{"id":6756,"date":"2024-09-05T19:37:22","date_gmt":"2024-09-05T16:37:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6756"},"modified":"2024-09-13T13:24:02","modified_gmt":"2024-09-13T10:24:02","slug":"cum-sa-creati-o-propunere-de-valoare-eficienta-pentru-campaniile-dvs","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/como-crear-una-propuesta-de-valor-efectiva-para-tus-campanas\/masterbase\/","title":{"rendered":"Cum s\u0103 crea\u021bi o propunere de valoare eficient\u0103 pentru campaniile dvs."},"content":{"rendered":"<h2>Imagina\u021bi-v\u0103 c\u0103 a\u021bi lansat un nou produs uimitor care va \u00eembun\u0103t\u0103\u021bi semnificativ via\u021ba clien\u021bilor dumneavoastr\u0103.<\/h2>\n<h2>Apoi creezi un mesaj pentru a-l promova \u0219i \u00eel trimi\u021bi listei tale de contacte, dar c\u00e2nd \u00ee\u021bi verifici metricile, observi o tendin\u021b\u0103 \u00eengrijor\u0103toare.<\/h2>\n<p>\u00cen timp ce ave\u021bi o rat\u0103 ridicat\u0103 de deschidere, rata de clicuri este sc\u0103zut\u0103. De ce contactele dvs. nu sunt entuziasmate de acest nou produs?<\/p>\n<p>S-ar putea ca propunerea de valoare aleas\u0103 s\u0103 nu fi fost cea potrivit\u0103.<\/p>\n<h3>Ce este o propunere de valoare?<\/h3>\n<p>Este o declara\u021bie scurt\u0103 care explic\u0103 \u00een mod concis beneficiile care pot fi ob\u021binute prin utilizarea unui anumit produs sau serviciu \u0219i reprezint\u0103 principalul motiv pentru care un client poten\u021bial sau un client ar trebui s\u0103 aleag\u0103 s\u0103 cumpere de la dvs. \u00een locul concurentului dvs.<\/p>\n<p>Propunerea de valoare trebuie s\u0103 motiveze destinatarul s\u0103 fac\u0103 clic \u0219i s\u0103 converteasc\u0103.<\/p>\n<h3>De ce sunt importante propunerile de valoare?<\/h3>\n<p>Deoarece sunt unul dintre primele lucruri pe care oamenii le v\u0103d \u00een mesajul dvs. de e-mail marketing.<\/p>\n<p>Clien\u021bii de ast\u0103zi primesc mai mult de 120 de mesaje pe zi; dac\u0103 campania dvs. nu are o propunere de valoare conving\u0103toare \u0219i relevant\u0103, atunci v-a\u021bi irosit \u0219ansa de a determina destinatarul s\u0103 citeasc\u0103 restul mesajului dvs. \u0219i s\u0103 fac\u0103 clic pe butonul de apel la ac\u021biune.<\/p>\n<h4>Propunerea de valoare explic\u0103:<\/h4>\n<ul>\n<li>Modul \u00een care produsele dumneavoastr\u0103 rezolv\u0103 probleme \u0219i \u00eembun\u0103t\u0103\u021besc situa\u021bii<\/li>\n<li>Ce beneficii specifice ofer\u0103<\/li>\n<li>De ce s\u0103 cump\u0103ra\u021bi de la dvs. \u0219i nu de la concuren\u021bii dvs.?<\/li>\n<\/ul>\n<h4>Propunerea de valoare nu este:<\/h4>\n<ul>\n<li>Un slogan precum \"Just do it\" al Nike, \"Think different\" al Apple sau \"Because we're worth it\" al L'Or\u00e9al.<\/li>\n<li>O declara\u021bie precum \"primii pe pia\u021b\u0103\" sau \"lideri \u00een e-mail marketing\".<\/li>\n<\/ul>\n<h3>Elemente ale unei propuneri de valoare:<\/h3>\n<ul>\n<li><strong>Headline:<\/strong> Rezuma\u021bi beneficiile pe care le ve\u021bi oferi contactelor dumneavoastr\u0103.<\/li>\n<li><strong>Retrogradare sau paragrafe:<\/strong> Explica\u021bi \u00een detaliu despre ce este vorba \u00een oferta dvs., cui se adreseaz\u0103 \u0219i de ce.<\/li>\n<li><strong>Puncte de reper:<\/strong> Lista de beneficii sau func\u021bionalit\u0103\u021bi.<\/li>\n<li><strong>Suport vizual:<\/strong> Un videoclip sau o imagine pentru a v\u0103 eviden\u021bia mesajul.<\/li>\n<\/ul>\n<h3>Evalua\u021bi-v\u0103 propunerea actual\u0103 de valoare verific\u00e2nd dac\u0103 aceasta r\u0103spunde la urm\u0103toarele \u00eentreb\u0103ri:<\/h3>\n<ul>\n<li>Ce produs sau serviciu vinde compania dumneavoastr\u0103?<\/li>\n<li>Care este beneficiul final al utiliz\u0103rii sale?<\/li>\n<li>Care este publicul \u021bint\u0103 pentru acest produs sau serviciu?<\/li>\n<li>Ce face ca oferta dumneavoastr\u0103 s\u0103 fie unic\u0103 \u0219i diferit\u0103?<\/li>\n<\/ul>\n<h2><strong>3 elemente cheie pe care ar trebui s\u0103 le aib\u0103 o propunere de valoare<\/strong><\/h2>\n<p>Indiferent dac\u0103 trimite\u021bi o campanie despre un nou produs, o nou\u0103 caracteristic\u0103 sau chiar o nou\u0103 postare pe blog, exist\u0103 3 elemente cheie care nu pot lipsi din propunerea dvs. de valoare:<\/p>\n<ol>\n<li>\n<h3><strong> Beneficii<\/strong><\/h3>\n<p>Oamenii nu cump\u0103r\u0103 produsul sau serviciul dvs. doar pentru c\u0103 le place s\u0103-\u0219i cheltuiasc\u0103 banii, ci pentru c\u0103 doresc s\u0103 rezolve o problem\u0103 sau s\u0103 beneficieze de avantajele oferite de produsul dvs.<\/li>\n<\/ol>\n<p>Prin urmare, o propunere de valoare ar trebui s\u0103 se concentreze asupra beneficiului pe care un utilizator \u00eel va ob\u021bine din utilizarea produsului sau serviciului respectiv.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Claritate<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Una dintre cele mai frecvente gre\u0219eli \u00een elaborarea unei propuneri de valoare este aceea de a crede c\u0103 utilizarea unor cuvinte la mod\u0103 va face produsul s\u0103 par\u0103 inovator sau revolu\u021bionar.<\/p>\n<p>Dimpotriv\u0103, o propunere de valoare ar trebui s\u0103 utilizeze un vocabular comun pe care clien\u021bii dumneavoastr\u0103 \u00eel \u00een\u021beleg.<\/p>\n<p>Vorbi\u021bi pe limba clientului dumneavoastr\u0103. Este foarte important s\u0103 folosi\u021bi acela\u0219i tip de limbaj ca \u0219i clien\u021bii dvs. pentru a descrie produsul pe care \u00eel caut\u0103.<\/p>\n<p>Dac\u0103 MasterBase\u00ae ar folosi urm\u0103toarea propunere de valoare pentru clien\u021bii s\u0103i poten\u021biali: \"un instrument menit s\u0103 v\u0103 creasc\u0103 veniturile prin automatizarea comunic\u0103rilor de marketing \u0219i v\u00e2nz\u0103ri\", sunt \u0219anse s\u0103 nu v\u00e2nd\u0103 prea mult.<\/p>\n<p>De asemenea, v\u0103 recomand\u0103m s\u0103 evita\u021bi jargonul precum \"lider mondial\" sau \"produs revolu\u021bionar\". Dac\u0103 elimina\u021bi astfel de expresii din propunerea dvs. de valoare, le ve\u021bi permite oamenilor s\u0103 se concentreze cu adev\u0103rat pe modul \u00een care produsul dvs. \u00eei poate ajuta.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Diferen\u021biere<\/strong><\/h3>\n<p>Trebuie s\u0103 presupunem c\u0103 vor exista concuren\u021bi care vor oferi produse similare \u0219i vor concura pentru o baz\u0103 de clien\u021bi similar\u0103.<\/li>\n<\/ol>\n<p>Prin urmare, pentru ca poten\u021bialii clien\u021bi s\u0103 v\u0103 aleag\u0103, propunerea dvs. de valoare trebuie s\u0103 v\u0103 diferen\u021bieze produsul sau serviciul de concuren\u021b\u0103, subliniind de ce sunte\u021bi alegerea potrivit\u0103 pentru ei.<\/p>\n<p>Lua\u021bi \u00een considerare ceea ce v\u0103 diferen\u021biaz\u0103 de celelalte op\u021biuni disponibile \u0219i asigura\u021bi-v\u0103 c\u0103 eviden\u021bia\u021bi acest lucru \u00een propunerea dvs. de valoare.<\/p>\n<h2>C\u00e2teva exemple bune de propuneri de valoare:<\/h2>\n<p>Este dificil s\u0103 creezi o propunere de valoare bun\u0103 \u0219i, prin urmare, exemplele perfecte nu abund\u0103. Chiar \u0219i \u00een cele mai multe dintre ele pot exista defecte sau loc pentru \u00eembun\u0103t\u0103\u021biri, dar \u00een opinia noastr\u0103 acestea sunt exemple bune:<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CDUQFjAA&amp;url=http%3A%2F%2Fwww.shopify.com%2F&amp;ei=WcrYVKTFIOqwsASXr4KIDQ&amp;usg=AFQjCNHD_no0rZRLLgD_ea91dc6Ti0r79A&amp;sig2=_CvukdPLO_OWkuuc16Rymg&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Shopify<\/a>:<\/strong> Shopify este tot ceea ce ave\u021bi nevoie pentru a vinde oriunde.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CC4QFjAA&amp;url=https%3A%2F%2Fwww.kissmetrics.com%2F&amp;ei=bsrYVKuxHOLHsQTbioGAAQ&amp;usg=AFQjCNFQjw1OZKt7YoDqbxlxDwD9JrXElg&amp;sig2=89ea7qajK7J7AUQZ5tKfcQ&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">KISSmetrics<\/a>:<\/strong> KISSmetrics v\u0103 ofer\u0103 informa\u021biile de care ave\u021bi nevoie pentru a v\u0103 optimiza marketingul.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CB8QFjAA&amp;url=http%3A%2F%2Fwww.geekdom.com%2F&amp;ei=g8rYVODBO-_dsATMuYLYAw&amp;usg=AFQjCNHMKiLq9zJMNGR-ftT0ztAkS-xe0Q&amp;sig2=aGjF9ryJ_gxvcNDxolZ_9w&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Geekdom<\/a>:<\/strong> Geekdom este un nou tip de spa\u021biu de coworking colaborativ \u00een care antreprenorii, tehnologii, dezvoltatorii, creatorii \u0219i creativii se ajut\u0103 reciproc s\u0103 construiasc\u0103 afaceri \u0219i alte lucruri interesante \u00eempreun\u0103.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CB4QFjAA&amp;url=https%3A%2F%2Fevernote.com%2F&amp;ei=lMrYVK3sJ-PnsATyxYHACA&amp;usg=AFQjCNGrjOQRxY_1Edm8FEIcQa0rNQ_8lA&amp;sig2=yVhGIhEysN5TsWLYntFdhA&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Evernote<\/a>:<\/strong> Munca vie\u021bii tale. Pentru tot ceea ce ve\u021bi face, Evernote este spa\u021biul de lucru pentru a o face. Pentru tot ceea ce ve\u021bi face, Evernote este spa\u021biul de lucru pentru a o realiza).<\/p>\n<p>Toate exemplele de mai sus sunt foarte clare, se concentreaz\u0103 pe beneficii \u0219i multe dintre ele sunt \u00eenso\u021bite de imagini care consolideaz\u0103 conceptele \u00eentr-un mod simplu \u0219i clar.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-crear-una-propuesta-de-valor-efectiva\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"16151\" data-permalink=\"https:\/\/masterbase.com\/ro\/como-crear-una-propuesta-de-valor-efectiva-para-tus-campanas\/masterbase\/captura-de-pantalla-2024-09-05-185810\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?fit=832%2C531&amp;ssl=1\" data-orig-size=\"832,531\" data-comments-opened=\"1\" data-image-title=\"ebook C\u00f3mo crear una propuesta de valor efectiva\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?fit=800%2C511&amp;ssl=1\" class=\"aligncenter wp-image-16151\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810-300x191.png?resize=800%2C512&#038;ssl=1\" alt=\"ebook Cum s\u0103 crea\u021bi o propunere de valoare eficient\u0103 \" width=\"800\" height=\"512\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Propunerea de valoare poate face diferen\u021ba \u00eentre atingerea sau neatingerea obiectivului campaniei dumneavoastr\u0103. O propunere de valoare bun\u0103 explic\u0103 cititorului despre ce este vorba \u00een ofert\u0103 \u0219i de ce ar trebui s\u0103 \u00eei acorde aten\u021bie \u0219i s\u0103 ia m\u0103suri imediate.<\/p>","protected":false},"author":239642484,"featured_media":16163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear una propuesta de valor efectiva para tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Imagina que has lanzado un producto nuevo. 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