{"id":6627,"date":"2024-08-12T19:03:55","date_gmt":"2024-08-12T16:03:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6627"},"modified":"2024-09-13T13:04:31","modified_gmt":"2024-09-13T10:04:31","slug":"6-greseli-de-b-testing-pe-care-sa-le-eviti-in-clopotele-tale","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/","title":{"rendered":"6 gre\u0219eli de testare A\/B de evitat \u00een campaniile tale"},"content":{"rendered":"<h1>Dac\u0103 v\u0103 lua\u021bi munca \u00een serios \u0219i sunte\u021bi orientat c\u0103tre rezultate, nu dori\u021bi s\u0103 rata\u021bi poten\u021bialul enorm al test\u0103rii A\/B.<\/h1>\n<p><strong>Acestea v\u0103 pot ajuta s\u0103 descoperi\u021bi schimb\u0103ri de mare impact \u00een materie de subiect, design, pagini de pornire \u0219i multe altele, a\u0219a cum este detaliat \u00een articolul nostru <a href=\"https:\/\/masterbase.com\/ro\/es\/es\/es\/5-aspecte-ale-marketingului-dvs-prin-e-mail-pe-care-sa-le-testati-a-b\/baza-de-master\/\">\"5 aspecte ale marketingului dvs. prin e-mail pe care trebuie s\u0103 le testa\u021bi A\/B\".<\/a>.<\/strong><\/p>\n<p>Pentru a v\u0103 testa mesajele A\/B, tot ce trebuie s\u0103 face\u021bi este s\u0103 prezenta\u021bi dou\u0103 versiuni c\u0103tre dou\u0103 grupuri mici de abona\u021bi \u0219i apoi <em>asculta\u021bi<\/em>. M\u0103sur\u0103torile v\u0103 vor spune care sunt preferin\u021bele lor, iar pe baza acestora pute\u021bi ac\u021biona pe termen scurt, trimi\u021b\u00e2nd cea mai eficient\u0103 versiune c\u0103tre restul audien\u021bei, sau pe termen lung, reproduc\u00e2nd acea preferin\u021b\u0103 \u00een campaniile viitoare.<\/p>\n<p><strong>Sun\u0103 simplu \u0219i este chiar mai simplu la MasterBase\u00ae, datorit\u0103 automatiz\u0103rii procesului nostru de selectare a celei mai eficiente piese \u0219i de trimitere a acesteia c\u0103tre baza total\u0103. <\/strong>Cu toate acestea, este, de asemenea, destul de u\u0219or s\u0103 face\u021bi gre\u0219eli cu testele A\/B \u0219i s\u0103 ajunge\u021bi la o concluzie gre\u0219it\u0103, submin\u00e2nd complet rezultatele.<\/p>\n<p>Este dureros s\u0103 efectua\u021bi o mul\u021bime de teste A\/B doar pentru a ajunge la concluzia c\u0103 nu a\u021bi \u00eenv\u0103\u021bat nimic util din cauza execu\u021biei slabe. Pentru a evita aceast\u0103 frustrare, v\u0103 suger\u0103m s\u0103 urma\u021bi aceste 6 sfaturi pentru a ob\u021bine maximum din testele dvs. A\/B.<\/p>\n<ol>\n<li>\n<h3><strong> Concentra\u021bi-v\u0103 eforturile de testare A\/B asupra aspectelor campaniei dvs. care vor avea cel mai mare impact asupra rezultatelor.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Uneori, mici ajust\u0103ri ale unor elemente minore pot influen\u021ba barometrul, a\u0219a c\u0103 concentra\u021bi-v\u0103 testele pe elementele cheie ale unui mesaj, cum ar fi linia subiectului, apelurile la ac\u021biune, imaginile \u0219i titlurile.<\/p>\n<p>Dar exist\u0103 \u0219i alte elemente care merit\u0103 \u00eencercate:<\/p>\n<ul>\n<li>Logic\u0103 de declan\u0219are diferit\u0103 pentru mesajele automate<\/li>\n<li>C\u00e2t de repede s\u0103 trimite\u021bi mesajul dup\u0103 ce a fost activat<\/li>\n<li>S\u0103 trimite\u021bi sau s\u0103 nu trimite\u021bi o serie de mesaje automate<\/li>\n<li>\u00cen ce condi\u021bii se omite un mesaj automat \u00eentr-o serie?<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h3><strong> Limita\u021bi-v\u0103 testele A\/B la un singur lucru pe r\u00e2nd.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Cu excep\u021bia cazului \u00een care sunte\u021bi angajat pe deplin \u00eentr-un proces de evaluare, ar trebui s\u0103 v\u0103 limita\u021bi testarea A\/B la o singur\u0103 schimbare la un moment dat. De exemplu:<\/p>\n<ul>\n<li>Butonul verde versus butonul albastru<\/li>\n<li>Mesaj cu dovezi sociale incluse vs. mesaj f\u0103r\u0103 dovezi sociale<\/li>\n<li>O imagine a stilului de via\u021b\u0103 versus o imagine a produsului<\/li>\n<li>O reducere procentual\u0103 versus o reducere \u00een cifre.<\/li>\n<\/ul>\n<p>Schimbarea mai multor factori \u00eentre versiunile A \u0219i B ar face foarte dificil\u0103 determinarea elementului care este responsabil pentru diferen\u021ba de performan\u021b\u0103.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Se porne\u0219te de la o ipotez\u0103 clar\u0103<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Nu face\u021bi modific\u0103ri aleatorii doar pentru a vedea ce ar putea func\u021biona. Concentreaz\u0103-te pe ceea ce cau\u021bi \u0219i folose\u0219te acest lucru ca baz\u0103 pentru testele tale.<\/p>\n<p>De exemplu, dac\u0103 \u00eencerca\u021bi s\u0103 cre\u0219te\u021bi conversiile, pute\u021bi crea o versiune a mesajului dvs. \u00een care apelul la ac\u021biune este deasupra afi\u0219ajului sau previzualiz\u0103rii (ATL), pentru a-l face mai vizibil, \u0219i o alt\u0103 versiune \u00een care con\u021binutul precede apelul la ac\u021biune (CTA).<\/p>\n<p>De asemenea, dac\u0103 \u00eencerca\u021bi s\u0103 decide\u021bi dac\u0103 este bine s\u0103 v\u0103 adresa\u021bi unui nou abonat pe nume \u00een linia subiectului mesajului de bun venit, ar trebui s\u0103 \u00eencerca\u021bi o linie subiect cu personalizare \u0219i una f\u0103r\u0103.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Alege\u021bi o m\u0103sur\u0103 de testare c\u00e2\u0219tig\u0103toare care s\u0103 se alinieze cu obiectivul campaniei dvs.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Majoritatea campaniilor vizeaz\u0103 conversiile, astfel \u00eenc\u00e2t testele A\/B ar trebui s\u0103 fie orientate \u0219i c\u0103tre \u00eembun\u0103t\u0103\u021birea acestor parametri.<\/p>\n<p>O percep\u021bie gre\u0219it\u0103 comun\u0103 este c\u0103 linia subiectului poate afecta doar rata de deschidere, c\u0103 mesajul poate afecta doar clicurile \u0219i c\u0103 con\u021binutul paginii de destina\u021bie poate influen\u021ba doar conversiile.<\/p>\n<p>Acest lucru nu este adev\u0103rat! Diferitele instan\u021be nu func\u021bioneaz\u0103 \u00een mod izolat. Fiecare factor afecteaz\u0103 \u00eentregul, deoarece abona\u021bii experimenteaz\u0103 campaniile de marketing prin e-mail ca un \u00eentreg.<\/p>\n<p>A\u0219adar, scopul unei linii de subiect nu este de a genera deschideri, ci oameni care convertesc. \u00cen mod similar, scopul con\u021binutului nu este de a genera clicuri, ci persoane care convertesc.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> Elabora\u021bi un program regulat de testare \u0219i \u00eenregistra\u021bi rezultatele.<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Testele A\/B concepute <em>ad hoc<\/em> sunt ineficiente deoarece sunt sporadice \u0219i se concentreaz\u0103 pe obiective diferite. Pentru a profita la maximum de testarea A\/B, ave\u021bi nevoie de un plan. Elabora\u021bi un program de testare care s\u0103 urm\u0103reasc\u0103:<\/p>\n<ul>\n<li>Teoriile pe care \u00eencerca\u021bi s\u0103 le confirma\u021bi<\/li>\n<li>Ce adrese de e-mail folosi\u021bi pentru a testa fiecare teorie?<\/li>\n<li>Rezultatele fiec\u0103rui test \u0219i modul \u00een care acestea v\u0103 afecteaz\u0103 planurile de testare viitoare<\/li>\n<li>\u00cencerca\u021bi s\u0103 include\u021bi un test A \/ B cel pu\u021bin \u00een 50% al disemin\u0103rii dumneavoastr\u0103.<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h3><strong> Confirmarea rezultatelor testelor<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Un test A\/B individual nu este concludent pentru totdeauna. Pe termen scurt, orice cre\u0219tere observat\u0103 poate fi rezultatul efectului de noutate. Abona\u021bii sunt atra\u0219i de nou, ceea ce \u00eei poate determina s\u0103 supraevalueze orice schimb\u0103ri pe care le face\u021bi.<\/p>\n<p>Efectul de noutate dispare destul de repede. Prin urmare, dac\u0103 efectua\u021bi acela\u0219i test de dou\u0103 sau trei ori pe parcursul unei perioade de timp, efectul de noutate nu va mai fi prezent \u0219i ve\u021bi putea m\u0103sura adev\u0103ratul impact al schimb\u0103rii.<\/p>\n<p>Pe termen lung, comportamentele \u0219i atitudinile consumatorilor variaz\u0103. Componen\u021ba listei dvs. de contacte se poate schimba, de asemenea, \u00een func\u021bie de practicile de achizi\u021bionare a abona\u021bilor, de modificarea ofertei dvs. de produse sau servicii, de extinderea \u00een sau dinspre noi teritorii \u0219i de al\u021bi factori.<\/p>\n<p>Cu c\u00e2t succesul unui test este mai definitiv, cu at\u00e2t mai mult pute\u021bi a\u0219tepta pentru a-l reconfirma. Dar, \u00een timp, ve\u021bi dori s\u0103 confirma\u021bi periodic fiecare test, cel pu\u021bin o dat\u0103 sau de dou\u0103 ori, ceea ce, \u00eenc\u0103 o dat\u0103, dovede\u0219te c\u0103 un plan de testare A\/B este esen\u021bial.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/ro\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"wp-image-15740 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=495%2C315&#038;ssl=1\" alt=\"ebook Un ghid de baz\u0103 pentru TESTING \u00een Email Marketing\" width=\"495\" height=\"315\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Aplicarea testelor A\/B pentru trimiterile dvs. prin po\u0219t\u0103 este mai mult dec\u00e2t recomandat\u0103, este esen\u021bial\u0103; \u00een caz contrar, v\u0103 ve\u021bi juca doar de-a ghicitul cu rezultatele campaniilor dvs.<\/p>","protected":false},"author":239642484,"featured_media":15770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Si te tomas en tu serio tu trabajo y est\u00e1s orientado al logro de resultados, no querr\u00e1s desaprovechar el enorme potencial de las Pruebas A\/B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/6-greseli-de-b-testing-pe-care-sa-le-eviti-in-clopotele-tale\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 errores de Pruebas A\/B que debes evitar en tus campa\u00f1as - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si te tomas en tu serio tu trabajo y est\u00e1s 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