{"id":6554,"date":"2025-12-09T21:43:00","date_gmt":"2025-12-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6554"},"modified":"2025-12-11T16:45:17","modified_gmt":"2025-12-11T14:45:17","slug":"de-ce-nimeni-nu-da-clic-pe-mesajele-pe-care-le-trimiteti-prin-e-mail","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","title":{"rendered":"De ce nu d\u0103 nimeni click pe mesajele pe care le trimite\u021bi prin e-mail?"},"content":{"rendered":"<p style=\"text-align: justify;\">Agen\u021bii de marketing nu sunt provoca\u021bi doar s\u0103 conving\u0103 clien\u021bii s\u0103 le deschid\u0103 \u0219i s\u0103 le citeasc\u0103 mesajele. Ei au nevoie ca ace\u0219tia s\u0103 interac\u021bioneze cu marca lor.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Acesta este motivul pentru care rata click-through a trimiterilor dvs. este at\u00e2t de important\u0103, deoarece reflect\u0103 c\u00e2t de bine v\u0103 angaja\u021bi clien\u021bii.<\/p>\n<p style=\"text-align: justify;\">Ratele de click-through pot fi extrem de sc\u0103zute. Dar nu v\u0103 descuraja\u021bi, exist\u0103 multe motive pentru care un cititor nu poate face clic pe un link din mesajul dvs:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Con\u021binutul nu este relevant.<\/li>\n<li>Copia este impersonal\u0103.<\/li>\n<li>CTA (apel la ac\u021biune) este greu de g\u0103sit sau sunt prea multe.<\/li>\n<li>Oferta nu este atractiv\u0103 pentru destinatarul mesajului.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pentru o mai bun\u0103 \u00een\u021belegere a subiectului, pare oportun s\u0103 analiz\u0103m mai \u00eendeaproape acest concept \u0219i s\u0103 clarific\u0103m modul \u00een care acesta difer\u0103 de rata de deschidere.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Ce este rata click-through?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Rata de clicuri a unui mesaj se calculeaz\u0103 \u00een func\u021bie de num\u0103rul de utilizatori c\u0103rora li s-a trimis un mesaj cu un link c\u0103tre un apel la ac\u021biune \u0219i m\u0103soar\u0103 c\u00e2\u021bi dintre ace\u0219tia au f\u0103cut efectiv clic pe link.<\/p>\n<p style=\"text-align: justify;\">De asemenea, este posibil s\u0103 se m\u0103soare rata de clicuri (CTOR), care este un raport, deoarece exprim\u0103 procentul din num\u0103rul total de persoane care au deschis mesajul dvs. care au continuat s\u0103 fac\u0103 clic pe un apel la ac\u021biune. Prin urmare, rata de deschidere va fi \u00een mod necesar mai mare dec\u00e2t rata de clic, deoarece persoanele care au deschis mesajul dvs. au f\u0103cut primul pas \u0219i, dintre acestea, unele vor face al doilea pas: f\u0103c\u00e2nd clic pe link.<\/p>\n<p style=\"text-align: justify;\">Mai simplu spus, rata de deschidere arat\u0103 doar num\u0103rul de persoane care au deschis mesajul dvs.<\/p>\n<p style=\"text-align: justify;\">Aceasta \u00eenseamn\u0103 c\u0103 rata de deschidere este de obicei considerat\u0103 ca o evaluare a subiectului mesajului, a personaliz\u0103rii acestuia, a cur\u0103\u021b\u0103rii datelor \u0219i a popularit\u0103\u021bii m\u0103rcii dvs. \u00cen schimb, rata de clicuri arat\u0103 dac\u0103 cititorii consider\u0103 con\u021binutul \u0219i ofertele dvs. utile \u0219i relevante.<\/p>\n<p style=\"text-align: justify;\">\u00cen timp ce rata de deschidere m\u0103soar\u0103 num\u0103rul de persoane care consider\u0103 c\u0103 mesajul dvs. merit\u0103 aten\u021bie, rata de clicuri arat\u0103 c\u0103 mesajul dvs. a reu\u0219it s\u0103 determine oamenii s\u0103 \u00eentreprind\u0103 o ac\u021biune.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Care ar fi o rat\u0103 bun\u0103 de click-through?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Conform studiilor din diverse surse, ratele de click-through ale mesajelor promo\u021bionale \u021bintite sau de mas\u0103 sunt \u00een medie de 2,5%. Unele industrii, cum ar fi hobby-urile, mass-media \u0219i administra\u021bia public\u0103, au rate de clicuri de p\u00e2n\u0103 la 4,5%.<\/p>\n<p style=\"text-align: justify;\">Acestea fiind spuse, este important s\u0103 v\u0103 evalua\u021bi propriile performan\u021be, mai degrab\u0103 dec\u00e2t pe cele ale altora din domeniul dumneavoastr\u0103.<\/p>\n<p style=\"text-align: justify;\">Av\u00e2nd \u00een vedere c\u0103, \u00een fiecare zi, consumatorii primesc multe mesaje \u0219i reclame de la zeci de alte mijloace media \u00een c\u0103su\u021bele lor po\u0219tale, este extrem de important s\u0103 le atrage\u021bi aten\u021bia.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Cum s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi rata de click-through<\/strong><\/h2>\n<p style=\"text-align: justify;\">Dac\u0103 clien\u021bii dvs. nu v\u0103 deschid mesajele, este pentru c\u0103 nu le pas\u0103 de ele. Este la fel de direct \u0219i simplu ca at\u00e2t.<\/p>\n<p style=\"text-align: justify;\">Acest lucru \u00eenseamn\u0103 c\u0103 nu le-a pl\u0103cut oferta pe care le-a\u021bi trimis-o, c\u0103 nu au g\u0103sit con\u021binutul relevant, c\u0103 au primit un mesaj impersonal sau ceva care li s-a p\u0103rut spam.<\/p>\n<p style=\"text-align: justify;\">A\u0219adar, cum s\u0103 invers\u0103m acest scenariu nefavorabil?<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">a) Segmentarea <\/strong><\/p>\n<p style=\"text-align: justify;\">Gestiona\u021bi-v\u0103 bine baza de date a clien\u021bilor pentru a grupa contactele cu atribute similare. Prin segmentarea bazei dvs. de contacte, pute\u021bi trimite acestor grupuri mai mici con\u021binut adecvat pe care, \u00een ansamblu, \u00eel vor g\u0103si interesant.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">b) Personalizarea con\u021binutului<\/strong><\/p>\n<p style=\"text-align: justify;\">Nimeni nu este atras de oferte irelevante, nici m\u0103car din partea brandului s\u0103u preferat. \u00cen era marketingului bazat pe oameni, clien\u021bii se a\u0219teapt\u0103 ca con\u021binutul s\u0103 fie adaptat nevoilor \u0219i dorin\u021belor lor. De aceea, este imperativ s\u0103 v\u0103 valorifica\u021bi datele \u0219i s\u0103 le completa\u021bi cu date demografice ter\u021be pentru a \u00een\u021belege mai bine clien\u021bii \u0219i pentru a le trimite con\u021binut \u0219i recomand\u0103ri personalizate.<\/p>\n<p><strong style=\"font-weight: bold;\">c) \u00cembun\u0103t\u0103\u021birea apelului la ac\u021biune<\/strong><\/p>\n<p style=\"text-align: justify;\">Asigura\u021bi-v\u0103 c\u0103 apelul la ac\u021biune (CTA) este clar, astfel \u00eenc\u00e2t clien\u021bii dvs. s\u0103 \u0219tie exact ce li se cere s\u0103 fac\u0103. Alternativ, lua\u021bi \u00een considerare ad\u0103ugarea mai multor linkuri pentru a oferi clien\u021bilor mai multe oportunit\u0103\u021bi de a face clic.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">d) Eliminarea con\u021binutului irelevant<\/strong><\/p>\n<p style=\"text-align: justify;\">Asigura\u021bi-v\u0103 c\u0103 corpul mesajului dvs. include doar elementele esen\u021biale, aplica\u021bi creativitate textului \u0219i imaginii \u0219i omite\u021bi tot ceea ce este superfluu. Asigura\u021bi-v\u0103 c\u0103 mesajul dvs. are un scop clar \u0219i c\u0103 toate elementele \u00eei determin\u0103 pe clien\u021bi s\u0103 fac\u0103 clic pe CTA.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">e) Rec\u00e2\u0219tigarea clien\u021bilor<\/strong><\/p>\n<p style=\"text-align: justify;\">Urm\u0103ritorii dvs. vor sc\u0103dea, iar lista dvs. va fi erodat\u0103. \u00cen acest moment ar trebui s\u0103 recurge\u021bi la campanii de respingere. Motiva\u021bi clien\u021bii s\u0103 revin\u0103 (\u0219i s\u0103 dea clic pe mesajele dvs.) cu o ofert\u0103 atractiv\u0103.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">f) \u00cenv\u0103\u021barea din experien\u021bele anterioare<\/strong><\/p>\n<p style=\"text-align: justify;\">Fiecare mesaj pe care \u00eel trimite\u021bi este o oportunitate de a \u00eenv\u0103\u021ba, nu doar de a comunica \u0219i de a ob\u021bine conversii. Analiza\u021bi parametrii \u0219i trage\u021bi concluzii, stabili\u021bi ce a func\u021bionat \u0219i ce nu, cu cine \u0219i c\u00e2nd. Aceast\u0103 experien\u021b\u0103 este o \u00eenv\u0103\u021bare care v\u0103 va \u00eembun\u0103t\u0103\u021bi rata de click-through.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">g) Testare, testare, testare \u0219i... testare<\/strong><\/p>\n<p style=\"text-align: justify;\">Trimiterea unui mesaj, \u00eencruci\u0219area degetelor \u0219i rug\u0103ciunea fac parte din trecut. De ce s\u0103 faci asta dac\u0103 po\u021bi trimite mai \u00eent\u00e2i dou\u0103 versiuni ale mesajului t\u0103u c\u0103tre dou\u0103 segmente mici ale bazei tale totale \u0219i s\u0103 evaluezi care a ob\u021binut un rezultat mai bun pentru a o trimite c\u0103tre restul bazei.<\/p>\n<p style=\"text-align: justify;\">Ratele sc\u0103zute de click-through pot fi frustrante. Din fericire, folosind tehnicile potrivite \u0219i datele potrivite, acestea pot fi inversate.<\/p>","protected":false},"excerpt":{"rendered":"<p>Agen\u021bii de marketing nu sunt provoca\u021bi doar s\u0103 conving\u0103 clien\u021bii s\u0103 le deschid\u0103 \u0219i s\u0103 le citeasc\u0103 mesajele. Ei au nevoie ca ace\u0219tia s\u0103 interac\u021bioneze cu marca lor.<\/p>","protected":false},"author":239642484,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/de-ce-nimeni-nu-da-clic-pe-mesajele-pe-care-le-trimiteti-prin-e-mail\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. 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