{"id":6547,"date":"2025-01-09T13:18:22","date_gmt":"2025-01-09T11:18:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6547"},"modified":"2025-01-13T22:53:55","modified_gmt":"2025-01-13T20:53:55","slug":"cum-sa-personalizati-mesajele-tranzactionale","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/como-personalizar-mensajes-transaccionales\/masterbase\/","title":{"rendered":"Cum s\u0103 personaliza\u021bi mesajele tranzac\u021bionale"},"content":{"rendered":"

Dac\u0103 dori\u021bi s\u0103 \u00een\u021belege\u021bi \u00een profunzime ce sunt acestea \u0219i de ce sunt importante, v\u0103 recomand\u0103m s\u0103 citi\u021bi articolul \"Ce sunt mesajele tranzac\u021bionale \u0219i de ce sunt ele importante?<\/a>\".<\/h2>\n\n\n\n

De\u0219i aceste mesaje sunt adesea simple, ele au un impact ridicat. Rata lor de deschidere este mult mai mare dec\u00e2t cea a altor e-mailuri de marketing: variaz\u0103 de la un 30% \u0219i un 40%<\/strong>\u00een timp ce alte e-mailuri promo\u021bionale variaz\u0103 de la aproximativ 15% \u0219i un 25%<\/strong>.<\/p>\n\n\n\n

Profit\u00e2nd de aten\u021bia ridicat\u0103 pe care o genereaz\u0103 aceste mesaje, este esen\u021bial s\u0103 surprinzi clien\u021bii cu con\u021binut relevant \u0219i personalizat.<\/p>\n\n\n\n

Ce face mesajele tranzac\u021bionale speciale<\/strong><\/h2>\n\n\n\n

Mesajele tranzac\u021bionale sunt declan\u0219ate automat atunci c\u00e2nd un utilizator efectueaz\u0103 o anumit\u0103 ac\u021biune, cum ar fi \u00eenregistrarea, efectuarea unei achizi\u021bii, vizitarea unei pagini, desc\u0103rcarea de con\u021binut sau \u00eencheierea unui abonament. Acestea sunt de natur\u0103 personalizat\u0103, deoarece r\u0103spund direct interac\u021biunilor utilizatorului.<\/p>\n\n\n\n

Cu toate acestea, pe l\u00e2ng\u0103 faptul c\u0103 sunt informative, acestea pot fi \u0219i abordabile \u0219i prietenoase. G\u00e2ndi\u021bi-v\u0103 la acest lucru: c\u00e2nd a fost ultima dat\u0103 c\u00e2nd v-a\u021bi sim\u021bit apreciat c\u00e2nd a\u021bi primit un e-mail de confirmare sau de bun venit? Nu rata\u021bi ocazia de a crea o experien\u021b\u0103 memorabil\u0103 pentru clien\u021bii dumneavoastr\u0103.<\/p>\n\n\n\n

Sfaturi cheie pentru optimizarea mesajelor dvs. tranzac\u021bionale<\/strong><\/h2>\n\n\n\n

1. Personaliza\u021bi con\u021binutul<\/strong><\/h2>\n\n\n\n

Include\u021bi numele destinatarului \u00een corpul e-mailului. Acest lucru creeaz\u0103 un sentiment de apropiere \u0219i cre\u0219te probabilitatea de interac\u021biune. Dac\u0103 este vorba de un mesaj de comer\u021b electronic, utiliza\u021bi detaliile comenzii pentru a personaliza \u0219i mai mult con\u021binutul. Pentru mesajele B2B, asigura\u021bi-v\u0103 c\u0103 formularele de \u00eenregistrare capteaz\u0103 numele complet \u0219i c\u0103 acesta este inclus automat \u00een e-mail.<\/p>\n\n\n\n

De asemenea, utiliza\u021bi un expeditor real \u0219i o adres\u0103 de e-mail de \u00eencredere, mai degrab\u0103 dec\u00e2t o adres\u0103 generic\u0103 precum marketing@empresaabc.com. Oamenii interac\u021bioneaz\u0103 mai mult cu mesajele care par a fi trimise de o persoan\u0103 anume dec\u00e2t cu cele care par a fi trimise \u00een mas\u0103.<\/p>\n\n\n\n

2. Ghidarea clientului \u00een urm\u0103torii pa\u0219i cu sugestii personalizate.<\/strong><\/h2>\n\n\n\n

Gigan\u021bii comer\u021bului electronic, cum ar fi Amazon, au perfec\u021bionat tehnica de a sugera produse suplimentare pe baza achizi\u021biilor anterioare. Pute\u021bi aplica aceast\u0103 strategie \u00een mesageria dvs. tranzac\u021bional\u0103. \u00cen B2B, acest lucru se poate traduce \u00een recomand\u0103ri de con\u021binut, cum ar fi articolele de pe blogul dvs. sau rezumatele de caracteristici, precum \u0219i invita\u021bii la webinarii sau consult\u0103ri personalizate.<\/p>\n\n\n\n

Pentru a optimiza aceste strategii, este esen\u021bial s\u0103 Testarea A\/B<\/strong> \u0219i ajusta\u021bi con\u021binutul \u00een func\u021bie de rezultate.<\/p>\n\n\n\n

3. Faciliteaz\u0103 comunicarea direct\u0103<\/strong><\/h2>\n\n\n\n

Evita\u021bi trimiterea de mesaje din c\u0103su\u021bele po\u0219tale f\u0103r\u0103 r\u0103spuns<\/em>. Acest lucru creeaz\u0103 o barier\u0103 \u00eentre dvs. \u0219i client, descuraj\u00e2nd orice fel de interac\u021biune. \u00cen cazul e-mailurilor de eCommerce care nu r\u0103spund, asigura\u021bi-v\u0103 c\u0103 include\u021bi butoane de contact u\u0219or vizibile, cum ar fi linkuri c\u0103tre \u00eentreb\u0103ri frecvente, zone de servicii pentru clien\u021bi sau solicit\u0103ri de comand\u0103.<\/p>\n\n\n\n

4. Furniza\u021bi informa\u021biile pe care le caut\u0103 utilizatorii dvs.<\/strong><\/h2>\n\n\n\n

Profita\u021bi de datele de navigare pentru a anticipa nevoile clien\u021bilor dumneavoastr\u0103. De exemplu, include\u021bi linkuri directe \u00een subsolul mesajelor dvs. c\u0103tre pagini relevante, cum ar fi cele mai vizitate sec\u021biuni de produse sau \u00eentreb\u0103rile frecvente.<\/p>\n\n\n\n

Aceast\u0103 abordare proactiv\u0103 \u00eembun\u0103t\u0103\u021be\u0219te experien\u021ba utilizatorului \u0219i reduce fric\u021biunea \u00een ob\u021binerea informa\u021biilor de care are nevoie.<\/p>\n\n\n\n

5. Lua\u021bi \u00een considerare noi tipuri de mesaje tranzac\u021bionale<\/strong><\/h2>\n\n\n\n

\u00cen plus fa\u021b\u0103 de mesajele clasice de confirmare sau de bun venit, lua\u021bi \u00een considerare trimiterea de e-mailuri proactive bazate pe comportamentul utilizatorilor dvs. De exemplu, dac\u0103 un client nu s-a conectat la platforma dvs. timp de o s\u0103pt\u0103m\u00e2n\u0103, \u00eei pute\u021bi trimite un mesaj de reamintire cu beneficii speciale sau reamintiri ale intereselor sale.<\/p>\n\n\n\n

Acest tip de comunicare v\u0103 permite s\u0103 identifica\u021bi domeniile de \u00eembun\u0103t\u0103\u021bire \u0219i s\u0103 reactiva\u021bi utilizatorii care s-ar putea s\u0103 se fi deconectat din cauza lipsei de stimulente. Re\u021bine\u021bi \u00eens\u0103 c\u0103 frecven\u021ba este esen\u021bial\u0103: evita\u021bi s\u0103 trimite\u021bi prea multe mesaje pentru a nu genera satura\u021bie.<\/p>\n\n\n\n

Exemplu de mesaj tranzac\u021bional eficient<\/strong><\/h2>\n\n\n\n

Un bun exemplu de mesaj tranzac\u021bional este cel al Amazon, care include:<\/p>\n\n\n\n

    \n
  • Personalizare cu numele utilizatorului.<\/li>\n\n\n\n
  • Informa\u021bii clare privind starea comenzii \u0219i op\u021biunile de urm\u0103rire.<\/li>\n\n\n\n
  • Sugestii pentru produse complementare bazate pe achizi\u021biile recente.<\/li>\n\n\n\n
  • Butoane de ac\u021biune vizibile pentru ca clientul s\u0103 pun\u0103 \u00eentreb\u0103ri sau s\u0103 \u00ee\u0219i evalueze experien\u021ba.<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Un alt caz important este Uber, care detaliaz\u0103 costul unei c\u0103l\u0103torii cu informa\u021bii privind distan\u021ba, traseul \u0219i timpul. Acesta include, de asemenea, un apel clar la ac\u021biune pentru a evalua serviciul \u00eenainte de a rezerva o alt\u0103 curs\u0103.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \n\n\n\n

    \u00cen concluzie, mesageria tranzac\u021bional\u0103 este o oportunitate de a v\u0103 consolida rela\u021bia cu clien\u021bii \u0219i de a le oferi o experien\u021b\u0103 personalizat\u0103, care creeaz\u0103 \u00eencredere \u0219i loialitate.<\/p>\n\n\n\n

    Pentru a asigura trimiteri eficiente \u0219i direc\u021bionate, v\u0103 recomand\u0103m s\u0103 utiliza\u021bi MasterBase\u00ae<\/strong>o platform\u0103 de email marketing de top, cu peste 20 de ani de experien\u021b\u0103 \u00een mai multe \u021b\u0103ri. Tehnologia sa avansat\u0103 \u0219i asisten\u021ba continu\u0103 v\u0103 vor permite s\u0103 v\u0103 optimiza\u021bi campaniile tranzac\u021bionale \u0219i s\u0103 profita\u021bi la maximum de fiecare interac\u021biune cu clien\u021bii dumneavoastr\u0103.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Mesajele tranzac\u021bionale sunt o parte fundamental\u0103 a oric\u0103rui program de marketing, indiferent dac\u0103 este B2B sau B2C. <\/p>","protected":false},"author":239642484,"featured_media":20637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/ro\/cum-sa-personalizati-mesajele-tranzactionale\/baza-de-master\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los mensajes transaccionales son una parte fundamental de cualquier programa de marketing, ya sea B2B o B2C.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/ro\/cum-sa-personalizati-mesajele-tranzactionale\/baza-de-master\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T11:18:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T20:53:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo personalizar mensajes transaccionales\",\"datePublished\":\"2025-01-09T11:18:22+00:00\",\"dateModified\":\"2025-01-13T20:53:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\"},\"wordCount\":834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\",\"name\":\"C\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"datePublished\":\"2025-01-09T11:18:22+00:00\",\"dateModified\":\"2025-01-13T20:53:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"width\":600,\"height\":600,\"caption\":\"mensajes transaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo personalizar mensajes transaccionales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cum s\u0103 personaliza\u021bi mesajele tranzac\u021bionale - MasterBase\u00ae - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/ro\/cum-sa-personalizati-mesajele-tranzactionale\/baza-de-master\/","og_locale":"ro_RO","og_type":"article","og_title":"C\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae","og_description":"Los mensajes transaccionales son una parte fundamental de cualquier programa de marketing, ya sea B2B o B2C.","og_url":"https:\/\/masterbase.com\/ro\/cum-sa-personalizati-mesajele-tranzactionale\/baza-de-master\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-01-09T11:18:22+00:00","article_modified_time":"2025-01-13T20:53:55+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Scris de":"Alejandro Dur\u00e1n","Timp estimat pentru citire":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"C\u00f3mo personalizar mensajes transaccionales","datePublished":"2025-01-09T11:18:22+00:00","dateModified":"2025-01-13T20:53:55+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/"},"wordCount":834,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","articleSection":["Email Marketing"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/","url":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/","name":"Cum s\u0103 personaliza\u021bi mesajele tranzac\u021bionale - MasterBase\u00ae - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","datePublished":"2025-01-09T11:18:22+00:00","dateModified":"2025-01-13T20:53:55+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","width":600,"height":600,"caption":"mensajes transaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/sv\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo personalizar mensajes transaccionales"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase\u00ae","description":"Automate care lucreaz\u0103 pentru dumneavoastr\u0103","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"\u0218ef Marketing Ofiicer","url":"https:\/\/masterbase.com\/ro\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1HB","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/posts\/6547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/comments?post=6547"}],"version-history":[{"count":4,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/posts\/6547\/revisions"}],"predecessor-version":[{"id":20554,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/posts\/6547\/revisions\/20554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/media\/20637"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/media?parent=6547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/categories?post=6547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/ro\/wp-json\/wp\/v2\/tags?post=6547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}