{"id":6578,"date":"2022-08-13T13:11:58","date_gmt":"2022-08-13T10:11:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6578"},"modified":"2024-08-13T13:15:21","modified_gmt":"2024-08-13T10:15:21","slug":"5-aspecte-ale-marketingului-dvs-prin-e-mail-pe-care-sa-le-testati-a-b","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","title":{"rendered":"5 aspecte ale marketingului dvs. prin e-mail pe care s\u0103 le testa\u021bi A\/B"},"content":{"rendered":"<h2 style=\"text-align: justify;\">\u00cenc\u0103 nu testa\u021bi A\/B?<\/h2>\n<p style=\"text-align: justify;\">Aplicarea testelor A\/B este vital\u0103 pentru cre\u0219terea ratei de clicuri \u0219i sc\u0103derea ratei de dezabonare. Este cea mai simpl\u0103 \u0219i mai fiabil\u0103 metod\u0103 de a evalua designul \u0219i con\u021binutul mesajelor, precum \u0219i tacticile de trimitere, pentru a detecta ce genereaz\u0103 cele mai bune rezultate.<\/p>\n<p style=\"text-align: justify;\">\u00cen termeni simpli, testa\u021bi dou\u0103 versiuni diferite ale aceleia\u0219i comunic\u0103ri, trimite\u021bi fiecare dintre ele unei mici p\u0103r\u021bi a listei de contacte (\u00een mod ideal, 10% \u0219i 10%) \u0219i a\u0219tepta\u021bi s\u0103 vede\u021bi care a fost mai bine primit\u0103, apoi trimite\u021bi-o restului contactelor de pe list\u0103 (80%).<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Func\u021bionalitatea A\/B Testing din MasterBase\u00ae face acest lucru \u00een mod automat.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u021aint\u0103<\/strong>Determinarea elementelor unui mesaj care trebuie modificate pentru a ob\u021bine cele mai bune rezultate.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/pruebab2.jpg?resize=683%2C339&#038;ssl=1\" alt=\"testb2.jpg\" width=\"683\" height=\"339\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">1. Expeditor (nume \u0219i adres\u0103)<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u00cencerca\u021bi s\u0103 utiliza\u021bi doi expeditori diferi\u021bi: cine trimite mesajele \u0219i de unde. V\u0103 recomand\u0103m ca, atunci c\u00e2nd vine vorba de expeditori, s\u0103 fi\u021bi consecven\u021bi \u00een toate trimiterile dvs. A\u0219adar, lua\u021bi not\u0103 de modul \u00een care numele \u0219i adresa de e-mail a expeditorului afecteaz\u0103 metricile de deschidere, astfel \u00eenc\u00e2t s\u0103 \u00eel pute\u021bi folosi pe cel care v\u0103 ofer\u0103 cele mai bune rezultate \u00een viitor.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">2.    Subiect<\/strong><\/h2>\n<p style=\"text-align: justify;\">Subiectul mesajului este foarte important \u0219i poate determina dac\u0103 mesajul este deschis sau respins. Cu un test A\/B \u00een care schimba\u021bi subiectul ve\u021bi verifica acest lucru. \u00cencerca\u021bi cu:<\/p>\n<p style=\"text-align: justify;\">- Personaliza\u021bi subiectul \u00een una dintre cele dou\u0103 versiuni<\/p>\n<p style=\"text-align: justify;\">- Folosi\u021bi dou\u0103 lungimi diferite de text \u00een una \u0219i \u00een cealalt\u0103.<\/p>\n<p style=\"text-align: justify;\">- Include\u021bi un apel la ac\u021biune \u00een unul \u0219i niciun apel la ac\u021biune \u00een cel\u0103lalt.<\/p>\n<p style=\"text-align: justify;\">- Folosi\u021bi cuvinte diferite \u0219i un stil de limbaj diferit \u00een fiecare dintre ele.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">3. Proiectare<\/strong><\/h2>\n<p style=\"text-align: justify;\">Este \u00eentotdeauna recomandabil s\u0103 ave\u021bi un \u0219ablon pentru mesajele dvs. obi\u0219nuite. \u00cel pute\u021bi p\u0103stra ca versiune A \u0219i pute\u021bi crea unul u\u0219or diferit pe care \u00eel ve\u021bi folosi ca versiune B.<\/p>\n<p style=\"text-align: justify;\">Aspectul mesajului dvs. poate face diferen\u021ba, a\u0219a c\u0103 \u00eencerca\u021bi s\u0103 modifica\u021bi anumite elemente de design ale versiunii originale \u00een versiunea B pentru a vedea dac\u0103 acest lucru afecteaz\u0103 rata de clicuri sau de dezabonare. Unele elemente de design pe care le pute\u021bi alterna sunt:<\/p>\n<p style=\"text-align: justify;\">- Font Bold v\/s regular<\/p>\n<p style=\"text-align: justify;\">- Utilizarea literelor majuscule<\/p>\n<p style=\"text-align: justify;\">- Dimensiunea \u0219i culoarea fontului<\/p>\n<p style=\"text-align: justify;\">- Culori de fundal<\/p>\n<p style=\"text-align: justify;\">- Imagini<\/p>\n<p style=\"text-align: justify;\">- Mesaje HTML v\/s text simplu<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u00a04. Con\u021binut<\/strong><\/h2>\n<p style=\"text-align: justify;\">Con\u021binutul trimiterilor dvs. prin po\u0219t\u0103 este o bun\u0103 ocazie de a testa o varietate de lucruri. \u0218i nu exist\u0103 nimic mai bun dec\u00e2t testarea A\/B pentru a vedea cum este primit acest con\u021binut sau altul de c\u0103tre publicul dvs.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">De\u021bin\u0103tor<\/strong>Este primul lucru pe care \u00eel vede cineva atunci c\u00e2nd deschide un mesaj. De\u0219i ar trebui s\u0103 fie \u00een concordan\u021b\u0103 cu linia subiectului, asigura\u021bi-v\u0103 c\u0103 o \u00eencerca\u021bi. O posibilitate ar fi s\u0103 \u00eel transforma\u021bi \u00eentr-un link.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Layout<\/strong>Experimenta\u021bi cu schimbarea amplas\u0103rii con\u021binutului. Dar fi\u021bi aten\u021bi: pune\u021bi \u00eentotdeauna cel mai important lucru la \u00eenceputul mesajului.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Apel la ac\u021biune<\/strong>Testa\u021bi diferite apeluri la ac\u021biune \u00een cele dou\u0103 versiuni ale mesajului pentru a determina impactul acestora asupra ratei de conversie sau de clic. Apelul la ac\u021biune ar trebui s\u0103 fie str\u00e2ns aliniat la linia subiectului.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Tip de con\u021binut<\/strong>Fiecare mesaj pe care \u00eel trimite\u021bi ar trebui s\u0103 aib\u0103 un obiectiv, astfel \u00eenc\u00e2t s\u0103 pute\u021bi m\u0103sura ce a func\u021bionat \u0219i ce nu a func\u021bionat. Oferi\u021bi con\u021binutului abord\u0103ri diferite \u0219i evalua\u021bi.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">\u00a0\u00a0Linkuri c\u0103tre re\u021belele sociale<\/strong>Plasa\u021bi pictogramele social media \u00een partea de sus a mesajului \u00eentr-o versiune, iar \u00een cealalt\u0103, plasa\u021bi-le \u00een partea de jos. Apoi, fi\u021bi aten\u021bi la care dintre cele dou\u0103 a condus la mai multe clicuri.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Num\u0103rul de link-uri<\/strong>Dac\u0103 trimiterile dvs. primesc o rat\u0103 bun\u0103 de clicuri, \u00eencerca\u021bi s\u0103 cre\u0219te\u021bi num\u0103rul de linkuri \u00een una dintre cele dou\u0103 versiuni. Include\u021bi \u00eentotdeauna un link \u00een primul sau al doilea paragraf din corpul mesajului.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Lungimea mesajului<\/strong>Testa\u021bi diferite lungimi de text pentru a determina c\u00e2t de mult con\u021binut sau informa\u021bii prime\u0219te cel mai bine publicul dumneavoastr\u0103. Dac\u0103 observa\u021bi c\u0103 destinatarii fac clic doar pe primul link, este un semn c\u0103 ar trebui s\u0103 v\u0103 scurta\u021bi comunic\u0103rile.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">5. Momentul \u0219i frecven\u021ba expedierii<\/strong><\/h2>\n<p style=\"text-align: justify;\">Acesta este cel mai u\u0219or aspect de testat. Nu este necesar s\u0103 modifica\u021bi nimic \u00een mesajul \u00een sine, ci doar \u00een zilele \u0219i orele de trimitere.<\/p>\n<p style=\"text-align: justify;\">Pute\u021bi ajuta \u00eentotdeauna prin chestionarea destinatarilor cu privire la c\u00e2nd \u0219i la ce or\u0103 prefer\u0103 s\u0103 primeasc\u0103 comunic\u0103ri din partea companiei dvs. Dar atunci c\u00e2nd vine vorba de testarea A\/B, cei doi factori principali pe care \u00eei pute\u021bi evalua prin trimiterea aceluia\u0219i con\u021binut cu acela\u0219i aspect, aceea\u0219i linie de subiect \u0219i acela\u0219i expeditor sunt ziua s\u0103pt\u0103m\u00e2nii \u0219i momentul din zi \u00een care le trimite\u021bi.<\/p>\n<p style=\"text-align: justify;\">Un alt element posibil de testat cu aceast\u0103 func\u021bionalitate este num\u0103rul de trimiteri pe care contactele dvs. sunt dispuse s\u0103 le primeasc\u0103 \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103 sau o lun\u0103. Cu alte cuvinte, frecven\u021ba. Conform mai multor studii, cre\u0219terea sau sc\u0103derea frecven\u021bei comunic\u0103rii are un impact semnificativ asupra ratelor de click-through \u0219i de dezabonare.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/ro\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"aligncenter wp-image-15740\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=633%2C403&#038;ssl=1\" alt=\"ebook Un ghid de baz\u0103 pentru TESTING \u00een Email Marketing\" width=\"633\" height=\"403\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Acest articol \u00ee\u0219i propune s\u0103 v\u0103 prezinte 5 elemente ale pieselor dvs. de comunicare pe care este posibil, \u0219i foarte util, s\u0103 le evalua\u021bi prin teste A\/B.<\/p>","protected":false},"author":239642484,"featured_media":15760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 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