{"id":6558,"date":"2023-01-17T21:43:00","date_gmt":"2023-01-17T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6558"},"modified":"2024-01-09T16:42:16","modified_gmt":"2024-01-09T14:42:16","slug":"%d0%b0%d0%ba%d1%82%d1%83%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d1%81%d1%82%d1%8c-%d0%b2-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b5-%d0%ba%d1%83%d0%b4%d0%b0-%d0%be%d0%bd-%d0%bd%d0%b0%d0%bf","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ru\/la-relevancia-en-marketing-hacia-donde-va\/masterbase\/","title":{"rendered":"\u0420\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 - \u043a\u0443\u0434\u0430 \u043e\u043d\u0430 \u0434\u0432\u0438\u0436\u0435\u0442\u0441\u044f?"},"content":{"rendered":"<p style=\"text-align: justify;\">\u0412 \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043f\u0440\u043e\u0448\u043b\u044b\u0445 \u0441\u0442\u0430\u0442\u0435\u0439 \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c <a style=\"user-select: auto;\" href=\"http:\/\/www.linkedin.com\/pulse\/4-pasos-para-crear-mensajes-relevantes-en-email-duran-mc-coy\" target=\"_blank\" rel=\"noopener\">4 \u0448\u0430\u0433\u0430 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435<\/a> \u042f \u0434\u0430\u043b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438, \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b \u043e \u0435\u0435 \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u043e\u043f\u0438\u0441\u0430\u043b 4 \u0448\u0430\u0433\u0430 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">\u0422\u0435\u043f\u0435\u0440\u044c \u043d\u0430\u0441\u0442\u0430\u043b\u043e \u0432\u0440\u0435\u043c\u044f \u0432\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u043d\u0430 \u0442\u043e, \u043a\u0443\u0434\u0430 \u0434\u0432\u0438\u0436\u0435\u0442\u0441\u044f \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0442\u0440\u0435\u043c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u043c: \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044b\u043c \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438, \u0434\u0430\u043d\u043d\u044b\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0438\u0442\u0430\u044e\u0442 \u044d\u0442\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u043c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0443\u0441\u0438\u043b\u0438\u044f \u043d\u0430 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u043d\u043e\u0439 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438.<\/p>\n<p style=\"text-align: justify;\">\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f <a style=\"user-select: auto;\" href=\"http:\/\/www.linkedin.com\/in\/david-daniels-0055732\" target=\"_blank\" rel=\"noopener\">\u0414\u044d\u0432\u0438\u0434 \u0414\u044d\u043d\u0438\u0435\u043b\u0441<\/a> \u0438\u0437 The Revancy Group \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u044d\u0442\u043e \u043d\u043e\u0432\u043e\u0435 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0434\u043b\u044f \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.<\/p>\n<p style=\"text-align: justify;\">\u041c\u044b \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u043c \u043a \u043d\u043e\u0432\u043e\u043c\u0443 \u044d\u0442\u0430\u043f\u0443 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0433\u0434\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442 \u043e\u0442 CRM \u043a \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0442\u0430\u043a\u0442\u0438\u043a\u0435, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0438\u0441\u0442\u0438\u043d\u043d\u044b\u0439 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u043f\u044b\u0442, \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u043a\u0430\u043a <strong style=\"font-weight: bold;\">\"People-BasedMarketing\" (\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u043b\u044e\u0434\u044f\u0445).<\/strong><\/p>\n<p style=\"text-align: justify;\">\u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u043c\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 CRM \u0441 \u043d\u0435\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u043f\u043e\u0437\u043d\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043a\u0430\u043a \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u044c. \u0422\u0430\u043a\u043e\u0435 \u043f\u043e\u043d\u044f\u0442\u0438\u0435, \u043a\u0430\u043a \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u043b\u044e\u0434\u044f\u0445, \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043d\u0430\u0446\u0435\u043b\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043b\u044e\u0434\u0435\u0439 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e, \u043d\u043e \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043c\u0430\u0441\u0441\u043e\u0432\u043e.<\/p>\n<p style=\"text-align: justify;\">\u0426\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0441\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043a\u0430\u043a \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0435\u0439, \u043f\u043e\u0434\u0440\u0430\u0436\u0430\u044f \u043e\u0444\u0444\u043b\u0430\u0439\u043d\u043e\u0432\u043e\u043c\u0443 \u043e\u043f\u044b\u0442\u0443. \u041c\u043d\u043e\u0433\u0438\u0435 \u043e\u0444\u043b\u0430\u0439\u043d-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 (\u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b) \u0443\u0437\u043d\u0430\u044e\u0442 \u0441\u0432\u043e\u0438\u0445 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0432\u0435\u0434\u0443\u0442 \u0441 \u043d\u0438\u043c\u0438 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0435 \u0431\u0435\u0441\u0435\u0434\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043e\u0442 \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u043e\u0441\u0435\u0442\u0438\u0432\u0448\u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0435.<\/p>\n<p style=\"text-align: justify;\">\u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0437\u043d\u0430\u043d\u0438\u044f \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430, \u0430 \u0437\u0430\u0442\u0435\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f, \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f, \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u0438 \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u043e\u0432.<\/p>\n<p style=\"text-align: justify;\">\u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0438\u043c\u0435\u044e\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u043e \u0438\u0445 \u0430\u0434\u0440\u0435\u0441\u0443 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b, \u043e\u0434\u043d\u0430\u043a\u043e \u043c\u044b \u0432\u0438\u0434\u0438\u043c, \u0447\u0442\u043e email-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0432\u0441\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0435 \u0438\u043c \u0434\u0430\u043d\u043d\u044b\u0435.<\/p>\n<h3 style=\"text-align: justify;\">\u0411\u0443\u0434\u0443\u0449\u0435\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043d\u0430\u0447\u0430\u043b\u043e\u0441\u044c<\/h3>\n<p style=\"text-align: justify;\">\u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u0412 \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u043c \u043e\u043f\u0440\u043e\u0441\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u043c Relevance Group,<strong style=\"font-weight: bold;\"> 55% \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0433\u043e\u0432\u043e\u0440\u044f\u0442, \u0447\u0442\u043e \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0443\u044e\u0442 \u0438\u043b\u0438 \u043e\u0442\u043a\u043b\u043e\u043d\u044f\u044e\u0442 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u0438\u043c\u0435\u044e\u0442 \u043a \u043d\u0438\u043c \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f.<\/strong><\/p>\n<h3 style=\"text-align: justify;\">\u041f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0435 \u043a \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/h3>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">\u0421\u0435\u0433\u043c\u0435\u043d\u0442:<\/strong> \u042d\u0442\u043e \u043e\u0441\u043d\u043e\u0432\u0430 \u043f\u0440\u044f\u043c\u043e\u0433\u043e \u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u0439. \u041f\u0440\u0438 \u0442\u0430\u043a\u043e\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 (CRM), \u0447\u0430\u0441\u0442\u043e\u0442\u043d\u044b\u0435 \u0438 \u043c\u043e\u043d\u0435\u0442\u0430\u0440\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 (RFM), \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u0445 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438.<\/li>\n<li><strong style=\"font-weight: bold;\">\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442:<\/strong> \u0418\u043c\u0435\u043d\u043d\u043e \u0432 \u0442\u0430\u043a\u0443\u044e \u044d\u043f\u043e\u0445\u0443 \u043c\u044b \u0436\u0438\u0432\u0435\u043c \u0441\u0435\u0433\u043e\u0434\u043d\u044f. \u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u043b\u0443\u0447\u0448\u0438\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u044d\u043a\u0441\u043f\u043b\u0443\u0430\u0442\u0430\u0446\u0438\u044e <strong style=\"font-weight: bold;\">\u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438<\/strong> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445 \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439 \u0438\u043b\u0438 \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0438\u0441\u0445\u043e\u0434\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u043f\u0440\u043e\u0433\u043d\u043e\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043c\u043e\u0434\u0435\u043b\u044f\u0445. \u0415\u0441\u043b\u0438 \u043f\u0440\u043e\u0448\u043b\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0443\u0447\u0448\u0438\u043c \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f, \u0442\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043e\u0442\u0447\u0430\u0441\u0442\u0438 \u043f\u043e\u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043f\u0440\u043e\u0448\u043b\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0442\u0430\u043a\u0438\u043c \u0436\u0435 \u043d\u0435\u0434\u0430\u0432\u043d\u0438\u043c, \u043a\u0430\u043a \u043c\u0438\u043d\u0443\u0442\u044b, \u0447\u0430\u0441\u044b \u0438\u043b\u0438 \u0434\u043d\u0438. \u042d\u0442\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0439 \u0448\u0430\u0433 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.<\/li>\n<li><strong style=\"font-weight: bold;\">\u041b\u044e\u0434\u0438:<\/strong> People-BasedMarketing (PBM) - \u044d\u0442\u043e \u0437\u0430\u0440\u043e\u0436\u0434\u0430\u044e\u0449\u0438\u0439\u0441\u044f \u0430\u0441\u043f\u0435\u043a\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043c\u044b \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u043c\u0441\u044f \u0432 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f. \u041e\u043d \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0441\u043c\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 CRM \u0441 \u043d\u0435\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u043f\u043e\u0437\u043d\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043a\u0430\u043a \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u044c.<\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\">\u041f\u043e\u043d\u044f\u0442\u0438\u0435 \"\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u043b\u044e\u0434\u044f\u0445\" \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043d\u0430\u0446\u0435\u043b\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043b\u044e\u0434\u0435\u0439 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e, \u043d\u043e \u043c\u0430\u0441\u0441\u043e\u0432\u043e. \u0422\u0430\u043a\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u044b\u0432\u0430\u0442\u044c \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0435 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0435 \u0446\u0438\u043a\u043b\u044b, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u0438\u043b\u0438 \u0440\u0430\u0437\u043e\u0432\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n<p style=\"text-align: justify;\">\u0411\u0443\u0434\u0443\u0449\u0435\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 <strong style=\"font-weight: bold;\">4 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0441\u0442\u043e\u043b\u043f\u0430<\/strong>:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0435\u0439 <\/strong>\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0438 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438\u0437 CRM \u0441 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u043e \u043d\u0435\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 - \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043b\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/li>\n<li><strong style=\"font-weight: bold;\">\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u043c\u0438<\/strong> \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u043c\u0438 \u043e\u0431\u044a\u0435\u043c\u0430\u043c\u0438 \u043d\u0435\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0438 \u043c\u0430\u0441\u0441\u0438\u0432\u043d\u044b\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438. \u042d\u0442\u043e \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0442\u0430\u043a\u0442\u0438\u043a \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u0433\u0438\u0433\u0438\u0435\u043d\u0430 \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u0438\u0435.<\/li>\n<li><strong style=\"font-weight: bold;\">\u041c\u0430\u0448\u0438\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 - \u041c\u0430\u0448\u0438\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435<\/strong> \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u0434\u043b\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043d\u044b\u0445 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439 \u0438 \u043d\u043e\u0432\u044b\u0445 \u0442\u0430\u043a\u0442\u0438\u043a \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u043a\u0438.<\/li>\n<li><strong style=\"font-weight: bold;\">\u0420\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u0430\u043d\u0430\u043b\u043e\u0432<\/strong> \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e \u0432\u0441\u0435\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c \u0438, \u0447\u0442\u043e \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u043e, \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e \u0432\u0441\u0435\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c \u0438 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u043c.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u0411\u0443\u0434\u0443\u0449\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0442\u043e\u0447\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0430.<\/strong><\/h3>\n<p>\u0411\u0443\u0434\u0443\u0449\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0442\u043e\u0447\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043b\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0430. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0432\u0441\u0435 \u0447\u0430\u0449\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0447\u0442\u043e\u0431\u044b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u043c\u0438.<\/p>\n<p style=\"text-align: justify;\">\u0414\u0430\u043d\u043d\u044b\u0435 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0432\u0435\u0431-\u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445 \u0438 \u0434\u0430\u0436\u0435 \u043f\u043e\u0433\u043e\u0434\u0430, \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u044e\u0442 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438. \u0421\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0443\u043b\u0443\u0447\u0448\u0430\u0435\u0442 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n<p style=\"text-align: justify;\">\u0413\u0438\u0433\u0438\u0435\u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0442\u0430\u043a\u0436\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u043c\u0438 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0447\u0438\u0441\u0442\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043e\u043d\u0438 \u043d\u0430\u0447\u043d\u0443\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u0442\u044c \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u0438 \u043d\u0435\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445, \u0442. \u0435. \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0435\u0439.<\/p>\n<h3 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u041c\u0430\u0448\u0438\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0438 \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0442\u0441\u044f.<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u0412 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043c\u043d\u043e\u0433\u0438\u0445 \u043b\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0441 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c\u0438 \u043f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439, \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u043b\u043e\u0441\u044c \u0432 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043e\u0432. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043d\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0441\u043b\u043e\u0436\u043d\u043e\u043c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0435.<\/p>\n<p style=\"text-align: justify;\">\u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0439 \u0443\u0447\u0430\u0442\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438 \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u044b\u043c\u0438.<\/p>\n<p style=\"text-align: justify;\">\u0425\u043e\u0442\u044f \u044d\u0442\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0431\u044b\u0441\u0442\u0440\u043e \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0441\u043a\u0430\u0442\u044c \u0442\u0435\u0445, \u043a\u0442\u043e \u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043b\u043e\u0436\u043d\u043e\u0433\u043e \u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0442\u0435\u0445, \u043a\u0442\u043e \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u043a \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043d\u043e\u0432\u0435\u0439\u0448\u0438\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c \u043f\u043e \u0432\u0435\u0431-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \"\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442\" \u043c\u0430\u0448\u0438\u043d\u044b, \u0438\u043c\u0435\u044e\u0442 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0435\u0434 \u0442\u0435\u043c\u0438, \u043a\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u043d\u0435 \u0434\u0435\u043b\u0430\u0435\u0442.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1012\/63c7206f45eb8800191777fa\/ke28y0lcd9no6aatyfdpi777grnsff1suhnt158aepr6xf4cbe1xls25m6cg146m\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \"4 \u0448\u0430\u0433\u0430 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439 \u0432 Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435\" \u044f \u0434\u0430\u043b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438, \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u043e\u043f\u0438\u0441\u0430\u043b \u0435\u0435 \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0438 \u043e\u043f\u0438\u0441\u0430\u043b 4 \u0448\u0430\u0433\u0430 \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 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