{"id":6548,"date":"2024-06-14T16:51:53","date_gmt":"2024-06-14T13:51:53","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6548"},"modified":"2024-07-12T14:03:39","modified_gmt":"2024-07-12T11:03:39","slug":"concepeti-o-serie-de-mesaje-de-bun-venit-cu-masterbase","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/","title":{"rendered":"Proiecta\u021bi o serie de mesaje de bun venit cu MasterBase\u00ae."},"content":{"rendered":"

Abona\u021bii s-au \u00eenscris la newsletter-ul dvs. pentru c\u0103 le-a pl\u0103cut ceea ce au v\u0103zut, iar acum este r\u00e2ndul dvs. s\u0103 \u00eei surprinde\u021bi cu mai mult din ceea ce a\u0219teapt\u0103. Sau, clien\u021bii dvs. au cump\u0103rat un produs sau un serviciu care i-a interesat \u0219i este timpul s\u0103 le prezenta\u021bi compania dvs. \u0219i s\u0103 stabili\u021bi o rela\u021bie de durat\u0103 cu ei.<\/p>\n

<\/p>\n

De ce este important s\u0103 trimite\u021bi mesaje de bun venit?<\/h1>\n

Dincolo de faptul c\u0103 un mesaj de bun venit este un mod politicos \u0219i politicos de a saluta, exist\u0103 \u0219i statistici care arat\u0103 c\u00e2t de puternice pot fi acestea. Mesajele de bun venit au o rat\u0103 de deschidere neobi\u0219nuit de mare \u00een compara\u021bie cu alte mesaje de marketing prin e-mail \u0219i sunt cu 86% mai eficiente dec\u00e2t newsletter-ul obi\u0219nuit.<\/p>\n

\u0218i, p\u0103str\u00e2nd cel mai bun rezultat pentru final, abona\u021bii care primesc un mesaj de bun venit se implic\u0103 cu 33% mai mult \u00een brand.<\/p>\n

Lucr\u00e2nd la mesajele de bun venit, pute\u021bi beneficia de urm\u0103toarele avantaje:<\/p>\n

    \n
  1. Furniza\u021bi informa\u021bii care, pe termen lung, vor da un impuls campaniilor dvs. de e-mail \u0219i vor contribui la succesul dvs. de marketing.<\/li>\n
  2. Familiariza\u021bi abona\u021bii cu brandul dvs., astfel \u00eenc\u00e2t ace\u0219tia s\u0103 fie mai dispu\u0219i s\u0103 primeasc\u0103 \u0219i s\u0103 deschid\u0103 mesaje noi.<\/li>\n
  3. Stimula\u021bi r\u0103spunsul imediat prin linkuri \u0219i apeluri la ac\u021biune adecvate.<\/li>\n<\/ol>\n

    Ce face ca salutul dvs. s\u0103 fie un mesaj bun de bun venit?<\/h2>\n

    Imediat <\/strong><\/h3>\n

    Nu pierde\u021bi timpul. Imediat ce cineva se \u00eenscrie pentru a primi comunic\u0103rile dvs., trimite\u021bi-i mesajul de bun venit. Dac\u0103 abia s-au \u00eenscris, \u00eenseamn\u0103 c\u0103 sunt \u00eenc\u0103 online \u0219i v\u0103 v\u0103d brandul.<\/p>\n

    Din fericire, ei sunt suficient de curio\u0219i, iar mesajul dvs. \u00eei poate stimula s\u0103 doreasc\u0103 s\u0103 afle \u0219i mai multe.
    \nAutomatizarea trimiterii mesajelor v\u0103 va ajuta s\u0103 realiza\u021bi exact acest lucru, deoarece pute\u021bi programa, cu foarte pu\u021bin efort, trimiterea mesajului dvs. de bun venit imediat ce primi\u021bi un nou abonat sau client.<\/p>\n

    Fii scurt, dar respect\u0103-\u021bi promisiunile<\/strong><\/h3>\n

    Ve\u021bi dori s\u0103 v\u0103 implica\u021bi publicul c\u00e2t mai repede posibil, dar asigura\u021bi-v\u0103 c\u0103 nu \u00eel plictisi\u021bi. Con\u021binutul mesajului de bun venit trebuie s\u0103 fie relevant, succint \u0219i s\u0103 ofere un anumit tip de valoare. Un mesaj de bun venit ar trebui s\u0103 stabileasc\u0103 a\u0219tept\u0103rile abona\u021bilor dvs. pentru viitor. Este primul mesaj pe care \u00eel vor primi de la compania dvs., a\u0219a c\u0103 da\u021bi-le o idee despre ceea ce urmeaz\u0103 \u0219i \u00eencerca\u021bi s\u0103 oferi\u021bi acest lucru \u00een celelalte mesaje pe care le trimite\u021bi.<\/p>\n

    De asemenea, dac\u0103 a\u021bi promis ceva \u00een schimbul abonamentului, poate un cod de reducere sau acces la con\u021binut exclusiv, acum este momentul s\u0103 \u00eel oferi\u021bi. Oferirea de stimulente men\u021bine implicarea clien\u021bilor \u00een brandul dvs.<\/p>\n

    C\u0103 con\u021binutul s\u0103u este personalizat.<\/strong><\/h3>\n

    Ve\u021bi ajunge departe! Folosi\u021bi orice informa\u021bie despre noul dvs. abonat care v\u0103 va ajuta s\u0103 face\u021bi mesajul de bun venit mai u\u0219or de \u00een\u021beles \u0219i mai primitor. Dac\u0103 \u00eei \u0219ti\u021bi numele, folosi\u021bi-l \u00een linia subiectului, \u00een corpul mesajului sau \u00een ambele.<\/p>\n

    Simpla includere a numelui destinatarului \u00een linia subiectului poate cre\u0219te rata de deschidere cu 20%.<\/p>\n

    Personalizarea mesajelor de bun venit men\u021bine coresponden\u021ba la scar\u0103 uman\u0103. \u00cen MasterBase\u00ae, este u\u0219or s\u0103 ad\u0103uga\u021bi personalizarea mesajelor dvs. de e-mail marketing \u0219i tranzac\u021bionale.<\/p>\n

    Include\u021bi apeluri la ac\u021biune (CTA) atr\u0103g\u0103toare<\/strong><\/h3>\n

    Principalul motiv din spatele mesajelor de marketing este transformarea abona\u021bilor \u00een clien\u021bi, iar apelurile la ac\u021biune vor face acest lucru pentru dvs. \u021aine\u021bi \u00eentotdeauna cont de acest lucru. Face\u021bi ca mesajele dvs. s\u0103 fie u\u0219or de g\u0103sit \u0219i suficient de atractive pentru a determina destinatarul s\u0103 fac\u0103 clic pe ele. Acest lucru ar putea fi realizat cu ajutorul culorilor sau poate cu un GIF cool \u0219i provocator.<\/p>\n

    S\u0103 aib\u0103 o schem\u0103 de culori adecvat\u0103<\/strong><\/h3>\n

    Culoarea este o modalitate bun\u0103 de a atrage aten\u021bia \u0219i de a o p\u0103stra. At\u00e2t de mult \u00eenc\u00e2t, dac\u0103 schema de culori este gre\u0219it\u0103, abona\u021bii \u00ee\u0219i pot pierde interesul.<\/p>\n

    Deoarece culorile pe care le alege\u021bi sunt primul lucru pe care clientul dvs. \u00eel va vedea atunci c\u00e2nd va deschide mesajul, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 acestea reprezint\u0103 brandul dvs. Poate p\u0103rea simplu \u0219i chiar evident, dar exist\u0103 mai multe detalii de care trebuie s\u0103 \u021bine\u021bi cont pentru ca identitatea m\u0103rcii dvs. s\u0103 arate impecabil.<\/p>\n

    Un mesaj de bun venit sau o serie \u00eentreag\u0103 de mesaje?<\/h2>\n

    Cu c\u00e2t trebuie s\u0103 include\u021bi mai mult con\u021binut, cu at\u00e2t este mai logic s\u0103 \u00eemp\u0103r\u021bi\u021bi mesajul de bun venit \u00een mai multe trimiteri \u00een serie.<\/p>\n

    Decizia privind num\u0103rul de mesaje \u0219i frecven\u021ba de trimitere depinde de mai mul\u021bi factori. De exemplu, capacitatea sistemului dvs. de livrare a e-mailurilor, valoarea poten\u021bial\u0103 pe care o atribui\u021bi fiec\u0103rui element de con\u021binut \u00een sprijinul obiectivelor dvs., un model de afaceri mai larg, printre alte motive.<\/p>\n

    Pentru a nu v\u0103 cople\u0219i noul abonat cu tone de informa\u021bii \u00een mesajele dvs. de bun venit, cu texte lungi \u0219i care distrag aten\u021bia, este recomandabil s\u0103 le aranja\u021bi \u00eentr-o serie cresc\u0103toare de livrare a informa\u021biilor, astfel \u00eenc\u00e2t s\u0103 fie mai probabil s\u0103 interac\u021bioneze cu acestea.<\/p>\n

    Un exemplu simplu de o serie de 3 mesaje:<\/strong><\/h4>\n

    Un prim mesaj care s\u0103 fie trimis imediat ce se \u00eenregistreaz\u0103. Acesta ar trebui s\u0103 con\u021bin\u0103 informa\u021bii simple \u0219i doar preliminare pentru a accelera procesul de on-boarding: o mul\u021bumire pentru \u00eenregistrare \u0219i o confirmare a abonamentului.<\/p>\n

    A doua zi, un al doilea mesaj cu c\u00e2\u021biva pa\u0219i \u00een plus, cum ar fi oferirea de a v\u0103 seta preferin\u021bele de mesagerie \u0219i de a v\u0103 ajusta profilul, precum \u0219i de a v\u0103 oferi linkuri c\u0103tre re\u021belele sociale.<\/p>\n

    \u00cen a treia zi, un mesaj care s\u0103 le prezinte cele mai populare produse, o demonstra\u021bie sau ceva ce pot \u00eencerca, astfel \u00eenc\u00e2t s\u0103 se familiarizeze cu brandul \u0219i serviciile dvs.<\/p>\n

    Cum se programeaz\u0103 aceast\u0103 serie de transporturi cu MasterBase\u00ae?<\/h2>\n

    Ca parte a serviciilor noastre de automatizare, MasterBase\u00ae v\u0103 ajut\u0103 s\u0103 programa\u021bi o serie de mesaje de bun venit, prin expedieri personalizate, bazate pe comportament.<\/p>\n

    Pentru a \u00eencepe s\u0103 trimite\u021bi mesaje c\u0103tre contactele care s-au abonat la comunic\u0103rile dvs. prin e-mail, trebuie s\u0103 lua\u021bi \u00een considerare urm\u0103torii pa\u0219i:<\/p>\n

      \n
    1. \n
        \n
      1. \n
          \n
        1. Crearea \u0219i activarea unei reguli \u00een contul dvs. care va permite trimiterea mesajelor dvs. unul c\u00e2te unul \u0219i urm\u0103rirea ulterioar\u0103 a acestora.<\/li>\n
        2. Defini\u021bi canalul prin care clien\u021bii poten\u021biali vor accepta s\u0103 trimit\u0103 datele lor pentru a se abona la e-mailurile dvs., de exemplu, un formular pe site-ul dvs. web sau pe re\u021belele de socializare, precum \u0219i sistemul intern de utilizare - nu sunt neap\u0103rat acelea\u0219i - care va furniza aceste informa\u021bii c\u0103tre MasterBase\u00ae, de exemplu, un ERP sau CRM.<\/li>\n
        3. Apoi, trebuie s\u0103 alege\u021bi cel mai adecvat instrument pentru a automatiza transferul datelor noilor abona\u021bi c\u0103tre contul dvs. MasterBase\u00ae. \u00cen cazul unui site web, este recomandat s\u0103 o face\u021bi prin scriptul WebBehavior, iar pentru un sistem de uz intern, cum ar fi ERP sau CRM, prin API-urile pe care MasterBase\u00ae le are \u0219i care permit automatizarea acestei sarcini.<\/li>\n
        4. Odat\u0103 ce contul dvs. a fost configurat pentru a interpreta informa\u021biile furnizate de noii abona\u021bi, prin intermediul unui automat virtual, este necesar s\u0103 defini\u021bi o etichet\u0103 de contact pentru fiecare trimitere programat\u0103, care va face posibil\u0103 atribuirea de condi\u021bii, de exemplu, condi\u021bia de nou abonat, \u0219i s\u0103 le asocia\u021bi contactelor prin adresa lor de e-mail.
          \nV\u0103 rug\u0103m s\u0103 re\u021bine\u021bi c\u0103 valabilitatea fiec\u0103rei etichete va determina data \u0219i ora la care este trimis fiecare mesaj.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

           <\/p>\n

           <\/p>\n

          \"ASISTENT<\/p>\n

           <\/p>\n

           <\/p>\n

            \n
          1. \n
              \n
            1. \n
                \n
              1. Va trebui apoi s\u0103 crea\u021bi o etichet\u0103 de c\u0103utare pentru fiecare dintre mailuri, cu condi\u021bia de excludere pentru fiecare dintre etichetele de contact create \u00een etapa anterioar\u0103.
                \nAcest lucru va asigura c\u0103, de fiecare dat\u0103 c\u00e2nd expir\u0103 o etichet\u0103 de contact, se declan\u0219eaz\u0103 o expediere unic\u0103 pentru fiecare abonat.<\/li>\n
              2. Apoi trebuie s\u0103 \u00eenc\u0103rca\u021bi \u00een contul dvs. MasterBase\u00ae con\u021binutul care urmeaz\u0103 s\u0103 fie comunicat \u00een fiecare mesaj. \u00cen plus, este necesar s\u0103 \u00eenc\u0103rca\u021bi, s\u0103 testa\u021bi \u0219i s\u0103 activa\u021bi aspectul care structureaz\u0103 corpul mesajului pentru fiecare format de con\u021binut care urmeaz\u0103 s\u0103 fie inclus \u00een fiecare trimitere.<\/li>\n
              3. Seria de mesaje programate va \u00eencepe s\u0103 fie trimis\u0103 la detectarea comportamentului ini\u021bial definit - \u00een cazul de fa\u021b\u0103: un abonat nou - \u0219i va continua p\u00e2n\u0103 c\u00e2nd etichetele de contact respective expir\u0103.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                 <\/p>\n

                 <\/p>\n

                \"expedieri<\/p>\n

                 <\/p>\n

                \"Exploatarea<\/a><\/p>","protected":false},"excerpt":{"rendered":"

                Un mesaj de bun venit poate fi \u00eenceputul unei rela\u021bii frumoase - cea dintre un brand \u0219i clientul s\u0103u, bine\u00een\u021beles.<\/p>","protected":false},"author":239642484,"featured_media":15099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nDise\u00f1a una serie de mensajes de bienvenida con MasterBase\u00ae - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/concepeti-o-serie-de-mesaje-de-bun-venit-cu-masterbase\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1a una serie de mensajes de bienvenida con MasterBase\u00ae - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Un mensaje de bienvenida puede ser el comienzo de una hermosa relaci\u00f3n, la que existe entre una marca y su cliente, por supuesto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ro\/concepeti-o-serie-de-mesaje-de-bun-venit-cu-masterbase\/baza-de-master\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" 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