{"id":9748,"date":"2024-02-12T12:17:13","date_gmt":"2024-02-12T10:17:13","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=9748"},"modified":"2024-02-16T16:00:22","modified_gmt":"2024-02-16T14:00:22","slug":"notiuni-de-baza-privind-datele-zero-party-ceea-ce-trebuie-sa-stiti","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/fundamentos-de-zero-party-data-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"No\u021biuni de baz\u0103 privind datele Zero Party: Ce trebuie s\u0103 \u0219ti\u021bi"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a construi aceste rela\u021bii cu clien\u021bii, m\u0103rcile trebuie s\u0103 impulsioneze personalizarea cu ajutorul datelor potrivite, adic\u0103 a tipului de date potrivit. <strong>Datele p\u0103r\u021bii zero<\/strong> (prima surs\u0103 de date).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Care sunt <\/strong><a><strong>Datele p\u0103r\u021bii zero<\/strong><\/a><strong>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datele p\u0103r\u021bii zero sunt definite ca fiind date care sunt furnizate \u00een mod voluntar \u0219i \u00een cuno\u0219tin\u021b\u0103 de cauz\u0103 de c\u0103tre client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste date pot fi legate de inten\u021bia de cump\u0103rare, de contextul personal sau chiar de modul \u00een care clientul dore\u0219te s\u0103 fie recunoscut de c\u0103tre marc\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acestea permit m\u0103rcilor s\u0103 construiasc\u0103 rela\u021bii directe cu consumatorii \u0219i, la r\u00e2ndul lor, s\u0103 \u00ee\u0219i personalizeze mai bine eforturile de marketing, serviciile, ofertele \u0219i recomand\u0103rile de produse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prin conectarea direct\u0103 cu consumatorii, \u00een loc s\u0103 face\u021bi deduc\u021bii \u0219i presupuneri, pute\u021bi colecta aceste date prin simpla adresare de \u00eentreb\u0103ri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 clien\u021bii au \u00eencredere \u0219i pre\u021buiesc interac\u021biunile lor cu o marc\u0103, ace\u0219tia vor \u00eemp\u0103rt\u0103\u0219i datele lor \u00een mod proactiv \u0219i inten\u021bionat. M\u0103rcile pot folosi apoi datele, informa\u021biile \u0219i permisiunile pe care le ofer\u0103 clien\u021bii pentru a implementa un marketing mai personalizat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Diferitele tipuri de date \u00een func\u021bie de sursa din care provin<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Datele p\u0103r\u021bii zero<\/strong><strong><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0103rcile colecteaz\u0103 date din prima surs\u0103 direct de la client, de obicei \u00een timpul v\u00e2nz\u0103rilor sau prin completarea unor formulare; acest tip de date poate include achizi\u021bii anterioare, adrese po\u0219tale, preferin\u021be de produse \u0219i date de na\u0219tere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deoarece provine direct de la surs\u0103, ofer\u0103 informa\u021bii valoroase despre modul \u00een care un client interac\u021bioneaz\u0103 cu marca \u0219i despre cum se schimb\u0103 comportamentele sale \u00een timp.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date de la a doua parte<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta este prima surs\u0103 de date a unei alte organiza\u021bii. Acestea sunt partajate - nu v\u00e2ndute - \u00eentre dou\u0103 companii de \u00eencredere \u0219i apoi combinate cu datele din prima surs\u0103 pentru a viza audien\u021be cunoscute \u0219i necunoscute.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date de la ter\u021be p\u0103r\u021bi<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este vorba de date colectate de diver\u0219i furnizori, care sunt apoi cump\u0103rate de m\u0103rci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acest tip de date poate include o multitudine de date personale sau anonime, cum ar fi informa\u021bii demografice \u0219i de activitate online, din care se pot deduce interesele \u0219i preferin\u021bele unui consumator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datele provenite de la ter\u021bi au o anumit\u0103 valoare pentru comercian\u021bi, dar implic\u0103 riscuri semnificative.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cum se colecteaz\u0103 datele p\u0103r\u021bii zero?<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Colectarea acestui tip de date necesit\u0103 o abordare atent\u0103 \u0219i strategic\u0103. M\u0103rcile ar trebui s\u0103 se str\u0103duiasc\u0103 s\u0103 creeze experien\u021be personalizate care s\u0103 fie u\u0219oare, transparente \u0219i valoroase pentru consumator, asigur\u00e2ndu-se c\u0103 ace\u0219tia \u00een\u021beleg cum vor fi utilizate datele lor \u0219i ce beneficii le aduce furnizarea acestora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u0103rcile trebuie s\u0103 propun\u0103 un schimb de valori care s\u0103 merite. Fie c\u0103 este din perspectiva comerciantului sau a clientului, acest schimb de valoare este simplu: cere, prime\u0219te, ofer\u0103, repet\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chestionarele, sondajele, tombolele, codurile QR la punctul de v\u00e2nzare, m\u0103rturiile din social media, pentru a numi doar c\u00e2teva, pot \u00eencorpora mecanisme de recompensare care s\u0103 le ofere consumatorilor un motiv real de a participa \u0219i de a trimite datele lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Beneficiile personaliz\u0103rii<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumatorii ador\u0103 personalizarea bazat\u0103 pe date din prima surs\u0103. Cheia este stabilirea unei strategii de mesagerie inteligent\u0103 care s\u0103 treac\u0103 dincolo de \"trimiterea c\u0103tre to\u021bi\" sau de o personalizare care pune pur \u0219i simplu un nume \u00een linia de subiect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesajele ar trebui s\u0103 ofere produse pentru care clientul \u0219i-a exprimat interesul, care se \u00eencadreaz\u0103 \u00een bugetul declarat \u0219i s\u0103 con\u021bin\u0103 con\u021binut dinamic, folosind cuvinte cheie cunoscute pentru a genera implicare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Construirea rela\u021biilor cu clien\u021bii<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zero Party Data reprezint\u0103 viitorul marketingului rela\u021bional \u0219i are un impact asupra \u00eentregului ciclu de via\u021b\u0103 al clien\u021bilor, de la achizi\u021bie \u0219i reten\u021bie p\u00e2n\u0103 la fidelizare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cencepe\u021bi acum s\u0103 construi\u021bi rela\u021bii de durat\u0103 cu clien\u021bii dvs., oferindu-le un schimb de valori atractiv care s\u0103 \u00eei fac\u0103 s\u0103 avanseze \u00een c\u0103l\u0103toria lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, datele din prima surs\u0103 sunt esen\u021biale \u00een vremuri \u00een care confiden\u021bialitatea \u0219i personalizarea sunt priorit\u0103\u021bi de top pentru consumatori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conform unor studii, cum ar fi cel realizat de Salesforce, care indic\u0103 faptul c\u0103 76% dintre consumatori se a\u0219teapt\u0103 ca firmele s\u0103 le \u00een\u021beleag\u0103 nevoile \u0219i a\u0219tept\u0103rile, colectarea de informa\u021bii privind nevoile \u0219i a\u0219tept\u0103rile acestora este un element cheie al unei strategii de afaceri de succes. <strong>Datele p\u0103r\u021bii zero <\/strong>nu este benefic\u0103 doar pentru personalizarea experien\u021bei clien\u021bilor, ci \u0219i pentru construirea unei baze solide de \u00eencredere \u00eentre marc\u0103 \u0219i consumator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 abordare direct\u0103 \u0219i consensual\u0103 a colect\u0103rii de date asigur\u0103 faptul c\u0103 m\u0103rcile r\u0103m\u00e2n aliniate la reglement\u0103rile privind confiden\u021bialitatea, cum ar fi GDPR \u0219i CCPA, care ofer\u0103 consumatorilor controlul asupra propriilor date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cencorporarea acestor date \u00een strategia de marketing a unei companii poate oferi un avantaj competitiv semnificativ, permi\u021b\u00e2ndu-i acesteia s\u0103 personalizeze \u00een profunzime \u0219i s\u0103 anticipeze nevoile \u0219i dorin\u021bele consumatorilor, promov\u00e2nd astfel o rela\u021bie mai puternic\u0103 \u0219i mai durabil\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/ro\/es\/es\/es\/es\/obtinerea-si-centralizarea-tuturor-tipurilor-de-date\/baza-de-master\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"10229\" data-permalink=\"https:\/\/masterbase.com\/ro\/fundamentos-de-zero-party-data-lo-que-necesitas-saber\/masterbase\/captura-de-pantalla-2024-02-16-145849\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Obtener\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?resize=372%2C237&#038;ssl=1\" alt=\"\" class=\"wp-image-10229\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-145849.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Marketingul rela\u021bional se concentreaz\u0103 pe dezvoltarea unor rela\u021bii pe termen lung direct cu consumatorii, \u00een\u021beleg\u00e2nd nevoile \u0219i dorin\u021bele reale ale acestora pentru a oferi produse \u0219i servicii mai personalizate.<\/p>","protected":false},"author":239642484,"featured_media":7067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414,1422],"class_list":["post-9748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-zero-party-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundamentos de Zero Party Data: Lo que necesitas saber - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/notiuni-de-baza-privind-datele-zero-party-ceea-ce-trebuie-sa-stiti\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundamentos de Zero Party Data: Lo que necesitas saber - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El marketing relacional se enfoca en desarrollar relaciones a largo plazo directamente con los consumidores, comprendiendo sus verdaderas necesidades y deseos para ofrecer productos y servicios m\u00e1s personalizados.\" \/>\n<meta property=\"og:url\" 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