{"id":6585,"date":"2023-05-16T21:43:00","date_gmt":"2023-05-16T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6585"},"modified":"2023-12-29T09:27:06","modified_gmt":"2023-12-29T07:27:06","slug":"identifica-cele-mai-importante-date","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/identifica-los-datos-mas-importantes\/masterbase\/","title":{"rendered":"Identific\u0103 cele mai importante date"},"content":{"rendered":"

Cu to\u021bii am auzit discursuri de v\u00e2nzare \u0219i sloganuri atr\u0103g\u0103toare, cum ar fi \"Datele sunt regele\", \"Big data\", \"Pune\u021bi-v\u0103 datele la lucru\" \u0219i altele.<\/p>\n

<\/p>\n

\u0218tim c\u0103 informa\u021biile despre clien\u021bi sunt foarte importante \u0219i esen\u021biale pentru succesul nostru. Dar adev\u0103rul este c\u0103, av\u00e2nd \u00een vedere cantitatea at\u00e2t de mare de date care ne inund\u0103, nu \u0219tim \u00eentotdeauna ce s\u0103 facem, de unde s\u0103 \u00eencepem \u0219i cum s\u0103 le abord\u0103m.<\/p>\n

Este timpul s\u0103 privi\u021bi dincolo de foi de calcul, diagrame \u0219i grafice \u0219i s\u0103 v\u0103 concentra\u021bi asupra a ceea ce reprezint\u0103 aceste informa\u021bii: comportamentul publicului dumneavoastr\u0103. Este vorba despre ceea ce le place, nu le place \u0219i activit\u0103\u021bile lor. Iar atunci c\u00e2nd umaniza\u021bi datele \u0219i le vede\u021bi prin aceast\u0103 lentil\u0103, este mult mai u\u0219or s\u0103 identifica\u021bi ceea ce este cu adev\u0103rat important pentru organiza\u021bia dumneavoastr\u0103.<\/p>\n

62% dintre marketeri declar\u0103 c\u0103 se simt adesea \"cople\u0219i\u021bi\" de volumul de informa\u021bii pe care le de\u021bin.<\/strong><\/p>\n

\u00cen lumea marketingului prin e-mail, tindem s\u0103 fim obseda\u021bi de deschideri \u0219i clicuri. \u0218i pe bun\u0103 dreptate, ace\u0219tia sunt cei mai direc\u021bi indicatori ai succesului sau e\u0219ecului unei campanii de e-mail. Dar face\u021bi un pas mai departe \u0219i uita\u021bi-v\u0103 la obiectivul final al campaniei respective.<\/p>\n

Doar 12% dintre marketeri pot spune c\u0103 strategia lor de e-mail marketing este complet integrat\u0103 cu alte sisteme informatice.<\/strong><\/p>\n

De exemplu, dintre cei care au deschis mesajul dvs., ce procent a profitat de v\u00e2nzare sau a desc\u0103rcat ghidul oferit?<\/p>\n

\u0218i dintre persoanele care au desc\u0103rcat ghidul, c\u00e2te s-au abonat la serviciul dvs.?<\/p>\n

Pute\u021bi afla mult mai multe despre publicul dumneavoastr\u0103 (\u0219i despre marketingul dumneavoastr\u0103) atunci c\u00e2nd pute\u021bi zg\u00e2ria suprafa\u021ba. \u00cen acest fel, v\u0103 pute\u021bi lega eforturile de rezultatele reale ale afacerii \u0219i pute\u021bi \u00een\u021belege modul \u00een care strategia dvs. de e-mail marketing contribuie la succesul organiza\u021biei.<\/p>\n

Dar nu pute\u021bi face acest lucru dac\u0103 marketingul \u0219i datele dvs. tr\u0103iesc \u00een silozuri. Atunci c\u00e2nd datele dvs. sunt integrate (g\u00e2ndi\u021bi-v\u0103 la e-mail marketing + CRM, e-mail marketing + Google Analytics sau e-mail marketing + sistemul dvs. de comer\u021b electronic), ve\u021bi ob\u021bine o imagine mai complet\u0103 a activit\u0103\u021bii abona\u021bilor, iar provoc\u0103rile dvs. de marketing vor fi mai u\u0219or de rezolvat \u00een timp.<\/p>\n

Odat\u0103 ce a\u021bi identificat parametrii care conteaz\u0103 \u0219i a\u021bi stabilit o modalitate de urm\u0103rire a acestora, este timpul s\u0103 \u00eencepe\u021bi testarea.<\/p>\n

Ce pute\u021bi \u00eencerca? Linia subiectului este cel mai bun loc pentru a \u00eencepe. Scrierea unei linii de subiect excelente este una dintre cele mai dificile sarcini din e-mail marketing. La urma urmei, nimic nu este mai frustrant dec\u00e2t s\u0103 creezi o campanie de e-mail pe care o crezi c\u00e2\u0219tig\u0103toare \u0219i apoi s\u0103 o vezi pierdut\u0103 din cauza unei linii de subiect proaste care nu a motivat pe nimeni s\u0103 deschid\u0103 mesajul. A\u0219adar, testa\u021bi diferite linii de subiect cu por\u021biuni mici din publicul dvs. \u0219i trimite\u021bi-o pe cea mai bun\u0103 restului listei dvs.<\/p>\n

Pute\u021bi testa prin mici modific\u0103ri ale diferitelor elemente ale comunic\u0103rii, de la orele de trimitere la apelul la ac\u021biune. Important este s\u0103 testa\u021bi un singur lucru la un moment dat, astfel \u00eenc\u00e2t s\u0103 pute\u021bi fi 100% siguri care variabil\u0103 a influen\u021bat rezultatele.<\/p>\n

Atunci c\u00e2nd testa\u021bi \u0219i l\u0103sa\u021bi datele s\u0103 v\u0103 ghideze, ceea ce face\u021bi este s\u0103 v\u0103 asculta\u021bi publicul. Fiecare mailing devine o oportunitate de a afla mai multe despre ei, ceea ce este vital atunci c\u00e2nd dori\u021bi s\u0103 v\u0103 mi\u0219ca\u021bi rapid \u0219i s\u0103 v\u0103 maximiza\u021bi rezultatele.<\/p>\n

SFATURI RAPIDE:<\/strong><\/h2>\n

1. Privi\u021bi dincolo de ratele de deschidere \u0219i click-through \u0219i concentra\u021bi-v\u0103 pe obiectivul final al campaniei dvs. de e-mail.<\/p>\n

2. Integra\u021bi-v\u0103 sistemele de marketing pentru a ob\u021bine un profil complet al fiec\u0103rui abonat.<\/p>\n

3. Punerea \u00een aplicare a unei strategii<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Cu to\u021bii am auzit discursuri de v\u00e2nzare \u0219i sloganuri atr\u0103g\u0103toare, cum ar fi \"Datele sunt regele\", \"Big data\", \"Pune\u021bi-v\u0103 datele la lucru\" \u0219i altele.<\/p>","protected":false},"author":239642484,"featured_media":7755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nIdentifica los datos m\u00e1s importantes - 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