{"id":6775,"date":"2023-02-13T21:43:00","date_gmt":"2023-02-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6775"},"modified":"2024-01-09T16:41:29","modified_gmt":"2024-01-09T14:41:29","slug":"buletinul-informativ-este-un-instrument-excelent-pentru-fidelizare","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/","title":{"rendered":"Buletinul informativ, un instrument extraordinar de fidelizare"},"content":{"rendered":"<h2>Buletinul informativ se caracterizeaz\u0103 prin faptul c\u0103 este o comunicare trimis\u0103 prin e-mail, ceea ce v\u0103 permite s\u0103 fi\u021bi \u00een contact cu clien\u021bii dumneavoastr\u0103 \u00een mod constant \u0219i frecvent.<\/h2>\n<p>Important este c\u0103 \u00eei \u021bine la curent cu produsele \u0219i serviciile dvs. \u0219i le ofer\u0103 informa\u021bii relevante.<\/p>\n<p><!--more--><\/p>\n<p>Exist\u0103 diferite tipuri de mesaje de e-mail marketing, unele mai potrivite dec\u00e2t altele pentru fidelizarea clien\u021bilor.<\/p>\n<p>Exist\u0103 e-mailuri tranzac\u021bionale, care sunt asociate cu o achizi\u021bie sau cu o ac\u021biune ulterioar\u0103, sondaje, buletine informative \u0219i e-mailuri de fidelizare.<\/p>\n<p>Buletinele de \u0219tiri sunt unul dintre e-mailurile care fidelizeaz\u0103 clien\u021bii. Acestea adaug\u0103 valoare rela\u021biei cu clien\u021bii dvs. at\u00e2ta timp c\u00e2t sunt preg\u0103tite \u0219i utilizate corespunz\u0103tor.<\/p>\n<p>\u00cen general, avem tendin\u021ba de a le trimite periodic, dar nu v\u0103 limita\u021bi la asta, ci fi\u021bi preg\u0103ti\u021bi s\u0103 trimite\u021bi unul ori de c\u00e2te ori ave\u021bi ceva relevant de comunicat.<\/p>\n<h2><strong style=\"font-weight: bold;\">Beneficii<\/strong><\/h2>\n<ul>\n<li><strong style=\"font-weight: bold;\">Acestea ajut\u0103 la cre\u0219terea organic\u0103 a num\u0103rului de clien\u021bi poten\u021biali din baza dvs. de clien\u021bi:\u00a0<\/strong>\u00cencuraj\u00e2nd abonarea prin intermediul site-ului dvs. sau al altui canal, atrage\u021bi aten\u021bia acelor persoane care nu \u0219tiu suficient despre dvs. \u0219i \u00eei ve\u021bi face interesa\u021bi s\u0103 afle mai multe despre compania \u0219i serviciile dvs. \u0219i s\u0103 doreasc\u0103 s\u0103 \u00ee\u0219i aprofundeze cuno\u0219tin\u021bele zilnic.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Acestea ajut\u0103 la generarea v\u00e2nz\u0103rilor \u00eencruci\u0219ate:<\/strong> Consisten\u021ba \u0219i frecven\u021ba mesajelor ajut\u0103 la pozi\u021bionarea brandului companiei dvs. \u00een mintea clien\u021bilor, lun\u0103 de lun\u0103, \u0219i v\u0103 permite s\u0103 comunica\u021bi mai bine varietatea de servicii sau produse pe care le oferi\u021bi, \u00eencuraj\u00e2nd v\u00e2nz\u0103rile \u00eencruci\u0219ate.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Aceasta spore\u0219te \u00eencrederea clien\u021bilor c\u0103 sunt aprecia\u021bi:<\/strong> Concuren\u021ba poate s\u0103 v\u0103 egaleze pre\u021burile, s\u0103 ofere servicii \u0219i produse similare, chiar s\u0103 semene cu imaginea companiei dumneavoastr\u0103. Dar ceea ce nu pot egala este rela\u021bia pe care reu\u0219esc s\u0103 o stabileasc\u0103 cu clien\u021bii dumneavoastr\u0103, nici loialitatea acestora. Acest tip de mesaje v\u0103 ajut\u0103 s\u0103 realiza\u021bi exact acest lucru: fidelizarea.<\/li>\n<\/ul>\n<h2><strong style=\"font-weight: bold;\">Ce trebuie s\u0103 lua\u021bi \u00een considerare atunci c\u00e2nd concepe\u021bi buletinul dvs. informativ<\/strong><\/h2>\n<p><strong style=\"font-weight: bold;\">Con\u021binutul:<br \/>\n<\/strong>Asigura\u021bi-v\u0103 c\u0103 genera\u021bi con\u021binut relevant, atr\u0103g\u0103tor \u0219i captivant pentru publicul dumneavoastr\u0103.<\/p>\n<p><strong style=\"font-weight: bold;\">Format \u0219i design:<\/strong><\/p>\n<p>Ca \u0219i \u00een cazul unei reviste offline, formatul \u0219i designul trebuie s\u0103 fie consecvente \u00een timp, astfel \u00eenc\u00e2t publicul s\u0103 se familiarizeze cu buletinul dvs. informativ \u0219i s\u0103 \u0219tie unde s\u0103 g\u0103seasc\u0103 cele mai relevante informa\u021bii.<\/p>\n<p><strong style=\"font-weight: bold;\">Gestionarea abona\u021bilor dvs:<\/strong><\/p>\n<p>Este esen\u021bial s\u0103 v\u0103 cunoa\u0219te\u021bi publicul, adic\u0103 s\u0103 \u0219ti\u021bi \u00eentotdeauna clar cine s-a abonat \u0219i care sunt contactele c\u0103rora le ve\u021bi trimite newsletter-ul.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea6684716ae60010121640\/gozzi167o21hhtcmjnh81rrbrk0pedzyq7snyi8cbmu2hwus7h6ls6k1f0zihtdp\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Buletinul informativ se caracterizeaz\u0103 prin faptul c\u0103 este o comunicare trimis\u0103 prin e-mail, ceea ce v\u0103 permite s\u0103 fi\u021bi \u00een contact cu clien\u021bii dumneavoastr\u0103 \u00een mod constant \u0219i frecvent.<\/p>","protected":false},"author":239642484,"featured_media":7772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- 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