{"id":6641,"date":"2023-01-17T21:43:00","date_gmt":"2023-01-17T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6641"},"modified":"2024-01-09T16:41:54","modified_gmt":"2024-01-09T14:41:54","slug":"inbox-este-un-privilegiu-nu-un-drept","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/la-bandeja-de-entrada-es-un-privilegio-no-un-derecho\/masterbase\/","title":{"rendered":"Inbox este un privilegiu, nu un drept"},"content":{"rendered":"

Exist\u0103 c\u00e2teva dinamici care merit\u0103 luate \u00een considerare atunci c\u00e2nd se lucreaz\u0103 la capacitatea de livrare a mesajelor c\u0103tre c\u0103su\u021bele de primire ale destinatarilor. Prima este aceea c\u0103 furnizorii de conturi de e-mail (Yahoo, Gmail) sunt preocupa\u021bi \u00een primul r\u00e2nd s\u0103 ofere utilizatorilor finali o experien\u021b\u0103 bun\u0103.<\/p>\n

Acest lucru \u00eenseamn\u0103 c\u0103 c\u0103su\u021bele de primire ale utilizatorilor primesc numai mesaje relevante \u0219i c\u0103 mesajele nedorite sunt relegate \u00een dosarul de coresponden\u021b\u0103 masiv\u0103 sau blocate. \u00cen ultimul timp, furnizorii de conturi de e-mail au c\u0103utat s\u0103 sporeasc\u0103 relevan\u021ba la nivel individual, astfel \u00eenc\u00e2t c\u0103su\u021ba dvs. de primire \u0219i dosarul nedorit pot ar\u0103ta diferit de ale mele, chiar dac\u0103 folosim acela\u0219i furnizor de c\u0103su\u021be po\u0219tale \u0219i ne abon\u0103m la acelea\u0219i buletine informative.<\/p>\n

De asemenea, re\u021bine\u021bi c\u0103 majoritatea e-mailurilor sunt spam, astfel \u00eenc\u00e2t furnizorii de e-mail nu acord\u0103 nim\u0103nui beneficiul \u00eendoielii atunci c\u00e2nd vine vorba de a ajunge \u00een inbox.<\/p>\n

Niveluri de \u00eencredere<\/strong><\/h2>\n

Dosarele \u00een care cad mesajele din c\u0103su\u021ba po\u0219tal\u0103 a unui utilizator pot fi considerate niveluri de \u00eencredere: c\u0103su\u021ba po\u0219tal\u0103 de intrare con\u021bine mesaje despre care furnizorul contului de e-mail este sigur c\u0103 nu sunt spam, dosarul spam, pe de alt\u0103 parte, con\u021bine mesaje care ar putea fi spam, dar pe care utilizatorul ar putea dori totu\u0219i s\u0103 le salveze. Acesta este motivul pentru care i se acord\u0103 o a doua \u0219ans\u0103.<\/p>\n

Pe de alt\u0103 parte, coresponden\u021ba care este blocat\u0103 sau pierdut\u0103 poate s\u0103 nu fie util\u0103 sau interesant\u0103 pentru utilizator. \u00cen acest caz, furnizorul de c\u0103su\u021be po\u0219tale are mare \u00eencredere, iar utilizatorii nu au posibilitatea de a recupera aceste mesaje.<\/p>\n

A\u0219adar, cum \u0219tiu furnizorii de e-mail ce s\u0103 trimit\u0103 \u00een ce dosar? R\u0103spunsul se schimb\u0103 constant pe m\u0103sur\u0103 ce furnizorii de servicii de e-mail \u00ee\u0219i optimizeaz\u0103 algoritmii, dar adev\u0103rul este c\u0103 se bazeaz\u0103 \u00een principal pe feedback-ul utilizatorilor.<\/p>\n

Utilizatori activi \u0219i pasivi<\/strong><\/h2>\n

Utilizatorii ofer\u0103 feedback at\u00e2t pasiv, c\u00e2t \u0219i activ. Pasiv, atunci c\u00e2nd deschid \u0219i citesc unele mesaje \u0219i ignor\u0103 ceea ce nu \u00eei intereseaz\u0103. Forma activ\u0103 este mai evident\u0103: sub form\u0103 de reclama\u021bii. O reclama\u021bie este \u00eenregistrat\u0103 atunci c\u00e2nd un utilizator mut\u0103 un mesaj \u00een folderul nedorit, f\u0103c\u00e2nd clic pe butonul \"nedorit\" din interfa\u021ba de utilizator a furnizorului de cont. Dar aceasta include, de asemenea, mesajul care este \u0219ters f\u0103r\u0103 a fi citit \u0219i feedback-ul care este furnizat atunci c\u00e2nd furnizorii de servicii internet \u00ee\u0219i interogheaz\u0103 utilizatorii cu privire la anumite mesaje.<\/p>\n

Datele derivate din ac\u021biunile utilizatorului sunt apoi aplicate \u00een timpul deciziei de filtrare a furnizorului de cont \u0219i devin parte a reputa\u021biei expeditorului. Ace\u0219tia vor analiza fluxul de mesaje specifice din trecut \u0219i modul \u00een care utilizatorii au reac\u021bionat la acele mesaje, fie c\u0103 le-au reclamat, ignorat, \u0219ters sau citit.<\/p>\n

Reputa\u021bia expeditorului poate fi afectat\u0103 de adresa dvs. de IP, de domeniul dvs. \u0219i chiar de con\u021binutul dvs. Imaginile \u0219i linkurile c\u0103tre paginile de destina\u021bie pe care le include\u021bi \u00een \u0219abloanele dvs. pot fi etichetate drept spam suspicios sau legitim.<\/p>\n

Cu at\u00e2t de multe puncte de control care influen\u021beaz\u0103 decizia de filtrare, este dificil s\u0103 se eludeze sistemele de detec\u021bie ale ISP. Trucurile care ar fi putut func\u021biona chiar \u0219i cu c\u00e2teva luni \u00een urm\u0103 probabil c\u0103 nu mai func\u021bioneaz\u0103 ast\u0103zi. Cea mai durabil\u0103 modalitate de a men\u021bine o bun\u0103 capacitate de livrare este s\u0103 v\u0103 alinia\u021bi furnizorilor de servicii de po\u0219t\u0103 electronic\u0103 \u0219i s\u0103 face\u021bi tot posibilul pentru a oferi o experien\u021b\u0103 bun\u0103 utilizatorului. Dar ce \u00eenseamn\u0103 acest lucru?<\/p>\n

\u00censeamn\u0103 s\u0103 conduci un program de e-mail marketing la care tu \u00eensu\u021bi ai fi dispus s\u0103 te abonezi. Unul care ofer\u0103 valoare pe tot parcursul ciclului de via\u021b\u0103 al utilizatorului. Atunci c\u00e2nd v\u0103 \u00eenscrie\u021bi, acest program se prezint\u0103 \u0219i explic\u0103 despre ce este vorba. C\u00e2nd ajunge pentru prima dat\u0103 \u00een inbox, \u00ee\u0219i expune pe scurt scopul \u0219i apoi urmeaz\u0103 c\u00e2teva mesaje informative despre brand \u0219i beneficiile de a face parte din program.<\/p>\n

Programul se adapteaz\u0103 apoi la nevoile utilizatorului. Dac\u0103 utilizatorul este foarte implicat \u0219i deschide toate mesajele po\u0219tale, programul ar trebui s\u0103 fie trimis cu regularitate. \u00cen cazul \u00een care utilizatorul nu deschide mesajul, programul ar trebui retras \u0219i trimis mai rar, eventual \u00eenlocuit cu rezumate s\u0103pt\u0103m\u00e2nale sau lunare, mai degrab\u0103 dec\u00e2t cu un mesaj zilnic. \u00centotdeauna ar trebui s\u0103 existe con\u021binut promo\u021bional \u0219i buletine informative pentru a men\u021bine interesul.<\/p>\n

Nu uita\u021bi s\u0103 fi\u021bi con\u0219tien\u021bi de utilizatorii dvs. \u0219i evita\u021bi s\u0103 v\u0103 concepe\u021bi programul de marketing prin e-mail doar \u00een func\u021bie de nevoile dvs. de afaceri. Spa\u021biul din inbox nu garanteaz\u0103 nimic; este, mai degrab\u0103, un privilegiu.<\/p>\n

\u00cen calitate de comerciant, este de datoria ta s\u0103 stabile\u0219ti o propunere de valoare pentru programul t\u0103u de e-mail marketing \u0219i s\u0103 o prezin\u021bi destinatarului comunic\u0103rilor tale. Este un echilibru delicat, dar utilizatorii dvs. vor aprecia con\u021binutul de \u00eenalt\u0103 calitate pe care li-l trimite\u021bi, iar dvs. ve\u021bi fi recompensat cu acces constant la inbox-ul clien\u021bilor dvs., f\u0103r\u0103 a fi nevoit s\u0103 intra\u021bi \u00een panic\u0103 de fiecare dat\u0103 c\u00e2nd un furnizor de cont de e-mail \u00ee\u0219i actualizeaz\u0103 standardele de filtrare.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Exist\u0103 c\u00e2teva dinamici care merit\u0103 luate \u00een considerare atunci c\u00e2nd se lucreaz\u0103 la capacitatea de livrare a mesajelor c\u0103tre c\u0103su\u021bele de primire ale destinatarilor.<\/p>","protected":false},"author":239642484,"featured_media":7774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nLa 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