{"id":6583,"date":"2024-04-11T19:45:22","date_gmt":"2024-04-11T16:45:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6583"},"modified":"2024-04-11T20:03:23","modified_gmt":"2024-04-11T17:03:23","slug":"modul-in-care-personalizarea-si-procesele-automatizate-pot-imbunatati-conversiile","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\/masterbase\/","title":{"rendered":"Cum personalizarea \u0219i procesele automatizate pot \u00eembun\u0103t\u0103\u021bi conversiile"},"content":{"rendered":"

<\/p>\n

Ce este personalizarea \u00een mesageria electronic\u0103?<\/h3>\n

Este o tactic\u0103 de marketing care, pe baza datelor abona\u021bilor dumneavoastr\u0103, elaboreaz\u0103 mesaje mai specifice, aliniate la fiecare dintre ei.<\/p>\n

Aceasta presupune personalizarea con\u021binutului pe baza calit\u0103\u021bilor unice ale abona\u021bilor dumneavoastr\u0103, cum ar fi numele, sexul, loca\u021bia, data na\u0219terii, dar \u0219i - \u0219i mai important - comportamentele acestora (manifestarea intereselor, achizi\u021bii recente \u0219i altele).<\/p>\n

Av\u00e2nd \u00een vedere modul \u00een care mesajele de marketing inund\u0103 c\u0103su\u021bele de primire ale utilizatorilor de e-mail, mesajele personalizate sunt mult mai eficiente \u00een captarea aten\u021biei destinatarilor \u0219i, prin urmare, mai eficiente.<\/p>\n

Acestea au rate de click de 2,5 ori mai mari \u0219i au de 6 ori mai multe \u0219anse de a ob\u021bine o conversie. \u00cen plus, 73% dintre consumatori declar\u0103 c\u0103 ar prefera s\u0103 fac\u0103 afaceri cu m\u0103rci care utilizeaz\u0103 informa\u021bii personale pentru a cre\u0219te relevan\u021ba experien\u021bei lor.<\/strong> (Sursa: Experian).<\/span><\/p>\n

Niciodat\u0103 nu a fost mai u\u0219or dec\u00e2t \u00een prezent s\u0103 le oferi\u021bi abona\u021bilor personalizarea pe care o doresc, datorit\u0103 MasterBase\u00ae.<\/a> \u0219i procesul s\u0103u de automatizare diferen\u021biat, care extrage date din diferite surse (web, CRM, ERP, o foaie de calcul Excel) \u0219i creeaz\u0103 etichete \u0219i c\u00e2mpuri pentru a personaliza numele, subiectul \u0219i con\u021binutul (inclusiv textul, imaginile, sec\u021biunile de con\u021binut \u0219i multe altele).<\/p>\n

Ce este un proces de automatizare a marketingului prin e-mail?<\/h3>\n

Aceasta are loc atunci c\u00e2nd software-ul, \u00een spatele scenei, trimite automat campanii clien\u021bilor \u0219i poten\u021bialilor clien\u021bi \u00een conformitate cu regulile pe care le defini\u021bi.<\/p>\n

\u00cen procesele de automatizare bazate pe fluxuri de lucru<\/em> sau fluxuri de lucru (campanii), mesajele automate sunt configurate o singur\u0103 dat\u0103 \u0219i apoi trimise cu un anumit con\u021binut \u0219i aspect, de fiecare dat\u0103 c\u00e2nd un abonat \u00eendepline\u0219te o condi\u021bie predefinit\u0103.<\/p>\n

\u00cen cazul MasterBase\u00ae, fluxul este similar, diferen\u021ba const\u0103 \u00een faptul c\u0103 con\u021binutul nu este prestabilit, ci este configurat \u00een func\u021bie de condi\u021biile asociate fiec\u0103rui contact, pe baza unui model Get, Manage and Act, a\u0219a cum este descris \u00een detaliu \u00een articol: Ob\u021bine\u021bi, gestiona\u021bi \u0219i ac\u021biona\u021bi. Trei ac\u021biuni pentru a ob\u021bine o adev\u0103rat\u0103 personalizare 1 la 1.<\/em><\/strong><\/p>\n

Cum ajut\u0103 personalizarea \u0219i automatizarea la cre\u0219terea conversiilor?<\/h3>\n

Dup\u0103 ce a\u021bi pus \u00een aplicare unele dintre detaliile legate de personalizare \u0219i automatizare, poate v\u0103 \u00eentreba\u021bi cum cresc efectiv veniturile. Mare \u00eentrebare. S\u0103 ne uit\u0103m la c\u00e2teva r\u0103spunsuri.<\/p>\n

    \n
  1. Automatizarea ofer\u0103 clien\u021bilor ceea ce \u00ee\u0219i doresc<\/strong>\n

    Marketingul prin e-mail are cea mai mare rat\u0103 de conversie dintre toate strategiile de marketing. De fapt, pentru fiecare dolar cheltuit pe marketing prin e-mail, ROI-ul mediu este de 38 de dolari. Cu toate acestea, acest tip de ROI este posibil doar dac\u0103 clien\u021bii doresc s\u0103 primeasc\u0103 ve\u0219ti de la compania dvs.<\/p>\n

    Dac\u0103 sunte\u021bi o companie mare care produce mai multe tipuri de con\u021binut, cum este BuzzFeed, de exemplu, acest lucru ar fi deosebit de dificil f\u0103r\u0103 automatizare. Pentru a-i face pe abona\u021bii dvs. s\u0103 fie aten\u021bi, trebuie s\u0103 \u0219ti\u021bi ce \u00ee\u0219i doresc \u0219i s\u0103 le oferi\u021bi acest lucru.<\/p>\n

    Imagina\u021bi-v\u0103 c\u00e2t timp ar dura comunicarea BuzzFeed dac\u0103 ar trimite manual fiecare mesaj fiec\u0103rui client din cele 23 de liste de contacte, \u00een loc s\u0103 foloseasc\u0103 datele, personalizarea \u0219i automatizarea pentru a transmite mesaje relevante.<\/p>\n

    Prin aplicarea automatiz\u0103rii marketingului, utiliza\u021bi metode dovedite, bazate pe datele \u0219i ac\u021biunile clien\u021bilor, care se traduc \u00een comunic\u0103ri care ofer\u0103 abona\u021bilor exact ceea ce \u00ee\u0219i doresc.<\/p>\n<\/li>\n

  2. Relevan\u021ba crescut\u0103 duce la cre\u0219terea v\u00e2nz\u0103rilor<\/strong>\n

    Cu ajutorul automatiz\u0103rii marketingului, nu numai c\u0103 ave\u021bi op\u021biunea de a trimite mesaje personalizate care sunt declan\u0219ate automat, dar pute\u021bi, de asemenea, s\u0103 v\u0103 orienta\u021bi cu mai mult\u0103 precizie c\u0103tre cei mai buni destinatari pentru fiecare mailing, datorit\u0103 regulilor pe care le stabili\u021bi.<\/p>\n

    Personalizarea fiec\u0103ruia dintre aceste mesaje d\u0103 roade. De fapt, \u00eentre 70% \u0219i 94% agen\u021bii de marketing au observat o cre\u0219tere a eficien\u021bei dup\u0103 ce au folosit tehnici de personalizare, relateaz\u0103 Venture Beat.<\/p>\n

    Cu c\u00e2t mesajele dumneavoastr\u0103 sunt mai relevante, cu at\u00e2t mai mari sunt \u0219ansele de a cre\u0219te v\u00e2nz\u0103rile.<\/p>\n<\/li>\n

  3. Personalizarea face clientul s\u0103 se simt\u0103 special<\/strong>\n

    Am men\u021bionat mai devreme c\u0103 73% dintre consumatori prefer\u0103 s\u0103 fac\u0103 afaceri cu m\u0103rci care personalizeaz\u0103, iar 86% dintre consumatori spun c\u0103 personalizarea joac\u0103 un rol important \u00een deciziile lor de cump\u0103rare.<\/p>\n

    Chiar \u0219i cu statistici conving\u0103toare la \u00eendem\u00e2n\u0103, 70% dintre m\u0103rci \u00eenc\u0103 nu personalizeaz\u0103. Acest lucru este foarte deconcertant dac\u0103 ne g\u00e2ndim c\u0103 consumatorii cheltuiesc mai mul\u021bi bani cu m\u0103rcile care trimit mesaje personalizate dec\u00e2t cu cele care nu o fac.<\/p>\n<\/li>\n<\/ol>\n\n\n

    \"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

    Strategiile de comunicare digital\u0103 de succes au evoluat de la trimiterea de mesaje identice, standardizate c\u0103tre to\u021bi abona\u021bii \u0219i \u00eencruci\u0219area degetelor \u00een a\u0219teptarea unei conversii, la trimiterea de mesaje punctuale, direc\u021bionate \u0219i personalizate care s\u0103 genereze venituri. \u0218i totul printr-un proces automatizat.<\/p>","protected":false},"author":239642484,"featured_media":13094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/modul-in-care-personalizarea-si-procesele-automatizate-pot-imbunatati-conversiile\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Las estrategias para lograr el \u00e9xito en las comunicaciones digitales han evolucionado desde el env\u00edo de mensajes tipo, id\u00e9nticos, al total de los suscriptores y quedarse cruzando los dedos a la espera de una conversi\u00f3n, hacia el env\u00edo oportuno y focalizado de mensajes personalizados que disparan los ingresos. 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