{"id":6818,"date":"2024-12-10T21:43:00","date_gmt":"2024-12-10T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6818"},"modified":"2024-12-16T20:26:24","modified_gmt":"2024-12-16T18:26:24","slug":"6-tactici-de-personalizare-a-email-marketingului-pe-care-ar-trebui-sa-le-evitati","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/","title":{"rendered":"6 tactici de personalizare a marketingului prin e-mail care trebuie evitate"},"content":{"rendered":"

\u00a0<\/strong>Aceast\u0103 abordare, cunoscut\u0103 sub numele de metoda lotului \u0219i a exploziei<\/strong>era ineficient\u0103 \u0219i nepersonalizat\u0103. \u00cen timp, m\u0103rcile au \u00eenceput s\u0103 segmenteze publicul folosind date demografice de baz\u0103, ceea ce a reprezentat o \u00eembun\u0103t\u0103\u021bire semnificativ\u0103.<\/h3>\n

Ast\u0103zi, cele mai inovatoare m\u0103rci folosesc o abordare cunoscut\u0103 sub numele de personalizare unu-la-unu (1:1)<\/strong>. Acest lucru le permite s\u0103 trimit\u0103 mesaje atent adaptate la nevoile, interesele \u0219i comportamentele specifice ale fiec\u0103rui client.<\/p>\n

Cu toate acestea, \u00een ciuda progreselor \u00eenregistrate \u00een domeniul personaliz\u0103rii, multe companii \u00eenc\u0103 fac gre\u0219eli care le pot afecta strategia \u0219i \u00eei pot frustra pe clien\u021bi.<\/p>\n

Dac\u0103 dori\u021bi s\u0103 v\u0103 maximiza\u021bi eforturile de personalizare, iat\u0103 cum s\u0103 face\u021bi acest lucru. 6 tactici de evitat cu orice pre\u021b<\/strong>:<\/p>\n

1. Personalizarea bazat\u0103 pe c\u0103ut\u0103ri cu frecven\u021b\u0103 redus\u0103<\/strong><\/h2>\n

O c\u0103utare unic\u0103 sau sporadic\u0103 nu este suficient\u0103 pentru a justifica o campanie personalizat\u0103. De exemplu, o persoan\u0103 care a cump\u0103rat un produs pentru copii drept cadou nu va dori, cel mai probabil, s\u0103 primeasc\u0103 constant promo\u021bii legate de produsele pentru copii.<\/p>\n

Exemplu:<\/strong> Dac\u0103 un client cump\u0103r\u0103 o carte de bucate pentru cadou, nu-l eticheta\u021bi automat ca fiind interesat de re\u021bete. Utiliza\u021bi modele de comportament mai coerente \u00eenainte de a v\u0103 personaliza campaniile.<\/p>\n

Consiliul:<\/strong> Nu uita\u021bi s\u0103 analiza\u021bi contextul interac\u021biunilor cu utilizatorii \u00eenainte de a defini o strategie personalizat\u0103 pe termen lung.<\/p>\n

2. Trimiterea de promo\u021bii f\u0103r\u0103 a lua \u00een considerare contextul<\/strong><\/h2>\n

Pu\u021bine lucruri sunt mai frustrante dec\u00e2t cump\u0103rarea unui produs \u0219i apoi primirea imediat\u0103 a unei oferte cu un pre\u021b mai mic pentru acela\u0219i articol. Acest lucru nu numai c\u0103 irit\u0103 clientul, dar \u0219i d\u0103uneaz\u0103 imaginii dumneavoastr\u0103 de marc\u0103.<\/p>\n

Exemplu:<\/strong> Dac\u0103 un client tocmai a cump\u0103rat un televizor, evita\u021bi s\u0103 \u00eei trimite\u021bi promo\u021bii legate de acel model pe termen scurt. \u00cen schimb, a\u021bi putea oferi accesorii complementare.<\/p>\n

Consiliul:<\/strong> Lua\u021bi \u00een considerare istoricul achizi\u021biilor \u0219i comportamentul recent pentru a v\u0103 asigura c\u0103 ofertele dvs. sunt relevante \u0219i oportune.<\/p>\n

3. Bazarea exclusiv\u0103 pe \u021bintirea loca\u021biei<\/strong><\/h2>\n

Targetarea geografic\u0103 poate fi util\u0103, dar nu ar trebui s\u0103 fie singurul criteriu de personalizare a mesajelor. De exemplu, dac\u0103 cineva caut\u0103 un restaurant \u00eentr-un ora\u0219 \u00een care se afl\u0103 \u00een vacan\u021b\u0103, probabil c\u0103 nu dore\u0219te s\u0103 continue s\u0103 primeasc\u0103 recomand\u0103ri dup\u0103 ce se \u00eentoarce acas\u0103.<\/p>\n

Exemplu:<\/strong> Un lan\u021b de restaurante ar putea combina datele despre loca\u021bie cu istoricul vizitelor clientului \u0219i preferin\u021bele culinare pentru a oferi recomand\u0103ri mai precise.<\/p>\n

Consiliul:<\/strong> Dac\u0103 dup\u0103 30 de zile un client nu r\u0103spunde la campaniile dvs. de retargetare, este mai bine s\u0103 le opri\u021bi pentru a nu p\u0103rea invazive.<\/p>\n

4. A fi prea personal<\/strong><\/h2>\n

Chiar dac\u0103 ave\u021bi acces la o mul\u021bime de informa\u021bii despre contactele dvs., evita\u021bi s\u0103 include\u021bi prea multe date \u00eentr-un singur mesaj personalizat. Acest lucru poate face utilizatorul s\u0103 se simt\u0103 inconfortabil \u0219i s\u0103 perceap\u0103 brandul dvs. ca fiind invaziv.<\/p>\n

Exemplu:<\/strong> \u00cen loc s\u0103 men\u021biona\u021bi toate datele pe care le ave\u021bi despre client (nume, loca\u021bie, istoricul achizi\u021biilor, preferin\u021be etc.), limita\u021bi personalizarea la unul sau dou\u0103 elemente cheie care adaug\u0103 valoare mesajului.<\/p>\n

Consiliul:<\/strong> Cheia este g\u0103sirea unui echilibru \u00eentre personalizare \u0219i confiden\u021bialitate.<\/p>\n

5. Personalizarea prea rapid\u0103<\/strong><\/h2>\n

Personalizarea trebuie s\u0103 fie treptat\u0103. Dac\u0103 un abonat tocmai s-a \u00eenscris pe lista dvs., nu \u00eencepe\u021bi imediat s\u0103-l bombarda\u021bi cu mesaje personalizate care s\u0103 arate c\u00e2t de multe \u0219ti\u021bi despre el. Acest lucru poate fi perceput ca intimidant.<\/p>\n

Exemplu:<\/strong> \u00cencepe\u021bi cu o \u00eent\u00e2mpinare personalizat\u0103, folosind numele lor. Apoi, \u00een campaniile ulterioare, include\u021bi detalii suplimentare bazate pe interac\u021biunea lor cu con\u021binutul dvs.<\/p>\n

Consiliul:<\/strong> Stabili\u021bi o rela\u021bie cu clientul \u00eenainte de a v\u0103 personaliza prea mult mesajele.<\/p>\n

6. Utilizarea de date neverificate<\/strong><\/h2>\n

Una dintre cele mai frecvente gre\u0219eli \u00een personalizare este bazarea pe date incorecte sau tastate gre\u0219it. De exemplu, dac\u0103 un client \u00ee\u0219i scrie gre\u0219it numele atunci c\u00e2nd se \u00eenregistreaz\u0103, mesajele dvs. personalizate vor fi incorecte, provoc\u00e2nd nepl\u0103ceri \u0219i afect\u00e2ndu-v\u0103 credibilitatea.<\/p>\n

Exemplu:<\/strong> \u00cen loc s\u0103 folosi\u021bi un nume care poate fi scris gre\u0219it, include\u021bi un salut mai general, cum ar fi \"Bun\u0103 ziua\", \u00een primele dvs. campanii p\u00e2n\u0103 c\u00e2nd pute\u021bi confirma validitatea informa\u021biilor.<\/p>\n

Consiliul:<\/strong> Implementa\u021bi procese de verificare a datelor \u00eenainte de a le utiliza \u00een campaniile dvs. de e-mail marketing.<\/p>\n

\u00cen concluzie<\/strong><\/h2>\n

Personalizarea este un instrument puternic de conectare cu clien\u021bii dvs. \u0219i de cre\u0219tere a eficien\u021bei campaniilor dvs. de e-mail marketing. Cu toate acestea, poate fi \u0219i o sabie cu dou\u0103 t\u0103i\u0219uri dac\u0103 nu este utilizat\u0103 cu aten\u021bie. Evitarea acestor tactici v\u0103 va permite s\u0103 construi\u021bi o rela\u021bie mai puternic\u0103 \u0219i mai autentic\u0103 cu abona\u021bii dumneavoastr\u0103.<\/p>\n

Dac\u0103 dori\u021bi s\u0103 v\u0103 optimiza\u021bi strategiile de e-mail marketing cu instrumente fiabile \u0219i eficiente, MasterBase\u00ae<\/strong> este solu\u021bia ideal\u0103. Cu peste 20 de ani de experien\u021b\u0103 pe pia\u021b\u0103 \u0219i prezen\u021b\u0103 \u00een mai multe \u021b\u0103ri, v\u0103 ofer\u0103 tehnologia de care ave\u021bi nevoie pentru a v\u0103 personaliza campaniile \u00eentr-un mod sigur \u0219i eficient. \u00cencepe\u021bi s\u0103 v\u0103 transforma\u021bi comunica\u021biile ast\u0103zi!<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\n\n

\"ebook<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Marketingul prin e-mail a evoluat foarte mult \u00een ultimii ani. \u00cen trecut, speciali\u0219tii creau pur \u0219i simplu un mesaj generic \u0219i \u00eel trimiteau \u00eentregii lor liste de contacte.<\/p>","protected":false},"author":239642484,"featured_media":18799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/6-tactici-de-personalizare-a-email-marketingului-pe-care-ar-trebui-sa-le-evitati\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing ha evolucionado enormemente en los \u00faltimos a\u00f1os. Antes, los especialistas simplemente creaban un mensaje gen\u00e9rico y lo enviaban a toda su lista de contactos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ro\/6-tactici-de-personalizare-a-email-marketingului-pe-care-ar-trebui-sa-le-evitati\/baza-de-master\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-10T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T18:26:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/12\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"1042\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar\",\"datePublished\":\"2024-12-10T19:43:00+00:00\",\"dateModified\":\"2024-12-16T18:26:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/\"},\"wordCount\":830,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/6-taktikker-for-personalisering-av-e-postmarkedsforing-du-bor-unnga\\\/masterbase\\\/\",\"name\":\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - 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