{"id":6579,"date":"2024-06-05T20:38:11","date_gmt":"2024-06-05T17:38:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6579"},"modified":"2024-06-07T13:34:37","modified_gmt":"2024-06-07T10:34:37","slug":"7-modalitati-simple-de-a-creste-rata-de-click-uri-in-email-marketing","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/","title":{"rendered":"7 modalit\u0103\u021bi simple de a cre\u0219te rata de click-uri \u00een email marketing"},"content":{"rendered":"<p>Ast\u0103zi putem spune c\u0103 lucr\u0103m \u00een economia aten\u021biei. Suntem preocupa\u021bi s\u0103 captur\u0103m aten\u021bia oamenilor \u0219i s\u0103 facem ca mesajele noastre s\u0103 ias\u0103 \u00een eviden\u021b\u0103 \u00een c\u0103su\u021bele de e-mail saturate de sute de e-mailuri care sosesc zilnic.<\/p>\n<p>Dac\u0103 le capt\u0103m aten\u021bia \u0219i apoi reu\u0219im s\u0103 facem ca mesajul s\u0103 fie citit \u0219i destinatarul s\u0103 execute ac\u021biunea pe care o c\u0103ut\u0103m, adic\u0103 acel click, putem spune c\u0103 misiunea pe care am \u00eencredin\u021bat-o e-mailului a fost \u00eendeplinit\u0103.<\/p>\n<p>Mai multe studii arat\u0103 c\u0103 ratele sc\u0103zute de clicuri pe e-mail marketing reprezint\u0103 cea mai mare provocare cu care se confrunt\u0103 comercian\u021bii.<\/p>\n<p>Dac\u0103 dori\u021bi s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi rata de clicuri, v\u0103 suger\u0103m s\u0103 acorda\u021bi aten\u021bie celor 7 ac\u021biuni de mai jos \u0219i s\u0103 le implementa\u021bi c\u00e2t mai cur\u00e2nd posibil:<\/p>\n<p><strong>1. Apeluri la ac\u021biune<\/strong><\/p>\n<p>Un apel la ac\u021biune este definit ca fiind orice tip de imagine \u0219i text care determin\u0103 o persoan\u0103 s\u0103 fac\u0103 ceea ce dori\u021bi s\u0103 fac\u0103. Altfel spus, declan\u0219eaz\u0103 o ac\u021biune dorit\u0103.<\/p>\n<p>Pentru a v\u0103 stabili apelul la ac\u021biune trebuie s\u0103 pute\u021bi r\u0103spunde \u00een mod satisf\u0103c\u0103tor la urm\u0103toarele \u00eentreb\u0103ri: Care sunt beneficiile reale pentru audien\u021b\u0103? De ce ar trebui s\u0103 r\u0103spund\u0103 acum?<\/p>\n<p><strong>\u00a02. <\/strong><strong>Segmentarea listei<\/strong><\/p>\n<p>Segmentarea listei dvs. este una dintre cele mai eficiente m\u0103suri, nu numai pentru a cre\u0219te rata de clicuri, ci \u0219i pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi rezultatele generale. De ce func\u021bioneaz\u0103? Pentru c\u0103 v\u0103 permite s\u0103 trimite\u021bi mesaje mai relevante abona\u021bilor dumneavoastr\u0103.<\/p>\n<p>S\u0103 ne imagin\u0103m c\u0103 ave\u021bi o agen\u021bie de recrutare \u0219i c\u0103 ave\u021bi dou\u0103 tipuri principale de clien\u021bi: angajatori \u0219i persoane \u00een c\u0103utarea unui loc de munc\u0103.<\/p>\n<p>Dac\u0103 trimite\u021bi acela\u0219i mesaj prin e-mail c\u0103tre ambele grupuri, ar trebui s\u0103 omite\u021bi, \u00een mod normal, informa\u021biile care nu sunt relevante pentru ambele grupuri. Dac\u0103 nu face\u021bi acest lucru, rezultatele vor s\u0103r\u0103ci, inclusiv rata de clicuri.<\/p>\n<p>Dar dac\u0103 trimite\u021bi dou\u0103 mesaje, fiecare conceput special pentru angajatori, unul pentru angajatori \u0219i cel\u0103lalt pentru angaja\u021bi, pute\u021bi transmite informa\u021bii mult mai relevante \u0219i mai valoroase. Iar rata de clicuri va cre\u0219te.<\/p>\n<p><strong>3. Personalizarea mesajelor<\/strong><\/p>\n<p>Pentru cei mai mul\u021bi dintre noi, atunci c\u00e2nd ne g\u00e2ndim la personalizarea mesajelor, primul lucru care ne vine \u00een minte este s\u0103 punem numele destinatarului \u00een linia de subiect.<\/p>\n<p>Acesta este un \u00eenceput bun, dar personalizarea merge mult mai departe. Printre alte modalit\u0103\u021bi se num\u0103r\u0103 con\u021binutul dinamic sau utilizarea altor informa\u021bii - titlul postului, codul po\u0219tal sau istoricul achizi\u021biilor - pentru a crea un mesaj personalizat.<\/p>\n<p>\u00cen func\u021bie de caracteristicile listei dvs. \u0219i de modul \u00een care aplica\u021bi tehnica, oricare dintre aceste metode de personalizare poate genera cre\u0219teri semnificative ale ratelor de clicuri.<\/p>\n<p><strong>4. Testare \u0219i optimizare<\/strong><\/p>\n<p>Exist\u0103 \u0219i al\u021bi factori care influen\u021beaz\u0103 rata de clic a mesajelor dumneavoastr\u0103:<\/p>\n<ul>\n<li>C\u00e2t de lungi sunt e-mailurile tale - 100 de cuvinte? 1.000 de cuvinte?<\/li>\n<li>Ce tip de con\u021binut includ: fotografii, articole, desene animate?<\/li>\n<li>Care este formatul mesajelor dumneavoastr\u0103: text sau HTML?<\/li>\n<\/ul>\n<p>Presupunem c\u0103 a\u021bi prins ideea. Exist\u0103 sute de tactici pe care le pute\u021bi \u00eencerca. Unele \u00ee\u021bi vor afecta rata de clicuri, dar va trebui s\u0103 faci c\u00e2teva teste A\/B pentru a afla.<\/p>\n<p><strong>5. Utiliza\u021bi declan\u0219atori de campanie<\/strong><\/p>\n<p>Declan\u0219atoarele de campanii includ autoresponderi, mesaje de confirmare, de bun venit \u0219i tranzac\u021bionale.<\/p>\n<p>Aceste tipuri de mesaje au tendin\u021ba de a ob\u021bine o rat\u0103 de interac\u021biune neobi\u0219nuit de mare \u0219i, de asemenea, o rat\u0103 ridicat\u0103 de click-uri. Ele sunt declan\u0219ate atunci c\u00e2nd un poten\u021bial client este interesat de afacerea dumneavoastr\u0103.<\/p>\n<p>Din acest motiv \u0219i pentru c\u0103 sunt puternic direc\u021bionate, aceste trimiteri po\u0219tale func\u021bioneaz\u0103 extrem de bine.<\/p>\n<p><strong>6. Include\u021bi linkuri de urm\u0103rire pe re\u021belele sociale<\/strong><\/p>\n<p>\u00cencorporarea pictogramelor de social media cre\u0219te rata de accesare a mesajelor. Studiile arat\u0103 c\u0103 aceasta poate cre\u0219te cu p\u00e2n\u0103 la 160% (de la 2,4 la 6,2%), comparativ cu un mesaj care nu le include.<\/p>\n<p><strong>7. Utilizarea de videoclipuri<\/strong><\/p>\n<p>De ce s\u0103 folose\u0219ti video \u00een email marketing?<\/p>\n<p>Pentru c\u0103 poate genera o cre\u0219tere de 19% a ratei de deschidere \u0219i o cre\u0219tere de peste 50% a ratei de clicuri. Plasarea butonului de redare video peste o imagine static\u0103 este cea mai simpl\u0103 \u0219i mai eficient\u0103 modalitate de a crea un link c\u0103tre con\u021binutul g\u0103zduit pe site-uri precum YouTube sau Vimeo.<\/p>\n<p>O alt\u0103 alternativ\u0103 este de a \"\u00eencorpora\" videoclipul \u00een mesaj, dar nu uita\u021bi c\u0103 furnizorii de conturi de e-mail nu accept\u0103 redarea video direct \u00een c\u0103su\u021ba de primire, ceea ce poate fi \u00een detrimentul performan\u021bei de livrare.<\/p>\n<p>\u00cen concluzie, dac\u0103 urma\u021bi ace\u0219ti pa\u0219i \u0219i men\u021bine\u021bi o strategie constant\u0103 de evaluare \u0219i optimizare, ve\u021bi observa o cre\u0219tere semnificativ\u0103 a ratei de clicuri \u00een campaniile dumneavoastr\u0103 de e-mail marketing.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14851\" data-permalink=\"https:\/\/masterbase.com\/ro\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/20-consejos-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-title=\"ebook email 20 consejos mejorar\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" class=\"alignnone wp-image-14851\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/20-Consejos-300x195.png?resize=800%2C520&#038;ssl=1\" alt=\"ebook email 20 sfaturi pentru a \u00eembun\u0103t\u0103\u021bi\" width=\"800\" height=\"520\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Men\u021binerea unor rate ridicate de click-uri este o lupt\u0103 pentru fiecare comerciant digital, \u00een special pentru cei care se ocup\u0103 de marketing prin e-mail.<\/p>","protected":false},"author":239642484,"featured_media":14882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 formas sencillas de aumentar la tasa de clics de tu email marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/7-modalitati-simple-de-a-creste-rata-de-click-uri-in-email-marketing\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 formas sencillas de aumentar la tasa de clics de tu email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Mantener altas tasas de clics es una lucha para cada profesional del marketing digital y, en especial, del email marketing.\" \/>\n<meta property=\"og:url\" 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