{"id":27412,"date":"2026-02-25T17:51:08","date_gmt":"2026-02-25T15:51:08","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/?page_id=27412"},"modified":"2026-09-03T23:30:20","modified_gmt":"2026-09-03T20:30:20","slug":"%d0%ba%d1%80%d0%b8%d1%82%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b5-%d1%81%d0%b8%d1%81%d1%82%d0%b5%d0%bc%d1%8b","status":"publish","type":"page","link":"https:\/\/masterbase.com\/ru\/sistemas-esenciales\/","title":{"rendered":"\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27412\" class=\"elementor elementor-27412\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0bb600 e-flex e-con-boxed e-con e-parent\" data-id=\"b0bb600\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18ce806 elementor-widget elementor-widget-html\" data-id=\"18ce806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"mb-se-filter\">\r\n  <style>\r\n    .mb-se-filter{\r\n      font-family:'Noto Sans',sans-serif;\r\n      padding:48px 24px 32px;\r\n      background:radial-gradient(circle at 50% 18%,#ffffff 0%,#f6fbfd 58%,#edf7fb 100%);\r\n      color:#071b3a;\r\n    }\r\n\r\n    .mb-se-filter *{\r\n      box-sizing:border-box;\r\n    }\r\n\r\n    .mb-se-filter__wrap{\r\n      max-width:1180px;\r\n      margin:0 auto;\r\n      text-align:center;\r\n    }\r\n\r\n    .mb-se-filter__title{\r\n      display:block !important;\r\n      width:100% !important;\r\n      max-width:980px !important;\r\n      margin:0 auto 16px !important;\r\n      padding:0 !important;\r\n      color:#071b3a !important;\r\n      font-family:'Noto Sans',Arial,sans-serif !important;\r\n      font-size:clamp(44px,4.4vw,64px) !important;\r\n      line-height:1.03 !important;\r\n      letter-spacing:-0.045em !important;\r\n      font-weight:900 !important;\r\n      text-align:center !important;\r\n    }\r\n\r\n    .mb-se-filter__lead{\r\n      max-width:900px;\r\n      margin:0 auto 36px;\r\n      font-size:17px;\r\n      line-height:1.45;\r\n      font-weight:500;\r\n      color:#24455a;\r\n    }\r\n\r\n    .mb-se-filter__cards{\r\n      display:grid;\r\n      grid-template-columns:repeat(4,minmax(0,1fr));\r\n      gap:14px;\r\n      margin-bottom:34px;\r\n    }\r\n\r\n    .mb-se-filter__card{\r\n      min-height:275px;\r\n      padding:28px 22px 24px;\r\n      border-radius:16px;\r\n      background:#fff;\r\n      border:1px solid var(--cat-border);\r\n      box-shadow:0 14px 34px rgba(10,63,90,.06);\r\n      cursor:pointer;\r\n      text-align:center;\r\n      transition:\r\n        transform .22s ease,\r\n        box-shadow .22s ease,\r\n        border-color .22s ease;\r\n      display:flex;\r\n      flex-direction:column;\r\n    }\r\n\r\n    .mb-se-filter__card:hover,\r\n    .mb-se-filter__card.is-active{\r\n      transform:translateY(-3px);\r\n      box-shadow:0 18px 42px rgba(10,63,90,.11);\r\n    }\r\n\r\n    .mb-se-filter__card.is-active{\r\n      border-color:var(--cat);\r\n    }\r\n\r\n    .mb-se-filter__icon{\r\n      width:86px;\r\n      height:86px;\r\n      margin:0 auto 18px;\r\n      border-radius:50%;\r\n      display:grid;\r\n      place-items:center;\r\n      background:var(--cat-bg);\r\n      border:1px solid var(--cat-border);\r\n      color:var(--cat);\r\n    }\r\n\r\n    .mb-se-filter__icon svg{\r\n      width:44px;\r\n      height:44px;\r\n      stroke:currentColor;\r\n      fill:none;\r\n      stroke-width:2.4;\r\n      stroke-linecap:round;\r\n      stroke-linejoin:round;\r\n    }\r\n\r\n    .mb-se-filter__card h3{\r\n      margin:0 0 16px;\r\n      color:var(--cat);\r\n      font-size:26px;\r\n      line-height:1;\r\n      font-weight:900;\r\n      text-transform:uppercase;\r\n    }\r\n\r\n    .mb-se-filter__card p{\r\n      margin:0 auto 26px;\r\n      max-width:220px;\r\n      color:#17384f;\r\n      font-size:15px;\r\n      line-height:1.4;\r\n      font-weight:500;\r\n    }\r\n\r\n    .mb-se-filter__bottom{\r\n      width:100%;\r\n      display:flex;\r\n      align-items:center;\r\n      justify-content:space-between;\r\n      margin-top:auto;\r\n    }\r\n\r\n    .mb-se-filter__count{\r\n      color:var(--cat);\r\n      font-size:15px;\r\n      font-weight:900;\r\n    }\r\n\r\n    .mb-se-filter__arrow{\r\n      width:38px;\r\n      height:38px;\r\n      border-radius:50%;\r\n      display:grid;\r\n      place-items:center;\r\n      border:2px solid var(--cat);\r\n      color:var(--cat);\r\n      font-size:24px;\r\n      font-weight:900;\r\n      line-height:1;\r\n    }\r\n\r\n    .mb-se-filter__tabs{\r\n      max-width:1080px;\r\n      margin:0 auto;\r\n      padding:8px;\r\n      border-radius:14px;\r\n      background:#fff;\r\n      display:grid;\r\n      grid-template-columns:1.4fr repeat(4,minmax(0,1fr));\r\n      gap:0;\r\n      box-shadow:0 12px 30px rgba(10,63,90,.12);\r\n      border:1px solid #e5eef2;\r\n      overflow:hidden;\r\n    }\r\n\r\n    .mb-se-filter__tab{\r\n      min-height:58px;\r\n      padding:8px 12px;\r\n      border:0;\r\n      background:#fff;\r\n      color:#071b3a;\r\n      font-family:'Noto Sans',sans-serif;\r\n      font-size:15px;\r\n      font-weight:850;\r\n      cursor:pointer;\r\n      display:flex;\r\n      align-items:center;\r\n      justify-content:center;\r\n      gap:10px;\r\n      border-radius:9px;\r\n      transition:\r\n        background .18s ease,\r\n        color .18s ease;\r\n    }\r\n\r\n    .mb-se-filter__tab:hover{\r\n      background:#f4f8fa;\r\n    }\r\n\r\n    .mb-se-filter__tab.is-active{\r\n      background:var(--cat,#5a21b7);\r\n      color:#fff;\r\n    }\r\n\r\n    .mb-se-filter__tab[data-filter=\"all\"].is-active{\r\n      background:#071b3a;\r\n    }\r\n\r\n    .mb-se-filter__all-icon{\r\n      font-size:21px;\r\n      line-height:1;\r\n    }\r\n\r\n    .mb-se-filter__tab-icon{\r\n      width:28px;\r\n      height:28px;\r\n      flex:0 0 28px;\r\n      border-radius:8px;\r\n      display:grid;\r\n      place-items:center;\r\n      background:var(--cat-bg,#eef7fa);\r\n      color:var(--cat,#0085a3);\r\n    }\r\n\r\n    .mb-se-filter__tab.is-active .mb-se-filter__tab-icon{\r\n      background:rgba(255,255,255,.18);\r\n      color:#fff;\r\n    }\r\n\r\n    .mb-se-filter__tab-icon svg{\r\n      width:18px;\r\n      height:18px;\r\n      stroke:currentColor;\r\n      fill:none;\r\n      stroke-width:2.3;\r\n      stroke-linecap:round;\r\n      stroke-linejoin:round;\r\n    }\r\n\r\n    \/* Colores por categor\u00eda *\/\r\n\r\n    .mb-se-filter__execute{\r\n      --cat:#0085a3;\r\n      --cat-bg:#eefbff;\r\n      --cat-border:#b8e8f1;\r\n    }\r\n\r\n    .mb-se-filter__communicate{\r\n      --cat:#5a21b7;\r\n      --cat-bg:#f6efff;\r\n      --cat-border:#d9c1ff;\r\n    }\r\n\r\n    .mb-se-filter__control{\r\n      --cat:#0057d9;\r\n      --cat-bg:#eef5ff;\r\n      --cat-border:#bcd6ff;\r\n    }\r\n\r\n    .mb-se-filter__custody{\r\n      --cat:#07883a;\r\n      --cat-bg:#f1fbf4;\r\n      --cat-border:#b7e2c5;\r\n    }\r\n\r\n    @media(max-width:980px){\r\n      .mb-se-filter__cards{\r\n        grid-template-columns:repeat(2,minmax(0,1fr));\r\n      }\r\n\r\n      .mb-se-filter__tabs{\r\n        grid-template-columns:repeat(2,minmax(0,1fr));\r\n        gap:4px;\r\n      }\r\n\r\n      .mb-se-filter__tab:first-child{\r\n        grid-column:1 \/ -1;\r\n      }\r\n    }\r\n\r\n    @media(max-width:560px){\r\n      .mb-se-filter{\r\n        padding:36px 16px 24px;\r\n      }\r\n\r\n      .mb-se-filter__title{\r\n        font-size:36px !important;\r\n      }\r\n\r\n      .mb-se-filter__lead{\r\n        margin-bottom:28px;\r\n        font-size:16px;\r\n      }\r\n\r\n      .mb-se-filter__cards{\r\n        grid-template-columns:1fr;\r\n      }\r\n\r\n      .mb-se-filter__tabs{\r\n        grid-template-columns:1fr;\r\n      }\r\n\r\n      .mb-se-filter__tab:first-child{\r\n        grid-column:auto;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"mb-se-filter__wrap\">\r\n\r\n    <div class=\"mb-se-filter__title\" role=\"heading\" aria-level=\"2\">\r\n      Explora los Sistemas<br>Esenciales de MasterBase\u00ae\r\n    <\/div>\r\n\r\n    <p class=\"mb-se-filter__lead\">\r\n      Selecciona un Sistema Esencial para conocer qu\u00e9 capacidad operativa ejecuta, c\u00f3mo opera mediante Aut\u00f3matas y en qu\u00e9 \u00e1reas de tu organizaci\u00f3n puede implementarse.\r\n    <\/p>\r\n\r\n    <div class=\"mb-se-filter__cards\">\r\n\r\n      <!-- 1. EJECUTAR -->\r\n      <article\r\n        class=\"mb-se-filter__card mb-se-filter__execute\"\r\n        data-filter=\"ejecutar\"\r\n      >\r\n        <div class=\"mb-se-filter__icon\">\r\n          <svg viewBox=\"0 0 48 48\" aria-hidden=\"true\">\r\n            <circle cx=\"24\" cy=\"24\" r=\"7\"\/>\r\n            <path d=\"M24 4v8\"\/>\r\n            <path d=\"M24 36v8\"\/>\r\n            <path d=\"M4 24h8\"\/>\r\n            <path d=\"M36 24h8\"\/>\r\n            <path d=\"M10 10l6 6\"\/>\r\n            <path d=\"M32 32l6 6\"\/>\r\n            <path d=\"M38 10l-6 6\"\/>\r\n            <path d=\"M16 32l-6 6\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n\r\n        <h3>Ejecutar<\/h3>\r\n\r\n        <p>\r\n          Ejecuta procesos operativos y flujos automatizados de extremo a extremo.\r\n        <\/p>\r\n\r\n        <div class=\"mb-se-filter__bottom\">\r\n          <span class=\"mb-se-filter__count\">3 sistemas<\/span>\r\n          <span class=\"mb-se-filter__arrow\">\u2192<\/span>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- 2. COMUNICAR -->\r\n      <article\r\n        class=\"mb-se-filter__card mb-se-filter__communicate\"\r\n        data-filter=\"comunicar\"\r\n      >\r\n        <div class=\"mb-se-filter__icon\">\r\n          <svg viewBox=\"0 0 48 48\" aria-hidden=\"true\">\r\n            <path d=\"M10 13h28v20H22l-10 8v-8h-2z\"\/>\r\n            <path d=\"M15 18l9 7 9-7\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n\r\n        <h3>Comunicar<\/h3>\r\n\r\n        <p>\r\n          Gestiona comunicaciones y notificaciones confiables con trazabilidad y entrega efectiva.\r\n        <\/p>\r\n\r\n        <div class=\"mb-se-filter__bottom\">\r\n          <span class=\"mb-se-filter__count\">3 sistemas<\/span>\r\n          <span class=\"mb-se-filter__arrow\">\u2192<\/span>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- 3. CONTROLAR -->\r\n      <article\r\n        class=\"mb-se-filter__card mb-se-filter__control\"\r\n        data-filter=\"controlar\"\r\n      >\r\n        <div class=\"mb-se-filter__icon\">\r\n          <svg viewBox=\"0 0 48 48\" aria-hidden=\"true\">\r\n            <path d=\"M24 5l15 6v12c0 10-6 17-15 21C15 40 9 33 9 23V11l15-6z\"\/>\r\n            <path d=\"M24 16v14\"\/>\r\n            <path d=\"M18 23h12\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n\r\n        <h3>Controlar<\/h3>\r\n\r\n        <p>\r\n          Garantiza visibilidad, gobierno y trazabilidad sobre sistemas, identidades y accesos.\r\n        <\/p>\r\n\r\n        <div class=\"mb-se-filter__bottom\">\r\n          <span class=\"mb-se-filter__count\">3 sistemas<\/span>\r\n          <span class=\"mb-se-filter__arrow\">\u2192<\/span>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- 4. CUSTODIAR -->\r\n      <article\r\n        class=\"mb-se-filter__card mb-se-filter__custody\"\r\n        data-filter=\"custodiar\"\r\n      >\r\n        <div class=\"mb-se-filter__icon\">\r\n          <svg viewBox=\"0 0 48 48\" aria-hidden=\"true\">\r\n            <rect x=\"10\" y=\"20\" width=\"28\" height=\"20\" rx=\"4\"\/>\r\n            <path d=\"M16 20v-5a8 8 0 0116 0v5\"\/>\r\n            <path d=\"M19 31l4 4 8-9\"\/>\r\n          <\/svg>\r\n        <\/div>\r\n\r\n        <h3>Custodiar<\/h3>\r\n\r\n        <p>\r\n          Preserva documentos, registros y evidencias con integridad y pol\u00edticas de retenci\u00f3n.\r\n        <\/p>\r\n\r\n        <div class=\"mb-se-filter__bottom\">\r\n          <span class=\"mb-se-filter__count\">2 sistemas<\/span>\r\n          <span class=\"mb-se-filter__arrow\">\u2192<\/span>\r\n        <\/div>\r\n      <\/article>\r\n\r\n    <\/div>\r\n\r\n    <div class=\"mb-se-filter__tabs\">\r\n\r\n      <button\r\n        type=\"button\"\r\n        class=\"mb-se-filter__tab is-active\"\r\n        data-filter=\"all\"\r\n      >\r\n        <span class=\"mb-se-filter__all-icon\">\u25a6<\/span>\r\n        <span>Todos los sistemas<\/span>\r\n      <\/button>\r\n\r\n      <!-- 1. EJECUTAR -->\r\n      <button\r\n        type=\"button\"\r\n        class=\"mb-se-filter__tab mb-se-filter__execute\"\r\n        data-filter=\"ejecutar\"\r\n      >\r\n        <span class=\"mb-se-filter__tab-icon\">\r\n          <svg viewBox=\"0 0 48 48\" aria-hidden=\"true\">\r\n            <circle cx=\"24\" cy=\"24\" r=\"7\"\/>\r\n            <path d=\"M24 4v8\"\/>\r\n            <path d=\"M24 36v8\"\/>\r\n            <path d=\"M4 24h8\"\/>\r\n            <path d=\"M36 24h8\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n        <span>Ejecutar<\/span>\r\n      <\/button>\r\n\r\n      <!-- 2. COMUNICAR -->\r\n      <button\r\n        type=\"button\"\r\n        class=\"mb-se-filter__tab mb-se-filter__communicate\"\r\n        data-filter=\"comunicar\"\r\n      >\r\n        <span class=\"mb-se-filter__tab-icon\">\r\n          <svg viewBox=\"0 0 48 48\" aria-hidden=\"true\">\r\n            <path d=\"M10 13h28v20H22l-10 8v-8h-2z\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n        <span>Comunicar<\/span>\r\n      <\/button>\r\n\r\n      <!-- 3. CONTROLAR -->\r\n      <button\r\n        type=\"button\"\r\n        class=\"mb-se-filter__tab mb-se-filter__control\"\r\n        data-filter=\"controlar\"\r\n      >\r\n        <span class=\"mb-se-filter__tab-icon\">\r\n          <svg viewBox=\"0 0 48 48\" aria-hidden=\"true\">\r\n            <path d=\"M24 5l15 6v12c0 10-6 17-15 21C15 40 9 33 9 23V11l15-6z\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n        <span>Controlar<\/span>\r\n      <\/button>\r\n\r\n      <!-- 4. CUSTODIAR -->\r\n      <button\r\n        type=\"button\"\r\n        class=\"mb-se-filter__tab mb-se-filter__custody\"\r\n        data-filter=\"custodiar\"\r\n      >\r\n        <span class=\"mb-se-filter__tab-icon\">\r\n          <svg viewBox=\"0 0 48 48\" aria-hidden=\"true\">\r\n            <rect x=\"10\" y=\"20\" width=\"28\" height=\"20\" rx=\"4\"\/>\r\n            <path d=\"M16 20v-5a8 8 0 0116 0v5\"\/>\r\n          <\/svg>\r\n        <\/span>\r\n        <span>Custodiar<\/span>\r\n      <\/button>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n  <script>\r\n    (function(){\r\n      const sections = document.querySelectorAll('.mb-se-filter');\r\n\r\n      sections.forEach(function(root){\r\n        const triggers = root.querySelectorAll('[data-filter]');\r\n\r\n        function applyFilter(filter){\r\n          const cards = document.querySelectorAll(\r\n            '.mb-se-card[data-category]'\r\n          );\r\n\r\n          triggers.forEach(function(element){\r\n            element.classList.toggle(\r\n              'is-active',\r\n              element.dataset.filter === filter\r\n            );\r\n\r\n            element.setAttribute(\r\n              'aria-pressed',\r\n              element.dataset.filter === filter ? 'true' : 'false'\r\n            );\r\n          });\r\n\r\n          cards.forEach(function(card){\r\n            const show =\r\n              filter === 'all' ||\r\n              card.dataset.category === filter;\r\n\r\n            card.style.display = show ? '' : 'none';\r\n          });\r\n\r\n          window.dispatchEvent(\r\n            new CustomEvent('mb-se-filter-change',{\r\n              detail:{\r\n                filter:filter\r\n              }\r\n            })\r\n          );\r\n        }\r\n\r\n        triggers.forEach(function(element){\r\n          element.addEventListener('click',function(){\r\n            applyFilter(this.dataset.filter);\r\n          });\r\n        });\r\n      });\r\n    })();\r\n  <\/script>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8b9b38 e-flex e-con-boxed e-con e-parent\" data-id=\"d8b9b38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc53b76 elementor-widget elementor-widget-html\" data-id=\"bc53b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.mb-se-products{\r\n  padding:70px 24px;\r\n  background:#f7fbfd;\r\n  font-family:Inter,system-ui,-apple-system,BlinkMacSystemFont,\"Segoe UI\",sans-serif;\r\n  color:#07324a;\r\n}\r\n\r\n.mb-se-products__inner{max-width:1180px;margin:0 auto}\r\n\r\n.mb-se-products__grid{\r\n  display:grid;\r\n  grid-template-columns:repeat(2,1fr);\r\n  gap:24px;\r\n}\r\n\r\n.mb-se-card{\r\n  position:relative;\r\n  overflow:hidden;\r\n  min-height:280px;\r\n  padding:28px 30px 22px;\r\n  border:1px solid #d6edf3;\r\n  border-radius:18px;\r\n  background:#fff;\r\n  box-shadow:0 14px 34px rgba(10,63,90,.08);\r\n}\r\n\r\n.mb-se-card::after{\r\n  content:\"\";\r\n  position:absolute;\r\n  right:-60px;\r\n  top:-70px;\r\n  width:320px;\r\n  height:220px;\r\n  background:radial-gradient(circle,rgba(0,150,180,.16),rgba(0,150,180,0) 65%);\r\n  pointer-events:none;\r\n}\r\n\r\n.mb-se-card__top{\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  width:fit-content;\r\n  max-width:100%;\r\n  gap:14px;\r\n  margin:0 auto 18px;\r\n}\r\n\r\n.mb-se-card__heading{\r\n  min-width:0;\r\n  z-index:2;\r\n}\r\n\r\n.mb-se-card__category{\r\n  display:inline-flex;\r\n  align-items:center;\r\n  min-height:22px;\r\n  margin:0;\r\n  padding:3px 9px;\r\n  border:1px solid #b8e2eb;\r\n  border-radius:999px;\r\n  background:#effbfc;\r\n  color:#007f9f;\r\n  font-size:10px;\r\n  line-height:1;\r\n  font-weight:900;\r\n  letter-spacing:.08em;\r\n  text-transform:uppercase;\r\n  position:absolute;\r\n  top:10px;\r\n  left:10px;\r\n  z-index:3;\r\n}\r\n\r\n.mb-se-card__icon{\r\n  width:57px;\r\n  height:57px;\r\n  border-radius:0;\r\n  background:transparent;\r\n  display:grid;\r\n  place-items:center;\r\n  flex:0 0 auto;\r\n  position:relative;\r\n  z-index:2;\r\n}\r\n\r\n.mb-se-card__icon img{\r\n  width:46px;\r\n  height:46px;\r\n  object-fit:contain;\r\n}\r\n\r\n.mb-se-card h3{\r\n  margin:0;\r\n  font-size:clamp(34px, 3vw, 38px);\r\n  line-height:1.05;\r\n  font-weight:700;\r\n  text-align:center;\r\n  color:#07324a;\r\n}\r\n\r\n.mb-se-card__headline{\r\n  position:relative;\r\n  z-index:2;\r\n  margin:0 auto 18px;\r\n  max-width:520px;\r\n  font-size:18px;\r\n  line-height:1.45;\r\n  text-align:center;\r\n  color:#102e46;\r\n  font-weight:850;\r\n}\r\n\r\n.mb-se-card__headline strong{\r\n  color:#007fa3;\r\n}\r\n\r\n.mb-se-card__body{\r\n  display:grid;\r\n  grid-template-columns:1fr 260px;\r\n  gap:20px;\r\n  align-items:center;\r\n  position:relative;\r\n  z-index:2;\r\n}\r\n\r\n.mb-se-card__list{\r\n  list-style:none;\r\n  padding:0;\r\n  margin:0;\r\n  display:grid;\r\n  gap:10px;\r\n}\r\n\r\n.mb-se-card__list li{\r\n  display:flex;\r\n  align-items:flex-start;\r\n  gap:10px;\r\n  font-size:13.5px;\r\n  line-height:1.35;\r\n  font-weight:650;\r\n  color:#17384f;\r\n}\r\n\r\n.mb-se-card__list li::before{\r\n  content:\"\u2713\";\r\n  width:22px;\r\n  height:22px;\r\n  border-radius:50%;\r\n  background:#008aa8;\r\n  color:#fff;\r\n  display:grid;\r\n  place-items:center;\r\n  font-size:13px;\r\n  font-weight:900;\r\n  flex:0 0 auto;\r\n}\r\n\r\n.mb-se-card__image{\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n}\r\n\r\n.mb-se-card__image img{\r\n  width:100%;\r\n  max-width:260px;\r\n  height:auto;\r\n  display:block;\r\n}\r\n\r\n.mb-se-card__cta{\r\n  display:flex;\r\n  justify-content:center;\r\n  margin-top:18px;\r\n  position:relative;\r\n  z-index:2;\r\n}\r\n\r\n.mb-se-card__cta a{\r\n  display:inline-flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  min-width:260px;\r\n  min-height:44px;\r\n  padding:0 24px;\r\n  border-radius:8px;\r\n  background:#008aa8;\r\n  color:#ffffff !important;\r\n  text-decoration:none;\r\n  font-size:15px;\r\n  font-weight:850;\r\n  box-shadow:0 12px 24px rgba(0,127,163,.18);\r\n}\r\n\r\n.mb-se-card__cta a span{color:#ffffff !important}\r\n.mb-se-card__cta a:hover{background:#006f8e}\r\n\r\n@media(max-width:980px){\r\n  .mb-se-products__grid{grid-template-columns:1fr}\r\n}\r\n\r\n@media(max-width:640px){\r\n  .mb-se-products{padding:52px 18px}\r\n  .mb-se-card{padding:24px 22px}\r\n  .mb-se-card__top{gap:10px;padding-top:8px}\r\n  .mb-se-card h3{font-size:28px}\r\n  .mb-se-card__icon{width:51px;height:51px}\r\n  .mb-se-card__icon img{width:40px;height:40px}\r\n  .mb-se-card__body{grid-template-columns:1fr}\r\n  .mb-se-card__headline{text-align:left}\r\n  .mb-se-card__image img{max-width:240px}\r\n  .mb-se-card__cta a{width:100%;min-width:0}\r\n}\r\n.mb-se-products .mb-se-card .mb-se-card__heading h3{\r\n  font-size:36px !important;\r\n  line-height:1.1 !important;\r\n  font-weight:700 !important;\r\n}\r\n.mb-se-products .mb-se-card .mb-se-card__top{\r\n  padding-top:22px !important;\r\n}\r\n<\/style>\r\n\r\n<section class=\"mb-se-products\">\r\n  <div class=\"mb-se-products__inner\">\r\n\r\n    <div class=\"mb-se-products__grid\">\r\n\r\n      <article class=\"mb-se-card\" data-category=\"comunicar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/RTN-Icon-C.png?w=800&#038;ssl=1\" alt=\"Real-time Notifications\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Comunicar<\/span>\r\n            <h3>Real-time Notifications<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Detecta eventos y activa notificaciones <strong>inmediatas y verificables<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Activaci\u00f3n autom\u00e1tica de notificaciones ante eventos operativos<\/li>\r\n            <li>Comunicaci\u00f3n inmediata y verificable<\/li>\r\n            <li>Automatizaci\u00f3n de alertas operativas<\/li>\r\n            <li>Trazabilidad y evidencia para auditor\u00eda y cumplimiento<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/RTN-Grafica.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica Real-time Notifications\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/rtn\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-se-card\" data-category=\"controlar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/Telemetry-Icon-C.png?w=800&#038;ssl=1\" alt=\"Telemetry\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Controlar<\/span>\r\n            <h3>Telemetry<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Supervisa sistemas y garantiza continuidad <strong>operativa mediante monitoreo y trazabilidad continua<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Monitoreo y m\u00e9tricas en tiempo real<\/li>\r\n            <li>Trazas y logs centralizados<\/li>\r\n            <li>Alertas y monitoreo continuo de eventos<\/li>\r\n            <li>Disponibilidad y continuidad operativa de sistemas esenciales<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/Telemetry-grafica.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica Telemetry\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/telemetry\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-se-card\" data-category=\"controlar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/IAM-Icon-C.png?w=800&#038;ssl=1\" alt=\"IAM Security Events\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Controlar<\/span>\r\n            <h3>IAM Security Events<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Supervisa accesos, identidades y eventos de seguridad para <strong>proteger la operaci\u00f3n continua<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Monitoreo de accesos e identidades<\/li>\r\n            <li>Registro de eventos cr\u00edticos de seguridad<\/li>\r\n            <li>Trazabilidad continua de autorizaciones y permisos<\/li>\r\n            <li>Detecci\u00f3n de anomal\u00edas y accesos no autorizados<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/IAM-Security-Events-Portada-3.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica IAM Security Events\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/iam-security-events\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-se-card\" data-category=\"controlar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/DPM-Icon-C.png?w=800&#038;ssl=1\" alt=\"Data Privacy Management\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Controlar<\/span>\r\n            <h3>Data Privacy Management<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Gestiona solicitudes de privacidad y cumplimiento normativo con <strong>trazabilidad y control centralizado<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Gesti\u00f3n automatizada de solicitudes de privacidad<\/li>\r\n            <li>Trazabilidad completa para cumplimiento normativo<\/li>\r\n            <li>B\u00fasqueda y control de datos en m\u00faltiples sistemas<\/li>\r\n            <li>Seguridad y control en cada etapa del ciclo de vida de los datos<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/Data-Privacy-Managment.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica Data Privacy Management\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/dpm\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-se-card\" data-category=\"custodiar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/FileBunker-Icon-C.png?w=800&#038;ssl=1\" alt=\"FileBunker\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Custodiar<\/span>\r\n            <h3>FileBunker<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Custodia documentos cr\u00edticos con trazabilidad, control de acceso y <strong>evidencia verificable<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Control de acceso y ciclo de vida documental<\/li>\r\n            <li>Control de acceso y trazabilidad documental<\/li>\r\n            <li>Evidencia verificable para auditor\u00edas<\/li>\r\n            <li>Custodia segura y respaldo de documentos cr\u00edticos<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/FileBunker.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica FileBunker\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/filebunker\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-se-card\" data-category=\"custodiar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/LogBunker-Icon-C.png?w=800&#038;ssl=1\" alt=\"LogBunker\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Custodiar<\/span>\r\n            <h3>LogBunker<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Centraliza registros y logs operativos con <strong>trazabilidad y evidencia verificable<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Centralizaci\u00f3n de logs y registros operativos<\/li>\r\n            <li>An\u00e1lisis hist\u00f3rico para incidentes y cumplimiento<\/li>\r\n            <li>Trazabilidad continua de eventos y ejecuciones<\/li>\r\n            <li>Evidencia verificable para auditor\u00eda y control<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/logbunker-2.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica LogBunker\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/logbunker\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-se-card\" data-category=\"ejecutar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/Automation-Studio-Build-Icono-C.png?w=800&#038;ssl=1\" alt=\"Automation Studio Build\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Ejecutar<\/span>\r\n            <h3>Automation Studio Build<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Construye soluciones operativas y procesos ejecutables mediante <strong>configuraci\u00f3n y automatizaci\u00f3n continua<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Construcci\u00f3n de procesos y datos sin c\u00f3digo<\/li>\r\n            <li>Interfaces operativas configurables<\/li>\r\n            <li>Integraci\u00f3n flexible entre sistemas y procesos<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-10-jun-2026-16_35_45.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica Automation Studio Build\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/automation-studio-build\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-se-card\" data-category=\"ejecutar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/MB4-Icon-C.png?w=800&#038;ssl=1\" alt=\"MB4 Email and Processes\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Ejecutar<\/span>\r\n            <h3>MB4 Email and Processes<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Ejecuta procesos operativos y comunicaciones automatizadas <strong>conectando datos, acciones y sistemas<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Procesos operativos conectando datos, acciones y comunicaciones<\/li>\r\n            <li>Operaciones automatizadas con control y trazabilidad<\/li>\r\n            <li>Automatizaci\u00f3n continua de operaciones y comunicaciones<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/MB4-portada-grafica.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica MB4 Email and Processes\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/mb4-email_processes\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-se-card\" data-category=\"ejecutar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/HR-Plus-Icon-C.png?w=800&#038;ssl=1\" alt=\"HR Plus\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Ejecutar<\/span>\r\n            <h3>HR Plus<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Gestiona permisos y ausencias mediante flujos automatizados <strong>con trazabilidad y control operativo<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Gesti\u00f3n centralizada de permisos y ausencias<\/li>\r\n            <li>Flujos de aprobaci\u00f3n automatizados<\/li>\r\n            <li>Trazabilidad y reportes en tiempo real<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/HR-Plus-sin-fondo.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica HR Plus\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/hr-plus\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-se-card\" data-category=\"comunicar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/Relay-Icon-C.png?w=800&#038;ssl=1\" alt=\"Relay\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Comunicar<\/span>\r\n            <h3>Relay<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Ejecuta comunicaciones transaccionales y env\u00edos 1 a 1 <strong>desde sistemas operativos<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Env\u00edos 1 a 1 desde sistemas transaccionales<\/li>\r\n            <li>Comunicaci\u00f3n personalizada y contextual<\/li>\r\n            <li>Integraci\u00f3n flexible entre sistemas y comunicaciones<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/Relay-4.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica Relay\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/relay\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-se-card\" data-category=\"comunicar\">\r\n        <div class=\"mb-se-card__top\">\r\n          <div class=\"mb-se-card__icon\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/MB3-Icon-C.png?w=800&#038;ssl=1\" alt=\"MB3 Email Marketing\">\r\n          <\/div>\r\n          <div class=\"mb-se-card__heading\">\r\n            <span class=\"mb-se-card__category\">Comunicar<\/span>\r\n            <h3>MB3 Email Marketing<\/h3>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <h4 class=\"mb-se-card__headline\">Ejecuta comunicaciones personalizadas y automatizadas a escala <strong>mediante datos y segmentaci\u00f3n operacional<\/strong><\/h4>\r\n\r\n        <div class=\"mb-se-card__body\">\r\n          <ul class=\"mb-se-card__list\">\r\n            <li>Env\u00edos masivos y 1 a 1 automatizados<\/li>\r\n            <li>Seguimientos comerciales automatizados y trazables<\/li>\r\n            <li>Comunicaci\u00f3n personalizada mediante segmentaci\u00f3n y datos<\/li>\r\n          <\/ul>\r\n          <div class=\"mb-se-card__image\">\r\n            <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/mb3.png?w=800&#038;ssl=1\" alt=\"Gr\u00e1fica MB3 Email Marketing\">\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mb-se-card__cta\">\r\n          <a href=\"https:\/\/masterbase.com\/usa-soluciones\/email-marketing\/\"><span>Ver c\u00f3mo opera \u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explora los SistemasEsenciales de MasterBase\u00ae Selecciona un Sistema Esencial para conocer qu\u00e9 capacidad operativa ejecuta, c\u00f3mo opera mediante Aut\u00f3matas y en qu\u00e9 \u00e1reas de tu organizaci\u00f3n puede implementarse. Ejecutar Ejecuta procesos operativos y flujos automatizados de extremo a extremo. 3 sistemas \u2192 Comunicar Gestiona comunicaciones y notificaciones confiables con trazabilidad y entrega efectiva. 3 sistemas [&hellip;]<\/p>\n","protected":false},"author":239642484,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-27412","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sistemas Esenciales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ru\/\u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435-\u0441\u0438\u0441\u0442\u0435\u043c\u044b\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sistemas Esenciales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Explora los SistemasEsenciales de MasterBase\u00ae Selecciona un Sistema Esencial para conocer qu\u00e9 capacidad operativa ejecuta, c\u00f3mo opera mediante Aut\u00f3matas y en qu\u00e9 \u00e1reas de tu organizaci\u00f3n puede implementarse. 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