{"id":6720,"date":"2024-09-05T20:15:03","date_gmt":"2024-09-05T17:15:03","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6720"},"modified":"2024-09-13T13:35:02","modified_gmt":"2024-09-13T10:35:02","slug":"de-ce-mesajele-de-bun-venit","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/por-que-los-mensajes-de-bienveni\/masterbase\/","title":{"rendered":"De ce mesajele de \u00eent\u00e2mpinare \u0219i post-v\u00e2nzare sunt esen\u021biale"},"content":{"rendered":"<h2>Companiile care utilizeaz\u0103 e-mail marketingul \u00een scopul transmiterii de mesaje la momentul potrivit \u0219i c\u0103tre persoanele potrivite au mult mai multe de c\u00e2\u0219tigat, dup\u0103 cum arat\u0103 studiile.<\/h2>\n<h3><strong>Mesaje de bun venit: esen\u021biale pentru orice campanie de e-mail marketing<\/strong><\/h3>\n<p>Mesajul de bun venit este primul mesaj pe care \u00eel prime\u0219te un abonat dup\u0103 ce s-a \u00eenscris pe o list\u0103 de coresponden\u021b\u0103 sau a \u00eentreprins o ac\u021biune cheie, cum ar fi achizi\u021bionarea unui produs sau desc\u0103rcarea unei resurse. Acest tip de mesaj este esen\u021bial deoarece marcheaz\u0103 \u00eenceputul rela\u021biei dintre companie \u0219i abonat, d\u0103 tonul comunic\u0103rilor viitoare \u0219i reprezint\u0103 o ocazie ideal\u0103 de a genera o prim\u0103 impresie pozitiv\u0103.<\/p>\n<h2><strong>Beneficiile unui mesaj de bun venit<\/strong><\/h2>\n<ul>\n<li><strong>Loialitate de la \u00eenceput:<\/strong> Mesajele de bun venit v\u0103 permit s\u0103 ini\u021bia\u021bi rela\u021bia cu clientul \u00eentr-un mod prietenos \u0219i personalizat. Acest lucru creeaz\u0103 un sentiment de angajament \u0219i \u00eencredere \u00eenc\u0103 de la primul contact.<\/li>\n<li><strong>Ratele ridicate de deschidere \u0219i de click-through:<\/strong> Studiile arat\u0103 c\u0103 mesajele de bun venit au, \u00een medie, o rat\u0103 de deschidere de 50%, ceea ce le face unul dintre cele mai eficiente mesaje din orice strategie de e-mail marketing.<\/li>\n<li><strong>Prezentarea m\u0103rcii \u0219i a produselor:<\/strong> Un mesaj de bun venit ofer\u0103 oportunitatea de a v\u0103 prezenta compania, de a eviden\u021bia produsele sau serviciile cheie \u0219i de a direc\u021biona noii abona\u021bi c\u0103tre con\u021binutul relevant de pe site-ul dvs.<\/li>\n<li><strong>Segmentarea de la \u00eenceput:<\/strong> Prin mesajele de bun venit, pute\u021bi \u00eencepe, de asemenea, s\u0103 colecta\u021bi date suplimentare care v\u0103 vor permite s\u0103 v\u0103 segmenta\u021bi mai bine clien\u021bii \u00eenc\u0103 de la \u00eenceput, personaliz\u00e2nd interac\u021biunile lor viitoare cu brandul dvs.<\/li>\n<\/ul>\n<h2><strong>Caracteristici ale unui mesaj de bun venit<\/strong><\/h2>\n<ul>\n<li><strong>Mesaj clar \u0219i concis:<\/strong> Explica\u021bi cine sunte\u021bi \u0219i la ce beneficii se poate a\u0219tepta abonatul de la marca dumneavoastr\u0103. Este, de asemenea, locul ideal pentru a le mul\u021bumi pentru \u00eenscriere.<\/li>\n<li><strong>Apel imediat la ac\u021biune:<\/strong> \u00cencuraja\u021bi abona\u021bii s\u0103 fac\u0103 pasul urm\u0103tor, cum ar fi s\u0103 \u00ee\u0219i completeze profilul, s\u0103 exploreze site-ul, s\u0103 fac\u0103 prima achizi\u021bie sau s\u0103 v\u0103 urm\u0103reasc\u0103 re\u021belele sociale.<\/li>\n<li><strong>Design atractiv \u0219i coerent cu brandul dumneavoastr\u0103:<\/strong> Asigura\u021bi-v\u0103 c\u0103 designul mesajului este atr\u0103g\u0103tor din punct de vedere vizual \u0219i reflect\u0103 imaginea m\u0103rcii dumneavoastr\u0103.<\/li>\n<li><strong>Oferirea de valoare:<\/strong> O reducere ini\u021bial\u0103, o resurs\u0103 gratuit\u0103 sau un acces exclusiv sunt modalit\u0103\u021bi excelente de a \u00eent\u00e2mpina noii abona\u021bi.<\/li>\n<\/ul>\n<h3><strong>Pove\u0219ti de succes ale companiilor care utilizeaz\u0103 mesaje de bun venit<\/strong><\/h3>\n<ul>\n<li><strong>Casper:<\/strong> Compania de saltele trimite un mesaj de bun venit simplu, dar eficient, care consolideaz\u0103 propunerea lor de valoare \u0219i \u00eencurajeaz\u0103 abona\u021bii s\u0103 exploreze produsele lor. Cu un design curat \u0219i un apel clar la ac\u021biune, ace\u0219tia au reu\u0219it s\u0103 \u00ee\u0219i creasc\u0103 conversiile ini\u021biale cu 15%.<\/li>\n<li><strong>Netflix:<\/strong> Gigantul de streaming \u00ee\u0219i folose\u0219te mesajele de bun venit pentru a personaliza experien\u021ba utilizatorului \u00eenc\u0103 de la \u00eenceput. Netflix \u00eentreab\u0103 despre preferin\u021bele de vizionare ale noilor abona\u021bi, ceea ce \u00eei permite s\u0103 ofere recomand\u0103ri mai precise \u0219i s\u0103 creasc\u0103 reten\u021bia utilizatorilor cu 20%.<\/li>\n<li><strong>Airbnb:<\/strong> \u00cen mesajele sale de bun venit, Airbnb ofer\u0103 noilor utilizatori un ghid privind modul de utilizare a platformei \u0219i recomand\u0103ri personalizate \u00een func\u021bie de loca\u021bie. Acest lucru a dus la o cre\u0219tere de 25% a rezerv\u0103rilor din partea noilor utilizatori.<\/li>\n<\/ul>\n<p>\u00cen termeni cantitativi, companiile care au \u00eencorporat mesaje de bun venit raporteaz\u0103 \u00eembun\u0103t\u0103\u021biri semnificative \u00een ceea ce prive\u0219te implicarea clien\u021bilor. Un studiu Experian arat\u0103 c\u0103 ratele de deschidere pentru aceste mesaje sunt, \u00een medie, de 4 ori mai mari dec\u00e2t \u00een cazul trimiterilor po\u0219tale promo\u021bionale tradi\u021bionale, iar ratele de click-through pot cre\u0219te cu p\u00e2n\u0103 la 10%.<\/p>\n<h3><strong>Mesaje declan\u0219ate \u00een func\u021bie de ciclul de via\u021b\u0103 al clientului<\/strong><\/h3>\n<p>Mesajele temporizate declan\u0219ate de anumite ac\u021biuni ale clien\u021bilor, cum ar fi o prim\u0103 achizi\u021bie sau o nou\u0103 achizi\u021bie, prezint\u0103 un r\u0103spuns excelent din partea consumatorilor.<\/p>\n<p>De asemenea, acestea v\u0103 ajut\u0103 s\u0103 \u0219ti\u021bi ce s\u0103 trimite\u021bi \u00een continuare, f\u0103c\u00e2nd campaniile dvs. mai coerente.<\/p>\n<p>Aceste mesaje urmeaz\u0103 ceea ce se nume\u0219te \"strategii privind ciclul de via\u021b\u0103 al clientului\". Tipul de campanie destinat acestora depinde de ac\u021biunea generat\u0103 \u0219i de stadiul clientului (nou, \u00een cre\u0219tere, matur, pasiv).<\/p>\n<p>Conform unui studiu realizat de <strong>eMarketer<\/strong>46% de companii profit\u0103 de astfel de strategii.<\/p>\n<p>78% din companii utilizeaz\u0103 programe de bun venit, urmate de 45% care utilizeaz\u0103 programe post-v\u00e2nzare. Acestea sunt urmate de campanii de v\u00e2nz\u0103ri \u00eencruci\u0219ate \u0219i de up-selling \u0219i, cu 33%, de programe de activare pasiv\u0103 a clien\u021bilor.<\/p>\n<p>F\u0103r\u0103 \u00eendoial\u0103, capacitatea de a declan\u0219a mesaje \u00een func\u021bie de stadiul clientului cre\u0219te relevan\u021ba \u0219i personalizarea acestor mesaje.<\/p>\n<h3><strong>Beneficii pentru \u00eentreprinderi<\/strong><\/h3>\n<p>Studiul arat\u0103 clar beneficiile acestui tip de strategie. 67% dintre companii raporteaz\u0103 c\u0103 principalul lor efect este cre\u0219terea gradului de implicare al listei lor de contacte. \u00cen al doilea r\u00e2nd (55%), acestea \u00ee\u0219i m\u0103resc ratele de deschidere \u0219i de click-through, iar 54% \u00ee\u0219i m\u0103resc satisfac\u021bia \u0219i reten\u021bia clien\u021bilor.<\/p>\n<p>De asemenea, ace\u0219tia sus\u021bin c\u0103 v\u0103d un efect direct asupra profiturilor generate, at\u00e2t prin cre\u0219terea v\u00e2nz\u0103rilor, c\u00e2t \u0219i prin v\u00e2nz\u0103ri mai bune, ceea ce \u00eenseamn\u0103, de asemenea, un randament mai mare al investi\u021biei (ROI).<\/p>\n<p>\u00cen cele din urm\u0103, acest tip de campanie de e-mail marketing favorizeaz\u0103, de asemenea, diversitatea comunic\u0103rilor, minimiz\u00e2nd oboseala listei de contacte, deoarece las\u0103 \u00een urm\u0103 monologul promo\u021bional, de care unele companii abuzeaz\u0103 at\u00e2t de mult, \u0219i care epuizeaz\u0103 rela\u021bia cu clien\u021bii dumneavoastr\u0103.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/ro\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" class=\"wp-image-14954\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida-300x192.png?resize=784%2C502&#038;ssl=1\" alt=\"ebook e-mail Exploateaz\u0103 puterea e-mailului de bun venit\" width=\"784\" height=\"502\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A \u0219ti ce s\u0103 trimi\u021bi \u0219i cui este esen\u021bial pentru succesul campaniilor de e-mail marketing. Mesajele de bun venit \u0219i post-v\u00e2nzare au o utilizare \u0219i o eficien\u021b\u0103 mai mare. Fac acestea parte din strategia dvs.?<\/p>","protected":false},"author":239642484,"featured_media":16160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. Los mensajes de bienvenida y postventa tienen mayor uso y efectividad. \u00bfSon parte de tu estrategia?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/de-ce-mesajele-de-bun-venit\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. 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