{"id":6885,"date":"2023-05-16T21:43:41","date_gmt":"2023-05-16T18:43:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6885"},"modified":"2024-01-09T16:40:35","modified_gmt":"2024-01-09T14:40:35","slug":"sondaje-modul-de-a-deschide-inimile-abonatilor-dvs","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/encuestas-la-forma-de-abrir-el-corazon-de-tus-suscriptores\/masterbase\/","title":{"rendered":"Sondajele: Modul de a deschide inimile abona\u021bilor dvs."},"content":{"rendered":"<p>Pentru a ob\u021bine informa\u021bii relevante de la clien\u021bii dumneavoastr\u0103, nimic nu este mai bun dec\u00e2t sondajele. \u00centreba\u021bi-v\u0103 abona\u021bii ce \u00ee\u0219i doresc. Aceasta este puterea lor.<\/p>\n<p>Iat\u0103 trei moduri diferite de a utiliza sondajele - chiar \u0219i cele cu o singur\u0103 \u00eentrebare - pentru a realiza acest lucru.<\/p>\n<h2>1. E-mailul magic<\/h2>\n<p>Aceasta este cea mai simpl\u0103 dintre cele trei tehnici \u0219i cea mai rapid\u0103 de pus la punct. Tot ce trebuie s\u0103 face\u021bi este s\u0103 le adresa\u021bi abona\u021bilor dvs. o \u00eentrebare \u00een e-mailul de bun venit pe care \u00eel trimite\u021bi. Pute\u021bi ob\u021bine \u00eentre 15% \u0219i 30% dintre noii dvs. abona\u021bi care s\u0103 r\u0103spund\u0103 la e-mailul de bun venit \u0219i s\u0103 v\u0103 spun\u0103 ce \u00ee\u0219i doresc cel mai mult s\u0103 \u0219tie.<\/p>\n<p>Dup\u0103 ce un abonat a f\u0103cut clic pe linkul din e-mailul de confirmare, acesta poate, de exemplu:<\/p>\n<ul>\n<li>Vede\u021bi pagina final\u0103 de confirmare de pe site-ul dvs., unde le pute\u021bi oferi acces pentru a desc\u0103rca raportul gratuit pe care l-a\u021bi putea oferi (foarte recomandat).<\/li>\n<\/ul>\n<ul>\n<li>Primi\u021bi un e-mail care spune: \"V\u0103 mul\u021bumesc c\u0103 v-a\u021bi abonat la actualiz\u0103rile mele s\u0103pt\u0103m\u00e2nale gratuite prin e-mail, a\u021bi putea s\u0103-mi face\u021bi o favoare, a\u021bi putea r\u0103spunde la acest e-mail \u0219i s\u0103-mi spune\u021bi care este cea mai mare \u00eentrebare a dvs. despre ... (orice dori\u021bi s\u0103 \u0219ti\u021bi despre clien\u021bii dvs.)? Voi folosi r\u0103spunsul dumneavoastr\u0103 pentru a crea mai multe materiale pentru site. M-a\u021bi ajuta pe mine, pe dumneavoastr\u0103 \u0219i pe to\u021bi utilizatorii. A\u0219a c\u0103 \u00eencerca\u021bi: r\u0103spunde\u021bi \u0219i spune\u021bi-mi ce dori\u021bi s\u0103 \u0219ti\u021bi. V\u0103 mul\u021bumesc.<\/li>\n<\/ul>\n<p>Ideile pe care le ob\u021bine\u021bi din aceste r\u0103spunsuri v\u0103 vor ajuta s\u0103 crea\u021bi con\u021binut cu rezultate mult mai bune dec\u00e2t post\u0103rile \u0219i actualiz\u0103rile obi\u0219nuite.<\/p>\n<p>\u00cei ve\u021bi face pe oameni s\u0103 v\u0103 spun\u0103 ceea ce vor s\u0103 \u0219tie cu adev\u0103rat \u0219i cu un cost aproape zero.<\/p>\n<p><strong>De ce func\u021bioneaz\u0103?<\/strong><\/p>\n<p>Pentru c\u0103 sunt foarte implica\u021bi: tocmai s-au \u00eenscris \u00een lista de e-mailuri \u0219i, prin urmare, sunt ner\u0103bd\u0103tori s\u0103 primeasc\u0103 informa\u021bii de la compania dvs. Au speran\u021be mari.<\/p>\n<p>E-mailurile de bun venit sunt deschise \u0219i ob\u021bin rate de r\u0103spuns mai mari dec\u00e2t aproape orice alt tip de e-mail (cu excep\u021bia, probabil, a e-mailurilor tranzac\u021bionale). De aceea sunt at\u00e2t de valoroase.<\/p>\n<p>Fi\u021bi umili. Cere\u021bi ajutor. Aceast\u0103 tehnic\u0103 func\u021bioneaz\u0103 foarte bine \u00een social media. Oamenilor le place s\u0103 ajute. Dac\u0103 audien\u021ba dvs. are sentimente pozitive fa\u021b\u0103 de dvs., va dori s\u0103 ajute \u0219i mai mult. Atunci c\u00e2nd ajung s\u0103 fie de ajutor \u0219i s\u0103 \u00ee\u0219i dea cu p\u0103rerea despre ceva, ei v\u0103d asta ca pe o realizare.<\/p>\n<h2>2. Trei \u00eentreb\u0103ri magice<\/h2>\n<p>Pune\u021bi 3 \u00eentreb\u0103ri esen\u021biale:<\/p>\n<ol>\n<li>Care este cea mai relevant\u0103 \u00eentrebare pe care o ave\u021bi despre X (caseta de text pentru r\u0103spuns)?<\/li>\n<li>A\u021bi \u00eent\u00e2mpinat dificult\u0103\u021bi \u00een g\u0103sirea de informa\u021bii despre aceasta? V\u0103 rug\u0103m s\u0103 acorda\u021bi o not\u0103 de la 1 la 5, 1 fiind cel mai u\u0219or \u0219i 5 cel mai dificil.<\/li>\n<li>Ce v-a determinat s\u0103 \u00eencepe\u021bi c\u0103utarea ast\u0103zi (caseta de text pentru r\u0103spuns)?<\/li>\n<\/ol>\n<p>Acest format de sondaj a fost conceput pentru paginile de recrutare (\"ce v-a determinat s\u0103 \u00eencepe\u021bi c\u0103utarea?\"). Dar aceste \u00eentreb\u0103ri func\u021bioneaz\u0103 \u0219i pentru mesajele de e-mail \u0219i anun\u021burile publicitare. \u00cencerca\u021bi s\u0103 schimba\u021bi formularea \u00een \"Ce v-a motivat interesul pentru X?<\/p>\n<p>Cu toate c\u0103 acest sondaj pare destul de simplu, are mai multe avantaje puternice. \u00cen primul r\u00e2nd, are doar trei \u00eentreb\u0103ri. Cu c\u00e2t mai pu\u021bine \u00eentreb\u0103ri se pun \u00eentr-un sondaj, cu at\u00e2t mai bine. Deseori exist\u0103 multe discu\u021bii despre ce \u00eentreb\u0103ri s\u0103 pui, iar multe sondaje ajung s\u0103 aib\u0103 \u00een jur de 5 sau 7 \u00eentreb\u0103ri. Acesta este un sondaj foarte scurt, dar prime\u0219te multe r\u0103spunsuri.<\/p>\n<p>Acesta realizeaz\u0103<\/p>\n<p>a) \u0218tiind ce \u00ee\u0219i doresc cu adev\u0103rat oamenii<\/p>\n<p>b) S\u0103 \u0219ti\u021bi dac\u0103 ceea ce c\u0103uta\u021bi a fost greu de g\u0103sit. Aceast\u0103 \u00eentrebare v\u0103 diferen\u021biaz\u0103 de restul pie\u021bei \u0219i v\u0103 ajut\u0103 s\u0103 o transforma\u021bi \u00een v\u00e2nz\u0103ri.<\/p>\n<p>c) A treia \u00eentrebare pare pu\u021bin ciudat\u0103 la \u00eenceput, p\u00e2n\u0103 c\u00e2nd nu a\u021bi f\u0103cut unul dintre aceste sondaje. Este cea care m\u0103soar\u0103 c\u00e2t de disperat (sau motivat) este cineva s\u0103 g\u0103seasc\u0103 informa\u021bii. Este uimitor nivelul de detaliu cu care unii oameni r\u0103spund la aceast\u0103 \u00eentrebare. De fapt, num\u0103rul de cuvinte al r\u0103spunsurilor este m\u0103surat pentru a le cuantifica \u0219i puncta.<\/p>\n<h2>3. Anchete privind abandonul \u0219colar<\/h2>\n<p>Aceasta const\u0103 \u00een a \u00eentreba oamenii de ce s-au dezabonat de pe o list\u0103 de subscrip\u021bie.<\/p>\n<p>Exemplu:<\/p>\n<p>V\u0103 rug\u0103m s\u0103 ne spune\u021bi de ce dori\u021bi s\u0103 v\u0103 dezabona\u021bi de pe lista noastr\u0103:<\/p>\n<ul>\n<li>Con\u021binutul pe care \u00eel primesc nu mai este relevant pentru mine.<\/li>\n<li>Primesc o mul\u021bime de coresponden\u021b\u0103 de la aceast\u0103 companie<\/li>\n<li>Primesc o mul\u021bime de e-mailuri \u00een general<\/li>\n<li>Nu se aplic\u0103 \u00een cazul meu<\/li>\n<li>Nu-mi amintesc s\u0103-mi fi dat permisiunea de a-mi trimite mesaje.<\/li>\n<li>Un alt<\/li>\n<\/ul>\n<p>V-a\u021bi oprit s\u0103 v\u0103 uita\u021bi la motivul pentru care unii dintre abona\u021bii dvs. s-au dezabonat recent? Faptul c\u0103 \u0219tii de ce pleac\u0103 te-ar putea ajuta s\u0103 decizi ce con\u021binut s\u0103 creezi... aproape la fel de mult ca ceea ce \u00ee\u021bi spun noii abona\u021bi.<\/p>\n<h2><\/h2>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-partir-con-encuestas-online\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1010\/6463e5854dbd090012a9569c\/wirzpplspoqxxllcy793uad1l9mizcuh947ubpt5s98hukn8bee3xm258ddg4o0r\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pentru a ob\u021bine informa\u021bii relevante de la clien\u021bii dumneavoastr\u0103, nimic nu este mai bun dec\u00e2t sondajele. \u00centreba\u021bi-v\u0103 abona\u021bii ce \u00ee\u0219i doresc. Aceasta este puterea lor.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/sondaje-modul-de-a-deschide-inimile-abonatilor-dvs\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Para obtener informaci\u00f3n relevante de tus clientes no hay nada mejor que las encuestas. 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Ese es su poder.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ro\/sondaje-modul-de-a-deschide-inimile-abonatilor-dvs\/baza-de-master\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-16T18:43:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:40:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/encuestas.png?fit=600%2C400&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores\",\"datePublished\":\"2023-05-16T18:43:41+00:00\",\"dateModified\":\"2024-01-09T14:40:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/\"},\"wordCount\":790,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/encuestas.png?fit=600%2C400&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/\",\"name\":\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - 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