{"id":6543,"date":"2024-10-08T17:38:25","date_gmt":"2024-10-08T14:38:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6543"},"modified":"2025-06-16T18:21:49","modified_gmt":"2025-06-16T15:21:49","slug":"linkul-de-dezabonare-de-ce-ar-trebui-sa-il-includeti-in-mesajele-dvs-de-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","title":{"rendered":"Linkul de dezabonare: de ce ar trebui s\u0103 \u00eel include\u021bi \u00een mesajele dvs. de e-mail marketing"},"content":{"rendered":"

<\/p>\n\n\n

\u00cen plus, o serie de studii publicate ofer\u0103 dovezi irefutabile c\u0103 confiden\u021bialitatea a devenit o prioritate \u00een timpul pandemiei.<\/h2>\n

Mai pe scurt: a permite utilizatorilor s\u0103 se dezaboneze de pe o list\u0103 de distribu\u021bie nu mai este o op\u021biune, ci o obliga\u021bie.<\/p>\n

Op\u021biunea de dezabonare este un prieten, nu un du\u0219man.<\/strong><\/h3>\n

Acesta este un link, situat \u00een subsolul mesajului, care permite utilizatorilor s\u0103 se dezaboneze atunci c\u00e2nd nu mai doresc s\u0103 primeasc\u0103 comunic\u0103ri de la compania dumneavoastr\u0103.
O pute\u021bi vedea \u00een newsletter-ul nostru, pentru care a\u021bi accesat acest blog:<\/p>\n

\"Footer<\/p>\n

Link-urile de dezabonare protejeaz\u0103 capacitatea de livrare a mesajului dvs. de e-mail \u0219i sunt impuse de multe legi privind spam-ul din \u00eentreaga lume.<\/p>\n

Este adev\u0103rat c\u0103 este dureros s\u0103 vezi utilizatori care se dezaboneaz\u0103 din lista ta de contacte, dar este mai benefic dec\u00e2t crezi.<\/p>\n

\u0218tim c\u0103 poate p\u0103rea deplasat s\u0103 le oferi\u021bi clien\u021bilor dvs. o modalitate u\u0219oar\u0103 de a v\u0103 p\u0103r\u0103si, dar dac\u0103 le oferi\u021bi con\u021binut de calitate, majoritatea dintre ei nici nu vor vedea butonul de dezabonare.<\/p>\n

Chiar \u0219i a\u0219a, uneori chiar \u0219i cel mai atractiv con\u021binut poate s\u0103 nu fie potrivit pentru unii dintre abona\u021bii dvs. \u0218i dac\u0103 acest lucru se \u00eent\u00e2mpl\u0103 \u0219i contactele dvs. nu pot g\u0103si link-ul de dezabonare, pute\u021bi fi semnalat ca spam.<\/p>\n

Tu nu vrei asta \u0219i nici noi nu vrem asta pentru tine.<\/p>\n

Beneficiile includerii unui link de dezabonare<\/h3>\n

Nu este vorba doar despre a avea o list\u0103 curat\u0103; includerea unui link de dezabonare \u00een mesajele dvs. are multe alte beneficii.<\/p>\n

Evit\u0103 frustrarea receptorului<\/h3>\n

Se \u00eent\u00e2mpl\u0103 adesea ca, f\u0103r\u0103 s\u0103 ne d\u0103m seama, s\u0103 ne d\u0103m consim\u021b\u0103m\u00e2ntul pentru a primi buletine informative de la un site web sau un brand \u0219i s\u0103 \u00eencepem s\u0103 primim mesaje care nu ne intereseaz\u0103 \u00een mod deosebit.<\/p>\n

Este important s\u0103 \u00een\u021belege\u021bi nevoile \u0219i preferin\u021bele oamenilor \u0219i s\u0103 le permite\u021bi s\u0103 renun\u021be la lista dvs. de coresponden\u021b\u0103 dac\u0103 doresc acest lucru.<\/p>\n

Ajunge \u00een inbox, nu \u00een spam<\/h3>\n

Este la fel de simplu: includerea unui link de dezabonare v\u0103 ofer\u0103 \u0219anse mai mari de a ajunge \u00een c\u0103su\u021ba de primire a contactelor dvs., \u00een loc de a ajunge \u00een folderul de spam.<\/p>\n

Dac\u0103 oamenii nu doresc s\u0103 primeasc\u0103 buletinele dvs. informative \u0219i nu g\u0103sesc un link de dezabonare atunci c\u00e2nd \u00eel caut\u0103, probabil c\u0103 vor marca e-mailul dvs. ca spam.<\/p>\n

Ar trebui s\u0103 \u0219ti\u021bi deja c\u00e2t de d\u0103un\u0103tor este pentru reputa\u021bia dvs. s\u0103 ajunge\u021bi \u00een dosarul de spam. Dac\u0103 rata dvs. de spam dep\u0103\u0219e\u0219te pragul permis, contul dvs. poate fi suspendat sau, \u00een unele cazuri, chiar reziliat. Prin urmare, ar trebui s\u0103 p\u0103stra\u021bi \u00eentotdeauna pl\u00e2ngerile de spam la un nivel minim.<\/p>\n

Respecta\u021bi legisla\u021bia anti-spam<\/h3>\n

Fiecare \u021bar\u0103 are propriile norme privind includerea unui link de dezabonare, deoarece acesta este impus de legisla\u021bia anti-spam.<\/p>\n

De la intrarea sa \u00een vigoare \u00een mai 2018, GDPR a stabilit standardele \u0219i a devenit o cerin\u021b\u0103 pentru orice brand cu contacte \u00een UE. Amenzile pot fi de p\u00e2n\u0103 la 20 de milioane de euro sau 4% din cifra de afaceri anual\u0103 global\u0103, oricare dintre acestea este mai mare.<\/p>\n

\u00cen conformitate cu articolul 17 din prezentul regulament, \"Dreptul la \u0219tergere\" sau \"Dreptul de a fi uitat\", persoanele vizate au dreptul de a solicita \u0219tergerea datelor lor. Operatorii de date sunt obliga\u021bi s\u0103 le \u0219tearg\u0103 atunci c\u00e2nd acestea nu mai sunt necesare \u00een scopurile pentru care au fost colectate sau atunci c\u00e2nd persoanele vizate \u00ee\u0219i retrag consim\u021b\u0103m\u00e2ntul pentru stocarea \u0219i utilizarea lor.<\/p>\n

Cum v\u0103 poate ajuta MasterBase\u00ae: MasterUnsubscribe<\/h2>\n

La MasterBase\u00ae, \u00een urm\u0103 cu mai mul\u021bi ani, am pus la dispozi\u021bia clien\u021bilor no\u0219tri un proces automat de dezabonare \u0219i am stabilit c\u0103 acesta trebuie s\u0103 \u00eendeplineasc\u0103 trei caracteristici principale:<\/p>\n

    \n
  1. Simplu:<\/strong>Ar trebui s\u0103 fie simplu at\u00e2t s\u0103 \u00eencorpora\u021bi link-ul \u00een HTML-ul mesajului, c\u00e2t \u0219i s\u0103 \u00eel executa\u021bi pentru cei care doresc s\u0103 se dezaboneze de la o trimitere.<\/li>\n
  2. Asigur\u0103ri:<\/strong>Destul de sigur \u0219i rezistent la erori pentru a garanta c\u0103 cei care se dezaboneaz\u0103 prin intermediul acestuia nu vor mai primi e-mailuri, chiar dac\u0103 sunt re\u00eenc\u0103rca\u021bi din gre\u0219eal\u0103 \u00een baza de contacte.<\/li>\n
  3. Cash:<\/strong> \u0218i nu numai eficient\u0103, ci \u0219i automat\u0103 (aproape magic\u0103) pentru cei afla\u021bi \u00een urm\u0103 cu programul de livrare.<\/li>\n<\/ol>\n

    Desigur, aceste caracteristici sunt, de asemenea, asumate ca premis\u0103 pentru cei care se dezaboneaz\u0103, adic\u0103 \u00eentr-o singur\u0103 etap\u0103, f\u0103r\u0103 a li se solicita date suplimentare, cu op\u021biunea (voluntar\u0103) de a oferi feedback \u0219i cu alternativa de a anula procesul odat\u0103 ce acesta a fost generat (ceea ce am putea considera o resubscriere).<\/p>\n

    \u0218i astfel s-a n\u0103scut MasterUnsubscribe<\/p>\n

    Cum func\u021bioneaz\u0103 MasterUnsubscribe\u00ae?<\/h2>\n

    1) Pentru cei care programeaz\u0103 trimiterea mesajelor<\/h3>\n

    Prin MasterBase\u00ae, activarea acestui modul de dezabonare este la fel de u\u0219oar\u0103 ca \u00eencorporarea codului MasterUnsubscribe\u00ae ca hyperlink \u00een HTML-ul mesajului, prin intermediul editorului asistat.<\/p>\n

    Urm\u0103torul este un exemplu pas cu pas:<\/p>\n

    \"Pasul<\/p>\n

    Identifica\u021bi textul care va fi link-ul c\u0103tre MasterUnsubscribe\u00ae.<\/strong><\/p>\n

    \"Pasul<\/p>\n

    Selecta\u021bi setarea MasterUnsubscribe\u00ae din pictograma de personalizare.<\/strong><\/p>\n

    \"Pasul<\/p>\n

    Aceast\u0103 ac\u021biune va lipi parametrul MasterUnsubscribe\u00ae (#!masterunsubscribelink!#) \u00een corpul mesajului.<\/strong><\/p>\n

    \"Pasul<\/p>\n

    \u00cen final, trebuie s\u0103 t\u0103ia\u021bi \u0219i s\u0103 lipi\u021bi acest parametru ca hyperlink al textului care poate fi legat, \u00een acest caz \"Click aici\".<\/strong><\/p>\n

    Parametrul MasterUnsubscribe\u00ae va fi \u00eentotdeauna acela\u0219i, astfel \u00eenc\u00e2t pute\u021bi configura un \u0219ablon pe care \u00eel ve\u021bi utiliza ca baz\u0103 pentru viitoarele e-mailuri.<\/p>\n

    2) Pentru cei care doresc s\u0103 se dezaboneze de la un transport:<\/strong><\/h3>\n

    MasterUnsubscribe\u00ae func\u021bioneaz\u0103 \u00een c\u00e2\u021biva pa\u0219i simpli.<\/p>\n

    Prima este s\u0103 face\u021bi clic pe op\u021biunea de dezabonare:<\/p>\n

    \"u-6\"<\/p>\n

    Utilizatorul va fi direc\u021bionat c\u0103tre pagina MasterUnsubscribe\u00ae, unde va fi direc\u021bionat c\u0103tre c\u0103su\u021ba pe care solicit\u0103 s\u0103 o dezaboneze, numele companiei care trimite expedierile \u0219i codul intern pentru contul respectiv.<\/p>\n

    \"Pasul<\/p>\n

    Odat\u0103 ce contactul trimite cererea, procesul de dezabonare este ini\u021biat \u00een termenul indicat (24 de ore). Persoana de contact are, de asemenea, op\u021biunea (voluntar\u0103) de a informa cu privire la motivele dezabon\u0103rii.<\/p>\n

    \"Pasul<\/p>\n

    Dac\u0103 persoana de contact r\u0103spunde la acest sondaj, aceasta este trimis\u0103 la un site de confirmare:<\/p>\n

    \"Pasul<\/p>\n

    \u00cen cele din urm\u0103, contactul prime\u0219te o notificare de dezabonare \u00een contul s\u0103u de e-mail, care con\u021bine o op\u021biune de revocare a dezabon\u0103rii \u0219i de re\u00eenscriere la e-mailuri, \u00een cazul \u00een care ar dori s\u0103 revin\u0103 \u00een proces.<\/p>\n

    \u00cen cazul dezabon\u0103rii, persoana de contact va vedea aceast\u0103 pagin\u0103 de confirmare.<\/span><\/p>\n

    \"dezabonare\"<\/p>\n

    \u00cen concluzie<\/h2>\n

    Este esen\u021bial ca \u00eentreprinderile s\u0103 realizeze c\u00e2t de necesar este s\u0103 aib\u0103 un proces de dezabonare simplu, sigur \u0219i eficient pentru contactele lor. MasterBase\u00ae a f\u0103cut deja acest lucru. De aceea, acest modul de dezabonare \u00eendepline\u0219te standardele exigente din industrie \u0219i cele mai bune practici pentru acest proces. \u00cei invit\u0103m pe to\u021bi clien\u021bii no\u0219tri s\u0103 cunoasc\u0103 \u0219i s\u0103 activeze MasterUnsubscribe\u00ae de pe platforma noastr\u0103.<\/p>\n

    \u00cengrijirea procesului de dezabonare este primul pas \u00een returnarea contactelor. Asigura\u021bi-v\u0103 c\u0103 comunica\u021biile dvs. sunt cea mai bun\u0103 experien\u021b\u0103 pentru publicul dvs.<\/p>\n

    \"ebook:<\/a><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Ast\u0103zi, datorit\u0103 marilor progrese \u00een politicile de confiden\u021bialitate a datelor din \u00eentreaga lume, procesul de dezabonare a contactelor de pe listele dvs. de distribu\u021bie este o problem\u0103 din ce \u00een ce mai sensibil\u0103.<\/p>","protected":false},"author":239642484,"featured_media":16761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEnlace de desuscripci\u00f3n: por qu\u00e9 debes 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