{"id":6538,"date":"2024-05-07T20:44:47","date_gmt":"2024-05-07T17:44:47","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6538"},"modified":"2024-05-08T13:04:07","modified_gmt":"2024-05-08T10:04:07","slug":"maximizati-personalizarea-mesajelor-dumneavoastra-cu-masterbase-smartdata","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/maximiza-la-personalizacion-de-tus-mensajes-con-masterbase-smartdata\/masterbase\/","title":{"rendered":"Maximiza\u021bi personalizarea mesajelor dvs. cu MasterBase\u00ae SmartData"},"content":{"rendered":"

Pentru a satisface aceste cerin\u021be, comercian\u021bii se str\u0103duiesc s\u0103 profite de personalizarea e-mailurilor pentru a se \u00eendrepta c\u0103tre experien\u021be 1 la 1 care nu numai c\u0103 \u00eendeplinesc, dar \u0219i dep\u0103\u0219esc a\u0219tept\u0103rile consumatorilor \u0219i \u00eei diferen\u021biaz\u0103 de concuren\u021b\u0103.<\/p>\n

Prin urmare, nu este surprinz\u0103tor faptul c\u0103, atunci c\u00e2nd li se cere s\u0103 numeasc\u0103 cel mai important factor de marketing \u00een viitor, 33% dintre comercian\u021bi r\u0103spund: \"personalizarea\". \u00cen plus, 74% dintre marketeri spun c\u0103 personalizarea \u021bintit\u0103 stimuleaz\u0103 implicarea clien\u021bilor \u0219i observ\u0103 o cre\u0219tere medie de 20% a v\u00e2nz\u0103rilor atunci c\u00e2nd utilizeaz\u0103 experien\u021be personalizate.<\/p>\n

Agen\u021bii de marketing de la toate nivelurile \u0219i \u00een toate capacit\u0103\u021bile pot profita de avantajele trimiterii de mesaje mai relevante \u0219i mai personalizate care s\u0103 ob\u021bin\u0103 rezultate.<\/p>\n

Personalizarea \u00een email marketing<\/h3>\n

Personalizarea, \u00een contextul marketingului prin e-mail, este ac\u021biunea de a direc\u021biona o campanie de e-mail c\u0103tre un anumit abonat, utiliz\u00e2nd informa\u021biile pe care le ave\u021bi despre acesta.<\/p>\n

Acestea ar putea fi date precum numele lor, ultimul produs pe care l-au cump\u0103rat, locul \u00een care locuiesc, de c\u00e2te ori se conecteaz\u0103 pe zi la aplica\u021bia dvs. \u0219i multe altele.<\/p>\n

Personalizarea este un termen larg \u0219i poate varia \u00een func\u021bie de gradul de sofisticare. Personalizarea de baz\u0103 include tactici precum utilizarea numelui unui abonat \u00een linia de subiect, \u00een timp ce tactici mai avansate pot include schimbarea con\u021binutului mesajului \u00een func\u021bie de sex, loca\u021bie sau alte elemente pe care le cunoa\u0219te\u021bi despre ace\u0219tia.<\/p>\n

Personalizarea campaniilor de e-mail este o modalitate dovedit\u0103 de a cre\u0219te ratele de deschidere \u0219i de clicuri \u0219i poate avea un impact m\u0103surabil asupra ROI \u0219i a veniturilor.<\/p>\n

Studiile au ar\u0103tat c\u0103 mesajele cu subiecte personalizate au 26% mai multe \u0219anse de a fi deschise dec\u00e2t cele f\u0103r\u0103, iar Rich Relevance a constatat c\u0103 veniturile sunt de 5,7 ori mai mari \u00een cazul mesajelor personalizate.<\/strong><\/p>\n

<\/p>\n

Aceste rezultate se datoreaz\u0103 faptului c\u0103 mesajele personalizate sunt mai atractive pentru abona\u021bi. \u00cen loc s\u0103 primeasc\u0103 o campanie cu oferte generice, abona\u021bii dvs. vor primi un mesaj adresat direct lor, care include numele lor \u0219i ofertele (produse, promo\u021bii etc.) care sunt relevante pentru interesele lor.<\/p>\n

Personalizare cu MasterBase\u00ae SmartData<\/h3>\n

Ce este?<\/strong><\/p>\n

MasterBase\u00ae SmartData este o solu\u021bie care \u00eembog\u0103\u021bi\u021bi<\/strong> op\u021biunile pentru personalizare<\/strong> deja disponibile \u00een MasterBase\u00ae, prin ad\u0103ugarea unui set de func\u021bii care v\u0103 permit s\u0103 configura\u021bi \u00een mod personalizat datele utilizate \u00een personalizare, fie pentru a le adapta formatul, fie pentru a stabili rela\u021bii \u00eentre ele sau din ele.<\/p>\n

Cu MasterBase\u00ae SmartData, personalizarea este \u00eembog\u0103\u021bit\u0103 prin configurarea datelor \u00een func\u021bie de nevoile dumneavoastr\u0103 de comunicare \u0219i de a\u0219tept\u0103rile destinatarului.<\/p>\n

Trebuie doar s\u0103 ave\u021bi o baz\u0103, provenind de la un CRM, ERP sau altul, deoarece, dup\u0103 cum \u0219tim cu to\u021bii, datele sunt factorul fundamental nu numai pentru ca MasterBase\u00ae SmartData, ci \u0219i pentru ca orice tip de personalizare s\u0103 func\u021bioneze cu adev\u0103rat. Dup\u0103 cum ve\u021bi vedea, fluxul este foarte simplu, iar modul de a-l aplica pentru a oferi valoare clien\u021bilor dumneavoastr\u0103 este \u0219i mai simplu.<\/p>\n

MasterBase\u00ae SmartData\u00ae Flow<\/h3>\n

\"sm-1\"<\/p>\n

Pute\u021bi personaliza caractere, numere, date, date binare, matrice - o \u00eentreag\u0103 serie de factori care faciliteaz\u0103 \u0219i \u00eembun\u0103t\u0103\u021besc experien\u021ba utilizatorului \u00een toate punctele de contact pe parcursul ciclului de via\u021b\u0103 al acestuia.<\/p>\n

Top 10 utiliz\u0103ri tipice ale MasterBase\u00ae SmartData<\/h3>\n

Dintre numeroasele op\u021biuni de personalizare oferite de MasterBase\u00ae SmartData, am ales cele 10 care ilustreaz\u0103 cel mai bine poten\u021bialul s\u0103u:<\/p>\n

    \n
  1. Formatul la litera ini\u021bial\u0103 majuscul\u0103<\/li>\n
  2. Formatul numerelor<\/li>\n
  3. Modificarea formatului de dat\u0103<\/li>\n
  4. \u00cencatenarea blocurilor de caractere<\/li>\n
  5. Rotunjirea numerelor<\/li>\n
  6. Evaluarea dac\u0103 o dat\u0103 este mai mare dec\u00e2t alta<\/li>\n
  7. \u00cenlocui\u021bi valorile<\/li>\n
  8. \u00cenmul\u021birea a dou\u0103 cifre<\/li>\n
  9. Ad\u0103uga\u021bi ani la o dat\u0103<\/li>\n
  10. \u00cendep\u0103rtarea spa\u021biilor goale<\/li>\n<\/ol>\n
      \n
    1. Formata\u021bi pentru majusculele ini\u021biale - $capitalize <\/strong>\n

      Se ia primul caracter al fiec\u0103rei valori \u0219i \u00eel scrie cu majuscule; restul caracterelor sunt p\u0103strate sau convertite \u00een minuscule, dup\u0103 caz.<\/p>\n

      Dac\u0103 numele contactelor dvs. au fost introduse \u00een baza de date \u00een mod diferit, unele cu minuscule, altele cu majuscule, prin aplicarea acestei func\u021bii, mesajul va fi trimis c\u0103tre \u00eentreaga baz\u0103 de date cu numele destinatarului cu majuscule ini\u021biale, ceea ce reprezint\u0103 norma de scriere a numelor proprii.<\/p>\n

      \"sm-01\"<\/p>\n

       <\/li>\n

    2. Numere de format - $formatNumber <\/strong>\n

      Transform\u0103 datele de tip num\u0103r \u00een date de tip caracter \u0219i le formateaz\u0103 \u00eentr-un format definit de utilizator prin aplicarea func\u021biei<\/p>\n

      Numerele pot fi formatate \u00een monede locale, procente, expresii de timp sau alte unit\u0103\u021bi de m\u0103sur\u0103, precum \u0219i reprezentate ca numere \u00eentregi sau zecimale, cu sau f\u0103r\u0103 separare de mii, printre alte op\u021biuni.<\/p>\n

      \"sm-02\"<\/p>\n

       <\/li>\n

    3. Modificarea formatului datei - $formatDate <\/strong>\n

      Aceast\u0103 func\u021bie v\u0103 permite s\u0103 defini\u021bi modul \u00een care prefera\u021bi s\u0103 exprima\u021bi o dat\u0103.<\/p>\n

      \u00cen cazul \u00een care datele stocate \u00een c\u00e2mpurile bazei de date au formate diferite sau un format care nu corespunde cu cel utilizat \u00een \u021bara dvs., unele doar cu numere, altele cu numere, dar \u00eentr-un format diferit, altele cu luna \u00een cuvinte \u0219i ziua \u00een cifre, mesajul poate fi trimis c\u0103tre toate bazele de date cu acela\u0219i format de dat\u0103, definit la introducerea func\u021biei.<\/p>\n

      \"sm-03\"<\/p>\n

       <\/li>\n

    4. \u00cencruci\u0219area blocurilor de caractere - $concat <\/strong>\n

      Une\u0219te un \u0219ir de caractere, definit ca \"initial\", cu un alt \u0219ir, definit ca \"final\".<\/p>\n

      Aceast\u0103 func\u021bie preia con\u021binutul (valoarea) unui c\u00e2mp din baza de date, care, atunci c\u00e2nd aplica\u021bi func\u021bia, este definit ca fiind \"ini\u021bial\", \u0219i \u00eel une\u0219te cu con\u021binutul unui al doilea c\u00e2mp, pe care l-a\u021bi definit ca fiind \"final\". Este ideal, de exemplu, pentru a uni \u00eentr-un singur r\u00e2nd numele \u0219i prenumele unui client, care se afl\u0103 \u00een c\u00e2mpuri separate \u00een baza de date.<\/p>\n

      \"sm-04\"<\/p>\n

       <\/li>\n

    5. Rotunjirea numerelor - $round<\/strong>\n

      Aceast\u0103 func\u021bie v\u0103 permite s\u0103 rotunji\u021bi un num\u0103r zecimal pentru a-l exprima \u00een numere \u00eentregi.<\/p>\n

      Prin aplicarea acestei func\u021bii, cifrele care con\u021bin zecimale sunt convertite \u00een numere \u00eentregi. Aceasta se face urm\u00e2nd conven\u021bia de a ad\u0103uga un num\u0103r \u00eentreg de la 0,5 zecimale \u0219i de a sc\u0103dea un num\u0103r \u00eentreg de la 0,49 zecimale \u00een jos.<\/p>\n

      \"sm-05\"<\/p>\n

       <\/li>\n

    6. Evalueaz\u0103 dac\u0103 o dat\u0103 este mai mare dec\u00e2t alta - $maxDate <\/strong>\n

      Aceast\u0103 func\u021bie verific\u0103 dac\u0103 valoarea datei care urmeaz\u0103 s\u0103 fie evaluat\u0103 este mai mare dec\u00e2t o dat\u0103 de referin\u021b\u0103.<\/p>\n

      Func\u021bia este precedat\u0103 \u0219i se definesc c\u00e2mpurile care con\u021bin datele care urmeaz\u0103 s\u0103 fie evaluate \u0219i data de referin\u021b\u0103. De exemplu, datele de semnare a unei poli\u021be de asigurare fa\u021b\u0103 de data curent\u0103, pentru a notifica expirarea unei poli\u021be de asigurare auto.<\/p>\n

      \"sm-06\"<\/p>\n

       <\/li>\n

    7. \u00cenlocui\u021bi caracterele - $replace <\/strong>\n

      \u00cenlocuie\u0219te con\u021binutul unui \u0219ir de caractere cu valoarea con\u021binut\u0103 \u00eentr-un alt \u0219ir de caractere, definit ca \u00eenlocuitor.<\/p>\n

      Aceast\u0103 func\u021bie v\u0103 permite s\u0103 \u00eenlocui\u021bi un \u0219ir de caractere, care corespunde unui c\u00e2mp din baza dumneavoastr\u0103 \u0219i care este definit ca \u0219ir de c\u0103utare la aplicarea func\u021biei, cu valoarea con\u021binut\u0103 \u00eentr-un \u0219ir de caractere definit ca \u00eenlocuitor, care trebuie s\u0103 corespund\u0103, de asemenea, unui c\u00e2mp din baza dumneavoastr\u0103.<\/p>\n

      \"sm-07\"<\/p>\n

       <\/li>\n

    8. \u00cenmul\u021bi\u021bi dou\u0103 cifre - $multiply <\/strong>\n

      \u00cenmul\u021bi\u021bi dou\u0103 numere \u0219i afi\u0219a\u021bi rezultatul acestei opera\u021bii.<\/p>\n

      Cel mai bun exemplu de utilizare a acestei func\u021bii este exprimarea pre\u021bului diferitelor produse cu taxa pe valoarea ad\u0103ugat\u0103 (TVA) deja aplicat\u0103, ca rezultat al \u00eenmul\u021birii cifrelor unui c\u00e2mp de pre\u021b cu cele ale unui c\u00e2mp de TVA.<\/p>\n

      \"sm-08\"<\/p>\n

       <\/li>\n

    9. Ad\u0103uga\u021bi ani la o dat\u0103-$addYears <\/strong>\n

      Aceast\u0103 func\u021bie v\u0103 permite s\u0103 ad\u0103uga\u021bi ani la o anumit\u0103 dat\u0103<\/p>\n

      Prelu\u00e2nd valorile datelor dintr-un c\u00e2mp din baza de date, adaug\u0103 num\u0103rul de ani pe care utilizatorul \u00eel define\u0219te atunci c\u00e2nd aplic\u0103 func\u021bia \u0219i afi\u0219eaz\u0103 suma celor dou\u0103. Este deosebit de util\u0103 pentru a v\u0103 avertiza clien\u021bii cu privire la data de re\u00eennoire automat\u0103 a unui contract, \u00een func\u021bie de detaliile individuale ale fiec\u0103ruia dintre ei.<\/p>\n

      \"sm-09\"<\/p>\n

       <\/li>\n

    10. \u00cendep\u0103rtarea semifabricatelor - $trim<\/strong>\n

      Atunci c\u00e2nd se aplic\u0103 aceast\u0103 func\u021bie, vor fi afi\u0219ate numai caracterele valide, deoarece spa\u021biile suplimentare dintre segmente vor fi eliminate.<\/p>\n

      Aceast\u0103 func\u021bie recunoa\u0219te segmentele \u0219i num\u0103r\u0103 spa\u021biile \u0219i configureaz\u0103 datele pentru a afi\u0219a segmentele de caractere separate doar de un spa\u021biu.<\/p>\n

      \"sm-10\"<\/p>\n

       <\/li>\n<\/ol>\n

      Cum se utilizeaz\u0103 MasterBase\u00ae SmartData?<\/h3>\n

      Trebuie doar s\u0103 crea\u021bi - sau s\u0103 modifica\u021bi - mesajul dvs. \u0219i, atunci c\u00e2nd \u00eencorpora\u021bi expresia de personalizare, s\u0103 \u00eencorpora\u021bi \u00een acesta func\u021bia MasterBase\u00ae SmartData, care va modifica c\u00e2mpul dup\u0103 cum considera\u021bi necesar.<\/p>\n

      \"sm-11\"<\/p>\n

      Pentru mai multe detalii privind utilizarea MasterBase\u00ae SmartData, v\u0103 rug\u0103m s\u0103 contacta\u021bi reprezentantul dvs. de v\u00e2nz\u0103ri sau, \u00een pagina noastr\u0103 de internet portalul clien\u021bilor<\/a> sau, pe platforma noastr\u0103, merge\u021bi la Ac\u021biona\u021bi > Mesagerie \u00een mas\u0103 > Crea\u021bi un mesaj<\/strong>Ve\u021bi g\u0103si o resurs\u0103 de ajutor care, pe l\u00e2ng\u0103 rezumarea caracteristicilor \u0219i beneficiilor MasterBase\u00ae SmartData, v\u0103 va permite s\u0103 desc\u0103rca\u021bi unul dintre cele trei manuale pe care vi le-am pus la dispozi\u021bie: Normal Level, Advanced Level \u0219i Expert Level.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      Consumatorii cer \u0219i se a\u0219teapt\u0103 la con\u021binut \u0219i experien\u021be relevante \u0219i personalizate.<\/p>","protected":false},"author":239642484,"featured_media":10659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1425],"class_list":["post-6538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-smartdata"],"yoast_head":"\nMaximiza 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