{"id":6741,"date":"2023-09-13T21:43:00","date_gmt":"2023-09-13T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6741"},"modified":"2024-01-09T16:37:57","modified_gmt":"2024-01-09T14:37:57","slug":"5-pacate-ale-marketingului-prin-e-mail","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/5-pecados-del-email-marketing\/masterbase\/","title":{"rendered":"5 p\u0103cate ale marketingului prin e-mail"},"content":{"rendered":"

Este de a\u0219teptat ca unele gre\u0219eli s\u0103 fie f\u0103cute \u00een marketingul prin e-mail, dar unele dintre ele trebuie evitate cu orice pre\u021b.<\/h2>\n

Noi le numim \"p\u0103cate\", adic\u0103 o \u00eenc\u0103lcare liber\u0103 \u0219i deliberat\u0103 a regulilor de marketing prin e-mail.<\/h2>\n

P\u0103catul, \u00een general, const\u0103 \u00een transgresarea liber\u0103 \u0219i deliberat\u0103 a unei reguli, \u00een acest caz, cea a marketingului prin e-mail.<\/p>\n

Prin urmare, unele gre\u0219eli \u00een acest domeniu, datorit\u0103 importan\u021bei \u0219i consecin\u021belor lor, ar trebui considerate p\u0103cate \u0219i evitate cu orice pre\u021b.<\/p>\n

Cite\u0219te cu aten\u021bie \u0219i asigur\u0103-te c\u0103 evi\u021bi aceste gre\u0219eli majore de email marketing!<\/p>\n

1. Erori de personalizare<\/h2>\n

Ave\u021bi grij\u0103 ca personalizarea de baz\u0103 s\u0103 nu fie configurat\u0103 gre\u0219it \u0219i s\u0103 trimite\u021bi mesaje cu \"Drag\u0103 (nume)\" sau alte inadverten\u021be similare.<\/p>\n

De obicei, o gre\u0219eal\u0103 la fel de simpl\u0103 ca aceasta poate fi suficient\u0103 pentru a pierde toat\u0103 credibilitatea, \u00eencrederea \u0219i implicarea abona\u021bilor t\u0103i, pe care \u021bi-a luat at\u00e2t de mult timp \u0219i efort s\u0103 le construie\u0219ti.<\/p>\n

A\u0219adar, testa\u021bi \u00eentotdeauna \u00eenainte de a trimite un mesaj. Testa\u021bi cu un grup mic de colegi sau cu o agen\u021bie, dar \u00eentotdeauna pe plan intern, pentru a detecta astfel de erori \u0219i a le corecta.<\/p>\n

2. C\u0103derea \u00een conceptul Eu-Sine<\/h2>\n

S\u0103 vorbe\u0219ti doar despre compania ta, despre produsele tale \u0219i despre c\u00e2t de bun\u0103 este aceasta pe pia\u021b\u0103 nu contribuie la implicarea publicului t\u0103u, cu at\u00e2t mai pu\u021bin la ad\u0103ugarea de valoare mesajelor tale.<\/p>\n

Exist\u0103 nenum\u0103rate companii care comit acest p\u0103cat... aten\u021bie.<\/p>\n

Pentru a evita acest lucru, \u00eencerca\u021bi, de exemplu, s\u0103 spune\u021bi o poveste, astfel \u00eenc\u00e2t campaniile dvs. s\u0103 fie foarte puternice (\u0219i distractive); o poveste care ofer\u0103 valoare, care explic\u0103 \u00een mod clar ce este \u00een ea pentru abona\u021bii dvs. de e-mail, de ce ar trebui s\u0103 o citeasc\u0103 ast\u0103zi (\u0219i nu m\u00e2ine) \u0219i de ce ar trebui s\u0103 \u00eentreprind\u0103 o anumit\u0103 ac\u021biune.<\/p>\n

Aceast\u0103 poveste ar trebui s\u0103 se concentreze pe beneficiile derivate din ceea ce ofer\u0103 compania dumneavoastr\u0103, mai degrab\u0103 dec\u00e2t pe ceea ce ofer\u0103 \u00een mod specific compania dumneavoastr\u0103.<\/p>\n

Exemple: dac\u0103 vinde\u021bi televizoare, prezenta\u021bi con\u021binutul programelor \u0219i oferi\u021bi idei despre cum s\u0103 v\u0103 bucura\u021bi cel mai bine de ele; dac\u0103 vinde\u021bi crose de golf, face\u021bi referire la diferitele tipuri de terenuri, nivelurile de dificultate \u0219i altele asemenea. <\/em><\/strong><\/p>\n

3. Vinde\u021bi, vinde\u021bi \u0219i vinde\u021bi<\/h3>\n

Marea majoritate a mesajelor pe care le vedem trec\u00e2nd se \u00eencadreaz\u0103 \u00een categoria e-mailurilor promo\u021bionale, deoarece singurul lor scop este de a vinde. De\u0219i acesta este un obiectiv valabil, forma \u0219i fondul lor nu se diferen\u021biaz\u0103.<\/p>\n

Mesajele dumneavoastr\u0103 pot \u0219i ar trebui s\u0103 aib\u0103 teme \u0219i obiective diferite. Ajuta\u021bi destinatarii mesajelor dumneavoastr\u0103 s\u0103 rezolve o problem\u0103; educa\u021bi-i.<\/p>\n

Vinde\u021bi prin educare. Oferi\u021bi audien\u021bei dvs. diverse beneficii pentru a v\u0103 cump\u0103ra produsul, f\u0103r\u0103 a spune explicit \"cump\u0103ra\u021bi produsul\".<\/p>\n

4. Imaginea este totul<\/h2>\n

Un mesaj \u00een care imaginile predomin\u0103 asupra textului, \u00een ideea c\u0103, prin impactul vizual, va capta mai mult\u0103 aten\u021bie, poate avea exact efectul opus: nu se vede nimic.<\/p>\n

Din diverse motive, oamenii \u00ee\u0219i configureaz\u0103 adesea cititoarele de e-mail (Yahoo, Gmail sau Outlook) cu filtrare de imagini.<\/p>\n

Astfel, imaginile devin invizibile \u0219i, dac\u0103 nu este \u00eenso\u021bit de un text, mesajul devine o foaie de h\u00e2rtie alb\u0103 care, de obicei, este \u0219tears\u0103.<\/p>\n

Textele trebuie s\u0103 joace un rol principal; ele trebuie s\u0103 aib\u0103 prioritate fa\u021b\u0103 de imagine, \u00eentr-un raport de 60\/40. \u00cen plus, imaginea trebuie s\u0103 completeze \u0219i s\u0103 sus\u021bin\u0103 textul, \u0219i nu invers.<\/p>\n

5. Trimite\u021bi \u00eentotdeauna \u00een aceea\u0219i zi \u0219i la aceea\u0219i or\u0103<\/h2>\n

Dac\u0103 v\u0103 programa\u021bi toate trimiterile \u00een aceea\u0219i zi \u0219i la aceea\u0219i or\u0103, sau dac\u0103 urma\u021bi sfatul \"exper\u021bilor\" de a nu trimite luni diminea\u021ba sau vineri seara, nu \u021bine\u021bi cont de c\u00e2t de variat poate fi publicul dumneavoastr\u0103.<\/p>\n

Determinarea celui mai bun moment pentru a trimite mesajele ar trebui s\u0103 fie o decizie bazat\u0103 pe propria experien\u021b\u0103.<\/p>\n

\u00cencerca\u021bi programe diferite \u0219i fi\u021bi originali; rupe\u021bi tiparele \u0219i evalua\u021bi-v\u0103 rezultatele.<\/p>\n

De ce s\u0103 nu trimite\u021bi \u00eentr-o vineri seara sau \u00een weekend? Cum se va comporta publicul dumneavoastr\u0103? Nu pierde\u021bi nimic dac\u0103 testa\u021bi cu un segment din baza dvs. \u0219i analiza\u021bi parametrii pe care \u00eei genereaz\u0103.<\/p>\n

A\u021bi mai ad\u0103uga un alt p\u0103cat pe list\u0103?<\/strong><\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Este de a\u0219teptat ca unele gre\u0219eli s\u0103 fie f\u0103cute \u00een marketingul prin e-mail, dar unele dintre ele trebuie evitate cu orice pre\u021b.<\/p>","protected":false},"author":239642484,"featured_media":7745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 pecados del email 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