{"id":12578,"date":"2024-04-01T19:50:17","date_gmt":"2024-04-01T16:50:17","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?page_id=12578"},"modified":"2026-09-15T20:57:04","modified_gmt":"2026-09-15T17:57:04","slug":"email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3","status":"publish","type":"page","link":"https:\/\/masterbase.com\/ru\/email-marketing\/","title":{"rendered":"MB3 Email Marketing"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n\r\n\r\n \r\n \r\n MB3 Email Marketing | MasterBase\u00ae<\/title>\r\n<\/head>\r\n<body>\r\n\r\n<section class=\"mb-mb3-page\">\r\n <style>\r\n .mb-mb3-page,\r\n .mb-mb3-page * { box-sizing: border-box; }\r\n\r\n .mb-mb3-page {\r\n --navy: #061d47;\r\n --blue: #0b74e8;\r\n --blue-2: #2f8cff;\r\n --nav-bg: #8ec1d2;\r\n --nav-hover: #78b2c6;\r\n --nav-active: #3c809a;\r\n --text: #17384f;\r\n --line: #cfe2f4;\r\n --soft: #f5f9ff;\r\n --white: #ffffff;\r\n --sticky-header-space: 76px;\r\n width: 100vw;\r\n margin-right: calc(50% - 50vw);\r\n margin-left: calc(50% - 50vw);\r\n overflow: visible;\r\n background: #fbfdff;\r\n color: var(--text);\r\n font-family: \"Noto Sans\", Arial, sans-serif;\r\n scroll-behavior: smooth;\r\n }\r\n\r\n .mb-mb3-wrap {\r\n width: min(100% - 40px, 1480px);\r\n margin: 0 auto;\r\n }\r\n\r\n .mb-mb3-bubble {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n min-height: 32px;\r\n padding: 7px 14px;\r\n border: 1px solid #a9cdf5;\r\n border-radius: 8px;\r\n background: rgba(255,255,255,.94);\r\n color: #0b74e8;\r\n font-size: 11px;\r\n line-height: 1;\r\n font-weight: 900;\r\n letter-spacing: .035em;\r\n text-transform: uppercase;\r\n }\r\n\r\n .mb-mb3-bubble::before {\r\n content: \"\";\r\n width: 13px;\r\n height: 13px;\r\n border: 1.8px solid currentColor;\r\n border-radius: 50%;\r\n box-shadow: inset 0 0 0 3px #fff;\r\n }\r\n\r\n \/* HERO *\/\r\n .mb-mb3-hero {\r\n position: relative;\r\n padding: 34px 0 38px;\r\n background:\r\n radial-gradient(circle at 50% 20%, rgba(75,148,235,.12), transparent 40%),\r\n linear-gradient(180deg, #fbfdff 0%, #f2f7fd 100%);\r\n text-align: center;\r\n }\r\n\r\n .mb-mb3-hero .mb-mb3-bubble {\r\n position: absolute;\r\n top: 22px;\r\n left: max(22px, calc((100vw - 1480px) \/ 2));\r\n }\r\n\r\n .mb-mb3-product-title {\r\n margin: 18px 0 22px;\r\n }\r\n\r\n .mb-mb3-product-title h1 {\r\n margin: 0;\r\n color: var(--navy);\r\n font-size: clamp(42px, 5vw, 68px);\r\n line-height: 1;\r\n font-weight: 900;\r\n letter-spacing: -0.045em;\r\n }\r\n\r\n .mb-mb3-hero h2 {\r\n max-width: 1080px;\r\n margin: 0 auto 20px;\r\n color: var(--navy);\r\n font-size: clamp(29px, 3.4vw, 46px);\r\n line-height: 1.15;\r\n font-weight: 850;\r\n letter-spacing: -0.035em;\r\n }\r\n\r\n .mb-mb3-hero-lead {\r\n max-width: 900px;\r\n margin: 0 auto;\r\n color: var(--text);\r\n font-size: 17px;\r\n line-height: 1.58;\r\n font-weight: 500;\r\n }\r\n\r\n .mb-mb3-hero-capabilities {\r\n display: grid;\r\n grid-template-columns: repeat(3, minmax(0, 1fr));\r\n gap: 34px;\r\n max-width: 1040px;\r\n margin: 34px auto 28px;\r\n }\r\n\r\n .mb-mb3-hero-capability {\r\n display: grid;\r\n grid-template-columns: 76px 1fr;\r\n align-items: center;\r\n gap: 18px;\r\n color: #081a36;\r\n text-align: left;\r\n font-size: 16px;\r\n line-height: 1.3;\r\n font-weight: 800;\r\n }\r\n\r\n .mb-mb3-css-icon {\r\n display: inline-flex;\r\n align-items: center;\r\n justify-content: center;\r\n width: 76px;\r\n height: 76px;\r\n flex: 0 0 auto;\r\n border: 2px solid var(--blue-2);\r\n border-radius: 50%;\r\n background: linear-gradient(145deg, #fff 20%, #edf5ff 100%);\r\n box-shadow: 0 8px 18px rgba(11,116,232,.12), inset 0 0 0 5px #fff;\r\n color: #0b74e8;\r\n }\r\n\r\n .mb-mb3-css-icon svg {\r\n display: block;\r\n width: 43px;\r\n height: 43px;\r\n overflow: visible;\r\n fill: none;\r\n stroke: currentColor;\r\n stroke-width: 2.15;\r\n stroke-linecap: round;\r\n stroke-linejoin: round;\r\n }\r\n\r\n .mb-mb3-cta {\r\n display: inline-flex;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 20px;\r\n min-width: 360px;\r\n min-height: 56px;\r\n padding: 14px 30px;\r\n border-radius: 8px;\r\n background: linear-gradient(90deg, #0b74e8, #2f8cff);\r\n box-shadow: 0 10px 24px rgba(11,116,232,.2);\r\n color: #fff !important;\r\n font-size: 17px;\r\n line-height: 1;\r\n font-weight: 850;\r\n text-decoration: none;\r\n transition: transform .2s ease, box-shadow .2s ease;\r\n }\r\n\r\n .mb-mb3-cta::after {\r\n content: \"\u2192\";\r\n font-size: 24px;\r\n line-height: 1;\r\n }\r\n\r\n .mb-mb3-cta:hover {\r\n transform: translateY(-2px);\r\n box-shadow: 0 14px 28px rgba(11,116,232,.27);\r\n }\r\n\r\n \/* NAV *\/\r\n .mb-mb3-nav {\r\n position: sticky;\r\n top: var(--sticky-header-space);\r\n z-index: 999;\r\n margin-top: 12px;\r\n background: rgba(255,255,255,.97);\r\n backdrop-filter: blur(8px);\r\n }\r\n\r\n .mb-mb3-nav-inner {\r\n display: grid;\r\n grid-template-columns: .95fr 1.45fr 1.3fr .72fr 1.22fr;\r\n width: min(100% - 40px, 1480px);\r\n margin: 0 auto;\r\n border-top: 1px solid #78b2c6;\r\n border-bottom: 1px solid #6aa7bd;\r\n background: var(--nav-bg);\r\n box-shadow: 0 8px 22px rgba(6,29,71,.14);\r\n }\r\n\r\n .mb-mb3-nav a {\r\n position: relative;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n min-height: 92px;\r\n padding: 14px 22px;\r\n color: #091c3d;\r\n font-size: 17px;\r\n line-height: 1.25;\r\n font-weight: 700;\r\n text-align: center;\r\n text-decoration: none;\r\n border-right: 1px solid rgba(255,255,255,.28);\r\n transition: background-color .2s ease, color .2s ease;\r\n }\r\n\r\n .mb-mb3-nav a:last-child {\r\n border-right: 0;\r\n }\r\n\r\n .mb-mb3-nav a::before {\r\n content: \"\";\r\n position: absolute;\r\n top: 0;\r\n right: 0;\r\n left: 0;\r\n z-index: 2;\r\n height: 5px;\r\n background: #061d47;\r\n opacity: 0;\r\n transform: scaleX(.35);\r\n transform-origin: center;\r\n transition: opacity .18s ease, transform .22s ease;\r\n }\r\n\r\n .mb-mb3-nav a.is-active {\r\n color: #fff !important;\r\n font-weight: 850;\r\n background: var(--nav-active);\r\n text-shadow: 0 1px 1px rgba(6,29,71,.18);\r\n }\r\n\r\n .mb-mb3-nav a.is-active::before {\r\n opacity: 1;\r\n transform: scaleX(1);\r\n }\r\n\r\n .mb-mb3-nav a:not(.is-active)::after {\r\n content: \"\";\r\n position: absolute;\r\n right: 25%;\r\n bottom: 13px;\r\n left: 25%;\r\n height: 3px;\r\n border-radius: 99px;\r\n background: #061d47;\r\n opacity: 0;\r\n transform: scaleX(.4);\r\n transition: opacity .18s ease, transform .2s ease;\r\n }\r\n\r\n .mb-mb3-nav a:not(.is-active):hover::after,\r\n .mb-mb3-nav a:not(.is-active):focus-visible::after {\r\n opacity: 1;\r\n transform: scaleX(1);\r\n }\r\n\r\n .mb-mb3-nav a:not(.is-active):hover,\r\n .mb-mb3-nav a:not(.is-active):focus-visible {\r\n color: #061d47;\r\n background: var(--nav-hover);\r\n }\r\n\r\n .mb-mb3-nav a:focus-visible {\r\n outline: 3px solid #fff;\r\n outline-offset: -4px;\r\n }\r\n\r\n \/* SECTIONS *\/\r\n .mb-mb3-sections {\r\n display: grid;\r\n gap: 28px;\r\n padding: 34px 0 54px;\r\n }\r\n\r\n .mb-mb3-section {\r\n position: relative;\r\n overflow: hidden;\r\n padding: 28px 38px 34px;\r\n border: 1px solid var(--line);\r\n border-radius: 20px;\r\n background:\r\n radial-gradient(circle at 100% 100%, rgba(134,182,240,.18), transparent 24%),\r\n #fff;\r\n box-shadow: 0 12px 32px rgba(16,56,78,.06);\r\n scroll-margin-top: 190px;\r\n }\r\n\r\n .mb-mb3-section-grid {\r\n display: grid;\r\n grid-template-columns: minmax(0,1fr) minmax(360px,.9fr);\r\n align-items: center;\r\n gap: 56px;\r\n margin-top: 20px;\r\n }\r\n\r\n .mb-mb3-section-grid--reverse {\r\n grid-template-columns: minmax(360px,.9fr) minmax(0,1fr);\r\n }\r\n\r\n .mb-mb3-section h2 {\r\n margin: 0 0 20px;\r\n color: var(--navy);\r\n font-size: clamp(28px,3vw,42px);\r\n line-height: 1.13;\r\n font-weight: 850;\r\n letter-spacing: -0.035em;\r\n }\r\n\r\n .mb-mb3-section p {\r\n margin: 0 0 17px;\r\n color: var(--text);\r\n font-size: 16px;\r\n line-height: 1.62;\r\n font-weight: 500;\r\n }\r\n\r\n .mb-mb3-section p:last-child { margin-bottom: 0; }\r\n\r\n .mb-mb3-callout {\r\n display: flex;\r\n align-items: center;\r\n gap: 14px;\r\n max-width: 650px;\r\n margin-top: 22px;\r\n padding: 14px 18px;\r\n border-radius: 12px;\r\n background: #eff5ff;\r\n color: #073c69;\r\n font-size: 14px;\r\n line-height: 1.35;\r\n font-weight: 800;\r\n }\r\n\r\n .mb-mb3-callout::before {\r\n content: \"!\";\r\n display: grid;\r\n place-items: center;\r\n width: 28px;\r\n height: 28px;\r\n flex: 0 0 auto;\r\n border: 2px solid var(--blue);\r\n border-radius: 50%;\r\n color: var(--blue);\r\n font-size: 17px;\r\n font-weight: 900;\r\n }\r\n\r\n .mb-mb3-graphic {\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n min-height: 330px;\r\n }\r\n\r\n .mb-mb3-graphic-card {\r\n width: 100%;\r\n max-width: 440px;\r\n min-height: 280px;\r\n padding: 28px;\r\n border: 1px solid var(--line);\r\n border-radius: 24px;\r\n background: linear-gradient(145deg,#fff,#f3f8ff);\r\n box-shadow: 0 16px 40px rgba(11,116,232,.08);\r\n }\r\n\r\n .mb-mb3-dots {\r\n display: grid;\r\n grid-template-columns: repeat(8, 1fr);\r\n gap: 12px;\r\n margin-bottom: 28px;\r\n }\r\n\r\n .mb-mb3-dots span {\r\n width: 8px;\r\n height: 8px;\r\n border-radius: 50%;\r\n background: #9eb1c3;\r\n }\r\n\r\n .mb-mb3-dots span:nth-child(3n) { background: #0b74e8; }\r\n .mb-mb3-dots span:nth-child(4n) { transform: rotate(45deg); border-radius: 1px; }\r\n\r\n .mb-mb3-flowline {\r\n position: relative;\r\n height: 8px;\r\n margin-top: 36px;\r\n border-radius: 999px;\r\n background: linear-gradient(90deg,#89c1ff,#0b74e8);\r\n }\r\n\r\n .mb-mb3-flowline::after {\r\n content: \"\";\r\n position: absolute;\r\n top: 50%;\r\n right: -2px;\r\n transform: translateY(-50%);\r\n border-left: 18px solid #0b74e8;\r\n border-top: 11px solid transparent;\r\n border-bottom: 11px solid transparent;\r\n }\r\n\r\n .mb-mb3-solution-actions {\r\n display: grid;\r\n grid-template-columns: repeat(4,minmax(0,1fr));\r\n gap: 14px;\r\n margin-top: 24px;\r\n }\r\n\r\n .mb-mb3-action {\r\n display: flex;\r\n flex-direction: column;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 10px;\r\n min-height: 132px;\r\n padding: 14px 8px 12px;\r\n border: 1px solid var(--line);\r\n border-radius: 13px;\r\n background: #fff;\r\n color: #07365d;\r\n font-size: 13px;\r\n line-height: 1.15;\r\n font-weight: 800;\r\n text-align: center;\r\n }\r\n\r\n .mb-mb3-action-icon {\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n width: 68px;\r\n height: 68px;\r\n flex: 0 0 68px;\r\n border-radius: 50%;\r\n border: 7px solid #7fc6d5;\r\n background: #fff;\r\n color: #3190a8;\r\n box-shadow: 0 10px 22px rgba(23,67,92,.08);\r\n }\r\n\r\n .mb-mb3-action--manage .mb-mb3-action-icon {\r\n border-color: #3190a8;\r\n color: #3190a8;\r\n }\r\n\r\n .mb-mb3-action--activate .mb-mb3-action-icon {\r\n border-color: #20596a;\r\n color: #20596a;\r\n }\r\n\r\n .mb-mb3-action--measure .mb-mb3-action-icon {\r\n border-color: #0b74e8;\r\n color: #0b74e8;\r\n }\r\n\r\n .mb-mb3-action-icon svg {\r\n display: block;\r\n width: 34px;\r\n height: 34px;\r\n fill: none;\r\n stroke: currentColor;\r\n stroke-width: 2;\r\n stroke-linecap: round;\r\n stroke-linejoin: round;\r\n }\r\n\r\n .mb-mb3-action-label {\r\n display: block;\r\n }\r\n\r\n .mb-mb3-result {\r\n max-width: 720px;\r\n margin: 22px auto 0;\r\n padding: 13px 18px;\r\n border-radius: 12px;\r\n background: #edf5ff;\r\n color: #073c69;\r\n font-size: 15px;\r\n line-height: 1.3;\r\n font-weight: 800;\r\n text-align: center;\r\n }\r\n\r\n .mb-mb3-essential-copy {\r\n max-width: 980px;\r\n margin: 18px auto 0;\r\n text-align: center;\r\n }\r\n\r\n .mb-mb3-essential-copy h2 { text-align: center; }\r\n\r\n .mb-mb3-pillars {\r\n display: grid;\r\n grid-template-columns: repeat(3,minmax(0,1fr));\r\n gap: 20px;\r\n margin-top: 28px;\r\n }\r\n\r\n .mb-mb3-pillar {\r\n display: grid;\r\n grid-template-columns: 72px 1fr;\r\n gap: 18px;\r\n align-items: center;\r\n min-height: 150px;\r\n padding: 22px;\r\n border: 1px solid var(--line);\r\n border-radius: 14px;\r\n background: #fff;\r\n }\r\n\r\n .mb-mb3-pillar h3 {\r\n margin: 0 0 7px;\r\n color: var(--navy);\r\n font-size: 18px;\r\n line-height: 1.15;\r\n font-weight: 850;\r\n }\r\n\r\n .mb-mb3-pillar p {\r\n margin: 0;\r\n font-size: 13px;\r\n line-height: 1.5;\r\n }\r\n\r\n .mb-mb3-pillar-icon {\r\n display: grid;\r\n place-items: center;\r\n width: 64px;\r\n height: 64px;\r\n border-radius: 50%;\r\n background: linear-gradient(145deg,#0b74e8,#2f8cff);\r\n color: #fff;\r\n font-weight: 900;\r\n font-size: 25px;\r\n }\r\n\r\n .mb-mb3-category {\r\n max-width: 320px;\r\n margin: 22px auto 0;\r\n padding: 10px 14px;\r\n border-radius: 999px;\r\n background: #eef5ff;\r\n color: #0b4b8b;\r\n font-size: 13px;\r\n font-weight: 900;\r\n text-align: center;\r\n letter-spacing: .03em;\r\n text-transform: uppercase;\r\n }\r\n\r\n \/* RESOURCES *\/\r\n .mb-mb3-resources {\r\n padding: 0;\r\n }\r\n\r\n .mb-mb3-resources-grid {\r\n display: grid;\r\n grid-template-columns: minmax(280px,.78fr) minmax(0,1.22fr);\r\n align-items: center;\r\n min-height: 520px;\r\n }\r\n\r\n .mb-mb3-resources-visual {\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n min-height: 520px;\r\n padding: 36px 20px 36px 34px;\r\n background: radial-gradient(circle, rgba(77,148,235,.18), transparent 60%);\r\n }\r\n\r\n .mb-mb3-resources-visual img {\r\n display: block;\r\n width: 100%;\r\n max-width: 390px;\r\n height: auto;\r\n object-fit: contain;\r\n }\r\n\r\n .mb-mb3-resources-content {\r\n min-width: 0;\r\n padding: 42px 42px 38px 24px;\r\n }\r\n\r\n .mb-mb3-resources-content h2 {\r\n margin-top: 20px;\r\n margin-bottom: 14px;\r\n }\r\n\r\n .mb-mb3-resources-intro {\r\n max-width: 650px;\r\n }\r\n\r\n .mb-mb3-resources-divider {\r\n width: 100%;\r\n height: 2px;\r\n margin: 22px 0 16px;\r\n border-radius: 999px;\r\n background: linear-gradient(90deg,var(--blue),rgba(47,140,255,.2));\r\n }\r\n\r\n .mb-mb3-resource-cards {\r\n display: grid;\r\n grid-template-columns: repeat(3, minmax(0, 1fr));\r\n gap: 12px;\r\n width: 100%;\r\n max-width: 780px;\r\n }\r\n\r\n .mb-mb3-resource-card {\r\n display: flex;\r\n flex-direction: column;\r\n align-items: center;\r\n justify-content: flex-start;\r\n min-width: 0;\r\n min-height: 245px;\r\n padding: 16px 11px 13px;\r\n border: 1px solid var(--line);\r\n border-radius: 15px;\r\n background: rgba(255,255,255,.95);\r\n box-shadow: 0 9px 22px rgba(18,62,99,.06);\r\n text-align: center;\r\n transition: transform .2s ease, box-shadow .2s ease;\r\n }\r\n\r\n .mb-mb3-resource-card:hover {\r\n transform: translateY(-3px);\r\n box-shadow: 0 13px 27px rgba(18,62,99,.1);\r\n }\r\n\r\n .mb-mb3-resource-card h3 {\r\n margin: 10px 0 14px;\r\n color: var(--navy);\r\n font-size: 15px;\r\n line-height: 1.15;\r\n font-weight: 850;\r\n }\r\n\r\n .mb-mb3-resource-icon {\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n width: 117px;\r\n height: 117px;\r\n flex: 0 0 117px;\r\n margin: 0 0 4px;\r\n }\r\n\r\n .mb-mb3-resource-icon img {\r\n display: block;\r\n width: 117px;\r\n height: 117px;\r\n object-fit: contain;\r\n }\r\n\r\n .mb-mb3-resource-button {\r\n display: inline-flex;\r\n align-items: center;\r\n justify-content: center;\r\n width: 100%;\r\n min-height: 36px;\r\n margin-top: auto;\r\n padding: 8px 7px;\r\n border-radius: 7px;\r\n background: #0b74e8;\r\n color: #fff !important;\r\n font-size: 11px;\r\n line-height: 1;\r\n font-weight: 850;\r\n text-decoration: none;\r\n }\r\n\r\n .mb-mb3-resources-note {\r\n margin-top: 15px;\r\n color: #31586d;\r\n font-size: 12px;\r\n line-height: 1.4;\r\n font-weight: 600;\r\n text-align: left;\r\n }\r\n\r\n .mb-mb3-page .mb-copy { display: none; }\r\n .mb-mb3-page .mb-copy-en { display: inline; }\r\n\r\n html[lang^=\"es\"] .mb-mb3-page .mb-copy-es,\r\n html[lang^=\"it\"] .mb-mb3-page .mb-copy-it,\r\n html[lang^=\"fr\"] .mb-mb3-page .mb-copy-fr,\r\n html[lang^=\"pt\"] .mb-mb3-page .mb-copy-pt { display: inline; }\r\n\r\n html[lang^=\"es\"] .mb-mb3-page .mb-copy-en,\r\n html[lang^=\"it\"] .mb-mb3-page .mb-copy-en,\r\n html[lang^=\"fr\"] .mb-mb3-page .mb-copy-en,\r\n html[lang^=\"pt\"] .mb-mb3-page .mb-copy-en { display: none; }\r\n\r\n\r\n \/* Ajuste visual de tarjetas de Recursos seg\u00fan referencia adjunta *\/\r\n .mb-mb3-resource-card {\r\n min-height: 164px;\r\n padding: 10px 8px 9px;\r\n border-radius: 10px;\r\n }\r\n\r\n .mb-mb3-resource-icon {\r\n width: 72px;\r\n height: 72px;\r\n flex: 0 0 72px;\r\n margin: 0 auto 2px;\r\n }\r\n\r\n .mb-mb3-resource-icon img {\r\n width: 72px;\r\n height: 72px;\r\n object-fit: contain;\r\n }\r\n\r\n .mb-mb3-resource-card h3 {\r\n margin: 4px 0 10px;\r\n font-size: 16px;\r\n }\r\n\r\n .mb-mb3-resource-button {\r\n min-height: 25px;\r\n padding: 6px 7px;\r\n border-radius: 5px;\r\n font-size: 9px;\r\n }\r\n\r\n \/* FAQ *\/\r\n .mb-mb3-faq {\r\n padding: 38px;\r\n }\r\n\r\n .mb-mb3-faq-header {\r\n width: 100%;\r\n max-width: none;\r\n margin-bottom: 30px;\r\n }\r\n\r\n .mb-mb3-faq-header h2 {\r\n display: block;\r\n width: 100%;\r\n max-width: none;\r\n clear: both;\r\n margin: 34px 0 18px !important;\r\n padding: 0;\r\n text-align: left;\r\n }\r\n\r\n .mb-mb3-faq-header > p {\r\n width: 100%;\r\n max-width: none;\r\n margin: 0;\r\n padding: 0;\r\n text-align: left;\r\n }\r\n\r\n .mb-mb3-faq-list {\r\n display: grid;\r\n gap: 13px;\r\n }\r\n\r\n .mb-mb3-faq-item {\r\n overflow: hidden;\r\n border: 1px solid var(--line);\r\n border-radius: 15px;\r\n background: rgba(255,255,255,.82);\r\n transition: border-color .22s ease, box-shadow .22s ease;\r\n }\r\n\r\n .mb-mb3-faq-item[open] {\r\n border-color: #9cc4f5;\r\n box-shadow: 0 12px 27px rgba(11,116,232,.1);\r\n }\r\n\r\n .mb-mb3-faq-question {\r\n display: flex;\r\n align-items: center;\r\n justify-content: space-between;\r\n gap: 20px;\r\n padding: 19px 22px;\r\n cursor: pointer;\r\n list-style: none;\r\n }\r\n\r\n .mb-mb3-faq-question::-webkit-details-marker { display: none; }\r\n\r\n .mb-mb3-faq-question h3 {\r\n margin: 0;\r\n color: var(--navy);\r\n font-size: 17px;\r\n line-height: 1.35;\r\n font-weight: 800;\r\n }\r\n\r\n .mb-mb3-faq-icon {\r\n position: relative;\r\n width: 32px;\r\n height: 32px;\r\n flex: 0 0 auto;\r\n border-radius: 50%;\r\n background: #dfeeff;\r\n }\r\n\r\n .mb-mb3-faq-icon::before,\r\n .mb-mb3-faq-icon::after {\r\n content: \"\";\r\n position: absolute;\r\n top: 50%;\r\n left: 50%;\r\n width: 14px;\r\n height: 2px;\r\n border-radius: 2px;\r\n background: #0b74e8;\r\n transform: translate(-50%,-50%);\r\n }\r\n\r\n .mb-mb3-faq-icon::after {\r\n transform: translate(-50%,-50%) rotate(90deg);\r\n }\r\n\r\n .mb-mb3-faq-item[open] .mb-mb3-faq-icon { background: #0b74e8; }\r\n .mb-mb3-faq-item[open] .mb-mb3-faq-icon::before { background: #fff; }\r\n .mb-mb3-faq-item[open] .mb-mb3-faq-icon::after { display: none; }\r\n\r\n .mb-mb3-faq-answer {\r\n padding: 0 22px 21px;\r\n }\r\n\r\n .mb-mb3-faq-answer p,\r\n .mb-mb3-faq-answer ul {\r\n max-width: 900px;\r\n color: var(--text);\r\n font-size: 15px;\r\n line-height: 1.65;\r\n }\r\n\r\n .mb-mb3-faq-answer p { margin: 0 0 12px; }\r\n .mb-mb3-faq-answer p:last-child { margin-bottom: 0; }\r\n .mb-mb3-faq-answer ul { margin: 8px 0 14px; padding-left: 22px; }\r\n\r\n @media (max-width: 960px) {\r\n .mb-mb3-page { --sticky-header-space: 66px; }\r\n\r\n .mb-mb3-nav a {\r\n min-height: 82px;\r\n padding: 12px 18px;\r\n font-size: 15px;\r\n }\r\n\r\n .mb-mb3-hero .mb-mb3-bubble {\r\n position: static;\r\n margin-bottom: 22px;\r\n }\r\n\r\n .mb-mb3-hero-capabilities,\r\n .mb-mb3-pillars {\r\n grid-template-columns: 1fr;\r\n }\r\n\r\n .mb-mb3-resources-grid {\r\n grid-template-columns: 1fr;\r\n }\r\n\r\n .mb-mb3-resources-visual {\r\n min-height: 300px;\r\n padding: 30px;\r\n }\r\n\r\n .mb-mb3-resources-content {\r\n padding: 10px 30px 34px;\r\n }\r\n\r\n .mb-mb3-hero-capabilities {\r\n max-width: 500px;\r\n gap: 20px;\r\n }\r\n\r\n .mb-mb3-section-grid,\r\n .mb-mb3-section-grid--reverse {\r\n grid-template-columns: 1fr;\r\n gap: 24px;\r\n }\r\n\r\n .mb-mb3-section-grid--reverse .mb-mb3-graphic {\r\n order: 2;\r\n }\r\n\r\n .mb-mb3-nav-inner {\r\n overflow-x: auto;\r\n grid-template-columns: repeat(5,minmax(180px,1fr));\r\n }\r\n }\r\n\r\n @media (max-width: 620px) {\r\n .mb-mb3-page { --sticky-header-space: 58px; }\r\n\r\n .mb-mb3-nav a {\r\n min-height: 74px;\r\n padding: 10px 14px;\r\n font-size: 14px;\r\n }\r\n\r\n .mb-mb3-wrap,\r\n .mb-mb3-nav-inner {\r\n width: min(100% - 28px,1480px);\r\n }\r\n\r\n .mb-mb3-hero { padding: 26px 0 30px; }\r\n\r\n .mb-mb3-product-title h1 { font-size: 42px; }\r\n .mb-mb3-hero h2 { font-size: 28px; }\r\n .mb-mb3-hero-lead { font-size: 15px; }\r\n\r\n .mb-mb3-hero-capability {\r\n grid-template-columns: 62px 1fr;\r\n font-size: 14px;\r\n }\r\n\r\n .mb-mb3-css-icon {\r\n width: 62px;\r\n height: 62px;\r\n }\r\n\r\n .mb-mb3-cta {\r\n width: 100%;\r\n min-width: 0;\r\n }\r\n\r\n .mb-mb3-section { padding: 22px 20px 26px; }\r\n .mb-mb3-section h2 { font-size: 27px; }\r\n .mb-mb3-section p { font-size: 15px; }\r\n\r\n .mb-mb3-solution-actions {\r\n grid-template-columns: repeat(2,1fr);\r\n }\r\n\r\n .mb-mb3-action {\r\n min-height: 118px;\r\n }\r\n\r\n .mb-mb3-action-icon {\r\n width: 60px;\r\n height: 60px;\r\n flex-basis: 60px;\r\n border-width: 6px;\r\n }\r\n\r\n .mb-mb3-action-icon svg {\r\n width: 30px;\r\n height: 30px;\r\n }\r\n\r\n .mb-mb3-faq {\r\n padding: 25px 20px;\r\n }\r\n\r\n .mb-mb3-pillar {\r\n grid-template-columns: 58px 1fr;\r\n padding: 18px;\r\n }\r\n\r\n .mb-mb3-faq-question {\r\n padding: 17px;\r\n }\r\n\r\n .mb-mb3-faq-question h3 {\r\n font-size: 15px;\r\n }\r\n\r\n .mb-mb3-faq-answer {\r\n padding: 0 17px 18px;\r\n }\r\n }\r\n \r\n \/* RECURSOS: Brochure + Presentaci\u00f3n + Video *\/\r\n .mb-mb3-page .mb-mb3-resource-cards {\r\n display: grid !important;\r\n grid-template-columns: repeat(3, minmax(0, 1fr)) !important;\r\n gap: 12px !important;\r\n width: 100% !important;\r\n max-width: 780px !important;\r\n }\r\n\r\n .mb-mb3-page .mb-mb3-resource-card {\r\n min-width: 0 !important;\r\n width: auto !important;\r\n }\r\n\r\n @media (max-width: 680px) {\r\n .mb-mb3-page .mb-mb3-resource-cards {\r\n grid-template-columns: 1fr !important;\r\n }\r\n }\r\n\r\n <\/style>\r\n\r\n <!-- HERO -->\r\n <header id=\"mb3-email-marketing\" class=\"mb-mb3-hero\">\r\n <span class=\"mb-mb3-bubble\">COMUNICAR<\/span>\r\n\r\n <div class=\"mb-mb3-wrap\">\r\n <div class=\"mb-mb3-product-title\">\r\n <h1>MB3 Email Marketing<\/h1>\r\n <\/div>\r\n\r\n <h2>Comunicaci\u00f3n personalizada a escala, basada en datos y comportamiento, para llegar a cada audiencia con mensajes relevantes y medir sus resultados<\/h2>\r\n\r\n <p class=\"mb-mb3-hero-lead\">\r\n Ejecuta comunicaciones por email mediante Aut\u00f3matas, gestionando contactos, segmentaci\u00f3n, campa\u00f1as y automatizaciones basadas en datos.\r\n <\/p>\r\n\r\n <div class=\"mb-mb3-hero-capabilities\" aria-label=\"Capacidades destacadas de MB3 Email Marketing\">\r\n <div class=\"mb-mb3-hero-capability\">\r\n <span class=\"mb-mb3-css-icon\" aria-hidden=\"true\">\r\n <svg viewBox=\"0 0 48 48\">\r\n <circle cx=\"16\" cy=\"16\" r=\"5\"><\/circle>\r\n <circle cx=\"32\" cy=\"16\" r=\"5\"><\/circle>\r\n <path d=\"M6 36c1.8-7 6.3-10 10-10s8.2 3 10 10\"><\/path>\r\n <path d=\"M22 36c1.8-7 6.3-10 10-10s8.2 3 10 10\"><\/path>\r\n <\/svg>\r\n <\/span>\r\n <span>Segmentaci\u00f3n din\u00e1mica de audiencias.<\/span>\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-hero-capability\">\r\n <span class=\"mb-mb3-css-icon\" aria-hidden=\"true\">\r\n <svg viewBox=\"0 0 48 48\">\r\n <path d=\"M9 10h30v28H9z\"><\/path>\r\n <path d=\"M9 16h30\"><\/path>\r\n <path d=\"M15 23h18M15 29h11\"><\/path>\r\n <path d=\"M34 5l1.6 4.2L40 11l-4.4 1.8L34 17l-1.6-4.2L28 11l4.4-1.8L34 5z\"><\/path>\r\n <\/svg>\r\n <\/span>\r\n <span>SmartEditor asistido por IA.<\/span>\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-hero-capability\">\r\n <span class=\"mb-mb3-css-icon\" aria-hidden=\"true\">\r\n <svg viewBox=\"0 0 48 48\">\r\n <path d=\"M24 5l14 5v10c0 9-5 16-14 22C15 36 10 29 10 20V10l14-5z\"><\/path>\r\n <path d=\"M16 24l5 5 11-12\"><\/path>\r\n <\/svg>\r\n <\/span>\r\n <span>PRACO para gestionar la entregabilidad.<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <a class=\"mb-mb3-cta\"\r\n href=\"https:\/\/contactme.masterbase.com\/\"\r\n target=\"_blank\"\r\n rel=\"noopener noreferrer\">\r\n Contacta a un Ejecutivo Comercial\r\n <\/a>\r\n <\/div>\r\n <\/header>\r\n\r\n <!-- NAV -->\r\n <nav class=\"mb-mb3-nav\" aria-label=\"Contenido de MB3 Email Marketing\">\r\n <div class=\"mb-mb3-nav-inner\">\r\n <a class=\"is-active\" href=\"#problema-operativo\" aria-current=\"true\">Problema operativo<\/a>\r\n <a href=\"#que-es-mb3\">Qu\u00e9 es y c\u00f3mo resuelve el problema<\/a>\r\n <a href=\"#sistema-esencial\">Por qu\u00e9 es un Sistema Esencial<\/a>\r\n <a href=\"#recursos\">Recursos<\/a>\r\n <a href=\"#preguntas-frecuentes\">Preguntas y respuestas frecuentes<\/a>\r\n <\/div>\r\n <\/nav>\r\n\r\n <main class=\"mb-mb3-wrap mb-mb3-sections\">\r\n\r\n <!-- BLOQUE 1 -->\r\n <section id=\"problema-operativo\" class=\"mb-mb3-section\">\r\n <span class=\"mb-mb3-bubble\">Problema operativo<\/span>\r\n\r\n <div class=\"mb-mb3-section-grid\">\r\n <div>\r\n <h2>Cuando la comunicaci\u00f3n no se gestiona, pierde relevancia y capacidad de escalar<\/h2>\r\n\r\n <p>\r\n Cuando los datos, audiencias y segmentaci\u00f3n se gestionan de forma fragmentada, las comunicaciones pueden perder relevancia y resultar dif\u00edciles de sostener.\r\n <\/p>\r\n\r\n <p>\r\n Esto dificulta personalizar mensajes, medir resultados y mantener relaciones consistentes a medida que aumenta el volumen.\r\n <\/p>\r\n\r\n <p>\r\n El resultado es una menor capacidad para ejecutar campa\u00f1as y seguimientos de forma continua, relevante y medible.\r\n <\/p>\r\n\r\n <div class=\"mb-mb3-callout\">\r\n Las comunicaciones fragmentadas dificultan sostener relaciones relevantes a escala.\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-graphic\">\r\n <img data-recalc-dims=\"1\"\r\n src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/Email-MB3.png?w=800&ssl=1\"\r\n alt=\"MB3 Email Marketing: datos y audiencias que convergen en una comunicaci\u00f3n por email\"\r\n loading=\"lazy\"\r\n decoding=\"async\"\r\n style=\"display:block;width:120%;max-width:552px;height:auto;object-fit:contain;\"\r\n >\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- BLOQUE 2 -->\r\n <section id=\"que-es-mb3\" class=\"mb-mb3-section\">\r\n <span class=\"mb-mb3-bubble\">Qu\u00e9 es y c\u00f3mo resuelve el problema<\/span>\r\n\r\n <div class=\"mb-mb3-section-grid mb-mb3-section-grid--reverse\">\r\n <div class=\"mb-mb3-graphic\">\r\n <img data-recalc-dims=\"1\"\r\n src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/Email-MB3-2.png?w=800&ssl=1\"\r\n alt=\"MB3 Email Marketing: obtener, gestionar y actuar como una operaci\u00f3n continua\"\r\n loading=\"lazy\"\r\n decoding=\"async\"\r\n style=\"display:block;width:100%;max-width:520px;height:auto;object-fit:contain;\"\r\n >\r\n <\/div>\r\n\r\n <div>\r\n <h2>De una base de contactos a una comunicaci\u00f3n continua y medible<\/h2>\r\n\r\n <p>\r\n MasterBase\u00ae MB3 Email Marketing permite obtener, gestionar y activar bases de contactos para ejecutar comunicaciones masivas, segmentadas o personalizadas 1 a 1.\r\n <\/p>\r\n\r\n <p>\r\n Los Aut\u00f3matas sostienen esta operaci\u00f3n de forma continua, mientras los datos permiten segmentar audiencias, SmartEditor asiste en la creaci\u00f3n de mensajes y PRACO gestiona las condiciones que intervienen en la entregabilidad.\r\n <\/p>\r\n\r\n <div class=\"mb-mb3-solution-actions\" aria-label=\"C\u00f3mo opera MB3 Email Marketing\">\r\n <div class=\"mb-mb3-action mb-mb3-action--obtain\">\r\n <span class=\"mb-mb3-action-icon\" aria-hidden=\"true\">\r\n <svg stroke=\"currentColor\" viewBox=\"0 0 64 64\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\r\n <ellipse cx=\"32\" cy=\"19\" rx=\"11\" ry=\"5\"><\/ellipse>\r\n <path d=\"M21 19v20c0 3 5 5 11 5s11-2 11-5V19\"><\/path>\r\n <path d=\"M21 29c0 3 5 5 11 5s11-2 11-5\"><\/path>\r\n <path d=\"M21 39c0 3 5 5 11 5s11-2 11-5\"><\/path>\r\n <path d=\"M32 8v6\"><\/path>\r\n <path d=\"M32 44v8\"><\/path>\r\n <circle cx=\"32\" cy=\"6\" r=\"2\"><\/circle>\r\n <circle cx=\"32\" cy=\"56\" r=\"2\"><\/circle>\r\n <path d=\"M15 16l-5-5\"><\/path>\r\n <path d=\"M49 16l5-5\"><\/path>\r\n <path d=\"M15 38H8\"><\/path>\r\n <path d=\"M49 38h7\"><\/path>\r\n <circle cx=\"8\" cy=\"38\" r=\"2\"><\/circle>\r\n <circle cx=\"56\" cy=\"38\" r=\"2\"><\/circle>\r\n <circle cx=\"8\" cy=\"9\" r=\"2\"><\/circle>\r\n <circle cx=\"56\" cy=\"9\" r=\"2\"><\/circle>\r\n <\/svg>\r\n <\/span>\r\n <span class=\"mb-mb3-action-label\">Obtener<\/span>\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-action mb-mb3-action--manage\">\r\n <span class=\"mb-mb3-action-icon\" aria-hidden=\"true\">\r\n <svg stroke=\"currentColor\" viewBox=\"0 0 64 64\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\r\n <path d=\"M14 14h16v13h-5a5 5 0 1 0 0 10h5v13H14z\"><\/path>\r\n <path d=\"M30 14h20v16H37v-5a5 5 0 1 0-10 0v5\"><\/path>\r\n <path d=\"M50 30v20H34V37h5a5 5 0 1 0 0-10h-5\"><\/path>\r\n <\/svg>\r\n <\/span>\r\n <span class=\"mb-mb3-action-label\">Gestionar<\/span>\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-action mb-mb3-action--activate\">\r\n <span class=\"mb-mb3-action-icon\" aria-hidden=\"true\">\r\n <svg stroke=\"currentColor\" viewBox=\"0 0 64 64\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\r\n <path d=\"M12 22h24a8 8 0 0 1 8 8v5a8 8 0 0 1-8 8H25l-9 7v-7h-4a8 8 0 0 1-8-8v-5a8 8 0 0 1 8-8z\"><\/path>\r\n <path d=\"M35 14h17a8 8 0 0 1 8 8v5a8 8 0 0 1-8 8h-4v7l-8-7\"><\/path>\r\n <circle cx=\"20\" cy=\"33\" r=\"1.8\"><\/circle>\r\n <circle cx=\"28\" cy=\"33\" r=\"1.8\"><\/circle>\r\n <circle cx=\"36\" cy=\"33\" r=\"1.8\"><\/circle>\r\n <\/svg>\r\n <\/span>\r\n <span class=\"mb-mb3-action-label\">Activar<\/span>\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-action mb-mb3-action--measure\">\r\n <span class=\"mb-mb3-action-icon\" aria-hidden=\"true\">\r\n <svg stroke=\"currentColor\" viewBox=\"0 0 64 64\" fill=\"none\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\r\n <path d=\"M12 50h40\"><\/path>\r\n <path d=\"M16 50V34h8v16\"><\/path>\r\n <path d=\"M28 50V25h8v25\"><\/path>\r\n <path d=\"M40 50V16h8v34\"><\/path>\r\n <path d=\"M15 27l10-8 9 4 13-12\"><\/path>\r\n <path d=\"M43 11h6v6\"><\/path>\r\n<\/svg>\r\n <\/span>\r\n <span class=\"mb-mb3-action-label\">Medir<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-result\">\r\n De env\u00edos aislados a comunicaciones basadas en datos, automatizadas y medibles.\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- BLOQUE 3 -->\r\n <section id=\"sistema-esencial\" class=\"mb-mb3-section\">\r\n <span class=\"mb-mb3-bubble\">Por qu\u00e9 es un Sistema Esencial<\/span>\r\n\r\n <div class=\"mb-mb3-essential-copy\">\r\n <h2>Una capacidad operativa continua para comunicar con clientes y audiencias<\/h2>\r\n\r\n <p>\r\n MB3 Email Marketing es un Sistema Esencial de la categor\u00eda <strong>COMUNICAR<\/strong> porque sostiene comunicaciones con clientes y audiencias de forma continua, relevante y medible.\r\n <\/p>\r\n\r\n <p>\r\n Los Aut\u00f3matas mantienen esta operaci\u00f3n en ejecuci\u00f3n mediante datos, segmentaci\u00f3n y automatizaci\u00f3n, ampliando la capacidad de comunicaci\u00f3n de la organizaci\u00f3n.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-pillars\">\r\n <article class=\"mb-mb3-pillar\">\r\n <span class=\"mb-mb3-pillar-icon\" aria-hidden=\"true\">\u2713<\/span>\r\n <div>\r\n <h3>Confiabilidad<\/h3>\r\n <p>Permite que las comunicaciones se ejecuten correctamente de forma continua mediante env\u00edos automatizados y programados.<\/p>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"mb-mb3-pillar\">\r\n <span class=\"mb-mb3-pillar-icon\" aria-hidden=\"true\">\u25ce<\/span>\r\n <div>\r\n <h3>Control<\/h3>\r\n <p>Permite gobernar audiencias, segmentaciones y resultados mediante datos, reglas y m\u00e9tricas de interacci\u00f3n.<\/p>\r\n <\/div>\r\n <\/article>\r\n\r\n <article class=\"mb-mb3-pillar\">\r\n <span class=\"mb-mb3-pillar-icon\" aria-hidden=\"true\">\u2197<\/span>\r\n <div>\r\n <h3>Capacidad<\/h3>\r\n <p>Permite ampliar el volumen y el alcance de las comunicaciones sin incrementar proporcionalmente el esfuerzo operativo.<\/p>\r\n <\/div>\r\n <\/article>\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-category\">Categor\u00eda operativa: COMUNICAR<\/div>\r\n <\/section>\r\n\r\n <!-- RECURSOS -->\r\n <section id=\"recursos\" class=\"mb-mb3-section mb-mb3-resources\">\r\n <div class=\"mb-mb3-resources-grid\">\r\n\r\n <div class=\"mb-mb3-resources-visual\">\r\n <img data-recalc-dims=\"1\"\r\n src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/mb3.png?w=800&ssl=1\"\r\n alt=\"MB3 Email Marketing\"\r\n loading=\"lazy\"\r\n decoding=\"async\">\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-resources-content\">\r\n <span class=\"mb-mb3-bubble\">Recursos<\/span>\r\n\r\n <h2>Descubre MB3 Email Marketing en profundidad<\/h2>\r\n\r\n <p class=\"mb-mb3-resources-intro\">\r\n Accede al brochure, la presentaci\u00f3n y el video para conocer en mayor profundidad c\u00f3mo MB3 Email Marketing permite ejecutar comunicaciones por email basadas en datos, segmentaci\u00f3n y automatizaci\u00f3n.\r\n <\/p>\r\n\r\n <div class=\"mb-mb3-resources-divider\" aria-hidden=\"true\"><\/div>\r\n\r\n <div class=\"mb-mb3-resource-cards\">\r\n\r\n <article class=\"mb-mb3-resource-card\">\r\n <div class=\"mb-mb3-resource-icon\" aria-hidden=\"true\">\r\n <img\r\n src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAD4AAABGCAYAAACUsCfoAAASYUlEQVR4nO2bWYxs11WGv7X2PqeG7r6Tr6+jhDiJnVEkJAIsMmETEiAQHoKEIoQQSBAJ8UIQSAheEAheeInIA0IgIQFveQEFCURMiAJySEQmYZyRxLGTG4937O7qGs7Ze\/Gw9j5V3b6jc+Ug2fuqb3VXnTq1115r\/etfQ4mZGc\/Dpd\/rDXyv1guCP9\/WC4I\/39YLgj\/f1i0V\/EYYQb3EzH+v73muyUS8lTdLGGqgIsBhIZMZXTaSQcoG+DUiEASCCFGFIKByK3d15XVLBDdgv8t8Z5aYRuXFUwURFn1mb5WZ9UaXMiKCioscyuEoRggCrF8bB2UchVYhqmDmB3Qrl3w3lNXKjnI2HtnvyUXbQVzQPrv2plEZBaFLhhUBBL9WAFUhlENRgT4bXfLfmyCMgzAKfu2tOoBnJbgBy2Q8NU+cHCkKPD1P7PeGYUSBVstmDWZdYpkybQgEFRoVgkKUtbm7WIYgNEXTfTaSCRlQhWmAUdBy\/XMsuIOS8ch+4tG9juOtcqIRlsnIGMfbwHYbOLu7ZLZKNCocG0daFaKq+7AKCoPpq9TfBcuGqGu9T0ZQoVVjnoRs0ChsNX54z6ng2YxLy8z5ZebiMjMOEDB22sBWIzw167g4T0yiMGkCbRCCulWoguLaVnHhVWTQoGgxffxwzBwM+2wF9PyAGdzn2Wv+hsHNyk8yWGVj2SemARoVTo0Cq2R85dyCoMLJcRiEyQakjATBrNqoAxbi1uPAJuAyYeIHLLiGWxUywioZ4wC9CQe9kQ0mUZ6V8DeH6masEix6I4jQqnBmGvjm5SWXFontRokqdNlRO6ijNQpmggFZPOSJ+N9D6DPz56Q+Z8OBg4e8SRRW2S1ioo4z2WAa5ab9\/qYITJfh0irTG5wYBU5PAl87v2B3kdiO7oNdLhsXyMVOipL990pcKIJWySrQIcMhDEuEbG4O4yBEdcsbBSFlmBft34zTXlfwwcQz7HfGMmWONcIkwJfOzTnoEtttYJl9M4aRLJPN0PLebOagJbIh4MbdzTVuBtmyv2JV29UtPGw6wAltgD7DKBh9Nua93RT7u6apV59O5cZ7XeZ4qzTiQncpM4nKJAqZQM65KhYVV4GKllCVi7lX7blAWtDc\/2XEBNG12eYS4gYMNiMLjvbBWCVhFIxFgoM+sxX1hmL9NQUvHko2Z2Y7jTCJwkNPz+lTYhKVeW90lhARGoGWngcfOcvl+RIR12JQcW2bocXvpYSw+jmUv09NRvzYq1+BxlhMt8R3EQzDpBxCrmQp02VhFGCRHHhblesKf91wlgwuLjNmxrFG+NL5OZcXiWkUZn0maCCKIaLsNPAXH\/0Ej+\/u8QMvuWMtXKGcHq7WKCyFuTm6C\/uLJR9\/+Du88cxJ\/vjn3slkNCqHtCY3DNcDZrRBOVglQiE2XYKd1jn\/tdZ1UX3euw+dHCmP7a3YXSa2orLIxvFRw35XjFGM2eyAr527yJ\/+\/E+xPZ7Q1BheTFMrVy8HMcTwAl5PXNrlc996gu87eZw\/+9dP8YF3vZmt8RgOhT4qLBAFd7dGmPdGE\/x+sy6z0+o1Uf6K4FaNIBnMezfxLmWemHWMgjDrE6s+s7tKgDkwZWPVd4yahmnbMGobYgi0MdLGSBMibQi0ITBqIuMmlseGpjwfY2DcRH75bW9CVfmrf\/8sy9WqyuqAV8xfqHgByYQ2CIsu06pHllWya6L8VVHdDOfXhU09fHnpoISj6SY6V5OtZhxU\/TlRD1scJhly6HPW8VoQFOHYZMxv\/cRb6frMn\/zjJ0i5H5C9hrZsbolW9uPWI\/Q50wZhtjLy1eW+suDV9Ja98+hssL9MBDx5GDeh5Mxus9V\/q0SGYTkP5oyUeF5ISyrHkc1IttaMmQ3mPGoa3n\/fD7E1afngR\/8TLGE5YyWkZWPQeDZjlTKTKCx6d4HM+mBuWHADuhIvg8DFRU\/KvslLi8TSVY7iSF1N3TfOQLcq\/6omOlRcDHK2jVi98QYoyG+c2Jrym+96K7vLFR+6\/1OAH+bgijmX2A9d8udU\/PegwjJdXeNXBLdssOqNoJ4PP3XQs9Uoe10eNDwgDoVtVZOuLHXTFXBrsMK\/q9VWmSs3D6I8tX\/AX3\/iM8QYyqHC7VsTPva1R1kul\/zOe+4DCWumVt5LwaNRcEDeaYW9LjNOSnsFiH+Gxs2MZZ8LaMCyz6h4SiniObaXilinhmKDtnLZzcDYzLy8pDUF3UD3DX4twMnplN+47x5GoxExNsSmpWkbjm9tce8r7+TTj5\/nyUt763uXx5o4JYNGXaTePF9YXcXcD2m8XtBlTyFbFfaWGcFYZSOKcOfxEWd3Fyx6ozdjGoVlrhx8HWuFI0KymYLWa\/xQ3AKENgrv\/cHX+WuF8IDX67755Hk++cjjdJZLcgPZCq\/H47kBGT\/keZdpgroLNNcR3IUXUs5MGyWIsSy+u8oOII9eXnqqWa7urIphQ3ytPuiIz+D7FbltQ+BNZjbk5fVp1PEz53XSUvGiMLhRFEBZ9H4g886KwMXfC5YcZXKHBBfcT1Tr5pRl6hBxvi7Ask8IEBV2mrARzoTLVUhz9NdNUx7QfV1Fda+wwRKG645sSkTQYsKiMoCkRw0IYixwwFyJMGlcgVGEFTrk\/NfU+DLhHBtlv8v0qaaIHhc9U8tsaeZvPvYAT+zNUISM0eXMxdkBf\/D3\/0KjYUg9q2HXzZ+ajvi999zLdDRGiwUM\/J3NzIwBSCtWbNgEORvzzgbLCQqr5BHH6bwVpUEI19B4BYum+GEFOC8RKdNozDrfxBfPPsajl3Z5\/31vZhTDkEOrQhA9BGaDNoE+Z\/72k1\/gv88+yY\/cdechLWuJ81LJQ8WMcvBm658B3HJ1r1z2X34wuuRA3Bu0RxR8GNVL9hRKvcsZkr+UzTgofgTGwarjxGTMS0+fYtl1PHzuIk\/u7nFmZ4fHL+3yyLkL5Gy87PQpvv7keb7x9EWWfeJVd5zm9umYg1U3MMFqth7v11hBFWQNKqUOZwNxScOPg13dc21i1HL10XUknMmGaZYLNjMqqyFqYxM58R9f+QZd13H\/Q1\/l\/ge\/xF8+8FkO5gv+\/OOf4vGLl\/nwZx4ipMyoVFHZ8PFCvV1zAwhugt\/ha93VHLRSdqxhYIEehvtyr1rnT3b4XnAU3ISh7FsqPQSVwZwG9lEvpvBrVc7tzVh2ieOTMY0qb3n1K1BVHj1\/gXlKfPpbj\/HiU8fWB7kJYgaiFCDTQ\/58dMNWDr8qMapXLfosJPNqrLuBDJreOOuraXyNuJV722AmNmjdrWLNvQU4tTPlV3\/0h3n9nS9BRDh74RL\/+9R5Tu9sc3I85hfveQN333F6ELT66MD2qGG7btZ5u20IWVcq2NNl4+Iisb\/KhcB4obOvOcBR4TbWM1B9XeFck4dKO4NAL+a1rzzUDzm9NeEtr76LY+Mxs\/mCl584xj987ou863V3c\/eZ07zm9hO8\/MxtxKD0KcEQ5oxsGTFFyzHkbEOpeTiHwbfYyM4284A8NDoAVsldJ+vgk2tDvZrggq2ZFs7Vl10uGVvxmQK03uLJvPON34+IE5\/JqOUD776XINDGACL82jve7AeYjZSNvhASQdibz1n2PS86fmww\/82ikK2jV3HBktmVfXZ5TYtqMEhmJZSp5wAqh7z0ioIHlZLWecEwqrAob0s5O4JmeNGxHZ7Y3eOfPv8\/NEGH3aWcaWNwAhM80ajtIQG6lPjy0xf56Te+FhH4yOe\/zHd2Z\/z+z7y9xPRSo0M2EH7toYaHxL6gfdrQomCFq9eD8fJzTVI2\/fxwHC8x+6A3JtE3OwrKTBJRhF4FzdAE5eTp0\/zue97Bt586V\/rdcGl2wEe+8jC\/cs8b2BrFIrASSp250tJ7X\/V2XnHmNjBY9D2L3tNeDWV7JtTAKRuqcpNem62q0Ce3uhoP+5yZNu4qHsONnVAd6SqCV1QH6JPRKEyi0gaFFtrkpGR3mViaMZoe5zV3HR98cDnb59++\/m3e+rq72RpPEGyoudUIoWWDm3X3asa1GDl0HaqBVqCr0aCYfJ+c4Hi11fl7yiWkmdGW1vQzIP2o4IPwxdQb9YxpHL3icqHLdDmXbqdilocMKVsmF7ACDy1RpfTApMRqN6mUMxf2ZkzaiJVYebBYcWl+mbvO3ObAWd5bN1VDoFCLGN5R6bMRFbab4G6YlEWqgHwk97+m4HiCseq9dtUojKPXsCZRsb58MOs6lwLzvriKaDFLI5u\/ljBi6RJUv\/3wfz3I15++wCtPn2BvueKD9z\/At89f5u9+\/X3un1eqFBYzD8XEh0QFaBVmnWt5r6Sktcta5d4092cWIqD0sN0Qg3i\/qo1Ko8I0BkLQ0txXBxBkELieXgWnWvDLxT8rKfmlt7yJSdNw\/1cf5cHHnubhC7v84Xt\/\/BDpwNa5+6bmrcCdFtdJJlxYZJYJVtk34F1VYxzXZeZDjPRKGvfqiBXGY7RRmcRADA5UwXeEVg1WbZTgXv3ZBwGkWFFA1Yv+MQR2phN++yffxsnpmNPTEX\/0s\/fx4pMnB6CsSqggN5AGjEBtGFhJoPyVNrh7qMBt4wAIzZGsrK4r1twE9+9Fb2w1\/iE7rbLsHd1H0ftk2YwmKge9+3cl2EM\/bDAz9zavqrjOoiqnj23zofe9mwzcfmzHe2JVvA3SkjaJetU0Qv3IbEYUG+j1tHEAnDSekx9F9KsKDjXBrzf12L7dRnaXPdtBOOg99+0LQtd82hMXp4zVyET8Ws0yMMMKPNPpFBWhyzbgwXrKwwVIQxVlTXAczY3tqMxTra\/5u06OAr25i+6u3GYmUZhsFB2vKrjgrK3PRqPGOPom+hzoUubUJDJbZS4v+yFEndjeYW9\/nycuXuaOkwz5pm5w+0Fw0UPPDWUnkeHR9+GA9vjuHiowjhGoPXIh4VMTGUHxktl24xMU+11GxOnwfg8jrZ\/B1ZuGtXS7yl6gFzwJWPaZWWclIzJmq8SsSxyseoIY3zh7ln\/+wkN0KQ8gVG1NbK1rKQzLw+c6Pmt5PHoAQYVfuOf1vPZlL2VVMjEVHybysOb3uWOiNGU85NLShvsvUubMeAPort8ttaENayUjWmWYd5mUHQT3V4l55wcgZkRxm8u2USTc8DIp\/+mG4JuTT\/XvWCo6HpMFjbEUG9bxudXiJiIcb5VJIwPoHvQ2NBWCCidauXHBzYzOPD2NhfqlDMtsLLrsfNm8f77o+jJIkEtqeASoSjDKbAhTSlSh8IFQetsjVSZNcJMujLRS3igy3KOSnO1W2Y6KKAMjNBhS2or+dV23TVwb\/svslYwa7hoBi8qy9zA2jUIUB5VsofSzkvthycgqUMlwDoepaS17BRy5s7nn+shYycCQwupKImXCJDqSV\/T2kCbDXq+0bnjqqQ1etPNU0D8hCuQCMp4+Kn3OzLtMZ0afYZUS896rtbXXNZSWyshnLUpGFdoYGEWlDcY4KKOYfdIiuvYDBmmtlO1GGJXBo4GlXSWE3bzghcg0xTlbhXkqJaCirWWfWaRS9MOjwSpZ4fKFEQaP0kOlZUDZki+X+pj7rNGrEbKQBfoulXlXIWjhASMvKffZrWWzmnu9dUOCH6p\/2bq5UE9FBCZNAEkskndsggiTGOmy8+dapq64XquqCkNWVqNAVKUJTj7cGvyEalt+2ijHysRDnz20KRujIjci042OdFawSNkHBvpcrCD4AFDKRl9Y1rL01VJac\/Xa4\/KUsVZ6nM+rCKI6ZFT1sD3dlIH7NwpnJoqqTzlGgXHUgSbDjWn7pgTPlR7iCG\/4uEXK0Eanj27qtTzkvtz1lcRQqinuApVnI3WKQg7Vv6v5t8E1HAXAMy4Eb2GrPAOtb3Td1BBvvbC+IxdBshWTLFc4sq8FqP20VCzCC\/61di6Dpt0F3H+j1iRIhoZBTYFVyqAPN67ho+umZlk3zdBw\/8y4wBmvb9WWbX1D5dVD1EKG9HSz+lfHwoz1wSVbj6JkM9qi6ZrxPVuhb1rwzbXmvGAq\/iiu\/f1uPWZdTVmlxGDWufogMAVDpBYwHEuqdRyeabeNrO97IHhda04NqVQ1u+x9dSmJ8rr0U\/vghX0Amcy6NLVmepWS+ly7m3+j6xGT73bdsm8hVYBqyx9dclqbk49hqnh1tiu1de\/G1rCYixY3ystWR8OhjT4Ofiu\/K\/ZdfRnnSmutMResTz5NsRimi6VkVOu+eB0hCcWUK3evALfZZrpV65YLfqVlrLubgjOvWqmp\/TGR9ZdsboUPX289J4LXNXyQHR7Et0M48Nys51Tw\/0\/rhS\/VPt\/W\/wGFmdgurVjdBAAAAABJRU5ErkJggg==\"\r\n alt=\"\"\r\n loading=\"lazy\"\r\n decoding=\"async\">\r\n <\/div>\r\n\r\n <h3>\r\n <span class=\"mb-copy mb-copy-es\">Brochure<\/span>\r\n <span class=\"mb-copy mb-copy-en\">Brochure<\/span>\r\n <span class=\"mb-copy mb-copy-it\">Brochure<\/span>\r\n <span class=\"mb-copy mb-copy-fr\">Brochure<\/span>\r\n <span class=\"mb-copy mb-copy-pt\">Brochure<\/span>\r\n <\/h3>\r\n\r\n <a\r\n class=\"mb-mb3-resource-button js-mb-resource-link\"\r\n href=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/MB3-Email-Marketing-Business-Engine-Brochure-EN-202605.4.pdf\"\r\n data-es=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/MB3-Email-Marketing-Business-Engine-Brochure-ES-202605.4.pdf\"\r\n data-en=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/MB3-Email-Marketing-Business-Engine-Brochure-EN-202605.4.pdf\"\r\n data-it=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/MB3-Email-Marketing-Business-Engine-Brochure-IT-202606.1.pdf\"\r\n data-fr=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/MB3-Email-Marketing-Business-Engine-Brochure-FR-202606.1.pdf\"\r\n data-pt=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/MB3-Email-Marketing-Business-Engine-Brochure-PT-202605.4.pdf\"\r\n target=\"_blank\"\r\n rel=\"noopener noreferrer\">\r\n <span class=\"mb-copy mb-copy-es\">Descargar PDF<\/span>\r\n <span class=\"mb-copy mb-copy-en\">Download PDF<\/span>\r\n <span class=\"mb-copy mb-copy-it\">Scarica PDF<\/span>\r\n <span class=\"mb-copy mb-copy-fr\">T\u00e9l\u00e9charger PDF<\/span>\r\n <span class=\"mb-copy mb-copy-pt\">Baixar PDF<\/span>\r\n <\/a>\r\n <\/article>\r\n\r\n <article class=\"mb-mb3-resource-card\">\r\n <div class=\"mb-mb3-resource-icon\" aria-hidden=\"true\">\r\n <img data-recalc-dims=\"1\"\r\n src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/07\/Icono-Recurso-PPT.png?w=800&ssl=1\"\r\n alt=\"\"\r\n loading=\"lazy\"\r\n decoding=\"async\">\r\n <\/div>\r\n\r\n <h3>\r\n <span class=\"mb-copy mb-copy-es\">Presentaci\u00f3n<\/span>\r\n <span class=\"mb-copy mb-copy-en\">Presentation<\/span>\r\n <span class=\"mb-copy mb-copy-it\">Presentazione<\/span>\r\n <span class=\"mb-copy mb-copy-fr\">Pr\u00e9sentation<\/span>\r\n <span class=\"mb-copy mb-copy-pt\">Apresenta\u00e7\u00e3o<\/span>\r\n <\/h3>\r\n\r\n <a\r\n class=\"mb-mb3-resource-button js-mb-resource-link\"\r\n href=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/PPT-MB3-Email-Marketing-EN-202609.1.pdf\"\r\n data-es=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/PPT-MB3-Email-Marketing-ES-202609.1.pdf\"\r\n data-en=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/PPT-MB3-Email-Marketing-EN-202609.1.pdf\"\r\n data-it=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/PPT-MB3-Email-Marketing-IT-202609.1.pdf\"\r\n data-fr=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/PPT-MB3-Email-Marketing-FR-202609.1.pdf\"\r\n data-pt=\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/09\/PPT-MB3-Email-Marketing-PT-202609.1.pdf\"\r\n target=\"_blank\"\r\n rel=\"noopener noreferrer\">\r\n <span class=\"mb-copy mb-copy-es\">Descargar PDF<\/span>\r\n <span class=\"mb-copy mb-copy-en\">Download PDF<\/span>\r\n <span class=\"mb-copy mb-copy-it\">Scarica PDF<\/span>\r\n <span class=\"mb-copy mb-copy-fr\">T\u00e9l\u00e9charger PDF<\/span>\r\n <span class=\"mb-copy mb-copy-pt\">Baixar PDF<\/span>\r\n <\/a>\r\n <\/article>\r\n\r\n <article class=\"mb-mb3-resource-card\">\r\n <div class=\"mb-mb3-resource-icon\" aria-hidden=\"true\">\r\n <img data-recalc-dims=\"1\"\r\n src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/07\/Icono-Recurso-Video.png?w=800&ssl=1\"\r\n alt=\"\"\r\n loading=\"lazy\"\r\n decoding=\"async\">\r\n <\/div>\r\n\r\n <h3>\r\n <span class=\"mb-copy mb-copy-es\">Video<\/span>\r\n <span class=\"mb-copy mb-copy-en\">Video<\/span>\r\n <span class=\"mb-copy mb-copy-it\">Video<\/span>\r\n <span class=\"mb-copy mb-copy-fr\">Vid\u00e9o<\/span>\r\n <span class=\"mb-copy mb-copy-pt\">V\u00eddeo<\/span>\r\n <\/h3>\r\n\r\n <a\r\n class=\"mb-mb3-resource-button js-mb-resource-link\"\r\n href=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6aa9782d055b0e56dfd8b601\/\"\r\n data-es=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6aa97223d5b3ab5dbff3ddcd\/\"\r\n data-en=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6aa9782d055b0e56dfd8b601\/\"\r\n data-it=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6aa9819686483e172dcc5235\/\"\r\n data-fr=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6aa97c2dddd521463eaa6161\/\"\r\n data-pt=\"https:\/\/publicsmartview.mba.eu.masterbase.com\/v1\/6aa98355a053d15bff6c0ba0\/\"\r\n target=\"_blank\"\r\n rel=\"noopener noreferrer\">\r\n <span class=\"mb-copy mb-copy-es\">Ver video<\/span>\r\n <span class=\"mb-copy mb-copy-en\">Watch video<\/span>\r\n <span class=\"mb-copy mb-copy-it\">Guarda il video<\/span>\r\n <span class=\"mb-copy mb-copy-fr\">Voir la vid\u00e9o<\/span>\r\n <span class=\"mb-copy mb-copy-pt\">Ver v\u00eddeo<\/span>\r\n <\/a>\r\n <\/article>\r\n\r\n\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-resources-note\">\r\n Recursos disponibles: <strong>Brochure, Presentaci\u00f3n y Video de MB3 Email Marketing<\/strong>.\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- FAQ -->\r\n <section id=\"preguntas-frecuentes\" class=\"mb-mb3-section mb-mb3-faq\">\r\n\r\n <div class=\"mb-mb3-faq-header\">\r\n <span class=\"mb-mb3-bubble\">Preguntas y respuestas frecuentes<\/span>\r\n\r\n <h2>Preguntas frecuentes sobre MasterBase\u00ae MB3 Email Marketing<\/h2>\r\n\r\n <p>\r\n Ejecuta comunicaciones masivas, segmentadas y personalizadas mediante automatizaci\u00f3n basada en datos, comportamiento y Aut\u00f3matas.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"mb-mb3-faq-list\">\r\n\r\n <details class=\"mb-mb3-faq-item\" open>\r\n <summary class=\"mb-mb3-faq-question\">\r\n <h3>\u00bfQu\u00e9 es MasterBase\u00ae MB3 Email Marketing?<\/h3>\r\n <span class=\"mb-mb3-faq-icon\" aria-hidden=\"true\"><\/span>\r\n <\/summary>\r\n <div class=\"mb-mb3-faq-answer\">\r\n <p>\r\n MasterBase\u00ae MB3 Email Marketing es un producto que permite gestionar bases de contactos y ejecutar comunicaciones por email masivas, segmentadas y personalizadas 1 a 1, mediante automatizaci\u00f3n basada en datos y comportamiento.\r\n <\/p>\r\n <p>\r\n Su prop\u00f3sito es transformar la comunicaci\u00f3n desde env\u00edos manuales y gen\u00e9ricos hacia una operaci\u00f3n automatizada, gobernable y escalable ejecutada por Aut\u00f3matas.\r\n <\/p>\r\n <\/div>\r\n <\/details>\r\n\r\n <details class=\"mb-mb3-faq-item\">\r\n <summary class=\"mb-mb3-faq-question\">\r\n <h3>\u00bfQu\u00e9 diferencia a MB3 Email Marketing de una plataforma tradicional de email?<\/h3>\r\n <span class=\"mb-mb3-faq-icon\" aria-hidden=\"true\"><\/span>\r\n <\/summary>\r\n <div class=\"mb-mb3-faq-answer\">\r\n <p>\r\n La diferencia principal es que MB3 Email Marketing no se limita a \u201cenviar campa\u00f1as\u201d, sino que ejecuta comunicaciones como procesos operativos automatizados.\r\n <\/p>\r\n <p>Esto permite:<\/p>\r\n <ul>\r\n <li>segmentar audiencias din\u00e1micamente;<\/li>\r\n <li>automatizar flujos de comunicaci\u00f3n;<\/li>\r\n <li>personalizar mensajes seg\u00fan el comportamiento;<\/li>\r\n <li>ejecutar comunicaciones basadas en eventos;<\/li>\r\n <li>medir resultados en tiempo real;<\/li>\r\n <li>operar campa\u00f1as de forma continua y escalable.<\/li>\r\n <\/ul>\r\n <p>\r\n La l\u00f3gica central es expandir la capacidad de comunicaci\u00f3n de la organizaci\u00f3n mediante Aut\u00f3matas.\r\n <\/p>\r\n <\/div>\r\n <\/details>\r\n\r\n <details class=\"mb-mb3-faq-item\">\r\n <summary class=\"mb-mb3-faq-question\">\r\n <h3>\u00bfQu\u00e9 tipo de comunicaciones se pueden ejecutar con MB3 Email Marketing?<\/h3>\r\n <span class=\"mb-mb3-faq-icon\" aria-hidden=\"true\"><\/span>\r\n <\/summary>\r\n <div class=\"mb-mb3-faq-answer\">\r\n <p>MB3 Email Marketing permite ejecutar distintos tipos de comunicaciones, por ejemplo:<\/p>\r\n <ul>\r\n <li>newsletters;<\/li>\r\n <li>campa\u00f1as promocionales;<\/li>\r\n <li>automatizaciones de ciclo de vida;<\/li>\r\n <li>seguimiento comercial automatizado;<\/li>\r\n <li>reactivaci\u00f3n de clientes;<\/li>\r\n <li>comunicaciones segmentadas;<\/li>\r\n <li>mensajes personalizados 1 a 1.<\/li>\r\n <\/ul>\r\n <p>\r\n Adem\u00e1s, incorpora automatizaci\u00f3n basada en comportamiento y datos para ejecutar comunicaciones en el contexto correcto.\r\n <\/p>\r\n <\/div>\r\n <\/details>\r\n\r\n <details class=\"mb-mb3-faq-item\">\r\n <summary class=\"mb-mb3-faq-question\">\r\n <h3>\u00bfC\u00f3mo ayuda MB3 Email Marketing a mejorar los resultados de negocio?<\/h3>\r\n <span class=\"mb-mb3-faq-icon\" aria-hidden=\"true\"><\/span>\r\n <\/summary>\r\n <div class=\"mb-mb3-faq-answer\">\r\n <p>\r\n MB3 Email Marketing ayuda a mejorar resultados porque permite ejecutar comunicaciones m\u00e1s relevantes, oportunas y personalizadas.\r\n <\/p>\r\n <p>Esto impacta en:<\/p>\r\n <ul>\r\n <li>mayor efectividad de campa\u00f1as;<\/li>\r\n <li>mejor relaci\u00f3n con clientes;<\/li>\r\n <li>aumento de la capacidad de segmentaci\u00f3n;<\/li>\r\n <li>automatizaci\u00f3n del seguimiento;<\/li>\r\n <li>mejor entregabilidad;<\/li>\r\n <li>escalabilidad sin aumentar la carga operativa.<\/li>\r\n <\/ul>\r\n <p>\r\n En lugar de depender de env\u00edos manuales, la organizaci\u00f3n puede ejecutar comunicaciones continuas y dirigidas mediante Aut\u00f3matas.\r\n <\/p>\r\n <\/div>\r\n <\/details>\r\n\r\n <details class=\"mb-mb3-faq-item\">\r\n <summary class=\"mb-mb3-faq-question\">\r\n <h3>\u00bfQu\u00e9 capacidades incluye MB3 Email Marketing?<\/h3>\r\n <span class=\"mb-mb3-faq-icon\" aria-hidden=\"true\"><\/span>\r\n <\/summary>\r\n <div class=\"mb-mb3-faq-answer\">\r\n <p>Entre las capacidades principales se encuentran:<\/p>\r\n <ul>\r\n <li>gesti\u00f3n y segmentaci\u00f3n avanzada de contactos;<\/li>\r\n <li>automatizaci\u00f3n de campa\u00f1as;<\/li>\r\n <li>personalizaci\u00f3n din\u00e1mica;<\/li>\r\n <li>m\u00e9tricas de apertura, clics e interacci\u00f3n;<\/li>\r\n <li>templates reutilizables;<\/li>\r\n <li>env\u00edos masivos y personalizados;<\/li>\r\n <li>SmartEditor asistido por IA para la creaci\u00f3n de mensajes sin c\u00f3digo.<\/li>\r\n <\/ul>\r\n <p>\r\n Estas capacidades permiten operar comunicaciones de forma m\u00e1s estructurada, medible y escalable.\r\n <\/p>\r\n <\/div>\r\n <\/details>\r\n\r\n <\/div>\r\n <\/section>\r\n <\/main>\r\n<\/section>\r\n\r\n<script>\r\n(function () {\r\n var page = document.querySelector(\".mb-mb3-page\");\r\n if (!page) return;\r\n\r\n var nav = page.querySelector(\".mb-mb3-nav\");\r\n var links = Array.prototype.slice.call(\r\n page.querySelectorAll(\".mb-mb3-nav a[href^='#']\")\r\n );\r\n\r\n var sections = links\r\n .map(function (link) {\r\n return document.querySelector(link.getAttribute(\"href\"));\r\n })\r\n .filter(Boolean);\r\n\r\n if (!nav || !links.length || !sections.length) return;\r\n\r\n function setActive(id) {\r\n links.forEach(function (link) {\r\n var active = link.getAttribute(\"href\") === \"#\" + id;\r\n link.classList.toggle(\"is-active\", active);\r\n\r\n if (active) {\r\n link.setAttribute(\"aria-current\", \"true\");\r\n } else {\r\n link.removeAttribute(\"aria-current\");\r\n }\r\n });\r\n }\r\n\r\n function navOffset() {\r\n var stickyTop = parseFloat(window.getComputedStyle(nav).top) || 0;\r\n return Math.ceil(nav.getBoundingClientRect().height + stickyTop) + 12;\r\n }\r\n\r\n function goToSection(target, updateHistory) {\r\n var top =\r\n window.pageYOffset +\r\n target.getBoundingClientRect().top -\r\n navOffset();\r\n\r\n setActive(target.id);\r\n\r\n window.scrollTo({\r\n top: Math.max(0, top),\r\n behavior: \"smooth\"\r\n });\r\n\r\n if (updateHistory && window.history && window.history.pushState) {\r\n window.history.pushState(null, \"\", \"#\" + target.id);\r\n }\r\n }\r\n\r\n links.forEach(function (link) {\r\n link.addEventListener(\"click\", function (event) {\r\n var target = document.querySelector(link.getAttribute(\"href\"));\r\n if (!target) return;\r\n\r\n event.preventDefault();\r\n goToSection(target, true);\r\n });\r\n });\r\n\r\n var ticking = false;\r\n\r\n function updateFromScroll() {\r\n var marker = navOffset() + 24;\r\n var active = sections[0];\r\n\r\n sections.forEach(function (section) {\r\n if (section.getBoundingClientRect().top <= marker) {\r\n active = section;\r\n }\r\n });\r\n\r\n var pageBottom =\r\n window.pageYOffset + window.innerHeight >=\r\n document.documentElement.scrollHeight - 4;\r\n\r\n if (pageBottom) {\r\n active = sections[sections.length - 1];\r\n }\r\n\r\n if (active) setActive(active.id);\r\n ticking = false;\r\n }\r\n\r\n window.addEventListener(\r\n \"scroll\",\r\n function () {\r\n if (!ticking) {\r\n window.requestAnimationFrame(updateFromScroll);\r\n ticking = true;\r\n }\r\n },\r\n { passive: true }\r\n );\r\n\r\n window.addEventListener(\"resize\", updateFromScroll);\r\n\r\n if (window.location.hash) {\r\n var initialTarget = document.querySelector(window.location.hash);\r\n\r\n if (initialTarget && sections.indexOf(initialTarget) !== -1) {\r\n window.setTimeout(function () {\r\n goToSection(initialTarget, false);\r\n }, 80);\r\n }\r\n } else {\r\n updateFromScroll();\r\n }\r\n})();\r\n<\/script>\r\n\r\n<script>\r\n(function () {\r\n var section = document.querySelector(\".mb-mb3-resources\");\r\n if (!section) return;\r\n\r\n function getCurrentLanguage() {\r\n var language = \"\";\r\n\r\n if (\r\n document.documentElement &&\r\n document.documentElement.getAttribute(\"lang\")\r\n ) {\r\n language = document.documentElement.getAttribute(\"lang\");\r\n }\r\n\r\n if (!language) {\r\n var pathname = window.location.pathname.toLowerCase();\r\n var match = pathname.match(\/^\\\/([a-z]{2})(\\\/|$)\/);\r\n\r\n if (match && match[1]) {\r\n language = match[1];\r\n }\r\n }\r\n\r\n if (!language && window.navigator) {\r\n language =\r\n window.navigator.language ||\r\n (window.navigator.languages && window.navigator.languages[0]) ||\r\n \"\";\r\n }\r\n\r\n language = (language || \"en\").toLowerCase().trim().substring(0, 2);\r\n\r\n if (\r\n language === \"es\" ||\r\n language === \"en\" ||\r\n language === \"it\" ||\r\n language === \"fr\" ||\r\n language === \"pt\"\r\n ) {\r\n return language;\r\n }\r\n\r\n return \"en\";\r\n }\r\n\r\n function updateResourceLinks() {\r\n var language = getCurrentLanguage();\r\n var links = section.querySelectorAll(\".js-mb-resource-link\");\r\n\r\n links.forEach(function (link) {\r\n var selectedUrl =\r\n link.getAttribute(\"data-\" + language) ||\r\n link.getAttribute(\"data-en\");\r\n\r\n if (selectedUrl) {\r\n link.setAttribute(\"href\", selectedUrl);\r\n }\r\n });\r\n }\r\n\r\n updateResourceLinks();\r\n\r\n section.querySelectorAll(\".js-mb-resource-link\").forEach(function (link) {\r\n link.addEventListener(\"click\", function () {\r\n var language = getCurrentLanguage();\r\n\r\n var selectedUrl =\r\n link.getAttribute(\"data-\" + language) ||\r\n link.getAttribute(\"data-en\");\r\n\r\n if (selectedUrl) {\r\n link.setAttribute(\"href\", selectedUrl);\r\n }\r\n });\r\n });\r\n})();\r\n<\/script>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MB3 Email Marketing | MasterBase\u00ae COMUNICAR MB3 Email Marketing Comunicaci\u00f3n personalizada a escala, basada en datos y comportamiento, para llegar a cada audiencia con mensajes relevantes y medir sus resultados Ejecuta comunicaciones por email mediante Aut\u00f3matas, gestionando contactos, segmentaci\u00f3n, campa\u00f1as y automatizaciones basadas en datos. Segmentaci\u00f3n din\u00e1mica de audiencias. SmartEditor asistido por IA. PRACO para […]<\/p>\n","protected":false},"author":239642484,"featured_media":0,"parent":0,"menu_order":204,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-12578","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MB3 Email Marketing - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Impulsa el crecimiento de tu empresa a trav\u00e9s de comunicaciones personalizadas 1 a 1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ru\/email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MB3 Email Marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Impulsa el crecimiento de tu empresa a trav\u00e9s de comunicaciones personalizadas 1 a 1\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ru\/email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T17:57:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/email-marketing\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/email-marketing\\\/\",\"name\":\"MB3 Email Marketing - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"datePublished\":\"2024-04-01T16:50:17+00:00\",\"dateModified\":\"2026-09-15T17:57:04+00:00\",\"description\":\"Impulsa el crecimiento de tu empresa a trav\u00e9s de comunicaciones personalizadas 1 a 1\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/email-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MB3 Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MB3 Email Marketing - MasterBase\u00ae","description":"\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u044c\u0442\u0435 \u0440\u043e\u0441\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439 1 \u043a 1","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/ru\/email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/","og_locale":"ru_RU","og_type":"article","og_title":"MB3 Email Marketing - MasterBase\u00ae","og_description":"Impulsa el crecimiento de tu empresa a trav\u00e9s de comunicaciones personalizadas 1 a 1","og_url":"https:\/\/masterbase.com\/ru\/email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/","og_site_name":"MasterBase\u00ae","article_modified_time":"2026-09-15T17:57:04+00:00","twitter_card":"summary_large_image","twitter_misc":{"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"5 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/email-marketing\/","url":"https:\/\/masterbase.com\/es\/email-marketing\/","name":"MB3 Email Marketing - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"datePublished":"2024-04-01T16:50:17+00:00","dateModified":"2026-09-15T17:57:04+00:00","description":"\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u044c\u0442\u0435 \u0440\u043e\u0441\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439 1 \u043a 1","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/email-marketing\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/email-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/ru\/"},{"@type":"ListItem","position":2,"name":"MB3 Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase\u00ae","description":"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043d\u0430 \u0432\u0430\u0441","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}}]}},"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/Pf6Ilf-3gS","_links":{"self":[{"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/pages\/12578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/comments?post=12578"}],"version-history":[{"count":100,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/pages\/12578\/revisions"}],"predecessor-version":[{"id":36756,"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/pages\/12578\/revisions\/36756"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/ru\/wp-json\/wp\/v2\/media?parent=12578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}