{"id":30647,"date":"2026-05-13T18:47:57","date_gmt":"2026-05-13T15:47:57","guid":{"rendered":"https:\/\/masterbase.com\/es\/?page_id=30647"},"modified":"2026-10-01T22:28:09","modified_gmt":"2026-10-01T19:28:09","slug":"%d0%be%d1%82%d0%b4%d0%b5%d0%bb-%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%be%d0%b2-mb","status":"publish","type":"page","link":"https:\/\/masterbase.com\/ru\/mb-area-finanzas\/","title":{"rendered":"\u041e\u0442\u0434\u0435\u043b \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432 MB"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30647\" class=\"elementor elementor-30647\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61de511 e-flex e-con-boxed e-con e-parent\" data-id=\"61de511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce7fc6 elementor-widget elementor-widget-html\" 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26px;padding:20px;border-radius:18px;background:#eef9fd}\r\n.mb-finance-bank{display:grid;place-items:center;width:70px;height:70px;flex:0 0 70px;border:1px solid #67d3ee;border-radius:50%;background:white;color:#008fb5}\r\n.mb-finance-bank svg{width:40px;height:40px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\r\n.mb-finance-callout p{margin:0;color:#31586d;font-size:17px;line-height:1.5}\r\n.mb-finance-callout strong{color:#008fb5;font-weight:800}\r\n.mb-finance-benefits{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:0 0 30px}\r\n.mb-finance-benefits>div{display:flex;align-items:center;gap:12px;min-width:0;border-right:1px solid #c8e0e9;padding-right:12px}\r\n.mb-finance-benefits>div:last-child{border-right:0;padding-right:0}\r\n.mb-finance-benefits span{display:grid;place-items:center;width:52px;height:52px;flex:0 0 52px;border-radius:50%;background:#e8faff;color:#009ac2}\r\n.mb-finance-benefits svg{width:30px;height:30px;fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}\r\n.mb-finance-benefits p{margin:0;color:#17384f;font-size:14px;line-height:1.4;font-weight:600}\r\n.mb-finance-button{display:inline-flex;justify-content:center;align-items:center;gap:22px;width:100%;max-width:490px;min-height:62px;padding:16px 24px;border-radius:12px;background:linear-gradient(100deg,#7150f2,#5c32de);color:white!important;text-decoration:none!important;font-size:19px;font-weight:800;line-height:1.25;transition:transform .2s}\r\n.mb-finance-button:hover{transform:translateY(-2px)}\r\n.mb-finance-button:focus-visible{outline:3px solid #008fb5;outline-offset:4px}\r\n.mb-finance-button span{font-size:30px}\r\n.mb-finance-visual{min-width:0}\r\n.mb-finance-visual>svg{display:block;width:100%;height:auto}\r\n\r\n\/* CATEGOR\u00cdAS *\/\r\n.mb-finance-categories__header{max-width:1050px;margin:0 auto 30px;text-align:center}\r\n.mb-finance-categories__header 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12px;color:var(--category-color);font-size:19px;line-height:1.2;letter-spacing:.035em;font-weight:850}\r\n.mb-finance-category-card p{margin:0;color:var(--text);font-size:16px;line-height:1.55}\r\n\r\n\/* ENGRANAJES CREADOS EN CSS *\/\r\n.mb-finance-category-gear{position:relative;display:grid;place-items:center;width:100px;height:100px;flex:0 0 100px;filter:drop-shadow(0 6px 8px rgba(6,29,71,.12))}\r\n.mb-finance-category-gear::before{content:\"\";position:absolute;inset:0;background:var(--category-color);clip-path:polygon(42% 0,58% 0,61% 12%,68% 15%,79% 9%,91% 21%,85% 32%,88% 39%,100% 42%,100% 58%,88% 61%,85% 68%,91% 79%,79% 91%,68% 85%,61% 88%,58% 100%,42% 100%,39% 88%,32% 85%,21% 91%,9% 79%,15% 68%,12% 61%,0 58%,0 42%,12% 39%,15% 32%,9% 21%,21% 9%,32% 15%,39% 12%)}\r\n.mb-finance-category-gear::after{content:\"\";position:absolute;inset:19px;border:3px solid 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.mb-tel-bubble{position:static;margin-bottom:22px}\r\n.mb-tel-product-title{margin-top:0}\r\n.mb-tel-hero-capabilities{grid-template-columns:1fr;max-width:500px;gap:20px}\r\n.mb-tel-section-grid{grid-template-columns:1fr;gap:24px}\r\n.mb-tel-graphic{min-height:240px}\r\n.mb-tel-nav-inner{overflow-x:auto;grid-template-columns:repeat(4,minmax(180px,1fr))}\r\n.mb-finance-categories__grid{grid-template-columns:repeat(2,minmax(0,1fr))}\r\n}\r\n@media(max-width:800px){\r\n.mb-finance-card{grid-template-columns:1fr;gap:24px}\r\n.mb-finance-visual{width:100%;max-width:600px;margin:auto}\r\n.mb-finance-heading p{font-size:17px}\r\n.mb-finance-benefits>div{flex-direction:row;text-align:left}\r\n}\r\n@media(max-width:620px){\r\n.mb-tel-page{--sticky-header-space:58px}\r\n.mb-tel-nav a{min-height:74px;padding:10px 14px;font-size:14px}\r\n.mb-tel-wrap,.mb-tel-nav-inner{width:min(100% - 28px,1480px)}\r\n.mb-tel-hero{padding:26px 0 30px}\r\n.mb-tel-product-title{gap:12px}\r\n.mb-tel-product-title h1{font-size:42px}\r\n.mb-tel-hero h2{font-size:28px}\r\n.mb-tel-hero-lead{font-size:15px}\r\n.mb-tel-hero-capability{grid-template-columns:62px 1fr;font-size:14px}\r\n.mb-css-icon{width:62px;height:62px}\r\n.mb-tel-cta{width:100%;min-width:0}\r\n.mb-tel-section{padding:22px 20px 26px}\r\n.mb-tel-section h2{font-size:27px}\r\n.mb-tel-section p{font-size:15px}\r\n.mb-tel-faq{padding:25px 20px}\r\n.mb-tel-faq-question{padding:17px}\r\n.mb-tel-faq-question h3{font-size:15px}\r\n.mb-tel-faq-answer{padding:0 17px 18px}\r\n.mb-finance-categories__header p{font-size:16px}\r\n.mb-finance-categories__grid{grid-template-columns:1fr;gap:16px}\r\n.mb-finance-category-card{padding:26px 20px}\r\n}\r\n@media(max-width:520px){\r\n.mb-finance-card{padding:24px 18px}\r\n.mb-finance-product{grid-template-columns:48px minmax(0,1fr);gap:14px}\r\n.mb-finance-gear{width:48px;height:48px;border-radius:12px;font-size:41px}\r\n.mb-finance-category{font-size:12px}\r\n.mb-finance-product h3{font-size:27px}\r\n.mb-finance-product h4{font-size:22px}\r\n.mb-finance-description{font-size:16px}\r\n.mb-finance-callout{padding:16px;gap:14px}\r\n.mb-finance-bank{width:52px;height:52px;flex-basis:52px}\r\n.mb-finance-callout p{font-size:15px}\r\n.mb-finance-benefits{grid-template-columns:1fr;gap:14px}\r\n.mb-finance-benefits>div{border:0;padding:0}\r\n.mb-finance-button{font-size:16px}\r\n.mb-finance-heading h2{font-size:28px}\r\n}\r\n\r\n\/* CAJAS COMPACTAS, CENTRADAS: 5 ARRIBA Y 6 ABAJO *\/\r\n.mb-tel-sections,.mb-finance-capabilities{min-width:0;max-width:100%}\r\n\r\n.mb-finance-selector{\r\n  display:grid;\r\n  gap:14px;\r\n  width:calc(100% - 64px);\r\n  max-width:1174px;\r\n  min-width:0;\r\n  margin:0 auto 24px;\r\n  padding:8px 0;\r\n}\r\n\r\n.mb-finance-selector__row{\r\n  display:grid;\r\n  justify-content:center;\r\n  gap:14px;\r\n  width:100%;\r\n  min-width:0;\r\n}\r\n\r\n.mb-finance-selector__row--5{\r\n  grid-template-columns:repeat(5,minmax(0,184px));\r\n}\r\n\r\n.mb-finance-selector__row--6{\r\n  grid-template-columns:repeat(6,minmax(0,184px));\r\n}\r\n\r\n.mb-finance-selector__item{\r\n  --product-color:#009ec2;\r\n  position:relative;\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:space-between;\r\n  gap:8px;\r\n  width:100%;\r\n  min-width:0;\r\n  min-height:70px;\r\n  padding:12px 10px;\r\n  border:1px solid transparent;\r\n  border-radius:8px;\r\n  background:#fff;\r\n  box-shadow:0 6px 16px rgba(24,65,83,.09);\r\n  color:#061d47!important;\r\n  text-decoration:none!important;\r\n  font-family:inherit;\r\n  font-size:11px;\r\n  font-weight:800;\r\n  line-height:1.3;\r\n  text-align:left;\r\n  appearance:none;\r\n}\r\n\r\n.mb-finance-selector__item>span{\r\n  min-width:0;\r\n  white-space:normal;\r\n  overflow-wrap:normal;\r\n  word-break:normal;\r\n}\r\n\r\n.mb-finance-selector__item::before{\r\n  content:\"\";\r\n  position:absolute;\r\n  left:-3px;\r\n  top:50%;\r\n  width:7px;\r\n  height:7px;\r\n  border-radius:50%;\r\n  background:var(--product-color);\r\n  box-shadow:0 0 0 2px #f8fcfd;\r\n  transform:translateY(-50%);\r\n}\r\n\r\n.mb-finance-selector__item--communicate{--product-color:#6a18d8}\r\n.mb-finance-selector__item--control{--product-color:#006ee6}\r\n.mb-finance-selector__item--custody{--product-color:#078b3a}\r\n.mb-finance-selector__item.is-active{border-color:var(--product-color);background:#f4fcff}\r\n.mb-finance-selector__item[href]:hover{border-color:var(--product-color)}\r\n.mb-finance-selector__item:focus-visible{outline:3px solid var(--product-color);outline-offset:2px}\r\n.mb-finance-selector__item:disabled{opacity:1;color:#061d47!important;cursor:default}\r\n.mb-finance-selector__item svg{display:block;width:22px;height:22px;flex:0 0 22px;fill:none;stroke:currentColor;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}\r\n\r\n@media(max-width:960px){\r\n  .mb-finance-selector__row--5,\r\n  .mb-finance-selector__row--6{\r\n    grid-template-columns:repeat(3,minmax(0,184px));\r\n  }\r\n}\r\n\r\n@media(max-width:620px){\r\n  .mb-finance-selector{width:calc(100% - 24px)}\r\n  .mb-finance-selector__row--5,\r\n  .mb-finance-selector__row--6{\r\n    grid-template-columns:repeat(2,minmax(0,184px));\r\n  }\r\n  .mb-finance-selector__row{gap:10px}\r\n  .mb-finance-selector__item{padding:12px 10px;font-size:11px}\r\n}\r\n\r\n@media(max-width:360px){\r\n  .mb-finance-selector__row--5,\r\n  .mb-finance-selector__row--6{\r\n    grid-template-columns:minmax(0,184px);\r\n  }\r\n}\r\n\r\n#finanzas-producto-mb3{scroll-margin-top:190px}\r\n<\/style>\r\n\r\n<header id=\"finanzas\" class=\"mb-tel-hero\">\r\n  <span class=\"mb-tel-bubble\">\u00c1rea funcional<\/span>\r\n\r\n  <div class=\"mb-tel-wrap\">\r\n    <div class=\"mb-tel-product-title\">\r\n      <h1>\u00c1rea Finanzas<\/h1>\r\n    <\/div>\r\n\r\n    <h2>Mant\u00e9n las operaciones financieras funcionando de forma continua, controlada y verificable<\/h2>\r\n\r\n    <p class=\"mb-tel-hero-lead\">\r\n      Los Sistemas Esenciales de MasterBase\u00ae permiten sostener distintas operaciones del \u00e1rea Finanzas mediante Aut\u00f3matas, desde comunicaciones y procesos hasta control y preservaci\u00f3n de evidencia.\r\n    <\/p>\r\n\r\n    <div class=\"mb-tel-hero-capabilities\" aria-label=\"Capacidades para el \u00e1rea Finanzas\">\r\n      <div class=\"mb-tel-hero-capability\">\r\n        <span class=\"mb-css-icon\" aria-hidden=\"true\">\r\n          <svg viewBox=\"0 0 48 48\">\r\n            <circle cx=\"24\" cy=\"24\" r=\"6\"><\/circle>\r\n            <path d=\"M24 6v5M24 37v5M6 24h5M37 24h5M11.3 11.3l3.5 3.5M33.2 33.2l3.5 3.5M36.7 11.3l-3.5 3.5M14.8 33.2l-3.5 3.5\"><\/path>\r\n            <path d=\"M18.2 8.4l1.4 4.3M28.4 35.3l1.4 4.3M8.4 29.8l4.3-1.4M35.3 19.6l4.3-1.4M8.4 18.2l4.3 1.4M35.3 28.4l4.3 1.4M18.2 39.6l1.4-4.3M28.4 12.7l1.4-4.3\"><\/path>\r\n          <\/svg>\r\n        <\/span>\r\n        <span>Procesos financieros en ejecuci\u00f3n continua<\/span>\r\n      <\/div>\r\n\r\n      <div class=\"mb-tel-hero-capability\">\r\n        <span class=\"mb-css-icon\" aria-hidden=\"true\">\r\n          <svg viewBox=\"0 0 48 48\">\r\n            <path d=\"M12 6h17l7 7v29H12z\"><\/path>\r\n            <path d=\"M29 6v9h9\"><\/path>\r\n            <path d=\"M18 23h12M18 29h12M18 35h9\"><\/path>\r\n          <\/svg>\r\n        <\/span>\r\n        <span>Evidencia centralizada y trazable<\/span>\r\n      <\/div>\r\n\r\n      <div class=\"mb-tel-hero-capability\">\r\n        <span class=\"mb-css-icon\" aria-hidden=\"true\">\r\n          <svg viewBox=\"0 0 48 48\">\r\n            <path d=\"M10 39V27M20 39V20M30 39V13M40 39V7\"><\/path>\r\n            <path d=\"M7 39h36\"><\/path>\r\n          <\/svg>\r\n        <\/span>\r\n        <span>Mayor control y visibilidad operativa<\/span>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <a class=\"mb-tel-cta\" href=\"#capacidades-finanzas\">Explora los Sistemas Esenciales para Finanzas \u2193<\/a>\r\n  <\/div>\r\n<\/header>\r\n\r\n<nav class=\"mb-tel-nav\" aria-label=\"Contenido del \u00c1rea Finanzas\">\r\n  <div class=\"mb-tel-nav-inner\">\r\n    <a class=\"is-active\" href=\"#desafio-operativo\" aria-current=\"true\">Desaf\u00edo Operativo<\/a>\r\n    <a href=\"#capacidades-finanzas\">Sistemas Esenciales<\/a>\r\n    <a href=\"#categorias-finanzas\">Categor\u00edas<\/a>\r\n    <a href=\"#preguntas-frecuentes\">Preguntas y respuestas frecuentes<\/a>\r\n  <\/div>\r\n<\/nav>\r\n\r\n<main id=\"sistemas-esenciales-finanzas\" class=\"mb-tel-wrap mb-tel-sections\">\r\n\r\n  <section id=\"desafio-operativo\" class=\"mb-tel-section\">\r\n    <span class=\"mb-tel-bubble\">Desaf\u00edo Operativo<\/span>\r\n\r\n    <div class=\"mb-tel-section-grid\">\r\n      <div>\r\n        <h2>Finanzas necesita m\u00e1s que automatizar tareas<\/h2>\r\n        <p>Las \u00e1reas financieras coordinan procesos, comunicaciones, documentos, aprobaciones y evidencia entre distintos sistemas y personas.<\/p>\r\n        <p>Cuando estas operaciones dependen de ejecuci\u00f3n fragmentada, resulta m\u00e1s dif\u00edcil sostener su continuidad, control y trazabilidad.<\/p>\r\n        <p><strong>MasterBase\u00ae permite abordar estas operaciones mediante Sistemas Esenciales operados continuamente por Aut\u00f3matas.<\/strong><\/p>\r\n      <\/div>\r\n\r\n      <div class=\"mb-tel-graphic\">\r\n        <img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/07\/Telemetry-graf-1.png?w=800&#038;ssl=1\" alt=\"\" loading=\"lazy\" decoding=\"async\">\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section id=\"capacidades-finanzas\" class=\"mb-finance-capabilities\">\r\n    <div class=\"mb-finance-heading\">\r\n      <h2>Explora capacidades para las operaciones de Finanzas<\/h2>\r\n      <p>Cada Sistema Esencial resuelve una operaci\u00f3n espec\u00edfica y entrega una capacidad operativa mediante Aut\u00f3matas. Explora c\u00f3mo pueden aplicarse en el \u00e1rea Finanzas.<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"mb-finance-selector\" role=\"group\" aria-label=\"Sistemas Esenciales relacionados con Finanzas\">\r\n\r\n      <!-- PRIMERA FILA: 5 CAJAS -->\r\n      <div class=\"mb-finance-selector__row mb-finance-selector__row--5\">\r\n\r\n        <button class=\"mb-finance-selector__item mb-finance-selector__item--execute\" type=\"button\" disabled data-product=\"asb\">\r\n          <span>Automation Studio<br>Build<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <circle cx=\"12\" cy=\"12\" r=\"3\"\/>\r\n            <path d=\"M12 2v3M12 19v3M2 12h3M19 12h3M5 5l2 2M17 17l2 2M19 5l-2 2M7 17l-2 2\"\/>\r\n          <\/svg>\r\n        <\/button>\r\n\r\n        <button class=\"mb-finance-selector__item mb-finance-selector__item--execute\" type=\"button\" disabled data-product=\"mb4\">\r\n          <span>MB4 Email &amp;<br>Processes<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <path d=\"M4 9a8 8 0 0 1 14-4l2 2M20 3v4h-4M20 15a8 8 0 0 1-14 4l-2-2M4 21v-4h4\"\/>\r\n          <\/svg>\r\n        <\/button>\r\n\r\n        <button class=\"mb-finance-selector__item mb-finance-selector__item--communicate\" type=\"button\" disabled data-product=\"rtn\">\r\n          <span>Real-time<br>Notifications<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <path d=\"M18 8a6 6 0 0 0-12 0c0 7-3 7-3 9h18c0-2-3-2-3-9M10 21h4M12 2V1\"\/>\r\n          <\/svg>\r\n        <\/button>\r\n\r\n        <a class=\"mb-finance-selector__item mb-finance-selector__item--communicate is-active\" href=\"#finanzas-producto-mb3\" aria-current=\"true\">\r\n          <span>MB3 Email<br>Marketing<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <rect x=\"3\" y=\"5\" width=\"18\" height=\"14\" rx=\"2\"\/>\r\n            <path d=\"m3 6 9 7 9-7\"\/>\r\n          <\/svg>\r\n        <\/a>\r\n\r\n        <button class=\"mb-finance-selector__item mb-finance-selector__item--communicate\" type=\"button\" disabled data-product=\"relay\">\r\n          <span>Relay<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <path d=\"M3 7h15M14 3l4 4-4 4M21 17H6M10 13l-4 4 4 4\"\/>\r\n          <\/svg>\r\n        <\/button>\r\n\r\n      <\/div>\r\n\r\n      <!-- SEGUNDA FILA: 6 CAJAS -->\r\n      <div class=\"mb-finance-selector__row mb-finance-selector__row--6\">\r\n\r\n        <button class=\"mb-finance-selector__item mb-finance-selector__item--communicate\" type=\"button\" disabled data-product=\"tcv\">\r\n          <span>Transactional<br>Communications Vault<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <rect x=\"3\" y=\"4\" width=\"18\" height=\"16\" rx=\"2\"\/>\r\n            <path d=\"m4 6 8 6 8-6\"\/>\r\n            <rect x=\"9\" y=\"14\" width=\"6\" height=\"5\" rx=\"1\"\/>\r\n            <path d=\"M10 14v-1a2 2 0 0 1 4 0v1\"\/>\r\n          <\/svg>\r\n        <\/button>\r\n\r\n        <button class=\"mb-finance-selector__item mb-finance-selector__item--control\" type=\"button\" disabled data-product=\"telemetry\">\r\n          <span>Telemetry<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <path d=\"M2 13h4l3-8 5 15 3-7h5\"\/>\r\n          <\/svg>\r\n        <\/button>\r\n\r\n        <button class=\"mb-finance-selector__item mb-finance-selector__item--control\" type=\"button\" disabled data-product=\"iam\">\r\n          <span>IAM Security<br>Events<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <path d=\"m12 2 8 4v6c0 5-8 10-8 10S4 17 4 12V6z\"\/>\r\n            <circle cx=\"12\" cy=\"9\" r=\"2\"\/>\r\n            <path d=\"M8 16a4 4 0 0 1 8 0\"\/>\r\n          <\/svg>\r\n        <\/button>\r\n\r\n        <button class=\"mb-finance-selector__item mb-finance-selector__item--control\" type=\"button\" disabled data-product=\"dpm\">\r\n          <span>Data Privacy<br>Management<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <rect x=\"4\" y=\"10\" width=\"16\" height=\"11\" rx=\"2\"\/>\r\n            <path d=\"M8 10V6a4 4 0 0 1 8 0v4M12 14v3\"\/>\r\n          <\/svg>\r\n        <\/button>\r\n\r\n        <button class=\"mb-finance-selector__item mb-finance-selector__item--custody\" type=\"button\" disabled data-product=\"filebunker\">\r\n          <span>FileBunker<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <path d=\"M3 7h7l2 2h9v11H3zM3 7V4h7l2 3\"\/>\r\n          <\/svg>\r\n        <\/button>\r\n\r\n        <button class=\"mb-finance-selector__item mb-finance-selector__item--custody\" type=\"button\" disabled data-product=\"logbunker\">\r\n          <span>LogBunker<\/span>\r\n          <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\">\r\n            <path d=\"M6 2h9l4 4v16H6zM15 2v5h4M9 11h7M9 15h7M9 19h5\"\/>\r\n          <\/svg>\r\n        <\/button>\r\n\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <article id=\"finanzas-producto-mb3\" class=\"mb-finance-card\">\r\n      <div class=\"mb-finance-copy\">\r\n        <div class=\"mb-finance-product\">\r\n          <span class=\"mb-finance-gear\" aria-hidden=\"true\">\u2699<\/span>\r\n          <div>\r\n            <span class=\"mb-finance-category\">COMUNICAR<\/span>\r\n            <h3>MB3 Email Marketing<\/h3>\r\n            <h4>Comunicaciones financieras<br>con clientes y audiencias<\/h4>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <p class=\"mb-finance-description\">Permite sostener comunicaciones automatizadas y programadas utilizando datos y segmentaci\u00f3n, ampliando la capacidad de comunicaci\u00f3n del \u00e1rea.<\/p>\r\n\r\n        <div class=\"mb-finance-callout\">\r\n          <span class=\"mb-finance-bank\" aria-hidden=\"true\">\r\n            <svg viewBox=\"0 0 48 48\">\r\n              <path d=\"M5 16 24 6l19 10H5zM7 21h34M8 40h32M5 44h38M12 21v19M20 21v19M28 21v19M36 21v19\"\/>\r\n            <\/svg>\r\n          <\/span>\r\n          <p><strong>En Finanzas puede aportar a:<\/strong><br>comunicaciones asociadas a procesos financieros que requieran env\u00edos programados o segmentados.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mb-finance-benefits\">\r\n          <div>\r\n            <span aria-hidden=\"true\">\r\n              <svg viewBox=\"0 0 32 32\">\r\n                <rect x=\"4\" y=\"7\" width=\"24\" height=\"18\" rx=\"2\"\/>\r\n                <path d=\"m4 8 12 10L28 8\"\/>\r\n              <\/svg>\r\n            <\/span>\r\n            <p>Env\u00edos<br>automatizados<\/p>\r\n          <\/div>\r\n          <div>\r\n            <span aria-hidden=\"true\">\r\n              <svg viewBox=\"0 0 32 32\">\r\n                <circle cx=\"16\" cy=\"9\" r=\"4\"\/>\r\n                <circle cx=\"6\" cy=\"13\" r=\"3\"\/>\r\n                <circle cx=\"26\" cy=\"13\" r=\"3\"\/>\r\n                <path d=\"M9 28v-5a7 7 0 0 1 14 0v5M2 26v-5a4 4 0 0 1 6-3M30 26v-5a4 4 0 0 0-6-3\"\/>\r\n              <\/svg>\r\n            <\/span>\r\n            <p>Segmentaci\u00f3n<br>de audiencias<\/p>\r\n          <\/div>\r\n          <div>\r\n            <span aria-hidden=\"true\">\r\n              <svg viewBox=\"0 0 32 32\">\r\n                <circle cx=\"16\" cy=\"16\" r=\"12\"\/>\r\n                <path d=\"M16 8v9l6 3\"\/>\r\n              <\/svg>\r\n            <\/span>\r\n            <p>Comunicaciones<br>en tiempo real<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <a class=\"mb-finance-button\" href=\"\/usa-soluciones\/email-marketing\/\">\r\n          Conoce MB3 Email Marketing <span aria-hidden=\"true\">\u2192<\/span>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <div class=\"mb-finance-visual\">\r\n        <svg viewBox=\"0 0 660 600\" role=\"img\" aria-label=\"Ilustraci\u00f3n de comunicaciones financieras con MB3 en una pantalla y un tel\u00e9fono, con un aviso de pago y audiencias de clientes, proveedores y colaboradores\">\r\n          <defs>\r\n            <linearGradient id=\"mb-fin-monitor\" x2=\"1\" y2=\"1\">\r\n              <stop stop-color=\"#243f61\"\/>\r\n              <stop offset=\"1\" stop-color=\"#0a1834\"\/>\r\n            <\/linearGradient>\r\n            <linearGradient id=\"mb-fin-purple\" x2=\"1\" y2=\"1\">\r\n              <stop stop-color=\"#a49eff\"\/>\r\n              <stop offset=\"1\" stop-color=\"#6247ef\"\/>\r\n            <\/linearGradient>\r\n            <linearGradient id=\"mb-fin-stand\" x2=\"1\" y2=\"1\">\r\n              <stop stop-color=\"#fff\"\/>\r\n              <stop offset=\"1\" stop-color=\"#b5d2df\"\/>\r\n            <\/linearGradient>\r\n            <filter id=\"mb-fin-shadow\" x=\"-30%\" y=\"-30%\" width=\"160%\" height=\"160%\">\r\n              <feDropShadow dx=\"0\" dy=\"12\" stdDeviation=\"12\" flood-color=\"#235570\" flood-opacity=\".16\"\/>\r\n            <\/filter>\r\n          <\/defs>\r\n\r\n          <circle cx=\"285\" cy=\"235\" r=\"190\" fill=\"#eef9fc\"\/>\r\n          <ellipse cx=\"440\" cy=\"335\" rx=\"200\" ry=\"230\" fill=\"#e5f8fe\"\/>\r\n          <circle cx=\"360\" cy=\"310\" r=\"230\" fill=\"none\" stroke=\"#a3def2\" stroke-dasharray=\"7 7\"\/>\r\n\r\n          <g filter=\"url(#mb-fin-shadow)\">\r\n            <path d=\"M330 428h73l12 69h-98z\" fill=\"url(#mb-fin-stand)\"\/>\r\n            <path d=\"m285 504 143-2 35 10H252z\" fill=\"url(#mb-fin-stand)\"\/>\r\n            <rect x=\"151\" y=\"113\" width=\"450\" height=\"327\" rx=\"15\" fill=\"#07152b\" transform=\"rotate(-5 376 277)\"\/>\r\n\r\n            <g transform=\"rotate(-5 376 277)\">\r\n              <rect x=\"161\" y=\"124\" width=\"430\" height=\"300\" rx=\"7\" fill=\"url(#mb-fin-monitor)\"\/>\r\n              <text x=\"176\" y=\"147\" fill=\"white\" font-family=\"Arial,sans-serif\" font-size=\"14\" font-weight=\"700\">MB3<\/text>\r\n              <path d=\"M241 157h336\" stroke=\"#617c97\" opacity=\".5\"\/>\r\n              <rect x=\"246\" y=\"134\" width=\"231\" height=\"10\" rx=\"5\" fill=\"#425d7d\"\/>\r\n\r\n              <g fill=\"#adc2d5\" font-family=\"Arial,sans-serif\" font-size=\"9\">\r\n                <text x=\"176\" y=\"182\">Dashboard<\/text>\r\n                <text x=\"176\" y=\"210\">Campa\u00f1as<\/text>\r\n                <text x=\"176\" y=\"238\">Contactos<\/text>\r\n                <text x=\"176\" y=\"266\">Reportes<\/text>\r\n                <text x=\"176\" y=\"294\">Automatizaci\u00f3n<\/text>\r\n              <\/g>\r\n\r\n              <rect x=\"249\" y=\"172\" width=\"194\" height=\"221\" rx=\"5\" fill=\"#f8fcff\"\/>\r\n              <rect x=\"258\" y=\"181\" width=\"176\" height=\"16\" rx=\"3\" fill=\"#e6f2fa\"\/>\r\n              <text x=\"271\" y=\"192\" fill=\"#5090b9\" font-size=\"7\" font-family=\"Arial,sans-serif\">LOGO<\/text>\r\n\r\n              <g stroke=\"#08a6ed\" stroke-width=\"2.5\" fill=\"none\">\r\n                <path d=\"m326 228 22-13 22 13h-44zM329 233h38M329 262h38M324 267h48M334 233v29M346 233v29M358 233v29\"\/>\r\n              <\/g>\r\n              <text x=\"347\" y=\"289\" text-anchor=\"middle\" fill=\"#123b70\" font-size=\"17\" font-weight=\"700\" font-family=\"Arial,sans-serif\">Aviso de pago<\/text>\r\n              <g fill=\"#dce9f3\">\r\n                <rect x=\"270\" y=\"307\" width=\"153\" height=\"7\" rx=\"3\"\/>\r\n                <rect x=\"270\" y=\"322\" width=\"153\" height=\"7\" rx=\"3\"\/>\r\n                <rect x=\"270\" y=\"337\" width=\"122\" height=\"7\" rx=\"3\"\/>\r\n              <\/g>\r\n              <rect x=\"316\" y=\"358\" width=\"63\" height=\"18\" rx=\"5\" fill=\"#16acf2\"\/>\r\n\r\n              <g fill=\"white\" font-family=\"Arial,sans-serif\">\r\n                <text x=\"468\" y=\"192\" font-size=\"11\">Campa\u00f1a enviada<\/text>\r\n                <text x=\"468\" y=\"228\" font-size=\"24\" font-weight=\"700\">12.480<\/text>\r\n                <text x=\"468\" y=\"243\" font-size=\"9\" fill=\"#bdccdd\">Destinatarios<\/text>\r\n                <text x=\"468\" y=\"275\" font-size=\"23\">96%<\/text>\r\n                <text x=\"468\" y=\"289\" font-size=\"9\" fill=\"#bdccdd\">Entregados<\/text>\r\n                <text x=\"468\" y=\"327\" font-size=\"23\">28%<\/text>\r\n                <text x=\"468\" y=\"341\" font-size=\"9\" fill=\"#bdccdd\">Apertura<\/text>\r\n              <\/g>\r\n              <path d=\"m470 380 18-19 20 5 20-32 19-9 18 4\" fill=\"none\" stroke=\"#24d3ec\" stroke-width=\"2\"\/>\r\n            <\/g>\r\n\r\n            <g transform=\"rotate(-4 125 377)\">\r\n              <rect x=\"75\" y=\"247\" width=\"105\" height=\"252\" rx=\"19\" fill=\"#07162a\"\/>\r\n              <rect x=\"82\" y=\"255\" width=\"91\" height=\"234\" rx=\"13\" fill=\"white\"\/>\r\n              <rect x=\"110\" y=\"255\" width=\"37\" height=\"10\" rx=\"5\" fill=\"#07162a\"\/>\r\n              <text x=\"94\" y=\"281\" fill=\"#274c6d\" font-size=\"9\" font-family=\"Arial,sans-serif\">MB3<\/text>\r\n              <path d=\"m108 320 20-11 20 11h-40zM110 326h36M110 351h36M116 326v25M127 326v25M138 326v25\" fill=\"none\" stroke=\"#08a6ed\" stroke-width=\"2\"\/>\r\n              <text x=\"127\" y=\"371\" text-anchor=\"middle\" fill=\"#123b70\" font-size=\"11\" font-weight=\"700\" font-family=\"Arial,sans-serif\">Aviso de pago<\/text>\r\n              <g fill=\"#dce9f3\">\r\n                <rect x=\"95\" y=\"386\" width=\"65\" height=\"6\" rx=\"3\"\/>\r\n                <rect x=\"95\" y=\"399\" width=\"65\" height=\"6\" rx=\"3\"\/>\r\n                <rect x=\"95\" y=\"412\" width=\"55\" height=\"6\" rx=\"3\"\/>\r\n                <rect x=\"95\" y=\"425\" width=\"65\" height=\"6\" rx=\"3\"\/>\r\n              <\/g>\r\n              <rect x=\"106\" y=\"449\" width=\"43\" height=\"16\" rx=\"4\" fill=\"#16acf2\"\/>\r\n            <\/g>\r\n\r\n            <rect x=\"392\" y=\"414\" width=\"190\" height=\"142\" rx=\"19\" fill=\"white\"\/>\r\n            <g fill=\"#147bb0\" font-family=\"Arial,sans-serif\" font-size=\"14\">\r\n              <text x=\"443\" y=\"448\">Clientes<\/text>\r\n              <text x=\"443\" y=\"488\">Proveedores<\/text>\r\n              <text x=\"443\" y=\"528\">Colaboradores<\/text>\r\n            <\/g>\r\n            <g fill=\"#e3f7ff\" stroke=\"#079dcc\" stroke-width=\"1.5\">\r\n              <circle cx=\"420\" cy=\"443\" r=\"13\"\/>\r\n              <circle cx=\"420\" cy=\"483\" r=\"13\"\/>\r\n              <circle cx=\"420\" cy=\"523\" r=\"13\"\/>\r\n            <\/g>\r\n            <g fill=\"none\" stroke=\"#079dcc\" stroke-width=\"1.5\">\r\n              <circle cx=\"420\" cy=\"440\" r=\"4\"\/>\r\n              <path d=\"M413 450v-2a7 7 0 0 1 14 0v2\"\/>\r\n              <circle cx=\"420\" cy=\"480\" r=\"4\"\/>\r\n              <path d=\"M413 490v-2a7 7 0 0 1 14 0v2\"\/>\r\n              <circle cx=\"420\" cy=\"520\" r=\"4\"\/>\r\n              <path d=\"M413 530v-2a7 7 0 0 1 14 0v2\"\/>\r\n            <\/g>\r\n            <circle cx=\"577\" cy=\"397\" r=\"43\" fill=\"url(#mb-fin-purple)\"\/>\r\n            <path d=\"m551 394 53-19-17 46-13-16-23-11zM574 405l30-30M574 405l-2 16 15-10\" fill=\"none\" stroke=\"white\" stroke-width=\"3\" stroke-linejoin=\"round\"\/>\r\n          <\/g>\r\n        <\/svg>\r\n      <\/div>\r\n    <\/article>\r\n  <\/section>\r\n\r\n  <section id=\"categorias-finanzas\" class=\"mb-tel-section mb-finance-categories\">\r\n    <div class=\"mb-finance-categories__header\">\r\n      <span class=\"mb-tel-bubble\">Categor\u00edas<\/span>\r\n      <h2>Distintas operaciones. Un mismo modelo de Capacidad Operativa.<\/h2>\r\n      <p>Los Sistemas Esenciales pueden aportar a Finanzas desde distintas categor\u00edas operativas:<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"mb-finance-categories__grid\">\r\n      <article class=\"mb-finance-category-card mb-finance-category-card--execute\">\r\n        <span class=\"mb-finance-category-gear\" aria-hidden=\"true\">\r\n          <i class=\"mb-finance-category-symbol mb-finance-category-symbol--execute\"><\/i>\r\n        <\/span>\r\n        <h3>EJECUTAR<\/h3>\r\n        <p>Procesos que deben ocurrir continuamente.<\/p>\r\n      <\/article>\r\n\r\n      <article class=\"mb-finance-category-card mb-finance-category-card--communicate\">\r\n        <span class=\"mb-finance-category-gear\" aria-hidden=\"true\">\r\n          <i class=\"mb-finance-category-symbol mb-finance-category-symbol--communicate\"><\/i>\r\n        <\/span>\r\n        <h3>COMUNICAR<\/h3>\r\n        <p>Resultados, eventos o decisiones que deben llegar a quienes corresponde.<\/p>\r\n      <\/article>\r\n\r\n      <article class=\"mb-finance-category-card mb-finance-category-card--control\">\r\n        <span class=\"mb-finance-category-gear\" aria-hidden=\"true\">\r\n          <i class=\"mb-finance-category-symbol mb-finance-category-symbol--control\"><\/i>\r\n        <\/span>\r\n        <h3>CONTROLAR<\/h3>\r\n        <p>Visibilidad y gobierno sobre la operaci\u00f3n.<\/p>\r\n      <\/article>\r\n\r\n      <article class=\"mb-finance-category-card mb-finance-category-card--custody\">\r\n        <span class=\"mb-finance-category-gear\" aria-hidden=\"true\">\r\n          <i class=\"mb-finance-category-symbol mb-finance-category-symbol--custody\"><\/i>\r\n        <\/span>\r\n        <h3>CUSTODIAR<\/h3>\r\n        <p>Preservaci\u00f3n de documentos, registros y evidencia.<\/p>\r\n      <\/article>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section id=\"preguntas-frecuentes\" class=\"mb-tel-section mb-tel-faq\">\r\n    <div class=\"mb-tel-faq-header\">\r\n      <span class=\"mb-tel-bubble\">Preguntas y respuestas frecuentes<\/span>\r\n      <h2>Preguntas frecuentes sobre Finanzas<\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"mb-tel-faq-list\">\r\n      <details class=\"mb-tel-faq-item\" open>\r\n        <summary class=\"mb-tel-faq-question\">\r\n          <h3>\u00bfQu\u00e9 puede resolver MasterBase\u00ae en el \u00e1rea Finanzas?<\/h3>\r\n          <span class=\"mb-tel-faq-icon\" aria-hidden=\"true\"><\/span>\r\n        <\/summary>\r\n        <div class=\"mb-tel-faq-answer\">\r\n          <p>Sus Sistemas Esenciales sostienen operaciones espec\u00edficas que el \u00e1rea necesita mantener en funcionamiento \u2014procesos, comunicaciones, control y preservaci\u00f3n de evidencia\u2014 y entregan a cada una capacidad operativa mediante Aut\u00f3matas.<\/p>\r\n        <\/div>\r\n      <\/details>\r\n\r\n      <details class=\"mb-tel-faq-item\">\r\n        <summary class=\"mb-tel-faq-question\">\r\n          <h3>\u00bfC\u00f3mo participan los Sistemas Esenciales en las operaciones de Finanzas?<\/h3>\r\n          <span class=\"mb-tel-faq-icon\" aria-hidden=\"true\"><\/span>\r\n        <\/summary>\r\n        <div class=\"mb-tel-faq-answer\">\r\n          <p>Cada Sistema Esencial resuelve una operaci\u00f3n espec\u00edfica y conserva su definici\u00f3n oficial. En Finanzas cambia solo el contexto de aplicaci\u00f3n: qu\u00e9 operaci\u00f3n del \u00e1rea puede sostener y qu\u00e9 capacidad operativa aporta. Por ejemplo, MB3 Email Marketing puede aportar a comunicaciones asociadas a procesos financieros que requieran env\u00edos programados o segmentados.<\/p>\r\n        <\/div>\r\n      <\/details>\r\n\r\n      <details class=\"mb-tel-faq-item\">\r\n        <summary class=\"mb-tel-faq-question\">\r\n          <h3>\u00bfC\u00f3mo operan los Aut\u00f3matas?<\/h3>\r\n          <span class=\"mb-tel-faq-icon\" aria-hidden=\"true\"><\/span>\r\n        <\/summary>\r\n        <div class=\"mb-tel-faq-answer\">\r\n          <p>Los Aut\u00f3matas operan de forma continua las operaciones que sostiene cada Sistema Esencial. As\u00ed ampl\u00edan la capacidad operativa del \u00e1rea y contribuyen a la continuidad, el control y la trazabilidad de las operaciones financieras, sin depender de una ejecuci\u00f3n fragmentada.<\/p>\r\n        <\/div>\r\n      <\/details>\r\n\r\n      <details class=\"mb-tel-faq-item\">\r\n        <summary class=\"mb-tel-faq-question\">\r\n          <h3>\u00bfQu\u00e9 Sistema Esencial corresponde a cada necesidad de Finanzas?<\/h3>\r\n          <span class=\"mb-tel-faq-icon\" aria-hidden=\"true\"><\/span>\r\n        <\/summary>\r\n        <div class=\"mb-tel-faq-answer\">\r\n          <p>Depende de la operaci\u00f3n que se necesita sostener. Las categor\u00edas de Capacidad Operativa orientan la elecci\u00f3n:<\/p>\r\n          <ul>\r\n            <li><strong>Ejecutar<\/strong> \u2014 procesos financieros que deben ocurrir continuamente.<\/li>\r\n            <li><strong>Comunicar<\/strong> \u2014 resultados, eventos o decisiones que deben llegar a quienes corresponde.<\/li>\r\n            <li><strong>Controlar<\/strong> \u2014 visibilidad y gobierno sobre la operaci\u00f3n financiera.<\/li>\r\n            <li><strong>Custodiar<\/strong> \u2014 preservaci\u00f3n de documentos, registros y evidencia.<\/li>\r\n          <\/ul>\r\n          <p>Si la necesidad abarca m\u00e1s de una operaci\u00f3n, pueden aplicarse distintos Sistemas Esenciales, cada uno desde su propia capacidad.<\/p>\r\n        <\/div>\r\n      <\/details>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<\/main>\r\n<\/section>\r\n\r\n<script>\r\n(function () {\r\n  var page = document.querySelector(\".mb-tel-page\");\r\n  if (!page) return;\r\n\r\n  var nav = page.querySelector(\".mb-tel-nav\");\r\n  var links = Array.prototype.slice.call(\r\n    page.querySelectorAll(\".mb-tel-nav a[href^='#']\")\r\n  );\r\n\r\n  var sections = links.map(function (link) {\r\n    return document.querySelector(link.getAttribute(\"href\"));\r\n  }).filter(Boolean);\r\n\r\n  if (!nav || !links.length || !sections.length) return;\r\n\r\n  function setActive(id) {\r\n    links.forEach(function (link) {\r\n      var active = link.getAttribute(\"href\") === \"#\" + id;\r\n      link.classList.toggle(\"is-active\", active);\r\n      if (active) link.setAttribute(\"aria-current\", \"true\");\r\n      else link.removeAttribute(\"aria-current\");\r\n    });\r\n  }\r\n\r\n  function navOffset() {\r\n    var stickyTop = parseFloat(window.getComputedStyle(nav).top) || 0;\r\n    return Math.ceil(nav.getBoundingClientRect().height + stickyTop) + 12;\r\n  }\r\n\r\n  function goToSection(target, updateHistory) {\r\n    var top = window.pageYOffset +\r\n      target.getBoundingClientRect().top - navOffset();\r\n\r\n    setActive(target.id);\r\n\r\n    window.scrollTo({\r\n      top: Math.max(0, top),\r\n      behavior: \"smooth\"\r\n    });\r\n\r\n    if (updateHistory && window.history && window.history.pushState) {\r\n      window.history.pushState(null, \"\", \"#\" + target.id);\r\n    }\r\n  }\r\n\r\n  links.forEach(function (link) {\r\n    link.addEventListener(\"click\", function (event) {\r\n      var target = document.querySelector(link.getAttribute(\"href\"));\r\n      if (!target) return;\r\n      event.preventDefault();\r\n      goToSection(target, true);\r\n    });\r\n  });\r\n\r\n  var ticking = false;\r\n\r\n  function updateFromScroll() {\r\n    var marker = navOffset() + 24;\r\n    var active = sections[0];\r\n\r\n    sections.forEach(function (section) {\r\n      if (section.getBoundingClientRect().top <= marker) active = section;\r\n    });\r\n\r\n    var pageBottom = window.pageYOffset + window.innerHeight >=\r\n      document.documentElement.scrollHeight - 4;\r\n\r\n    if (pageBottom) active = sections[sections.length - 1];\r\n    if (active) setActive(active.id);\r\n    ticking = false;\r\n  }\r\n\r\n  window.addEventListener(\"scroll\", function () {\r\n    if (!ticking) {\r\n      window.requestAnimationFrame(updateFromScroll);\r\n      ticking = true;\r\n    }\r\n  }, {passive: true});\r\n\r\n  window.addEventListener(\"resize\", updateFromScroll);\r\n\r\n  var initialTarget = sections.filter(function (section) {\r\n    return \"#\" + section.id === window.location.hash;\r\n  })[0];\r\n\r\n  if (initialTarget) {\r\n    window.setTimeout(function () {\r\n      goToSection(initialTarget, false);\r\n    }, 80);\r\n  } else {\r\n    updateFromScroll();\r\n  }\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c1rea funcional \u00c1rea Finanzas Mant\u00e9n las operaciones financieras funcionando de forma continua, controlada y verificable Los Sistemas Esenciales de MasterBase\u00ae permiten sostener distintas operaciones del \u00e1rea Finanzas mediante Aut\u00f3matas, desde comunicaciones y procesos hasta control y preservaci\u00f3n de evidencia. 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