{"id":6524,"date":"2023-12-14T15:13:00","date_gmt":"2023-12-14T13:13:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6524"},"modified":"2024-01-19T19:19:40","modified_gmt":"2024-01-19T17:19:40","slug":"de-ce-ar-trebui-sa-va-curatati-baza-de-contacte-prin-e-mail","status":"publish","type":"post","link":"https:\/\/masterbase.com\/ro\/por-que-deberias-limpiar-tu-base-de-contactos-de-email\/masterbase\/","title":{"rendered":"De ce ar trebui s\u0103 v\u0103 cur\u0103\u021ba\u021bi baza de contacte prin e-mail"},"content":{"rendered":"

Este destul de simplu, nici mai mult nici mai pu\u021bin dec\u00e2t ceea ce auzi\u021bi: parcurge\u021bi lista \u0219i actualiza\u021bi-o dup\u0103 cum crede\u021bi de cuviin\u021b\u0103, dar renun\u021ba\u021bi la contactele vechi \u0219i \u00eenvechite.<\/p>\n

\u00cen acest moment, mul\u021bi oameni se \u00eentreab\u0103... nu se presupune c\u0103, cu c\u00e2t ai mai multe \u00eenregistr\u0103ri \u00eentr-o baz\u0103 de date, cu at\u00e2t ai mai multe \u0219anse s\u0103 ob\u021bii rate de deschidere ridicate? \u00cen realitate, nu este a\u0219a.<\/p>\n

Sugestia de a elimina contactele din lista dumneavoastr\u0103 poate fi \u00eenfrico\u0219\u0103toare. A\u021bi muncit din greu pentru a o construi, r\u0103u sau r\u0103u.<\/p>\n

Deci, de ce s\u0103 v\u0103 cur\u0103\u021ba\u021bi baza?<\/h2>\n

Pur \u0219i simplu, pentru c\u0103 v\u0103 poate afecta capacitatea de livrare. Acesta este un mod sofisticat de a se referi la num\u0103rul de mesaje trimise care ajung efectiv \u00een cutiile po\u0219tale ale contactelor dvs. \u0219i nu \u00een dosarul de spam. De ce ar trebui s\u0103 v\u0103 pese de acest lucru? Pentru c\u0103 o baz\u0103 actualizat\u0103 v\u0103 cre\u0219te rata de deschidere.<\/p>\n

Modul \u00een care furnizorii de servicii de internet (ISP) ajung s\u0103 v\u0103 cunoasc\u0103 este prin intermediul statisticilor dumneavoastr\u0103. Ace\u0219tia se uit\u0103 periodic la rata de deschidere \u0219i, pe baza acesteia, pot concluziona c\u00e2t de interesa\u021bi sunt contactele dvs. de con\u021binutul pe care \u00eel trimite\u021bi. Dac\u0103 rata de deschidere este sc\u0103zut\u0103, acest lucru indic\u0103 furnizorului de servicii de internet c\u0103 contactele dvs. nu sunt interesate.<\/p>\n

Aceasta este importan\u021ba unei baze actualizate, cu contacte care interac\u021bioneaz\u0103 cu mesajele dumneavoastr\u0103: pentru a \u00eempiedica furnizorii de servicii de internet s\u0103 detecteze numere nefavorabile \u0219i s\u0103 v\u0103 judece gre\u0219it.<\/p>\n

C\u00e2nd vorbim despre ratele de deschidere, ne referim la raportul dintre mesajele trimise \u0219i cele deschise. Iar acest raport se \u00eembun\u0103t\u0103\u021be\u0219te cu o baz\u0103 curat\u0103.<\/p>\n

Actualizarea unei baze nu va afecta num\u0103rul total de contacte care v\u0103 citesc mesajele: dac\u0103 a\u021bi avut 100 de destinatari \u00een lista dvs. de coresponden\u021b\u0103 \u0219i 4 dintre ei v-au deschis mesajele, iar apoi a\u021bi eliminat 50 de contacte inactive, acelea\u0219i 4 contacte v\u0103 vor citi comunic\u0103rile, dar dintr-un total de 50 de contacte. ROI-ul poten\u021bial al acestei campanii poate r\u0103m\u00e2ne acela\u0219i, dar cur\u0103\u021barea bazei va influen\u021ba pozitiv pozi\u021bia dumneavoastr\u0103 fa\u021b\u0103 de ISP. \u0218i aceasta este cheia.<\/p>\n

Nu vre\u021bi s\u0103 ave\u021bi o reputa\u021bie proast\u0103. Cu c\u00e2t este mai proast\u0103, cu at\u00e2t este mai probabil ca mesajele dvs. s\u0103 ajung\u0103 \u00een spam. Apoi, pentru c\u0103 mesajele dvs. ajung \u00een dosarul de spam \u00een loc de inbox, num\u0103rul contactelor care v\u0103 citesc mesajele va fi redus, \u00eempreun\u0103 cu ROI-ul \u0219i implicarea lor. Cur\u0103\u021benia este cea care v\u0103 va ajuta s\u0103 evita\u021bi acest lucru.<\/p>\n

\u00cen cele din urm\u0103, exist\u0103 un alt motiv imperios pentru a v\u0103 cur\u0103\u021ba baza. Dedic\u00e2ndu-v\u0103 timpul \u0219i aten\u021bia contactelor angajate, mai degrab\u0103 dec\u00e2t abona\u021bilor inactivi, pute\u021bi construi rela\u021bii mai bune cu clien\u021bii dvs. activi.<\/p>\n

Concentr\u00e2ndu-v\u0103 pe contactele care iubesc cu adev\u0103rat mesajele dvs. v\u0103 permite s\u0103 crea\u021bi un con\u021binut adaptat nevoilor \u0219i intereselor lor, ceea ce se poate traduce \u00een rate de conversie mai bune, o satisfac\u021bie mai mare a clien\u021bilor \u0219i mai multe venituri. Este o situa\u021bie avantajoas\u0103 pentru ambele p\u0103r\u021bi.<\/strong><\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Cur\u0103\u021barea bazei de contacte de e-mail \u00eenseamn\u0103 \u0219tergerea \u00eenregistr\u0103rilor vechi, fie a celor care nu mai interac\u021bioneaz\u0103 cu comunic\u0103rile dumneavoastr\u0103, fie a acelor adrese de conturi de e-mail \u00eenchise, inactive, care vor genera respingeri \u0219i blocaje, sau care ar putea chiar s\u0103 fi devenit capcane de spam.<\/p>","protected":false},"author":239642484,"featured_media":8164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nPor qu\u00e9 deber\u00edas limpiar tu base de contactos de 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