0448\u0438\u0431\u043e\u043a A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437\u0431\u0435\u0433\u0430\u0442\u044c \u0432 \u0441\u0432\u043e\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445"},"content":{"rendered":"<h1>\u0415\u0441\u043b\u0438 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\u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438<\/li>\n<li>\u041e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0438\u043b\u0438 \u043d\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0441\u0435\u0440\u0438\u044e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439<\/li>\n<li>\u041f\u0440\u0438 \u043a\u0430\u043a\u0438\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u043e\u043f\u0443\u0449\u0435\u043d\u043e \u0432 \u0441\u0435\u0440\u0438\u0438?<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h3><strong> \u041e\u0433\u0440\u0430\u043d\u0438\u0447\u044c\u0442\u0435 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 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\u043a\u043d\u043e\u043f\u043a\u0438<\/li>\n<li>\u0421\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0441 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430\u043c\u0438 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435\u043c \u0431\u0435\u0437 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432<\/li>\n<li>\u041e\u0431\u0440\u0430\u0437 \u0436\u0438\u0437\u043d\u0438 \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u0441 \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0442\u043e\u0432\u0430\u0440\u0430<\/li>\n<li>\u041f\u0440\u043e\u0446\u0435\u043d\u0442\u043d\u0430\u044f \u0441\u043a\u0438\u0434\u043a\u0430 \u043f\u0440\u043e\u0442\u0438\u0432 \u0441\u043a\u0438\u0434\u043a\u0438 \u0432 \u0446\u0438\u0444\u0440\u0430\u0445.<\/li>\n<\/ul>\n<p>\u041f\u0440\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0438 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c \u043e\u0434\u043d\u043e\u0433\u043e \u0444\u0430\u043a\u0442\u043e\u0440\u0430 \u0432 \u0432\u0435\u0440\u0441\u0438\u044f\u0445 A \u0438 B \u0431\u0443\u0434\u0435\u0442 \u043e\u0447\u0435\u043d\u044c \u0441\u043b\u043e\u0436\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u0432 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> \u041e\u043d\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u0447\u0435\u0442\u043a\u043e\u0439 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u041d\u0435 \u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u0441\u043b\u0443\u0447\u0430\u0439\u043d\u044b\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439, \u043f\u0440\u043e\u0441\u0442\u043e \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c, \u0447\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0441\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c. \u0421\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u044c\u0442\u0435\u0441\u044c \u043d\u0430 \u0442\u043e\u043c, \u0447\u0442\u043e \u0432\u044b \u0438\u0449\u0435\u0442\u0435, \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u044d\u0442\u043e \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043e\u0441\u043d\u043e\u0432\u044b \u0434\u043b\u044f \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u044b\u0442\u0430\u0435\u0442\u0435\u0441\u044c \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0432\u0435\u0440\u0441\u0438\u044e \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e \u0431\u0443\u0434\u0435\u0442 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c\u0441\u044f \u043d\u0430\u0434 \u0434\u0438\u0441\u043f\u043b\u0435\u0435\u043c \u0438\u043b\u0438 \u043f\u0440\u0435\u0432\u044c\u044e (ATL), \u0447\u0442\u043e\u0431\u044b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0435\u0433\u043e \u0431\u043e\u043b\u0435\u0435 \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u043c, \u0438 \u0434\u0440\u0443\u0433\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u0435\u0434\u0448\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0438\u0437\u044b\u0432\u0443 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e (CTA).<\/p>\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u044b\u0442\u0430\u0435\u0442\u0435\u0441\u044c \u0440\u0435\u0448\u0438\u0442\u044c, \u0441\u0442\u043e\u0438\u0442 \u043b\u0438 \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c\u0441\u044f \u043a \u043d\u043e\u0432\u043e\u043c\u0443 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0443 \u043f\u043e \u0438\u043c\u0435\u043d\u0438 \u0432 \u0442\u0435\u043c\u0435 \u043f\u0440\u0438\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u043f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u043e\u0434\u043d\u0443 \u0442\u0435\u043c\u0443 \u0441 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u0438 \u043e\u0434\u043d\u0443 \u0431\u0435\u0437.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0443 \u0434\u043b\u044f \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0446\u0435\u043b\u0438 \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043e \u043d\u0430 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432\u0430\u0448\u0435 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043e \u043d\u0430 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u044d\u0442\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p>\u0420\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u043e\u0435 \u0437\u0430\u0431\u043b\u0443\u0436\u0434\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u0442\u0440\u043e\u043a\u0430 \u0442\u0435\u043c\u044b \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u044f, \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 - \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u043a\u043b\u0438\u043a\u0438, \u0430 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b - \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<\/p>\n<p>\u042d\u0442\u043e \u043d\u0435\u043f\u0440\u0430\u0432\u0434\u0430! \u0420\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0430\u043d\u0446\u0438\u0438 \u043d\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0438\u0437\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e. \u041a\u0430\u0436\u0434\u044b\u0439 \u0444\u0430\u043a\u0442\u043e\u0440 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0446\u0435\u043b\u043e\u0435, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u0438 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435 \u043a\u0430\u043a \u0435\u0434\u0438\u043d\u043e\u0435 \u0446\u0435\u043b\u043e\u0435.<\/p>\n<p>\u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0446\u0435\u043b\u044c \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0442\u0440\u043e\u043a\u0438 - \u043d\u0435 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u044f, \u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043b\u044e\u0434\u0435\u0439. \u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e, \u0446\u0435\u043b\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 - \u043d\u0435 \u043a\u043b\u0438\u043a\u0438, \u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0443 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e\u0433\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0437\u0430\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u043e\u0435 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 <em>\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439<\/em> \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442\u0441\u044f \u043d\u0435\u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u044b \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0435 \u0446\u0435\u043b\u0438. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u043e\u0442\u0434\u0430\u0447\u0443 \u043e\u0442 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0432\u0430\u043c \u043d\u0443\u0436\u0435\u043d \u043f\u043b\u0430\u043d. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u0433\u0440\u0430\u0444\u0438\u043a \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c\u0441\u044f:<\/p>\n<ul>\n<li>\u0422\u0435\u043e\u0440\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043f\u044b\u0442\u0430\u0435\u0442\u0435\u0441\u044c \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0434\u0438\u0442\u044c<\/li>\n<li>\u041a\u0430\u043a\u0438\u0435 \u0430\u0434\u0440\u0435\u0441\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043a\u0430\u0436\u0434\u043e\u0439 \u0442\u0435\u043e\u0440\u0438\u0438?<\/li>\n<li>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0442\u0435\u0441\u0442\u0430 \u0438 \u0442\u043e, \u043a\u0430\u043a \u043e\u043d\u0438 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0432\u0430\u0448\u0438 \u043f\u043b\u0430\u043d\u044b \u043d\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0435<\/li>\n<li>\u041f\u043e\u0441\u0442\u0430\u0440\u0430\u0439\u0442\u0435\u0441\u044c \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c A\/B-\u0442\u0435\u0441\u0442 \u0445\u043e\u0442\u044f \u0431\u044b \u0432 50% \u0432\u0430\u0448\u0435\u0433\u043e \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f.<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h3><strong> \u041f\u043e\u0434\u0442\u0432\u0435\u0440\u0434\u0438\u0442\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0442\u0435\u0441\u0442\u0430<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0418\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0439 A\/B-\u0442\u0435\u0441\u0442 \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043e\u043a\u043e\u043d\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c. \u0412 \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435 \u043b\u044e\u0431\u043e\u0439 \u043f\u043e\u0434\u044a\u0435\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0430 \u043d\u043e\u0432\u0438\u0437\u043d\u044b. \u041f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0432\u0441\u0435 \u043d\u043e\u0432\u043e\u0435, \u0447\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u043a \u043f\u0435\u0440\u0435\u043e\u0446\u0435\u043d\u043a\u0435 \u043b\u044e\u0431\u044b\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u0432\u043d\u043e\u0441\u0438\u0442\u0435.<\/p>\n<p>\u042d\u0444\u0444\u0435\u043a\u0442 \u043d\u043e\u0432\u0438\u0437\u043d\u044b \u0438\u0441\u0447\u0435\u0437\u0430\u0435\u0442 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0431\u044b\u0441\u0442\u0440\u043e. \u041f\u043e\u044d\u0442\u043e\u043c\u0443, \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u0442\u0435 \u043e\u0434\u0438\u043d \u0438 \u0442\u043e\u0442 \u0436\u0435 \u0442\u0435\u0441\u0442 \u0434\u0432\u0430 \u0438\u043b\u0438 \u0442\u0440\u0438 \u0440\u0430\u0437\u0430 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u044d\u0444\u0444\u0435\u043a\u0442 \u043d\u043e\u0432\u0438\u0437\u043d\u044b \u043d\u0435 \u043f\u0440\u043e\u044f\u0432\u0438\u0442\u0441\u044f, \u0438 \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0438\u0441\u0442\u0438\u043d\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439.<\/p>\n<p>\u0412 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f. \u0421\u043e\u0441\u0442\u0430\u0432 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u043f\u0438\u0441\u043a\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432 \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432, \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433, \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u043d\u043e\u0432\u044b\u0435 \u0442\u0435\u0440\u0440\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432.<\/p>\n<p>\u0427\u0435\u043c \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u0435\u0435 \u0432 \u0443\u0441\u043f\u0435\u0445\u0435 \u0442\u0435\u0441\u0442\u0430, \u0442\u0435\u043c \u0434\u043e\u043b\u044c\u0448\u0435 \u043c\u043e\u0436\u043d\u043e \u0436\u0434\u0430\u0442\u044c \u0435\u0433\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0433\u043e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f. \u041d\u043e \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0432\u044b \u0437\u0430\u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0442\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u0442\u0435\u0441\u0442, \u0445\u043e\u0442\u044f \u0431\u044b \u043e\u0434\u0438\u043d \u0438\u043b\u0438 \u0434\u0432\u0430 \u0440\u0430\u0437\u0430, \u0447\u0442\u043e \u0435\u0449\u0435 \u0440\u0430\u0437 \u0434\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u043f\u043b\u0430\u043d A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u0440\u0430\u0439\u043d\u0435 \u0432\u0430\u0436\u0435\u043d.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/ru\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"wp-image-15740 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=495%2C315&#038;ssl=1\" alt=\"ebook \u0411\u0430\u0437\u043e\u0432\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u0432 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435\" width=\"495\" height=\"315\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0441\u0432\u043e\u0438\u0445 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430\u0445 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442\u0441\u044f, \u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e; \u0432 \u043f\u0440\u043e\u0442\u0438\u0432\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u043b\u0438\u0448\u044c \u0438\u0433\u0440\u0430\u0442\u044c \u0432 \u0443\u0433\u0430\u0434\u0430\u0439\u043a\u0443 \u0441 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438 \u0441\u0432\u043e\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>","protected":false},"author":239642484,"featured_media":15770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-6627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Si te tomas en tu serio tu trabajo y est\u00e1s 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