{"id":6866,"date":"2023-01-16T21:43:00","date_gmt":"2023-01-16T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6866"},"modified":"2024-01-09T16:42:09","modified_gmt":"2024-01-09T14:42:09","slug":"cum-sa-imbunatatiti-capacitatea-de-livrare-in-e-mail-marketing-pentru-a-ajunge-la-inbox","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/como-mejorar-la-capacidad-de-entrega-en-email-marketing-para-llegar-a-la-bandeja-de-entrada\/masterbase\/","title":{"rendered":"Cum s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti livrabilitatea \u00een email marketing pentru a ajunge \u00een inbox"},"content":{"rendered":"<h3><\/h3>\n<p>Dac\u0103 e-mailurile dvs. ajung \u00een dosarul de spam, \u00eembun\u0103t\u0103\u021birea livr\u0103rii ar trebui s\u0103 devin\u0103 o prioritate.<\/p>\n<p>Numai dac\u0103 ajunge\u021bi \u00een c\u0103su\u021ba de primire a destinatarilor, ve\u021bi avea ocazia s\u0103 v\u0103 atrage\u021bi publicul \u0219i s\u0103 atrage\u021bi v\u00e2nz\u0103ri din campaniile dvs. de e-mail marketing.<\/p>\n<p>C\u00e2teva sfaturi pentru \u00eembun\u0103t\u0103\u021birea capacit\u0103\u021bii de livrare<\/p>\n<h2>1. Evalua\u021bi-v\u0103 situa\u021bia<\/h2>\n<p>\u00cenainte de orice altceva, cel mai bine este s\u0103 analiza\u021bi situa\u021bia \u00een care v\u0103 afla\u021bi. Pe baza acestei analize, pute\u021bi decide ce s\u0103 face\u021bi \u00een continuare.<\/p>\n<p>\u00cencepe\u021bi prin a v\u0103 verifica capacitatea de livrare \u0219i prin a evalua calitatea listei dvs. \u0219i rezultatele ultimelor dvs. campanii.<\/p>\n<p>Dup\u0103 examinarea acestor domenii, ar trebui s\u0103 \u0219ti\u021bi:<\/p>\n<ul>\n<li>Dac\u0103 e-mailurile dvs. ajung \u00een folderul de mesaje nedorite al tuturor furnizorilor de e-mail<\/li>\n<li>Dac\u0103 sunte\u021bi inclus \u00een una dintre principalele liste negre<\/li>\n<li>Dac\u0103 autentificarea dumneavoastr\u0103 (SPF, DKIM, DMARC) este configurat\u0103 corect<\/li>\n<li>C\u00e2t de angaja\u021bi sunt contactele dvs.<\/li>\n<li>Ce procent din contactele dvs. sunt inactive.<\/li>\n<li>Ce procent din contactele dvs. se dezaboneaz\u0103 sau marcheaz\u0103 e-mailurile dvs. ca spam.<\/li>\n<li>Cum se compar\u0103 performan\u021ba dvs. cu indicii de referin\u021b\u0103 din industria de e-mail marketing<\/li>\n<\/ul>\n<h2>2. Scoate\u021bi IP-ul dvs. din listele negre de e-mail<\/h2>\n<p>Dac\u0103 e-mailurile dvs. ajung \u00een folderul spam, exist\u0103 \u0219anse mari ca acestea s\u0103 se afle pe o list\u0103 neagr\u0103. Principalii furnizori de servicii de po\u0219t\u0103 electronic\u0103 iau \u00een considerare cele mai renumite liste negre atunci c\u00e2nd evalueaz\u0103 calitatea e-mailurilor trimise utilizatorilor lor.<\/p>\n<p>Dac\u0103 v-a\u021bi g\u0103sit adresa IP sau domeniul de e-mail pe una dintre listele negre majore (pute\u021bi verifica acest lucru cu instrumente de gestionare a reputa\u021biei, cum ar fi MxToolbox), pute\u021bi contacta administratorii listei. Cere\u021bi-le ajutor \u0219i sfaturi cu privire la modul \u00een care s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi practicile de expediere a coresponden\u021bei; ve\u021bi constata adesea c\u0103 ace\u0219tia vor fi bucuro\u0219i s\u0103 v\u0103 ofere \u00eendrum\u0103ri suplimentare.<\/p>\n<p>Dac\u0103 nu v\u0103 schimba\u021bi procesele \u0219i modul \u00een care v\u0103 desf\u0103\u0219ura\u021bi campaniile de e-mail, s-ar putea s\u0103 ajunge\u021bi din nou pe acea list\u0103.<\/p>\n<h2>3. Crearea unei identit\u0103\u021bi de marc\u0103 unice<\/h2>\n<p>O identitate de brand puternic\u0103 \u0219i unic\u0103 v\u0103 poate ajuta s\u0103 cre\u0219te\u021bi implicarea destinatarilor \u00een e-mailurile dvs.<\/p>\n<p>\u0218i deoarece implicarea este un element important al livr\u0103rii e-mailurilor, utilizarea propriului domeniu personalizat pentru trimiterea campaniilor de e-mail (spre deosebire de domeniile de e-mail gratuite precum Gmail) este esen\u021bial\u0103.<\/p>\n<p>De asemenea, utiliza\u021bi c\u00e2mpuri de e-mail coerente (De la, Nume \u0219i Adres\u0103) \u00een toate campaniile dvs.<\/p>\n<h2>4. Asigura\u021bi-v\u0103 c\u0103 e-mailurile dvs. sunt autentificate corespunz\u0103tor.<\/h2>\n<p>Un alt lucru care cauzeaz\u0103 adesea probleme de livrare \u0219i care poate fi u\u0219or rezolvat este legat de autentificare.<\/p>\n<p>Furnizorii de servicii de internet (ISP), cum ar fi Gmail sau Outlook, pot respinge sau filtra e-mailurile dvs. \u00een folderul spam dac\u0103 acestea par suspecte.<\/p>\n<p>Acest lucru este legat de cine sunte\u021bi, cum trimite\u021bi e-mailurile \u0219i ce con\u021bin acestea.<\/p>\n<p>Iat\u0103 ce pute\u021bi face dac\u0103 dori\u021bi s\u0103 fi\u021bi v\u0103zut ca un expeditor de \u00eencredere:<\/p>\n<p>Trimite\u021bi e-mailurile folosind un domeniu al companiei mai degrab\u0103 dec\u00e2t un domeniu de e-mail gratuit disponibil publicului (cum ar fi Gmail sau Comcast).<\/p>\n<p>Acesta utilizeaz\u0103 protocoale de autentificare adecvate, cum ar fi Domain Key Identified Mail (DKIM), Sender Policy Framework (SPF), Domain-based Message Authentication, Reporting and Conformance (DMARC) \u0219i Badges for Message Identification (BIMI).<\/p>\n<h2>5. Reconecta\u021bi contactele mai pu\u021bin active<\/h2>\n<p>\u00cen procesul de evaluare a implic\u0103rii destinatarilor dvs. (etapa 1), este posibil s\u0103 fi identificat abona\u021bi care au devenit inactivi recent. De exemplu, persoane care nu au deschis sau nu au f\u0103cut clic pe niciunul dintre e-mailurile dvs. \u00een ultimele trei luni.<\/p>\n<p>Deoarece acest grup poate avea \u00eenc\u0103 poten\u021bial comercial, ar trebui s\u0103 \u00eencerca\u021bi s\u0103 \u00eel recupera\u021bi. Cea mai popular\u0103 modalitate de a face acest lucru este derularea unei campanii de recuperare.<\/p>\n<h2>6. Cur\u0103\u021ba\u021bi-v\u0103 lista de coresponden\u021b\u0103<\/h2>\n<p>Igiena listelor este o parte important\u0103 a capacit\u0103\u021bii de livrare a e-mailurilor.<\/p>\n<p>Pentru ca lista dvs. s\u0103 fie considerat\u0103 igienic\u0103, trebuie s\u0103 elimina\u021bi greutatea moart\u0103 \u0219i s\u0103 \u00eei implica\u021bi pe cei care sunt activi \u00een permanen\u021b\u0103.<\/p>\n<p>Deoarece la pasul 5 am vorbit despre reangajarea contactelor care \u00eenc\u0103 mai au poten\u021bial de afaceri, acum ar trebui s\u0103 v\u0103 uita\u021bi la cei pe care ar trebui s\u0103 \u00eei elimina\u021bi din listele dvs.<\/p>\n<p>Exist\u0103 dou\u0103 segmente pe care le avem \u00een vedere atunci c\u00e2nd vorbim de greutate moart\u0103.<\/p>\n<p>Primul este format din persoane care au spus \u00een mod expres c\u0103 nu mai doresc s\u0103 primeasc\u0103 e-mailuri de la dvs. sau c\u0103 adresele lor de e-mail au generat un bounce. Ace\u0219tia ar trebui s\u0103 fie elimina\u021bi imediat din list\u0103, indiferent c\u00e2t de mare este segmentul respectiv.<\/p>\n<p>Al doilea grup este format din persoane care nu au mai interac\u021bionat cu comunica\u021biile dvs. de mult timp (aproximativ un an). De cele mai multe ori, aceste contacte nu au poten\u021bial comercial. Dar ele reprezint\u0103 un mare risc pentru livrabilitatea dvs.<\/p>\n<h2>7. Oferi\u021bi op\u021biuni destinatarilor dvs.<\/h2>\n<p>Iat\u0103 o alt\u0103 modalitate prin care pute\u021bi reduce fluctua\u021bia listei de coresponden\u021b\u0103 \u0219i \u00eembun\u0103t\u0103\u021bi capacitatea de livrare: oferi\u021bi abona\u021bilor posibilitatea de a alege!<\/p>\n<p>Speciali\u0219tii \u00een marketing \u0219tiu de mult timp c\u0103 ar trebui s\u0103 personalizeze experien\u021ba clien\u021bilor. Dar rareori fac acest lucru atunci c\u00e2nd vine vorba de frecven\u021ba \u0219i con\u021binutul campaniilor de e-mail marketing.<\/p>\n<p>Dac\u0103 dori\u021bi s\u0103 oferi\u021bi o experien\u021b\u0103 mai bun\u0103, lua\u021bi \u00een considerare crearea unui centru de preferin\u021be sau includerea unor casete de selectare suplimentare \u00een formularele dvs. web, care le vor permite contactelor dvs. s\u0103 \u00ee\u0219i exprime preferin\u021bele de expediere.<\/p>\n<p>De asemenea, \u00eel pute\u021bi include pe pagina de dezabonare, astfel \u00eenc\u00e2t clien\u021bii dvs. s\u0103 aib\u0103 posibilitatea de a se dezabona \u00een loc s\u0103 se dezaboneze de la abonamentul dvs. de e-mail.<\/p>\n<p>Acest pas poate p\u0103rea dificil de implementat \u0219i de men\u021binut, \u00eens\u0103 v\u0103 ofer\u0103 posibilitatea de a v\u0103 men\u021bine clien\u021bii implica\u021bi pentru mai mult timp. \u00cen plus, le da\u021bi sentimentul c\u0103 ei sunt la conducere, ceea ce, la r\u00e2ndul s\u0103u, poate \u00eembun\u0103t\u0103\u021bi modul \u00een care percep brandul dvs.<\/p>\n<h2>8. Face\u021bi s\u0103 fie u\u0219or s\u0103 v\u0103 dezabona\u021bi de pe lista dvs.<\/h2>\n<p>Acest lucru poate p\u0103rea contraintuitiv, dar faptul c\u0103 oamenii se dezaboneaz\u0103 de pe lista dvs. nu este o mare problem\u0103. De ce? Pentru c\u0103 asta \u00eenseamn\u0103 c\u0103 ei chiar primesc e-mailurile dvs., doar c\u0103 nu sunt interesa\u021bi de ele.<\/p>\n<p>Problema \u00eencepe atunci c\u00e2nd ace\u0219tia nu se dezaboneaz\u0103, ci a) filtreaz\u0103 mesajele dvs. \u00een folderul spam sau, chiar mai r\u0103u, b) le raporteaz\u0103 ca spam.<\/p>\n<p>Atunci c\u00e2nd vine vorba de gestionarea reclama\u021biilor privind spam-ul, situa\u021bia este pu\u021bin mai dificil\u0103, deoarece necesit\u0103 modific\u0103ri \u00een mai multe locuri.<\/p>\n<p>\u00cen primul r\u00e2nd, trebuie s\u0103 v\u0103 revizui\u021bi procesul de \u00eenscriere \u0219i s\u0103 v\u0103 asigura\u021bi c\u0103 totul este transparent \u0219i clar. Contactele dvs. ar trebui s\u0103 \u00een\u021beleag\u0103 pe deplin pentru ce se \u00eenscriu \u0219i ce con\u021binut le ve\u021bi trimite. Ad\u0103uga\u021bi aceste informa\u021bii pe paginile de destina\u021bie, formularele web, paginile de mul\u021bumire \u0219i \u00een subsolurile e-mailurilor dvs.<\/p>\n<p>\u00cen al doilea r\u00e2nd, ar trebui s\u0103 facilita\u021bi dezabonarea de pe lista dvs. \u00cen majoritatea cazurilor, este suficient ca procesul de dezabonare s\u0103 nu necesite pa\u0219i suplimentari, cum ar fi conectarea la platforma dvs., iar link-ul de dezabonare s\u0103 poat\u0103 fi g\u0103sit cu u\u0219urin\u021b\u0103 \u00een e-mailurile dvs.<\/p>\n<p>Asta e tot pentru moment. Vom continua s\u0103 oferim mai multe sfaturi, deoarece lista este lung\u0103.<\/p>\n<p><a href=\"https:\/\/ebook.masterbase.com\/guia-de-la-entregabilidad\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1011\/63c7206e98d1740019f6b238\/yuihehobs04r2lh0pktfdt99nruh3cyuv1tdnpdvokeh58r6yivhk9xveo7gn6hq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 e-mailurile dvs. ajung \u00een dosarul de spam, \u00eembun\u0103t\u0103\u021birea livr\u0103rii ar trebui s\u0103 devin\u0103 o prioritate.<\/p>","protected":false},"author":239642484,"featured_media":7213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar la capacidad de entrega en email marketing para llegar a la bandeja de entrada - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/cum-sa-imbunatatiti-capacitatea-de-livrare-in-e-mail-marketing-pentru-a-ajunge-la-inbox\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar la capacidad de entrega en email marketing para llegar a la bandeja de entrada - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si tus emails est\u00e1n llegando a la carpeta de correos no deseados, mejorar la capacidad de entrega debe convertirse en tu prioridad.\" \/>\n<meta property=\"og:url\" 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