{"id":6872,"date":"2023-02-09T21:43:00","date_gmt":"2023-02-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6872"},"modified":"2024-01-09T16:56:17","modified_gmt":"2024-01-09T14:56:17","slug":"email-marketing-drip-clopote-si-fluiere-ceea-ce-trebuie-sa-stiti","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"Campanii de marketing prin e-mail prin picurare. Ce trebuie s\u0103 \u0219ti\u021bi"},"content":{"rendered":"<p>\u00cen acest articol vom discuta cele mai importante lucruri pe care trebuie s\u0103 le \u0219ti\u021bi pentru a cre\u0219te num\u0103rul de abona\u021bi cu o campanie de picurare (<em>picurare<\/em>) \u0219i de a ob\u021bine v\u00e2nz\u0103ri prin secven\u021be de mesaje.<\/p>\n<p><strong style=\"font-weight: bold;\">Ce este o campanie de email marketing prin picurare?<\/strong><\/p>\n<p>Uneori numit ciclu de autoresponder, acesta este o secven\u021b\u0103 de mesaje care este trimis\u0103 prin e-mail unui poten\u021bial abonat \u00eentr-o anumit\u0103 perioad\u0103 de timp.<\/p>\n<p>Acestea sunt campanii automate \"seta\u021bi \u0219i uita\u021bi\". Cele mai frecvente sunt secven\u021ba mesajului de bun venit \u0219i secven\u021ba de abandonare a co\u0219ului.<\/p>\n<p>O campanie drip poate fi at\u00e2t de complex\u0103 sau de simpl\u0103 pe c\u00e2t dori\u021bi. Campania de bun venit, de exemplu, poate fi compus\u0103 din mai multe mesaje, care sunt trimise consecutiv, la un ritm de unul pe zi, folosind un software de r\u0103spuns automat la e-mail, cum ar fi cel oferit de MasterBase\u00ae.<\/p>\n<p>Ar trebui s\u0103 arate ca \u00een aceste imagini:<\/p>\n<p><a style=\"user-select: auto;\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1010\/63ebcdeb17dcfa0010c4692e\/plsj2sx2bfaa7k7xc614nlnfd2f9xvpujdice7h9hqaf1dvgwn3c50arvlyahg8d\" width=\"640\" data-pin-me-only=\"true\" \/><\/a><\/p>\n<p>Cu toate acestea, nu doar frecven\u021ba mesajelor este cea care genereaz\u0103 astfel de rezultate. O campanie de picurare bun\u0103 este eficient\u0103 pentru c\u0103 a fost creat\u0103 av\u00e2nd \u00een vedere toate motivele pentru care o persoan\u0103 ar trebui s\u0103 fac\u0103 clic pe un link \u0219i pentru c\u0103 aceste aspecte au fost abordate unul c\u00e2te unul \u00een timpul campaniei.<\/p>\n<p>Iat\u0103 un exemplu de campanie de picurare pentru abandonarea co\u0219ului de cump\u0103r\u0103turi, care include o mic\u0103 hart\u0103 a creierului care prezint\u0103 diferitele motive pentru care cineva ar putea s\u0103 nu fac\u0103 o achizi\u021bie.<\/p>\n<p>Motive pentru abandonarea achizi\u021biei;<\/p>\n<ul>\n<li>Am g\u0103sit un pre\u021b mai bun<\/li>\n<li>Transportul a fost foarte scump<\/li>\n<li>Politica de returnare neclar\u0103<\/li>\n<li>Ave\u021bi \u00eendoieli cu privire la calitatea produsului<\/li>\n<li>Prefer s\u0103 cump\u0103r \u00een persoan\u0103<\/li>\n<\/ul>\n<p>Ideea este s\u0103 identifica\u021bi cei mai importan\u021bi factori determinan\u021bi din aceast\u0103 list\u0103 \u0219i s\u0103 \u00eei aborda\u021bi \u00een campania dumneavoastr\u0103. Cu c\u00e2t aborda\u021bi mai multe dintre aceste puncte, cu at\u00e2t ve\u021bi atrage mai mul\u021bi oameni.<\/p>\n<p>Mesajul pe care \u00eel folosi\u021bi \u00een campania drip trebuie s\u0103 se concentreze pe o tem\u0103. De asemenea, nu face\u021bi gre\u0219eala de a crede c\u0103, cu c\u00e2t trimite\u021bi mai multe e-mailuri, cu at\u00e2t rezultatul este mai bun. Exist\u0103 e-mailuri pe care oamenii nu vor s\u0103 le primeasc\u0103.<\/p>\n<p>Trebuie s\u0103 g\u0103si\u021bi un echilibru \u00eentre num\u0103rul de mesaje pe care le trimite\u021bi, valoarea lor real\u0103 \u0219i rezultatul pe care \u00eel dori\u021bi. Cea mai frecvent\u0103 gre\u0219eal\u0103 f\u0103cut\u0103 de cei care gestioneaz\u0103 o list\u0103 de e-mailuri este s\u0103 trimit\u0103 mesaje f\u0103r\u0103 sens.<\/p>\n<p><strong style=\"font-weight: bold;\">C\u00e2te e-mailuri ar trebui s\u0103 con\u021bin\u0103 o campanie drip?<\/strong><\/p>\n<p>Cu toate acestea, nu doar frecven\u021ba mesajelor este cea care genereaz\u0103 astfel de rezultate. O campanie de picurare bun\u0103 este eficient\u0103 pentru c\u0103 a fost creat\u0103 av\u00e2nd \u00een vedere toate motivele pentru care o persoan\u0103 ar trebui s\u0103 fac\u0103 clic pe un link \u0219i pentru c\u0103 aceste aspecte au fost abordate unul c\u00e2te unul \u00een timpul campaniei.<\/p>\n<p>Iat\u0103 un exemplu de campanie de picurare pentru abandonarea co\u0219ului de cump\u0103r\u0103turi, care include o mic\u0103 hart\u0103 a creierului care prezint\u0103 diferitele motive pentru care cineva ar putea s\u0103 nu fac\u0103 o achizi\u021bie.<\/p>\n<p>Motive pentru abandonarea achizi\u021biei;<\/p>\n<ul>\n<li>Am g\u0103sit un pre\u021b mai bun<\/li>\n<li>Transportul a fost foarte scump<\/li>\n<li>Politica de returnare neclar\u0103<\/li>\n<li>Ave\u021bi \u00eendoieli cu privire la calitatea produsului<\/li>\n<li>Prefer s\u0103 cump\u0103r \u00een persoan\u0103<\/li>\n<\/ul>\n<p>Ideea este s\u0103 identifica\u021bi cei mai importan\u021bi factori determinan\u021bi din aceast\u0103 list\u0103 \u0219i s\u0103 \u00eei aborda\u021bi \u00een campania dumneavoastr\u0103. Cu c\u00e2t aborda\u021bi mai multe dintre aceste puncte, cu at\u00e2t ve\u021bi atrage mai mul\u021bi oameni.<\/p>\n<p>Mesajul pe care \u00eel folosi\u021bi \u00een campania drip trebuie s\u0103 se concentreze pe o tem\u0103. De asemenea, nu face\u021bi gre\u0219eala de a crede c\u0103, cu c\u00e2t trimite\u021bi mai multe e-mailuri, cu at\u00e2t rezultatul este mai bun. Exist\u0103 e-mailuri pe care oamenii nu vor s\u0103 le primeasc\u0103.<\/p>\n<p>Trebuie s\u0103 g\u0103si\u021bi un echilibru \u00eentre num\u0103rul de mesaje pe care le trimite\u021bi, valoarea lor real\u0103 \u0219i rezultatul pe care \u00eel dori\u021bi. Cea mai frecvent\u0103 gre\u0219eal\u0103 f\u0103cut\u0103 de cei care gestioneaz\u0103 o list\u0103 de e-mailuri este s\u0103 trimit\u0103 mesaje f\u0103r\u0103 sens.<\/p>\n<p><strong style=\"font-weight: bold;\"><u>3 Exemple de campanii drip <\/u><\/strong><\/p>\n<h2>Campanie de bun venit<\/h2>\n<p>Primul e-mail pe care \u00eel va primi cea mai mare parte a publicului dvs. este e-mailul de bun venit. Este recomandat s\u0103 trimite\u021bi trei mesaje \u00een decurs de c\u00e2teva zile. Aceast\u0103 secven\u021b\u0103 de bun venit urm\u0103re\u0219te s\u0103 prezinte vizitatorilor site-ul dvs. web \u0219i compania dvs. Mesajele dumneavoastr\u0103 vor prezenta cine, ce, unde, c\u00e2nd \u0219i cum din istoria companiei dumneavoastr\u0103.<\/p>\n<p>Ce ar trebui s\u0103 con\u021bin\u0103 o secven\u021b\u0103 de e-mailuri de bun venit: Primul e-mail<\/p>\n<ul>\n<li>Prezenta\u021bi-v\u0103 \u0219i\/sau prezenta\u021bi compania pe care o reprezenta\u021bi.<\/li>\n<li>\u00cemp\u0103rt\u0103\u0219i\u021bi ceva interesant sau nea\u0219teptat despre dvs. sau despre compania dvs.<\/li>\n<li>Stabili\u021bi a\u0219tept\u0103ri cu privire la ceea ce ve\u021bi oferi.<\/li>\n<li>Invita\u021bi-i s\u0103 v\u0103 urm\u0103reasc\u0103 pe un canal social media sau s\u0103 v\u0103 \u00eenscrie\u021bi adresa de e-mail pe lista alb\u0103.<\/li>\n<li>Furniza\u021bi actualizarea de con\u021binut pe care le-a\u021bi promis-o.<\/li>\n<\/ul>\n<p>Primul e-mail este comparabil cu o prim\u0103 \u00eent\u00e2lnire: Impresia pe care o las\u0103 este decisiv\u0103.<\/p>\n<p>A doua zi, pute\u021bi trimite un al doilea e-mail.<\/p>\n<p>Acesta poate con\u021bine un link c\u0103tre cea mai bun\u0103 postare de pe blogul dvs., un videoclip sau orice altceva pe care \u00eel considera\u021bi util. Cel mai bine ar fi ca acest con\u021binut s\u0103 fie exclusiv sau \"greu de g\u0103sit\" pe site-ul dumneavoastr\u0103.<\/p>\n<p>Asigura\u021bi-v\u0103 c\u0103 fiecare e-mail pe care \u00eel trimite\u021bi include un link c\u0103tre o resurs\u0103 diferit\u0103. De exemplu, primul mesaj ar putea avea un link c\u0103tre un PDF, al doilea un link c\u0103tre site-ul dvs. web \u0219i al treilea un link c\u0103tre un videoclip.<\/p>\n<p>Trimiterea publicului \u00een locuri diferite ajut\u0103 la crearea unui sentiment de nea\u0219teptat. Oamenii se plictisesc s\u0103 primeasc\u0103 acela\u0219i lucru s\u0103pt\u0103m\u00e2n\u0103 de s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n<h2>2. Campanie Upsell<\/h2>\n<p>Un rezultat natural al unei promo\u021bii prin e-mail este o v\u00e2nzare suplimentar\u0103. Aceast\u0103 dorin\u021b\u0103 de a cump\u0103ra alte produse face parte din ciclu: este atunci c\u00e2nd clientul este mai deschis la un articol care completeaz\u0103 achizi\u021bia sa ini\u021bial\u0103.<\/p>\n<p>Ar trebui s\u0103 lua\u021bi \u00een considerare aceast\u0103 nevoie de produse suplimentare \u00een ciclul dvs. de v\u00e2nz\u0103ri.<\/p>\n<p>Exist\u0103 dou\u0103 modalit\u0103\u021bi de administrare a unei v\u00e2nz\u0103ri suplimentare.<\/p>\n<p>Prima este pe site, la punctul de achizi\u021bie. V\u0103 pute\u021bi \u00eendemna publicul s\u0103 fac\u0103 o achizi\u021bie suplimentar\u0103 \u00eenainte sau imediat dup\u0103 ce au f\u0103cut prima achizi\u021bie.<\/p>\n<p>Cel\u0103lalt mod este prin intermediul unei secven\u021be de e-mail. Trebuie s\u0103 executa\u021bi secven\u021ba de upsell \u00een termen de cincisprezece zile de la achizi\u021bionarea primului produs de pe site-ul dvs.<\/p>\n<p>Secven\u021ba de e-mailuri pe care o utiliza\u021bi pentru un upsell ar fi similar\u0103 cu cea pe care a\u021bi utiliza-o pentru o promo\u021bie, dar este important s\u0103 \u021bine\u021bi cont de faptul c\u0103 persoana pe care o viza\u021bi tocmai a cump\u0103rat ceva de la dvs. Prin urmare, secven\u021ba de e-mailuri nu trebuie s\u0103 fie la fel de lung\u0103 ca promo\u021bia ini\u021bial\u0103. Sunt sugerate dou\u0103 e-mailuri: unul pentru a-i informa c\u0103 exist\u0103 oferte disponibile \u0219i al doilea pentru a-i avertiza c\u0103 oferta se apropie de sf\u00e2r\u0219it.<\/p>\n<h2>3. Secven\u021ba zilei de na\u0219tere<\/h2>\n<p>Campania prin picurare cu ziua de na\u0219tere este o modalitate excelent\u0103 de a v\u0103 conecta cu publicul dvs. \u0219i de a genera venituri suplimentare. \u00cen plus, pute\u021bi trimite ur\u0103ri de ziua de na\u0219tere oamenilor, ceea ce este un lucru bun.<\/p>\n<p>Pentru a derula o campanie aniversar\u0103, va trebui s\u0103 cunoa\u0219te\u021bi data na\u0219terii.<\/p>\n<p>Pute\u021bi ob\u021bine aceste informa\u021bii \u00een formularul de abonament, dar poate fi un punct sensibil pentru unele persoane. Dac\u0103 merge\u021bi pe aceast\u0103 cale, face\u021bi-o op\u021bional\u0103. Cei care nu doresc s\u0103 \u00ee\u0219i furnizeze data na\u0219terii vor introduce pur \u0219i simplu date false.<\/p>\n<p>Cel\u0103lalt mod de a colecta data na\u0219terii unei persoane este atunci c\u00e2nd aceasta se afl\u0103 deja pe lista dumneavoastr\u0103. Avantajul acestei abord\u0103ri este c\u0103 ve\u021bi solicita aceste date atunci c\u00e2nd a\u021bi stabilit deja o rela\u021bie cu persoana respectiv\u0103. Mai important, cei care particip\u0103 la proces o vor face pe baz\u0103 de voluntariat, astfel \u00eenc\u00e2t datele sunt mai susceptibile de a fi veridice.<\/p>\n<p>O campanie de picurare de ziua de na\u0219tere este scurt\u0103 \u0219i trebuie s\u0103 fie pl\u0103cut\u0103. Trimite\u021bi primul e-mail \u00een jurul pr\u00e2nzului \u00een ziua de na\u0219tere a persoanei respective. Acest mesaj poate fi o felicitare de bun augur, cu un cupon de reducere.<\/p>\n<p>\u00cen acela\u0219i timp, a doua zi, pute\u021bi trimite un e-mail de urm\u0103rire prin care informa\u021bi persoana c\u0103 ve\u021bi \u00eenchide oferta de reducere \u00een \u0219apte ore. Aceasta este o modalitate bun\u0103 de a \u021bine cont de faptul c\u0103 mul\u021bi oameni au lucruri mai bune de f\u0103cut de ziua lor dec\u00e2t s\u0103 cumpere online. De asemenea, creeaz\u0103 un sentiment de team\u0103 de a nu pierde.<\/p>\n<p><strong style=\"font-weight: bold;\">Rezumat<\/strong><\/p>\n<p>Am prezentat c\u00e2teva dintre campaniile de picurare cele mai frecvent utilizate de comercian\u021bi. Dac\u0103 \u00eent\u00e2mpina\u021bi dificult\u0103\u021bi <u>monetiza<\/u> Dac\u0103 dori\u021bi s\u0103 v\u0103 m\u0103ri\u021bi lista sau s\u0103 v\u0103 implica\u021bi cititorii, sper\u0103m c\u0103 acest articol va fi un cadru de referin\u021b\u0103 pentru viitor. Deoarece campaniile drip ar trebui s\u0103 fie o parte central\u0103 a strategiei dvs. de e-mail marketing.<\/p>\n<p>Prin planificarea \u0219i utilizarea instrumentului de e-mail marketing MasterBase\u00ae, ve\u021bi putea s\u0103 le \u00eencorpora\u021bi \u00eentr-un mod simplu.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-armar-campanas-de-email-marketing-exitosas\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea65fe10e27d0010a81de6\/7234qbsbw8aw2esw8inqq70bzqh8muzya8sy51k6cwfkzcwwgmq3ibofbuszr4y2\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cen acest articol vom discuta despre cele mai importante lucruri pe care trebuie s\u0103 le \u0219tii pentru a cre\u0219te num\u0103rul de abona\u021bi cu o campanie drip \u0219i pentru a ob\u021bine v\u00e2nz\u0103ri prin secven\u021be de mesaje.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de goteo de email marketing. 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