Destinatarul este clientul sau prospectul c\u0103ruia autorul a adresat coresponden\u021ba: destinatarul final.<\/li>\n<\/ul>\nDup\u0103 ce am explicat lan\u021bul livr\u0103rii, s\u0103 analiz\u0103m acum ce determin\u0103 ca un destinatar (ISP) s\u0103 clasifice un mesaj drept Spam.<\/p>\n
Procedura ISP de evaluare a trimiterilor dvs. este esen\u021bial\u0103, deoarece determin\u0103 succesul sau e\u0219ecul unei campanii de e-mail marketing. Ce rost are s\u0103 ave\u021bi o baz\u0103 de \u00eenregistrare, s\u0103 dezvolta\u021bi campanii \u0219i oferte atractive, dac\u0103 \u00een final acestea nu ajung la destinatar?<\/p>\n
O livrabilitate bun\u0103 se ob\u021bine prin abordarea favorabil\u0103 a fiec\u0103ruia dintre aspectele pe care un furnizor de servicii de e-mail le evalueaz\u0103 \u00eenainte de a transmite mesajele dvs.<\/p>\n
S\u0103 vedem care sunt acestea:<\/p>\n
1. Suport pentru autentificare<\/h3>\n
Practic, r\u0103spunde afirmativ la \u00eentrebarea ISP-ului: sunte\u021bi expeditorul care spune\u021bi c\u0103 sunte\u021bi? Furnizorul de servicii de e-mail v\u0103 pune la dispozi\u021bie instrumentele necesare pentru a v\u0103 autentifica expedierea: SPF, Domain Keys, SenderID \u0219i DKIM.<\/p>\n
2. Rela\u021bii bune cu furnizorii de servicii internet<\/h3>\n
P\u0103strarea contactului direct cu Gmail, Hotmail sau Yahoo pentru a rezolva orice problem\u0103 de expediere este un lucru pe care nu oricine \u00eel poate realiza. Numai companiile cu un volum mare de livr\u0103ri, cu o bun\u0103 reputa\u021bie \u0219i cu un comportament de livrare bun de-a lungul timpului o pot face.<\/p>\n
3. Gestionarea s\u0103riturilor<\/h3>\n
Gestionarea eficient\u0103 a \u00eent\u00e2rzierilor de c\u0103tre expeditor (MasterBase\u00ae) este esen\u021bial\u0103 pentru a men\u021bine o rela\u021bie bun\u0103 cu destinatarii (ISP).<\/p>\n
4. Bucla de reac\u021bie<\/h3>\n
Acestea sunt mecanisme generate de furnizorii de servicii internet pentru a comunica expeditorilor reclama\u021biile privind spam-ul f\u0103cute de destinatari. Aceste informa\u021bii permit expeditorului s\u0103 m\u0103soare calitatea trimiterii, avertiz\u00e2ndu-l pe autor de eventualele probleme \u0219i, \u00een consecin\u021b\u0103, av\u00e2nd grij\u0103 de reputa\u021bia trimiterii.<\/p>\n
5. Corectarea structurii HTML<\/h3>\n
S\u0103 dispun\u0103 de tehnologia necesar\u0103 pentru a oferi corectarea automat\u0103 a erorilor \u00een piesele concepute \u00een HTML. Orice eroare poate face ca trimiterea s\u0103 fie considerat\u0103 spam.<\/p>\n
6. Urma\u021bi sfaturile privind bunele practici<\/h3>\n
Este esen\u021bial s\u0103 \u0219ti\u021bi ce s\u0103 face\u021bi \u0219i ce s\u0103 nu face\u021bi pentru a asigura o livrare eficient\u0103 \u0219i pentru a evita s\u0103 v\u0103 deteriora\u021bi reputa\u021bia de expeditor \u00een fa\u021ba ISP-urilor. Este \u00eentotdeauna o idee bun\u0103 s\u0103 asculta\u021bi sfaturile \u0219i cele mai bune practici furnizate de expeditor, astfel \u00eenc\u00e2t s\u0103 nu c\u0103de\u021bi \u00een plasa spam-ului.<\/p>\n
Nu este indicat s\u0103 enumera\u021bi sfaturi acum, dar este bine s\u0103 men\u021biona\u021bi unul care este esen\u021bial pentru reputa\u021bia dvs. \u00een rela\u021bia cu ISP-urile:<\/p>\n
Sta\u021bi departe de expeditorii care \u00eenchiriaz\u0103 sau comercializeaz\u0103 baze de contacte \u0219i care nu \u00ee\u0219i pot dovedi legitimitatea. Cel mai important motiv este c\u0103 este foarte probabil ca niciunul dintre destinatari s\u0103 nu \u00ee\u0219i fi dat acordul pentru a primi mesaje.<\/p>\n
Acest lucru cre\u0219te, f\u0103r\u0103 \u00eendoial\u0103, num\u0103rul pl\u00e2ngerilor \u0219i al buclelor de feedback \u0219i afecteaz\u0103 reputa\u021bia m\u0103rcii dvs. \u00een fa\u021ba furnizorilor de servicii internet, indiferent dac\u0103 mesajul a fost trimis de pe un IP al furnizorului care v-a \u00eenchiriat jurnalele.<\/p>\n
Pe scurt, l\u0103sa\u021bi livrabilitatea \u00een m\u00e2inile exper\u021bilor...<\/p>\n
![\"ebook](\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=643%2C422&ssl=1\")
<\/a><\/p>","protected":false},"excerpt":{"rendered":"Oricine poate trimite mesaje prin e-mail, \u00eens\u0103 foarte pu\u021bini reu\u0219esc s\u0103 le trimit\u0103 cu succes \u00een inbox-urile destinatarilor.<\/p>","protected":false},"author":239642484,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n
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