{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-lucruri-pe-care-trebuie-sa-le-verificati-inainte-de-a-va-trimite-mesajul","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 lucruri pe care trebuie s\u0103 le verifica\u021bi \u00eenainte de a v\u0103 trimite mesajul"},"content":{"rendered":"

\u00cen plus fa\u021b\u0103 de efectuarea unui transport de prob\u0103, trebuie revizuite multe alte aspecte.<\/strong><\/h1>\n

<\/strong><\/p>\n

Oricine poate face o gre\u0219eal\u0103, mai ales \u00een aceast\u0103 lume din ce \u00een ce mai exigent\u0103, \u00een care toat\u0103 lumea se gr\u0103be\u0219te s\u0103 ajung\u0103 acolo \u0219i s\u0103 v\u00e2nd\u0103 \u00eenaintea concuren\u021bei.<\/p>\n

Aceast\u0103 presiune \u00eenseamn\u0103 c\u0103 uneori lucrurile nu merg conform planului \u0219i, chiar mai r\u0103u, ne determin\u0103 s\u0103 facem gre\u0219eli care nu pot fi corectate, mai ales c\u00e2nd vine vorba de e-mail marketing.<\/p>\n

Odat\u0103 ce un mesaj a fost trimis, acesta nu mai poate fi corectat. Pentru a evita st\u00e2njeneala, prezentarea de scuze \u0219i rezultatele negative pe care aceasta le implic\u0103, lua\u021bi not\u0103 de aceast\u0103 list\u0103 care rezum\u0103 10 lucruri pe care trebuie s\u0103 le verifica\u021bi \u00eenainte de fiecare trimitere.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Leg\u0103turi lips\u0103 sau \u00eentrerupte<\/strong><\/h2>\n

Asigura\u021bi-v\u0103 c\u0103 link-urile dvs. func\u021bioneaz\u0103. Merg acolo unde ar trebui s\u0103 mearg\u0103. Dac\u0103 este clar pentru oameni c\u0103 ar trebui s\u0103 fac\u0103 clic \u0219i chiar de ce ar trebui s\u0103 fac\u0103 clic \u00een acel moment. Verifica\u021bi linkurile de pe profilurile dvs. de social media.<\/p>\n

Evita\u021bi clasica eroare \"404 page not found\". Nu este nimic mai r\u0103u dec\u00e2t s\u0103 da\u021bi clic \u0219i s\u0103 fi\u021bi frustrat.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Erori de ortografie<\/strong><\/h2>\n

Gre\u0219elile de ortografie conteaz\u0103 \u00een marketing, \u00een special \u00een e-mail, care este un mediu direct \u0219i personal.<\/p>\n

Daunele afecteaz\u0103 reputa\u021bia m\u0103rcii dumneavoastr\u0103, impresia proast\u0103 pe care o l\u0103sa\u021bi poten\u021bialilor \u0219i clien\u021bilor dumneavoastr\u0103. Ca s\u0103 nu mai vorbim de faptul c\u0103 o astfel de eroare poate altera sensul \u0219i inten\u021bia a ceea ce este scris.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Imagini distorsionate<\/strong><\/h2>\n

Cum arat\u0103 imaginile dvs.? Aceasta este o \u00eentrebare important\u0103, deoarece exist\u0103 diferite tipuri de cititoare de e-mail (Gmail, Yahoo, Notes, Outlook), care v\u0103 pot distorsiona imaginile: sunt mic\u0219orate, l\u0103rgite, pixelate, prea lungi sau pur \u0219i simplu nu sunt vizibile?<\/p>\n

Nu uita\u021bi c\u0103 exist\u0103 filtre de imagini sau blocatoare de imagini \u0219i c\u0103, dac\u0103 miza\u021bi pe prea multe imagini, mesajul dvs. poate pur \u0219i simplu s\u0103 nu transmit\u0103 nimic.<\/p>\n

Asigura\u021bi-v\u0103 c\u0103 imaginile arat\u0103 bine, a\u0219a cum au fost destinate s\u0103 fie afi\u0219ate, dac\u0103 nu, corecta\u021bi-le \u00eenainte de a le trimite.<\/p>\n

De asemenea, asigura\u021bi-v\u0103 c\u0103, \u00een cazul \u00een care imaginea nu se \u00eencarc\u0103, exist\u0103 un text \u00een spatele acesteia care o descrie (text alternativ).<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Culori<\/strong><\/h2>\n

Sunt adecvate culoarea literelor \u0219i culoarea fundalului? Prin adecvate, \u00een\u021belegem c\u0103 sunt u\u0219or de citit, f\u0103r\u0103 a deranja ochiul sau concentrarea \u0219i c\u0103 \u00eendeplinesc scopul pentru care au fost concepute: comunicarea.<\/p>\n

Uneori, pentru a eviden\u021bia un mesaj, se folosesc culori de fundal tari (negru, ro\u0219u, verde), care, de\u0219i atrag privirea \u0219i \u00eel diferen\u021biaz\u0103 de alte e-mailuri, \u00eel fac foarte greu de citit. Fi\u021bi aten\u021bi.<\/p>\n

Uneori, unele cititoare de e-mail nu afi\u0219eaz\u0103 culoarea de fundal, ci una alb\u0103, iar dac\u0103 literele ar fi la fel de albe, mesajul dvs. ar fi fost pierdut. Asigura\u021bi-v\u0103 c\u0103 vizibilitatea mesajelor dvs. nu depinde de culoarea fundalului.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>Format ordonat<\/strong><\/h2>\n

Verifica\u021bi spa\u021bierea dintre propozi\u021bii, precum \u0219i faptul c\u0103 fotografiile au suficient aer \u00een raport cu textul \u0219i c\u0103 butonul de apel la ac\u021biune nu s-a suprapus cu alte elemente ale con\u021binutului.<\/p>\n

Verifica\u021bi dac\u0103 totul este acolo unde ar trebui s\u0103 fie.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>Subiect \/ Expeditor<\/strong><\/h2>\n

Expeditorul, adic\u0103 cel care trimite mesajul, ar trebui s\u0103 fie numele companiei dvs. sau numele care este cel mai u\u0219or de recunoscut de c\u0103tre publicul dvs.<\/p>\n

\u00cen ceea ce prive\u0219te linia subiectului, uneori, atunci c\u00e2nd \u00eenc\u0103rca\u021bi un e-mail \u00een sistem, linia subiectului r\u0103m\u00e2ne ca o descriere. Fi\u021bi aten\u021bi! Linia de subiect nu este o descriere; este un apel la ac\u021biune care motiveaz\u0103 oamenii s\u0103 deschid\u0103 mesajul. Verifica\u021bi dac\u0103 \u00eendepline\u0219te aceast\u0103 premis\u0103.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Personalizare<\/strong><\/h2>\n

Personalizarea de baz\u0103 include un salut \u0219i numele persoanei c\u0103reia \u00eei este adresat mesajul.<\/p>\n

Asigura\u021bi-v\u0103 c\u0103 acestea sunt corecte. De asemenea, verifica\u021bi dac\u0103 lista dvs. de contacte este actualizat\u0103 \u0219i corect ortografiat\u0103.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>Conform AntiSpam<\/strong><\/h2>\n

Dac\u0103 nu dori\u021bi s\u0103 ave\u021bi probleme, respecta\u021bi legea. Asigura\u021bi-v\u0103 c\u0103 e-mailul dvs. include o adres\u0103 fizic\u0103 a companiei dvs. \u0219i c\u0103 precizeaz\u0103 c\u0103 a fost trimis de dvs. (numele companiei) prin intermediul unui expeditor (de ex. MasterBase<\/a>).<\/p>\n

Asigura\u021bi-v\u0103 c\u0103 subiectul este clar, aliniat cu mesajul dvs.<\/p>\n

\u00cen cele din urm\u0103, asigura\u021bi-v\u0103 c\u0103 nu numai c\u0103 include\u021bi o op\u021biune de dezabonare, dar \u0219i c\u0103 aceasta func\u021bioneaz\u0103. \u0218i respecta\u021bi \u00eentotdeauna angajamentul de a nu retrimite mesaje celor care s-au dezabonat.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>Op\u021biunea de a vizualiza pe Web<\/strong><\/h2>\n

Include\u021bi \u00eentotdeauna op\u021biunea \"vizualiza\u021bi acest mesaj pe web\" \/ \"vizualiza\u021bi online\". Deoarece nu exist\u0103 nicio garan\u021bie absolut\u0103 c\u0103 mesajul va fi afi\u0219at \u00een fiecare cititor de e-mail exact a\u0219a cum a fost conceput, asigura\u021bi-v\u0103 c\u0103 oferi\u021bi destinatarului cea mai sigur\u0103 op\u021biune a unui format standard: vizualiza\u021bi-l pe internet.<\/p>\n

10.\u00a0<\/strong>\u00a0Diverse dispozitive<\/strong><\/h2>\n

Exist\u0103 nu numai diferite cititoare de e-mail, ci \u0219i diferite dispozitive pe care utilizatorii \u00ee\u0219i verific\u0103 inbox-ul: PC-uri desktop sau mobile (smartphone-uri sau tablete). Recomandarea este s\u0103 v\u0103 g\u00e2ndi\u021bi \u00eentotdeauna mai \u00eent\u00e2i la mobil, deoarece dac\u0103 mesajul arat\u0103 bine pe mobil, va ar\u0103ta bine \u0219i pe PC-urile desktop.<\/p>\n

Dar, \u00een mod ideal, ar trebui s\u0103 testa\u021bi pentru fiecare dintre diferitele dispozitive \u00eenainte de a trimite mesajele.<\/p>\n

Crede\u021bi c\u0103 este important s\u0103 mai verifica\u021bi ceva \u00eenainte de a trimite mesajul?<\/strong><\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

A gre\u0219i este omenesc. Dar exist\u0103 e\u0219ecuri care pot fi evitate, a\u0219a c\u0103 este bine s\u0103 \u0219ti\u021bi la ce s\u0103 fi\u021bi aten\u021bi \u00eenainte de a trimite un mesaj. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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