{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"ctr-este-mort-pentru-ca-email-marketerii-prefera-ctor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"Este CTR mort? De ce prefer\u0103 email marketerii CTR-ul"},"content":{"rendered":"

De c\u00e2nd marketingul prin e-mail a devenit un canal de marketing legitim \u00een anii 1990, cei care se ocup\u0103 de marketing prin e-mail \u0219i-au m\u0103surat rezultatele \u00een func\u021bie de doi parametri: rata de deschidere \u0219i rata de clicuri.<\/p>\n

Rata de deschidere m\u0103soar\u0103 procentul de destinatari care au deschis e-mailul, ceea ce ajut\u0103 la evaluarea performan\u021bei subiectului \u0219i a previzualiz\u0103rii. Rata de clic (CTR) m\u0103soar\u0103 procentul de destinatari care au f\u0103cut clic pe linkurile din e-mailul dvs. \u00een raport cu num\u0103rul total de abona\u021bi care au primit e-mailul.<\/p>\n

Acest lucru \u00eenseamn\u0103 c\u0103 o rat\u0103 de deschidere sc\u0103zut\u0103 v\u0103 poate dilua rata de clicuri, chiar dac\u0103 un procent mare dintre destinatarii care au deschis e-mailul au f\u0103cut clic pe site-ul dvs. web. \u021ain\u00e2nd cont de acest lucru, este posibil ca rata de click s\u0103 nu fie cel mai bun indicator al implic\u0103rii.<\/p>\n

Deci, cum pute\u021bi m\u0103sura cu exactitate nivelurile reale de implicare ale campaniilor de e-mail? Cu ajutorul ratei de deschidere a mesajelor (Click-to-Open Rate sau CTOR).<\/p>\n

Ce este rata de deschidere a click-ului (CTOR)?<\/h2>\n

Rata de clic la deschidere (CTOR) m\u0103soar\u0103 procentul de destinatari unici care au f\u0103cut clic pe un link dup\u0103 ce au deschis e-mailul. Cei mai mul\u021bi speciali\u0219ti \u00een marketing prin e-mail prefer\u0103 s\u0103 m\u0103soare angajamentul prin CTOR, deoarece acest indicator ia \u00een considerare doar destinatarii care au deschis \u0219i citit e-mailurile.<\/p>\n

Cum se calculeaz\u0103 CTOR<\/h2>\n

Pentru a calcula rata de clicuri pe deschidere, formula este simpl\u0103: \u00eencepe\u021bi prin a \u00eemp\u0103r\u021bi num\u0103rul de clicuri unice la num\u0103rul de deschideri unice. Apoi \u00eenmul\u021bi\u021bi aceast\u0103 cifr\u0103 cu 100. R\u0103spunsul este CTOR-ul dumneavoastr\u0103.<\/p>\n

S\u0103 lu\u0103m un exemplu: trimite\u021bi un e-mail la 5.000 de abona\u021bi. 80 de abona\u021bi deschid e-mailul \u0219i exist\u0103 un total de 40 de clicuri. Iat\u0103 cum se calculeaz\u0103 CTOR: (40\/80) x 100 = 50%. Acest lucru ar \u00eensemna c\u0103 CTOR-ul dvs. este foarte ridicat, majoritatea abona\u021bilor care au deschis e-mailul f\u0103c\u00e2nd clic pe link-uri.<\/p>\n

Atunci c\u00e2nd utiliza\u021bi aceast\u0103 formul\u0103, este important s\u0103 num\u0103ra\u021bi doar deschiderile \u0219i clicurile unice. De exemplu, dac\u0103 unul dintre abona\u021bii dvs. deschide e-mailul diminea\u021ba \u0219i face clic pe un link, iar mai t\u00e2rziu, seara, revine la e-mail \u0219i face clic din nou. Nu dori\u021bi ca acel abonat s\u0103 fie num\u0103rat de dou\u0103 ori, deoarece acest lucru ar modifica analiza. De aceea, CTOR ar trebui s\u0103 numere doar deschiderile \u0219i clicurile unice.<\/p>\n

Cum s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi CTOR<\/h2>\n

Fie c\u0103 monitoriza\u021bi CTOR de mult timp, fie c\u0103 abia \u00eencepe\u021bi s\u0103 face\u021bi acest lucru, exist\u0103 \u00eentotdeauna loc pentru \u00eembun\u0103t\u0103\u021biri. Iat\u0103 c\u00e2teva m\u0103suri pe care le pute\u021bi lua pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi CTOR:<\/p>\n

1. Folosi\u021bi butoane CTA<\/h2>\n

Un e-mail bun are c\u00e2teva elemente: un text conving\u0103tor, imagini atractive \u0219i apeluri la ac\u021biune conving\u0103toare. Iar \u00eentr-un e-mail cu mult text, butoanele CTA primesc mult\u0103 aten\u021bie.<\/p>\n

Pute\u021bi utiliza CTA-uri bazate pe text, cum ar fi \"Face\u021bi clic aici pentru mai multe informa\u021bii\". Cu toate acestea, unele rapoarte de date sugereaz\u0103 c\u0103 butoanele pot cre\u0219te ratele de clicuri.<\/p>\n

Este important s\u0103 plasa\u021bi CTA dup\u0103 prezentarea ofertei, nu \u00eenainte. \u00cen cele din urm\u0103, trebuie s\u0103 fie suficient de proeminent pentru a ie\u0219i \u00een eviden\u021b\u0103, dar nu at\u00e2t de mare \u00eenc\u00e2t s\u0103 \u00eempiedice experien\u021ba general\u0103 a utilizatorului.<\/p>\n

2. Reevalua\u021bi-v\u0103 ofertele<\/h2>\n

Unul dintre motivele pentru care rata de deschidere a click-urilor poate fi sc\u0103zut\u0103 este c\u0103 ofertele dvs. nu se aliniaz\u0103 cu interesele publicului dvs. Este posibil ca abona\u021bii s\u0103 deschid\u0103 mesajul, dar c\u00e2nd dau scroll \u00een jos, niciunul dintre linkuri nu \u00eei atrage.<\/p>\n

V\u0103 recomand\u0103m s\u0103 v\u0103 segmenta\u021bi lista de e-mailuri: astfel v\u0103 ve\u021bi asigura c\u0103 trimite\u021bi e-mailuri care \u00eei intereseaz\u0103 cu adev\u0103rat pe abona\u021bii dvs.<\/p>\n

3. Mai bine un singur CTA<\/h2>\n

Exist\u0103 c\u00e2teva tactici pe care le pute\u021bi folosi atunci c\u00e2nd vine vorba de CTA-urile din e-mail. Unele branduri prefer\u0103 s\u0103 foloseasc\u0103 mai multe CTA-uri \u00een e-mailurile lor, l\u0103s\u00e2ndu-i pe abona\u021bi s\u0103 fac\u0103 clic pe cel care li se pare cel mai interesant. Acest lucru este adesea \u00eent\u00e2lnit \u00een e-mailurile cu oferte comerciale. Ideea este c\u0103 mai multe CTA-uri echivaleaz\u0103 cu mai multe oportunit\u0103\u021bi de a cre\u0219te CTR-ul.<\/p>\n

Un dezavantaj al acestei abord\u0103ri este supra\u00eenc\u0103rcarea cu op\u021biuni. Cu alte cuvinte: consumatorii au dificult\u0103\u021bi \u00een a lua o decizie deoarece se confrunt\u0103 cu prea multe op\u021biuni.<\/p>\n

Av\u00e2nd \u00een vedere acest lucru, lua\u021bi \u00een considerare testarea unui singur CTA. Dac\u0103 exist\u0103 doar o singur\u0103 ac\u021biune dorit\u0103, v\u0103 pute\u021bi cre\u0219te CTOR.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

De c\u00e2nd marketingul prin e-mail a devenit un canal de marketing legitim \u00een anii 1990, cei care se ocup\u0103 de marketing prin e-mail \u0219i-au m\u0103surat rezultatele \u00een func\u021bie de doi parametri: rata de deschidere \u0219i rata de clicuri.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfHa muerto el CTR? 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