{"id":6795,"date":"2025-02-10T22:59:40","date_gmt":"2025-02-10T20:59:40","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6795"},"modified":"2025-02-12T13:27:30","modified_gmt":"2025-02-12T11:27:30","slug":"frecventa-in-e-mail-marketing-care-este-frecventa-ideala","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/frecuencia-en-email-marketing-cual-es-la-ideal\/masterbase\/","title":{"rendered":"Frecven\u021ba \u00een e-mail marketing: Care este frecven\u021ba ideal\u0103?"},"content":{"rendered":"<p>Nu exist\u0103 o formul\u0103 universal\u0103, dar exist\u0103 principii-cheie \u0219i pove\u0219ti de succes care s\u0103 v\u0103 ghideze. S\u0103 analiz\u0103m cum s\u0103 definim frecven\u021ba potrivit\u0103 \u0219i cum s\u0103 \u00eempiedic\u0103m abona\u021bii s\u0103 se simt\u0103 cople\u0219i\u021bi.<\/p>\n<ol>\n<li>\n<h2><strong> Nu este vorba doar de cantitate, ci \u0219i de relevan\u021b\u0103 <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Nu este vorba de a trimite e-mailuri \u00een fiecare zi sau de a a\u0219tepta s\u0103pt\u0103m\u00e2ni \u00eentre expedieri. Cheia este s\u0103 oferi\u021bi con\u021binut relevant de fiecare dat\u0103 c\u00e2nd comunica\u021bi. Dac\u0103 trimite\u021bi informa\u021bii valoroase, abona\u021bii nu vor vedea mesajul dvs. ca pe o pacoste.\u00a0<\/p>\n<p><strong><em>Poveste de succes:<\/em><\/strong> Un brand de mod\u0103 \u0219i-a segmentat audien\u021ba \u00een func\u021bie de categorii specifice (\u00eembr\u0103c\u0103minte sport, formal\u0103 \u0219i casual) \u0219i a ajustat frecven\u021ba trimiterilor. Abona\u021bii care au primit recomand\u0103ri personalizate (dou\u0103 e-mailuri pe s\u0103pt\u0103m\u00e2n\u0103) au \u00eenregistrat o sc\u0103dere de 18% a ratei de dezabonare \u0219i o cre\u0219tere de 22% a conversiei.\u00a0<\/p>\n<p><strong><em>Consiliul:<\/em><\/strong> Defini\u021bi frecven\u021be diferite \u00een func\u021bie de interesele fiec\u0103rui segment. Nu toat\u0103 lumea trebuie s\u0103 primeasc\u0103 acela\u0219i num\u0103r de mesaje.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"2\">\n<li>\n<h2><strong> Testarea A\/B pentru a g\u0103si echilibrul <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Nu v\u0103 baza\u021bi doar pe presupuneri. Testele A\/B v\u0103 vor permite s\u0103 ajusta\u021bi frecven\u021ba campaniilor dvs. pe baza datelor reale.\u00a0<\/p>\n<p><strong><em>Povestea de succes<\/em><\/strong> O companie SaaS a testat trimiterea de campanii s\u0103pt\u0103m\u00e2nale c\u0103tre un segment \u0219i de campanii bis\u0103pt\u0103m\u00e2nale c\u0103tre un alt segment. Aceasta a constatat c\u0103 utilizatorii care au primit e-mailuri s\u0103pt\u0103m\u00e2nale au prezentat o rat\u0103 de deschidere cu 15% mai mare, dar numai atunci c\u00e2nd con\u021binutul era relevant. \u00cen cazul \u00een care e-mailurile nu con\u021bineau \u0219tiri importante, rata de deschidere a sc\u0103zut rapid.\u00a0<\/p>\n<p><strong><em>Consiliul<\/em><\/strong> Analiza\u021bi rezultatele testelor \u0219i ajusta\u021bi periodic frecven\u021ba pentru a maximiza interac\u021biunea.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"3\">\n<li>\n<h2><strong> Feri\u021bi-v\u0103 de oboseala utilizatorului<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Trimiterea a prea multe mesaje poate provoca ceea ce se nume\u0219te \"oboseala bazei de date\". Aceasta apare atunci c\u00e2nd utilizatorii primesc at\u00e2t de multe e-mailuri \u00eenc\u00e2t nu le mai acord\u0103 aten\u021bie sau se dezaboneaz\u0103.\u00a0<\/p>\n<p><strong>Cum s\u0103 o evita\u021bi: <\/strong><\/p>\n<p>- Asigura\u021bi-v\u0103 c\u0103 fiecare trimitere are un obiectiv clar.\u00a0<\/p>\n<p>- Utiliza\u021bi datele pentru a segmenta utilizatorii \u0219i trimite\u021bi-le doar ceea ce \u00eei intereseaz\u0103.\u00a0<\/p>\n<p>- Implementa\u021bi sondaje pentru a \u00een\u021belege preferin\u021bele fiec\u0103rui abonat \u00een ceea ce prive\u0219te frecven\u021ba.\u00a0<\/p>\n<p><strong><em>Exemplu<\/em><\/strong>: O platform\u0103 de cursuri online a trimis un scurt sondaj abona\u021bilor s\u0103i \u0219i a constatat c\u0103 40% prefer\u0103 s\u0103 primeasc\u0103 e-mailuri la dou\u0103 s\u0103pt\u0103m\u00e2ni \u00een loc de s\u0103pt\u0103m\u00e2nal. Prin ajustarea frecven\u021bei, au redus rata de dezabonare cu 20%.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"4\">\n<li>\n<h2><strong> Frecven\u021b\u0103 variabil\u0103 \u00een func\u021bie de ciclul de via\u021b\u0103 al clientului<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Frecven\u021ba ideal\u0103 se poate schimba \u00een func\u021bie de etapa \u00een care se afl\u0103 abonatul. De exemplu, \u00een timpul procesului de bun venit, mesajele pot fi mai frecvente, dar odat\u0103 stabilit, este recomandabil s\u0103 le reduce\u021bi pentru a nu-l cople\u0219i.\u00a0<\/p>\n<p><strong><em>Povestea de succes<\/em><\/strong>O companie de tehnologie \u0219i-a adaptat campaniile de bun venit la un e-mail la fiecare trei zile \u00een primele dou\u0103 s\u0103pt\u0103m\u00e2ni, apoi a trecut la un e-mail la dou\u0103 s\u0103pt\u0103m\u00e2ni. Acest lucru a crescut reten\u021bia ini\u021bial\u0103 cu 35% \u0219i a men\u021binut o rat\u0103 sc\u0103zut\u0103 de dezabonare pe termen lung.\u00a0<\/p>\n<p><strong><em>Consiliul<\/em><\/strong>Utiliza\u021bi automatiz\u0103rile de marketing prin e-mail pentru a ajusta automat frecven\u021ba, \u00een func\u021bie de comportamentul utilizatorului.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"5\">\n<li>\n<h2><strong> Comunic\u0103 frecven\u021ba \u0219i permite personalizarea<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Preciza\u021bi clar abona\u021bilor dvs. c\u00e2t de des le ve\u021bi trimite mesaje \u0219i, dac\u0103 este posibil, oferi\u021bi-le op\u021biunea de a le personaliza. Sim\u021bindu-se \u00een control, este mai pu\u021bin probabil ca ace\u0219tia s\u0103 se dezaboneze.\u00a0<\/p>\n<p><strong><em>Povestea de succes<\/em><\/strong>: Un magazin online a ad\u0103ugat o op\u021biune \u00een formularul s\u0103u de abonament pentru a alege frecven\u021ba livr\u0103rilor. Ca urmare, a ob\u021binut o cre\u0219tere de 12% a fideliz\u0103rii abona\u021bilor.\u00a0<\/p>\n<p><strong><em>Consiliul<\/em><\/strong>Pute\u021bi include un link \u00een fiecare e-mail pentru ca utilizatorul s\u0103 \u00ee\u0219i schimbe preferin\u021ba f\u0103r\u0103 a se dezabona.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Concluzie: Con\u021binutul este rege<\/strong><\/h2>\n<p>Dincolo de frecven\u021b\u0103, ceea ce este cu adev\u0103rat important este relevan\u021ba con\u021binutului. Dac\u0103 ave\u021bi ceva valoros de comunicat, face\u021bi-o. Dac\u0103 nu, este mai bine s\u0103 a\u0219tepta\u021bi. Nu uita\u021bi c\u0103 segmentarea publicului \u0219i personalizarea mesajelor sunt esen\u021biale pentru men\u021binerea aten\u021biei \u0219i reducerea num\u0103rului de dezabon\u0103ri.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h3><strong>Recomandare final\u0103:<\/strong><\/h3>\n<p>Dac\u0103 sunte\u021bi \u00een c\u0103utarea unei platforme fiabile pentru gestionarea campaniilor dvs. \u0219i optimizarea frecven\u021bei de trimitere, lua\u021bi \u00een considerare MasterBase\u00ae. Cu mai mult de 20 de ani de experien\u021b\u0103 pe pia\u021b\u0103 \u0219i prezen\u021b\u0103 \u00een mai multe \u021b\u0103ri, v\u0103 va ajuta s\u0103 trimite\u021bi e-mailuri eficiente \u0219i personalizate, maximiz\u00e2nd reten\u021bia abona\u021bilor dvs.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"515\" data-attachment-id=\"12050\" data-permalink=\"https:\/\/masterbase.com\/ro\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/captura-de-pantalla-2024-03-11-130108\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=858%2C552&amp;ssl=1\" data-orig-size=\"858,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=800%2C515&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=800%2C515&#038;ssl=1\" alt=\"ebook e-mail 20 de sfaturi\" class=\"wp-image-12050\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?w=858&amp;ssl=1 858w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Frecven\u021ba cu care trimite\u021bi campanii de e-mail marketing poate determina succesul sau e\u0219ecul strategiei dumneavoastr\u0103.<\/p>","protected":false},"author":239642484,"featured_media":21362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/frecventa-in-e-mail-marketing-care-este-frecventa-ideala\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La frecuencia con la que env\u00edas campa\u00f1as de email marketing puede determinar el \u00e9xito o fracaso de tu estrategia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ro\/frecventa-in-e-mail-marketing-care-este-frecventa-ideala\/baza-de-master\/\" \/>\n<meta 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