{"id":6535,"date":"2024-06-05T20:23:30","date_gmt":"2024-06-05T17:23:30","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6535"},"modified":"2024-06-07T13:33:28","modified_gmt":"2024-06-07T10:33:28","slug":"cum-sa-fii-un-marketing-mai-bun-prin-e-mail","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/como-ser-un-mejor-email-marketer\/masterbase\/","title":{"rendered":"Cum s\u0103 fii un marketing mai bun prin e-mail"},"content":{"rendered":"

Dac\u0103 v\u0103 num\u0103ra\u021bi printre cei 4,1 miliarde de oameni care folosesc e-mailul, acest lucru nu este o noutate pentru dumneavoastr\u0103. De fapt, nici m\u0103car nu este o surpriz\u0103 pentru cei care folosesc e-mailul. comercian\u021bi<\/em> trimiterea de mesaje de e-mail. Potrivit unui studiu recent realizat de Campaign Monitor, doar 4% dintre \u00eentreprinderi pot califica performan\u021ba campaniilor lor de e-mail ca fiind \"excelent\u0103\".<\/p>\n

Acest lucru nu este bun pentru comercian\u021bi \u0219i nici pentru cititori. Putem \u0219i trebuie s\u0103 facem mai bine. Trebuie s\u0103 construim liste de distribu\u021bie mai bune dac\u0103 ne a\u0219tept\u0103m ca ma\u0219ina noastr\u0103 de marketing digital s\u0103 func\u021bioneze bine ast\u0103zi, m\u00e2ine \u0219i \u00een viitor.<\/p>\n

Deci... cum s\u0103 fii un mai bun email marketer<\/em>?<\/strong><\/p>\n

Un mare email marketer<\/em> este acela care trimite mesajul corect c\u0103tre persoana potrivit\u0103 la momentul potrivit. Cu alte cuvinte, mesaje relevante. \u0218i de aceea segmentarea este fundamental\u0103 pentru o strategie de marketing prin e-mail de succes: ajut\u0103 la crearea unui context pentru mesajele pe care le trimite\u021bi.<\/p>\n

Lua\u021bi \u00een considerare urm\u0103toarele: atunci c\u00e2nd consumatorii au fost ruga\u021bi s\u0103 evalueze afirma\u021bia \"Majoritatea mesajelor de marketing pe care le primesc nu au un con\u021binut sau oferte care s\u0103 m\u0103 intereseze\", 63% au fost de acord sau foarte de acord. Re\u021bine\u021bi c\u0103 aceste persoane nu au spus c\u0103 con\u021binutul era prost, ci doar c\u0103 nu era relevant.<\/p>\n

Po\u021bi scrie cel mai bun mesaj din lume, dar dac\u0103 nu este relevant pentru publicul t\u0103u, este doar o pierdere de timp pentru public \u0219i pentru tine. Cu c\u00e2t v\u0103 concentra\u021bi mai mult asupra contextului, cu at\u00e2t ve\u021bi culege mai multe roade. Cu c\u00e2t mesajul dvs. este mai personalizat, cu at\u00e2t mai bune vor fi rezultatele pe care le ve\u021bi ob\u021bine. Arunca\u021bi doar o privire la acest tabel care compar\u0103 un mailing \u00een mas\u0103 cu un mailing personalizat, unde relevan\u021ba cre\u0219te considerabil.<\/p>\n

\u00cembun\u0103t\u0103\u021birea strategiei de segmentare \u0219i trecerea la personalizare este o modalitate imediat\u0103 \u0219i cu impact ridicat de optimizare a strategiei de marketing prin e-mail.<\/p>\n

\u021ain\u00e2nd cont de acest lucru, fi\u021bi aten\u021bi la aceste 3 tipuri de liste la care ar trebui s\u0103 lucra\u021bi pentru a maximiza segmentarea, personalizarea \u0219i individualizarea; cu alte cuvinte: lista de relevan\u021b\u0103<\/strong>.<\/p>\n

    \n
  1. Listele ciclului de via\u021b\u0103<\/strong><\/li>\n<\/ol>\n

    Termenul de ciclu de via\u021b\u0103 \u00een marketing se refer\u0103 la modul \u00een care comunica\u021bi cu contactele dumneavoastr\u0103, de la primul punct de contact p\u00e2n\u0103 la sf\u00e2r\u0219itul ciclului de via\u021b\u0103 al clientului. Segmentarea ciclului de via\u021b\u0103 v\u0103 ajut\u0103 s\u0103 urm\u0103ri\u021bi unde se afl\u0103 un contact \u00een ciclul s\u0103u de via\u021b\u0103. Acesta include, de obicei, o list\u0103 de abona\u021bi la blogurile de marketing, lead-uri (conduce<\/em>), lead-uri de marketing calificate, clien\u021bi \u0219i evangheli\u0219ti.<\/p>\n

      \n
    1. Liste de angajamente<\/strong><\/li>\n<\/ol>\n

      Segmentarea contactelor se face pe baza modului \u00een care au interac\u021bionat cu diverse canale \u0219i comunic\u0103ri online. De ce sunt importante? O bun\u0103 strategie de segmentare utilizeaz\u0103 at\u00e2t date implicite, c\u00e2t \u0219i date explicite. Datele explicite sunt informa\u021bii pe care un contact le \u00eemp\u0103rt\u0103\u0219e\u0219te \u00een mod voluntar cu o companie. De exemplu, informa\u021biile pe care le furnizeaz\u0103 pe un site web sau \u00eentr-un formular de contact.<\/p>\n

      Datele implicite sunt informa\u021bii ob\u021binute din comportamentul utilizatorului. Listele de angajare valorific\u0103 datele implicite pentru a trimite mesaje mai relevante.<\/p>\n

      Conform unui studiu Mailchimp, e-mailurile segmentate \u0219i personalizate au cu 14.31% mai multe deschideri \u0219i cu 100.95% mai multe clicuri dec\u00e2t e-mailurile nesegmentate.<\/p>\n

        \n
      1. Liste de verificare a comportamentului<\/strong><\/li>\n<\/ol>\n

        Acestea sunt ac\u021biuni care vizeaz\u0103 automat contactele dvs. pe baza interac\u021biunilor lor pe mai multe canale: social media, marketing prin e-mail, site web \u0219i altele. Acestea urm\u0103resc comportamente specifice ale contactelor dvs., cum ar fi formularele pe care le-au completat, paginile pe care le-au vizitat etc. Potrivit unui studiu realizat de MarketingSherpa, 39% din comercian\u021bi<\/em> a declarat c\u0103 \"emailingul comportamental automatizat\" este cea mai eficient\u0103 tactic\u0103 pentru \u00eembun\u0103t\u0103\u021birea eficien\u021bei e-mailurilor.<\/p>\n

        Cu toate acestea, un sondaj \u00een care Econsultancy a \u00eentrebat comercian\u021bii \"Care dintre urm\u0103toarele practici fac parte din eforturile dumneavoastr\u0103 de marketing prin e-mail?\" a constatat c\u0103 doar 20% dintre comercian\u021bi foloseau urm\u0103toarele practici \u00een eforturile lor de marketing prin e-mail. marketing prin e-mail<\/em> utilizeaz\u0103 direc\u021bionarea comportamental\u0103.<\/p>\n

        Targetarea comportamental\u0103 presupune adoptarea unei abord\u0103ri centrate pe utilizator. Cu alte cuvinte, este vorba de ac\u021biunea pe care o \u00eentreprind poten\u021bialii dumneavoastr\u0103 clien\u021bi pentru a primi ceea ce doresc s\u0103 primeasc\u0103. Este, \u00een esen\u021b\u0103, visul oric\u0103rui email marketer<\/em>: segmentul de unu.<\/p>\n

        Pe scurt, pentru a fi un mai bun email marketer<\/em> implic\u0103 concentrarea pe relevan\u021b\u0103 prin segmentare, personalizare \u0219i comportament de contact. Adopta\u021bi aceste practici \u0219i ve\u021bi observa o \u00eembun\u0103t\u0103\u021bire semnificativ\u0103 a campaniilor dvs. de e-mail marketing.<\/p>\n

        \"ebook<\/a><\/p>\n

         <\/p>","protected":false},"excerpt":{"rendered":"

        S\u0103 recunoa\u0219tem: \u00een general, oamenii nu se pricep foarte bine la marketing prin e-mail.<\/p>","protected":false},"author":239642484,"featured_media":14883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo ser un mejor "email marketer" - 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